Badger Sportswear
Badger Sport is a wholesale team apparel brand founded in 1971 and headquartered in Statesville, NC, operating under Momentec Brands Inc. It supplies custom-decorated uniforms, performance wear, and fanwear across ten-plus sports to youth teams, schools, and corporate buyers in the US and Canada.
- Company typePrivate
- Founded1971
- HeadquartersStatesville, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Badger Sportswear does
Badger Sport (doing business as Badger Sportswear) is a wholesale sports apparel brand founded in 1971 and headquartered in Statesville, North Carolina, operating as one of eight brand labels under Momentec Brands Inc. The company manufactures and supplies team uniforms, performance athletic wear, and fanwear across baseball, basketball, football, soccer, hockey, lacrosse, volleyball, softball, track/XC, and cheer/dance categories, serving youth/amateur sports teams, schools and educational institutions, corporate customers, and cheer/dance programs in the United States and Canada.
Its product offering is built on a custom-decoration technology stack comprising sublimation, embroidery, digital printing, and screen-printing services, supplemented by proprietary tools including Freestyle Sublimation (direct-to-fabric printing with a 5-day fast-turn option), the Badger Chromagear self-serve uniform design builder, and True Hue color-consistency technology. The brand distributes through the Momentec Brands e-commerce platform on an account-based B2B wholesale model, supported by a FedEx shipping partnership (free shipping on US orders over $150, Canadian orders over $300), league co-branding arrangements with Babe Ruth and Pop Warner, and a self-serve on-demand ordering channel.
Revenue is generated primarily through one-time wholesale apparel sales to teams and institutional buyers, with value-added custom decoration services layered on as a professional-services revenue stream. Pricing is not publicly disclosed and requires wholesale account application. The company employs 51–100 people at the Badger Sport brand level and operates as a privately held subsidiary of Momentec Brands Inc., with no public listing, ticker, or external investor information disclosed.
Badger Sportswear firmographics
Firmographics- Name
- Badger Sportswear
- Legal name
- Badger Sport (brand of Momentec Brands Inc.)
- Website
- https://badgersport.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Badger Sport is a wholesale team apparel brand founded in 1971 and headquartered in Statesville, NC, operating under Momentec Brands Inc. It supplies custom-decorated uniforms, performance wear, and fanwear across ten-plus sports to youth teams, schools, and corporate buyers in the US and Canada.
- Ownership category
- akta.pro rank
Badger Sportswear industry classification
Industry- Product category
- Wholesale Sports Apparel and Team Uniforms
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team & School Athletic Uniforms Retail (CRAMACAJ)
- akta.pro secondary industry
- Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where Badger Sportswear is headquartered
LocationHeadquarters
- HQ city
- Statesville
- HQ country
- United States
- HQ region
- North America
Markets served
Badger Sportswear business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Sports Apparel Sales: B2B wholesale distribution of sports apparel and team uniforms under Badger Sport brand through Momentec Brands platform
- Custom Decoration Services: Value-added custom decoration including sublimation, embroidery, screen printing, and digital printing on apparel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale account pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Badger Sportswear product offering
Product offeringCore offering
Badger Sportswear manufactures and wholesales team uniforms, performance athletic apparel, and fanwear across football, baseball, basketball, soccer, lacrosse, volleyball, cheer/dance, hockey, track/XC, and other sports. Products are sold B2B through the Momentec Brands e-commerce platform to sports teams, schools, and organizations. The company also provides integrated custom decoration services including sublimation (Freestyle Sublimation, 5-day fast turnaround), embroidery, screen printing, and digital printing on apparel.
Product overview
Badger Sport is a wholesale sports apparel brand distributed through Momentec Brands (formerly Augusta Sportswear Brands and Founder Sport Group). It offers bulk team clothing and athletic wear as part of a multi-brand portfolio that includes Alleson, Holloway, Russell Athletic, C2 Sport, High Five, and Pacific Headwear. Badger Sport products are available through the Momentec e-commerce platform and include options for custom sublimation, embroidery, and decoration services. The brand focuses on team sports apparel including tops, bottoms, outerwear, and accessories across multiple sport categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Badger Sport team apparel (Tops, Bottoms, Outerwear, Accessories) Wholesale bulk team apparel including tees, polos, short and long sleeve tops, sleeveless, compression, shorts, pants, fleece, hoodies, jackets, pullovers, varsity jackets, and accessories (bags, socks, belts, headbands, sleeves), sold to sports teams, schools, and organizations in the U.S. and Canada through the Momentec Brands account-based B2B e-commerce platform.
- Freestyle Sublimation custom decoration service Direct-to-fabric custom sublimation printing service for team apparel, providing custom designs on team uniforms with a 5-day fast turnaround; available to wholesale account buyers.
- Badger Sport custom decoration services (embroidery, screen print, digital print) Value-added custom decoration services applied to wholesale apparel, including embroidery, screen printing, and digital printing, available to wholesale account buyers seeking branded team apparel, fanwear, or promotional items.
