What Homemove does

Homemove is a UK proptech platform that consolidates the entire home moving process into a single digital destination, connecting home buyers, sellers, and renters with estate agents, mortgage brokers, RICS-accredited surveyors, CQS-accredited conveyancers, removal companies, and utility providers. Founded in 2022 and operating as HM Haus Group Ltd with offices in Norwich and London, the company serves UK consumers across all four nations and reports 10,000+ completed home moves with a 4.9/5 Trustpilot rating.

The platform's technology stack combines a property listings database of 500,000+ properties (substantially expanded by the November 2025 Home.co.uk acquisition, which contributed 30 years of historical market data) with AI-powered tools including an instant predictive valuation model, the HomemoveAI conversational chatbot, a free environmental Property Risk Calculator, and an EPC Checker pulling directly from official government registers. A real-time move tracking dashboard unifies mortgage offers, survey progress, and legal work into a single timeline with estimated completion dates and push notifications. The modular product surface spans nine service categories plus a Help-to-Buy bundle and HMRC app integration.

Homemove's revenue model is primarily affiliate and referral-based: estate agents, mortgage brokers, surveyors, conveyancers, and removal companies pay for leads generated through the platform, while consumers access the core service free of charge. Estate agents receive free basic listings with optional premium placement, and transaction fees apply to surveys (£300–£1,500), removals (from £495), and EPC assessments (from £99). The go-to-market is product-led and digital-first, distributed via SEO-optimized city pages, content marketing, earned media in major UK outlets, and a self-serve web and mobile app experience. Cumulative funding totals approximately $6.9M across three rounds, with a $5M seed led by Fuel Ventures in April 2025.

Name

Homemove

Legal name

HM Haus Group Ltd

Website

https://homemove.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Homemove is a UK proptech platform that consolidates the entire home moving process—property search, mortgages, surveys, conveyancing, removals, and utilities—into a single AI-powered digital platform serving UK home buyers, sellers, and renters.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead Generation for Estate Agents: Homemove connects home sellers with estate agents and earns referral fees when customers are matched with service providers. The service is free for sellers, with estate agents paying for leads.
2. Service Provider Commissions: Revenue from mortgage brokers, surveyors, conveyancers, removals companies, and other service providers who pay for customer leads generated through the platform
3. Premium Listings for Estate Agents: While basic listings are free, estate agents may pay for enhanced visibility or premium placement on the platform
4. Survey and Valuation Services: Direct booking and commissions from RICS surveys, valuations, and other property assessment services ranging from £99-£1500+

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Homemove is an all-in-one UK proptech platform that helps home buyers, sellers, and renters research properties and connect with vetted moving service providers (estate agents, mortgage brokers, RICS surveyors, conveyancers, removal companies, energy/broadband providers) through a single digital dashboard. The platform combines a property search portal (500,000+ UK listings) with AI-powered tools (instant valuation, environmental risk calculator, conversational chatbot) and a real-time move tracking interface that aggregates partner services.

