Park Place Homes

What Park Place Homes does

Park Place Homes, doing business as NextHome Park Place Homes Group, is a privately held residential real estate brokerage headquartered at 801 Joe Mann Blvd., Suite P, in Midland, Michigan. Founded in 2008 by Shelley Park Cluff, who serves as Broker/Owner and the sole named producing agent, the firm provides home buying, home selling, and property valuation services to individual consumers and, to a lesser extent, residential investors and commercial property clients across more than 30 mid-Michigan communities in the Great Lakes Bay region, including Midland, Bay City, Saginaw, Coleman, Beaverton, Auburn, and Mount Pleasant. The company transitioned to the NextHome franchise network during the COVID-19 pandemic to access broader marketing reach and platform tooling.

The firm's technology stack is built on third-party infrastructure rather than proprietary systems: the NextHome franchise platform and BoldTrail website power its online presence; MiRealSource and the Midland Board of REALTORS MLS provide listing data and IDX distribution; an AI-powered property search (branded "Classic Search with AI BETA") and a branded mobile app sit at the user-interface layer; and Rental Beast is integrated for rental applications. There is no evidence of proprietary AI/ML development, patents, or in-house engineering.

Revenue is generated entirely from transactional real estate commissions on home sales, purchases, and listings, with no disclosed pricing schedule. The firm has no institutional funding, no parent company, and no external investors; Shelley Park Cluff retains full ownership. Headcount is 1-10 employees. Park Place Homes has accumulated regional recognition including three REALTOR of the Year awards (2003, 2012, 2016), two Greatest of the Great Lakes Bay Best Realtor honors (2014, 2016), and a 2015 Best Real Estate Office award, alongside three terms as President of the Midland Board of Realtors.

Name

Park Place Homes

Legal name

Park Place Homes Real Estate

Website

https://shelleypark.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Park Place Homes is a privately held residential real estate brokerage operating as a NextHome franchisee in Midland, Michigan, serving home buyers, sellers, and investors across 30+ mid-Michigan communities in the Great Lakes Bay region via commission-based transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commissions: The company earns commissions on real estate transactions including home sales, purchases, and property listings. Commission is typically a percentage of the transaction value.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Park Place Homes is a full-service residential real estate brokerage serving home buyers and sellers across Mid-Michigan's Great Lakes Bay region. Core offerings include residential home buying representation, home selling representation, and home valuation services, complemented by AI-powered property search, MLS listing access, and a mobile app. The firm operates as an independent NextHome franchise founded in 2008.

Product overview

NextHome Park Place Homes Group operates as a residential real estate brokerage offering a unified platform for home buying and selling services. The core offering combines agent-led brokerage services with technology-enabled tools including an AI-powered property search, mobile app, and home valuation features. The company, founded in 2008 and affiliated with the NextHome franchise, serves the Mid-Michigan market covering over 30 areas including Midland, Bay City, Saginaw, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• NextHome Park Place Homes Group (Residential Real Estate Brokerage) Full-service residential real estate brokerage providing home buying and selling representation, property search, and transaction support across Mid-Michigan, including Midland, Bay City, Saginaw, and 30+ surrounding communities.
• Mobile App for Property Search and Agent Contact Mobile application enabling clients to access property listings, contact agents, and manage real estate transactions on the go.
• Home Valuation Service Online tool enabling homeowners to estimate the current market value of their property for listing or refinancing purposes.
• Sell My Home Service Listing and home-selling service providing homeowners with professional agent support to market, negotiate, and close the sale of their property.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• NextHomecoreChannel Partner/ Reseller/ DistributorNextHome provides the franchise platform, branding, technology infrastructure, and marketing support for Park Place Homes Group. The move to NextHome began during the pandemic to bring services to a new level while maintaining the company's established reputation.
• MiRealSourcecoreTechnology or IntegrationMLS data provider providing listing information through IDX. The company uses MiRealSource for property listing data and distribution.
• Midland Board of REALTORScoreStrategic or Co-development PartnerLocal real estate board providing MLS services and industry leadership. Shelley Park Cluff served as President for 2020/2021.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Real Estate One: Michigan-headquartered residential brokerage with deep Great Lakes Bay and statewide presence, operating on a similar independent-agent model serving the same buyer/seller segments as Park Place Homes.

Broad incumbents

• Century 21: National residential brokerage franchise with established Michigan presence, competing directly with Park Place Homes for the same transactional clients in the Great Lakes Bay region.
• RE/MAX: Globally recognized real estate franchise with multiple Michigan offices serving the same residential buyer and seller segment as Park Place Homes.
• Keller Williams Realty: Largest real estate franchise by agent count globally, with Michigan market centers that recruit agents and compete for listings in the same geographic footprint as Park Place Homes.
• Berkshire Hathaway HomeServices: National franchise brokerage network with Michigan franchisees competing in the same Midland/Saginaw/Bay City markets, offering brand recognition and technology resources at greater scale.
• Coldwell Banker: Established national franchise brokerage with Michigan affiliates that compete for residential listings and buyers in mid-Michigan, offering comparable full-service brokerage models.

Emerging players

• Redfin: Tech-enabled national residential brokerage that competes for the same Michigan buyers and sellers through lower-commission offerings and digital-first experience.

Regional players

• Howard Hanna Real Estate: Largest privately held real estate company in the Midwest/East with significant Michigan operations, competing head-to-head with Park Place Homes for agents and listings across the Great Lakes Bay region.

Others

• NextHome: Franchisor of the NextHome brand under which Park Place Homes operates; comparable as the parent platform providing technology, marketing, and brand infrastructure to the firm.
• Zillow: Leading real estate marketplace that disintermediates local brokerages by capturing consumer attention and lead flow upstream; competes for the same Great Lakes Bay region buyer/seller audience.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/spark_realtor
• Facebookfacebook.com/MidlandRealtor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Place Homes