RightTrack Sports

What RightTrack Sports does

RightTrack Sports is a London-based athletic recruiting agency that helps international student-athletes — primarily aged 15–19 from the United Kingdom — secure admission and athletic scholarships at NCAA colleges and universities in the United States. The firm specializes in Track & Field/Cross Country recruiting, with additional capability in Swimming & Diving and Football, and also serves a secondary segment of international university graduate transfers seeking to continue or restart their NCAA eligibility at a different institution. Its client funnel is consultative: prospects submit a free enquiry form, receive an initial assessment meeting with an agent, and then select from multiple tiered consultant/agent packages that run on multi-year contracts.

The company's core offerings bundle Athletic Recruiting Services (athletic assessment, school matching, NCAA coach contact facilitation, and National Letter of Intent signing support) with Academic Counseling (SAT/ACT tutoring as an add-on, personal essay assistance, transcript and grade analysis) and Visa Support Services for the international move. It claims a 94% scholarship award rate, an average scholarship value of $50,867 per athlete, and a 100% success rate for admissions to Ivy League D1 colleges. RightTrack does not operate a proprietary technology platform; delivery runs on standard business tools and a WordPress-based website, with lead capture handled through Google Forms and brand-building activity concentrated on its Instagram presence.

RightTrack is a private, for-profit company founded in 2016, headquartered in London, and operating with a small team of approximately 1–10 people. Revenue is generated through customized, multi-year agent/consultant packages sold directly to student-athletes and their families, with no publicly disclosed pricing and no external funding rounds on record. The disclosed leadership includes Managing Director Jonathan Ilori alongside support roles in design, copywriting, and development. The business is structurally a high-touch professional services firm rather than a software platform, and its defensibility rests primarily on the lived NCAA experience of its agents, its alumni outcome metrics, and its UK-to-US specialization rather than on technology.

Name

RightTrack Sports

Legal name

RightTrack Sports

Website

https://rtrecruit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

RightTrack Sports is a London-based athletic recruiting agency that helps UK and other international student-athletes secure NCAA scholarships and admission at US colleges, specializing in Track & Field/Cross Country. It sells tiered multi-year consulting packages covering recruiting, academics, and visa support.

Ownership category

akta.pro rank

Product category

Athletic Recruiting Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industries

Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• NCAA recruiting services
• Athletic scholarship consulting
• College placement services
• Student-athlete advising
• Sports recruitment agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Recruiting Agent/Consultant Packages: RightTrack generates revenue through tiered consulting and agent service packages. Students pay for personalized recruiting services that include academic assessment, athletic profile development, school matching, NCAA coach contact facilitation, and visa support. SAT/ACT tutoring is offered as an add-on service not included in typical packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RightTrack Sports is a service-based recruiting agency that helps international student-athletes (primarily UK-based, ages 15-19) gain admission and athletic scholarships at NCAA colleges in the United States. The agency offers hands-on consulting services including athletic assessment, school matching, NCAA coach contact facilitation, academic counseling (SAT/ACT tutoring, essay help), visa planning, and National Letter of Intent (NLI) signing support. The company specializes primarily in Track & Field/Cross Country, with secondary expertise in Swimming & Diving and Football.

Product overview

RightTrack Sports is a recruiting agency that offers a unified suite of services to help student-athletes secure admission and scholarships at NCAA colleges in the United States. The core offering combines Athletic Recruiting Services (including athletic assessment, school matching, and coach contact) with Academic Counseling (SAT/ACT tutoring, essay assistance, transcript analysis), backed by tiered Consultant & Agent Packages. Additional services include Visa Support for international students and specialized University Grad Transfer Services for students seeking to transfer between NCAA schools. The company primarily specializes in Track & Field/Cross Country recruiting, with secondary expertise in Swimming & Diving and Football.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Recruiting Services

Quantifiable outcome

• Average scholarship money received: $50,867
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FieldLevel: Athletic recruiting and network platform connecting high school athletes with college coaches. Overlaps with RightTrack's recruiting-coach facilitation service, though delivered via a digital network model rather than human agents.
• CaptainU: Online athletic recruiting platform for high school student-athletes seeking college placements. Closely aligned with RightTrack's recruiting, profile and coach-outreach workflow, though CaptainU is a software-first platform rather than a consultancy.
• SportsRecruits: Athletic recruiting network connecting high school athletes with college coaches across multiple sports. Comparable in target market (high school athletes) and core use case (college athletic placement), differing from RightTrack primarily in geography and sport breadth.
• International Student Recruitment (ISR): Recruiting agency focused on placing international student-athletes into US college programs. Closest functional twin to RightTrack in serving non-US athletes navigating NCAA eligibility and the admissions process.
• SportQuest International: International sports recruiting agency that connects student-athletes (predominantly from the UK and Europe) with US college scholarship opportunities. Direct overlap with RightTrack in international-to-US recruiting model and target demographic.
• NCSA (Next College Student Athlete): The dominant US college athletic recruiting platform, offering profile building, coach connections and recruiting education. Directly comparable to RightTrack in core service (NCAA athletic recruiting), though operating at vastly greater scale and US-anchored.
• BeRecruited: Long-standing college athletic recruiting platform that helps high school athletes build profiles and connect with college coaches. Similar student-athlete target persona and recruiting workflow as RightTrack, though primarily US-focused.

Others

• Hudl: Video and analytics platform widely used by high school and college athletic programs. Indirectly comparable as part of the athlete-discovery and recruiting tech stack that intersects with RightTrack's school-matching workflow.

Broad incumbents

• IMG Academy: Global sports education and performance brand offering academy training, college placement and athletic development. Comparable end-customer (aspiring college athletes) and college placement capability, but operates at much larger scale with a US-centric model.
• NCSA College Recruiting (Playfly Sports): Parent organization of NCSA College Recruiting under Playfly Sports. Relevant as the broader commercial ecosystem competing for the same NCAA recruiting wallet, with substantially more capital and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/righttrack_sports/?hl=en
• Xx.com/righttracksport
• Facebookfacebook.com/righttracksports
• LinkedInlinkedin.com/company/righttrack-sports-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RightTrack Sports