- Badger Sport Key Collections (Alumni, City Series, Rowhouse, Heritage Prep, Jackson Way, Weather Secure, B-Core, Crush, Court, Effortless, On the Rise, Cutter, Ventura, CoolCore, Legend) Curated wholesale apparel collections sold under the Badger Sport brand through the Momentec Brands e-commerce platform, each grouping styles themed around specific use cases (e.g., lifestyle/alumni, performance/training, weather-ready, training).
Companies that use Badger Sportswear
Customer profileSegments4 records
Ideal customer profiles4 records
Badger Sportswear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Badger Sportswear partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FedExcoreShipping partnership providing logistics and delivery services for wholesale apparel orders. Free shipping offered on orders over $150 through this partnership.
- Momentec BrandscoreBadger Sport is a brand under Momentec Brands Inc., a wholesale sports apparel and bulk team clothing company. Parent company provides e-commerce platform, distribution, and custom decoration services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Badger Sportswear competitors and assessment
Company assessmentDirect peers
- Augusta Sportswear: A sister brand within Momentec Brands and one of the company's closest direct peers — both manufacture and wholesale performance team apparel, uniforms, and fanwear to the same dealer and school customer base through the shared Momentec e-commerce platform.
- Alleson Athletic: Acquired by Badger in 2017 and now part of the same Momentec Brands portfolio; produces team uniforms across basketball, baseball, football, and volleyball with comparable decoration services and B2B wholesale distribution.
- Holloway Sportswear: Sister brand within Momentec Brands focused on team outerwear, jackets, and warm-ups; shares Badger's wholesale channels, decoration capabilities, and target customer base in schools and youth sports.
- Russell Athletic: Heritage athletic brand and Momentec Brands portfolio member; offers team uniforms, fleece, and performance apparel with overlapping dealer and school customers, competing head-to-head with Badger in bulk team clothing.
- High Five Sportswear: Momentec Brands sister brand focused on team apparel and outerwear; competes directly with Badger Sport in the same multi-sport, school-and-league wholesale segment.
- Pacific Headwear: Portfolio peer within Momentec Brands; manufactures team headwear, caps, and visors distributed to the same school, league, and team-dealer customers that Badger serves with uniforms.
Broad incumbents
- Champion Teamwear: Long-established team apparel brand owned by Hanesbrands; competes with Badger in school and youth team uniforms with a broader product portfolio and greater brand recognition in the mass channel.
- Nike Team: Team-focused division of Nike that supplies performance uniforms and apparel to schools, leagues, and athletic programs globally; competes with Badger at the premium end of the team apparel market with significantly greater brand and R&D resources.
- Under Armour: Global performance apparel brand with a substantial team sports business; offers uniforms, warm-ups, and custom decoration through dealer and direct channels that overlap with Badger's target buyer segments.
- Adidas Teamwear: Teamwear division of Adidas producing uniforms, training wear, and accessories for clubs, schools, and federations; competes with Badger across multiple sports at a global scale with strong league and federation partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Badger Sportswear social profiles
Digital presenceBadger Sportswear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badger Sportswear leadership team
Management profileNumber of profiles
Badger Sportswear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badger Sportswear M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badger Sportswear
What does Badger Sportswear do?
Badger Sportswear manufactures and wholesales team uniforms, performance athletic apparel, and fanwear across football, baseball, basketball, soccer, lacrosse, volleyball, cheer/dance, hockey, track/XC, and other sports. Products are sold B2B through the Momentec Brands e-commerce platform to sports teams, schools, and organizations. The company also provides integrated custom decoration services including sublimation (Freestyle Sublimation, 5-day fast turnaround), embroidery, screen printing, and digital printing on apparel.
Is Badger Sportswear a public or private company?
Badger Sportswear is a private company. It is classified as corporate owned and is currently operating.
When was Badger Sportswear founded?
Badger Sportswear was founded in 1971. It employs 51 to 100 people.
Where is Badger Sportswear based?
Badger Sportswear is headquartered in Statesville, United States, in the North America region.
How does Badger Sportswear make money?
Two revenue lines are on record. Wholesale Sports Apparel Sales are the primary driver. The others are custom Decoration Services.
Who are Badger Sportswear's main competitors?
Direct peers on record are Augusta Sportswear, Alleson Athletic, Holloway Sportswear, Russell Athletic, High Five Sportswear and Pacific Headwear. Broad incumbents are Champion Teamwear, Nike Team, Under Armour and Adidas Teamwear.
Does Badger Sportswear have an API?
No public API is recorded for Badger Sportswear.
What industry is Badger Sportswear in?
Badger Sportswear's product category is Wholesale Sports Apparel and Team Uniforms. Its primary akta.pro industry code is CRAMACAJ, Team & School Athletic Uniforms Retail, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 423910 and its SIC code is 5130.