Product overview

Homemove is a UK proptech platform offering a comprehensive, all-in-one home moving ecosystem. The core platform (Homemove Platform) provides property search for buying and renting alongside integrated moving services. Post-November 2025, it acquired and integrated Home.co.uk to expand its property listings database. The platform combines a unified move-tracking dashboard with modular add-on services including: Instant Valuation (AI-powered property estimates), EPC Checker, Property Risk Calculator, Mortgage Calculator, Estate Agents matching, Property Surveys (RICS-accredited), Mortgages (fee-free broker), Conveyancing, Removals, Energy switching, Broadband comparison, House Cleaning, Home Insurance, and a Help to Buy Bundle. HomemoveAI provides conversational support. The architecture connects users from initial property search through completion, aggregating multiple service providers into a single streamlined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Homemove Platform All-in-one UK proptech platform that manages the entire home moving process, connecting users with services from property search through completion, featuring AI-powered tools and a real-time move tracking dashboard.
• Property Listings (For Sale) Property search portal for homes for sale across the UK, covering 500,000+ properties from local estate agents with filters for price, beds, property type, and location.
• Property Listings (To Rent) Rental property search portal for homes to rent across the UK, offering thousands of listings from local letting agents.
• Instant Valuation AI-powered instant property valuation tool that provides estimated property values in seconds using advanced predictive modeling and access to one of the UK's largest property databases.
• EPC Checker Free tool pulling data directly from the official government EPC register to instantly show property energy ratings and expiry dates, with new EPC assessments bookable from accredited assessors starting at £99.
• Property Risk Calculator Environmental risk assessment tool that checks flood risk, ground subsidence, radon gas, invasive plants, contaminated land, air quality, and noise pollution for any UK property using official government databases.
• Mortgage Calculator Free tool to estimate how much users could borrow based on income, deposit, financial commitments, and dependants, providing instant borrowing range calculations.
• Estate Agents Free matching service connecting users with top-rated local estate agents, with comparisons based on performance, customer feedback, and local expertise.
• Property Surveys RICS-regulated property survey booking platform offering Level 1 (Condition Report, £300–£500), Level 2 (HomeBuyer Report, £400–£800), Level 3 (Building Survey, £600–£1,500), Help-to-Buy valuations, asbestos surveys, and other specialist assessments with instant online quotes.
• Mortgages Fee-free mortgage broker service providing access to 90+ lenders, expert advice tailored to user circumstances, and step-by-step guidance through the mortgage application process; brokers are paid by lenders on successful completions.
• Conveyancing Fixed-fee conveyancing service with CQS-accredited solicitors, proactive communication, and a no completion no fee guarantee for property transactions.
• Removals Removal services comparison platform connecting users with fully insured professional movers, offering instant online quotes based on move details, with a 3D visualiser for van sizing; removal quotes start from £495.
• Energy Energy comparison and switching service allowing users to compare gas and electric deals from multiple UK utility providers and switch online.
• Broadband Broadband comparison service allowing users to compare deals from top UK providers, filter by speed, price, and contract terms, and switch providers online.
• House Cleaning House cleaning service connecting users with vetted, background-checked 5-star cleaners offering flexible booking with no minimum contract and easy online management.
• Home Insurance Home insurance comparison service providing tailored quotes for buildings insurance, contents insurance, or combined cover from trusted providers.
• HMRC App Partnership Partnership gateway to the official HMRC app enabling users to update their address, download income history for mortgage applications, and access tax information when moving home.
• Help to Buy Bundle Complete bundle for Help to Buy homeowners including RICS valuation, a specialist Help to Buy solicitor, and a free mortgage advisor, designed to streamline property sales or equity loan redemptions.
• HomemoveAI AI chatbot integrated into the Homemove platform that answers user questions about home moving topics including surveys, property searches, and mortgage advice through a conversational text interface.
• Home.co.uk UK property portal acquired by Homemove in November 2025, offering property listings for sale and rent enriched with three decades of market data, providing free-to-list access for estate agents.

Quantifiable outcome

• 10,000+ home moves simplified through the platform
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Home.co.ukcoreStrategic or Co-development Partner · 4 November 2025Acquisition of Home.co.uk property marketplace to create a leading free-to-list platform in the UK. The acquisition integrates Home.co.uk's 30 years of market data and property listings with Homemove's AI-driven moving services platform.
• HMRCcoreGTM or Marketing PartnerPartnership to integrate HMRC app functionality within Homemove platform, allowing users to update their address with HMRC when moving home. The partnership helps make moving easier while promoting the free HMRC app which has 7.2M+ active users and is a Top 5 UK finance app.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rightmove: Rightmove is the UK's largest property portal, offering residential listings alongside valuation, mortgage, and agent-matching tools. It is Homemove's primary incumbent competitor in the UK property search and listings space.
• Zoopla: Zoopla is the UK's second-largest property portal with property listings, sold prices, valuation tools, and agent advertising. It competes directly with Homemove's property search and free-listing proposition.
• OnTheMarket: OnTheMarket is a UK property portal with full-service agent listings and house price data. It is a direct competitor in the agent-paid portal market that Homemove aims to disrupt via free listings.
• Reallymoving: Reallymoving is a UK comparison platform for conveyancing, surveying, removals, and mortgage services. It is a direct peer to Homemove's moving-services marketplace business.
• Compare My Move: Compare My Move is a UK moving-services comparison platform connecting users with removal companies, conveyancers, and surveyors. It directly mirrors Homemove's removals and conveyancing verticals.
• GetAgent: GetAgent is a UK estate agent comparison and matching service that helps sellers identify top-performing local agents. It competes directly with Homemove's free estate agent matching feature.

Emerging players

• Strike: Strike is a UK online conveyancing and moving services platform offering fixed-fee legal work and integrated sale progression. It is a comparable emerging player targeting similar end-to-end home-moving workflows.
• OpenRent: OpenRent is a UK rental property marketplace that bypasses traditional letting agents with a self-serve, lower-fee model. It shares Homemove's marketplace and agent-disintermediation DNA for the rental vertical.
• Movewise: Movewise is a UK home-moving platform bundling estate agency, conveyancing, mortgages, and removals into a single managed service. It is a comparable all-in-one moving concept targeting similar UK home-mover pain points.

Broad incumbents

• Zillow: Zillow is the largest US property portal with AI-powered Zestimate valuations, agent advertising, and integrated mortgage services. It is a broad incumbent demonstrating the global proptech model Homemove is adapting for the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wehomemove
• Facebookfacebook.com/wehomemove
• LinkedInlinkedin.com/company/wehomemove
• Instagraminstagram.com/wehomemove

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homemove