Iberiana Frucht

What Iberiana Frucht does

Iberiana Frucht S.A. is a Spanish privately-held supplier of fresh fruits and vegetables, founded in 1994 and headquartered in Massamagrell, Valencia. The company operates as an associated company of the Markant Group — a European buying and marketing organization for the food trade — and supplies conventional, organic (Bio), and Demeter biodynamic-certified produce to Markant Group members and retail partners across Europe. Its product portfolio covers more than 100 varieties across citrus, stone fruit, pome fruit, tropical fruit, berries, melons, watermelons, and a broad vegetable range, sourced from selected producers worldwide to ensure year-round supply.

The company's core technology is a proprietary "Shelf Life Process" developed in collaboration with major packaging manufacturers, which provides verified freshness guarantees on packaged and private-label produce. The company is structured as a Spanish Sociedad Anónima (S.A.) with a wholly-owned German subsidiary (IBERIANA Frucht GmbH in Offenburg) that manages operations in the DACH market. Its go-to-market is B2B sales-led, with direct relationships to retail chains and supermarket groups, augmented by multi-language digital presence (Spanish, English, German, Italian) and content marketing on food, nutrition, and sustainability topics.

Revenue is generated through wholesale supply of fresh produce to retail partners, with private-label and customized packaging as an integrated offering. Iberiana Bio and Demeter certifications, combined with deep sourcing relationships, position the company as a quality-oriented consolidator for European retail. The company is parented by the Markant Group, which is both a structural strength (long-term demand anchor) and a concentration risk (single-channel exposure).

Name

Iberiana Frucht

Legal name

IBERIANA FRUCHT SA

Website

https://iberiana.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Iberiana Frucht S.A. is a Spanish fresh-produce supplier founded in 1994, sourcing conventional, organic, and Demeter-certified fruits and vegetables worldwide to deliver year-round supply to Markant Group members and European retail chains. The company operates a wholly-owned German subsidiary and offers proprietary shelf-life packaging for private-label programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Masamagrell

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Wholesale: B2B wholesale supply of conventional, organic, and Demeter-certified fruits and vegetables to retail partners and Markant Group members. Revenue generated through product sales to supermarket chains and retailers across Europe.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Iberiana Frucht is a B2B wholesale supplier of conventional, certified organic (Bio), and biodynamic (Demeter-certified) fruits and vegetables, sourced from selected producers worldwide. The company supplies Markant Group members and European retail chains with year-round fresh produce, private-label packaging, and customized eco-design packaging solutions backed by a proprietary Shelf Life Process for freshness preservation.

Product overview

Iberiana Frucht is a Spanish fruit and vegetable supplier founded in 1994, serving the Markant Group with three main product lines: Conventional (traditional), Bio (organic certified), and Demeter Bio (biodynamic certified). Their portfolio includes own brands through Markant Group partnership and customized packaging services. The Conventional line spans citrus, stone fruit, pome fruit, tropical fruit, berries, melons, watermelons, and vegetables sourced from worldwide providers. The Bio line offers certified organic versions of similar categories. The Demeter Bio line provides the highest-level biodynamic certified produce. All products emphasize quality control, freshness preservation, and sustainability throughout the supply chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Produce Line (Convencional) Traditional fruit and vegetable assortment sourced from selected providers worldwide, covering citrus, stone fruit, pome fruit, tropical fruit, berries, melons, watermelons, and a wide range of vegetables supplied year-round to retail partners.
• Organic Produce Line (Bio)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Markant GroupcoreStrategic or Co-development PartnerIberiana is an associated company of the Markant Group, supplying all Group members with fruits and vegetables of brand quality since 1994. The partnership involves supplying conventional, organic (Bio), and Demeter-certified produce to all Markant Group associated companies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fyffes: Irish-founded tropical produce supplier (bananas, pineapples, melons) now owned by Sumitomo. Comparable to Iberiana as a multi-origin fresh produce wholesaler serving European retail, with similar year-round sourcing model.
• Agrial (Fresh Produce division): French agricultural cooperative with a significant fresh produce business serving European retail. Comparable as a multi-category fruit & vegetable supplier, but with vertically integrated production versus Iberiana's distributor model.
• Total Produce / Dole plc: One of the world's largest fresh produce producers and distributors following the Total Produce–Dole merger. Comparable to Iberiana as a multi-category, multi-origin fresh produce supplier to retail, but operates at substantially larger global scale and integrated production.
• Bonduelle: French-headquartered global leader in processed vegetables (canned, frozen, fresh ready-to-eat). Comparable to Iberiana on the vegetable side and European retail customer base, but differentiated by processing/manufacturing rather than fresh distribution.

Direct peers

• Naturkost Schramm: German organic and Demeter-certified produce wholesaler supplying natural food retailers across Germany. Directly comparable to Iberiana's Bio/Demeter product line and DACH market focus.
• Special Fruit: Belgian/Dutch fresh produce importer and distributor specializing in exotics, berries, citrus and organics for European retail and foodservice. Highly comparable to Iberiana in product breadth (multiple fruit/veg categories), organic focus and European retail customer base.
• Greenyard: Belgian-headquartered European market leader in fresh, frozen and prepared fruit & vegetables, supplying major European retailers. Directly comparable to Iberiana as a B2B fresh produce wholesaler serving supermarket chains across multiple product categories and countries.

Regional players

• Frutas Condor: Spanish fresh fruit producer and exporter focused on citrus and stone fruit. Comparable to Iberiana on Spain-based origin and fruit category overlap, but operates as a producer/exporter rather than a multi-category retailer-facing wholesaler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IberianaFrucht
• LinkedInlinkedin.com/company/iberiana-frucht-s-a
• Instagraminstagram.com/iberianafrucht/?hl=es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iberiana Frucht