Biztel

What Biztel does

Link, Inc. (リンク株式会社), a Japanese registered telecommunications carrier (A-17-8479, Ministry of Internal Affairs and Communications), operates Biztel (ビズテル), a cloud-based telephony SaaS platform that the company has delivered to over 2,000 Japanese businesses since 2006. From its own data centers, the platform provides IP telephony, cloud PBX, and contact center functionality over the public internet, requiring no on-premise PBX hardware from customers. Biztel claims 8 consecutive years as Japan's No. 1 cloud telephony service per the Deloitte Touche Tohmatsu Mic Economic Research Institute "MarTech Market Outlook 2025, Cloud CRM Market Edition (9th Edition)" report, and its customer base spans pharmaceuticals, financial services and insurance, manufacturing, construction, retail, e-commerce, hospitality, IT, beauty/cosmetics, and government/nonprofit organizations ranging from 10-seat SMB inquiries to 1,000+ seat enterprise centers.

The product portfolio comprises four core offerings—BIZTEL コールセンター (cloud CTI with ACD, IVR, real-time monitoring, call recording, and CRM integration), BIZTEL コールセンター PCI DSS (PCI DSS-compliant variant for credit card transactions), BIZTEL モバイル (cloud FMC service that converts smartphones—via NTT DOCOMO Office Link—into office extensions), and BIZTEL ビジネスフォン (cloud PBX for multi-branch internalization and telework)—plus BIZTEL shouin, a cloud-based video training and education management service for contact center staff. The architecture uses SIP endpoints, a browser-based admin UI, and a documented REST API layer, with native integrations certified through Salesforce Japan (Open CTI), kintone, FastHelpPe, MSYS Omnis (Google Cloud Speech-to-Text), Zendesk, Dynamics CRM, Discoveriez, TableSolution, Claris FileMaker, and SATORI. Add-on modules include real-time monitoring, statistical reporting, Internet FAX, voice-recognition IVR, and API integrations.

Revenue is generated primarily via per-seat (agent/extension) SaaS subscriptions billed monthly or annually, supplemented by usage-based communication charges (e.g., 8.4 yen per 3-minute domestic block on certain tiers) and incremental add-on revenue from Internet FAX, CRM connectors, speech recognition, and extended storage. Go-to-market combines direct sales (dedicated phone/web inquiry → demo → quote), a product-led growth motion (free trials, low entry cost for ~10-seat pilots), and a no-quota, no-fee partner/reseller program—most visibly channeled through ジェイズコア's ASPGATE service-office bundle and system integrators JSOL, テクマトリックス, and 丸紅情報システムズ. Marketing is content-heavy (100+ published case studies, an active blog and YouTube channel) and was supplemented in May 2026 by a TV commercial campaign featuring actress Matsumoto Wakana.

Name

Biztel

Legal name

Link, Inc.

Website

https://biztel.jp

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Japan-based cloud telephony SaaS from Link, Inc., delivering cloud PBX, contact center, FMC mobile extension, PCI DSS-compliant call centers, and contact center training to over 2,000 companies; claims 8 consecutive years as Japan's No. 1 cloud telephony service.

Ownership category

akta.pro rank

Product category

Cloud Telephony / Cloud Communications

NAICS

Wired Telecommunications Carriers (517111), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

Keywords

• Cloud telephony services
• Cloud PBX systems
• Contact center software
• FMC mobile extensions
• PCI DSS call center

Headquarters

HQ city

Kita

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription / Recurring SaaS Fees: BIZTEL generates recurring subscription revenue on a per-seat (agent/extension) basis. Customers pay monthly or annual fees based on the number of seats (agents/extensions) and selected service tier. Pricing scales with seat count — small centers starting at a few seats can onboard at low total cost while large 100–1,000+ seat enterprise deployments generate proportionally higher ARPU. The company offers multiple service lines (BIZTEL コールセンター, BIZTEL ビジネスフォン, BIZTEL モバイル, BIZTEL PCI DSS, BIZTEL shouin) each with its own pricing structure.
2. Usage-Based Communication Charges: In addition to subscription fees, BIZTEL charges for voice communication (call duration). Internal extension calls between BIZTEL users are free; external calls incur usage-based charges. For example, outbound domestic calls are billed at 8.4 yen per 3-minute block in some service tiers.
3. Optional Add-on Services: Various optional features are billed as add-ons: internet FAX (3,000–4,000 yen/month plus per-page charges), seat view, routing options, API IVR, speech recognition IVR, CRM integration options, and extended storage. These provide incremental revenue from the existing customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BIZTEL is a cloud-based telephony platform operated by Link, Inc. that delivers CTI/call center systems, cloud PBX business phones, mobile extension (FMC) services, and a PCI DSS-compliant call center, along with the BIZTEL shouin cloud-based agent training service. The platform provides ACD, IVR, real-time monitoring, full call recording, CRM screen-pop, statistical reporting, and an API layer, requiring no on-premise PBX hardware. It is sold on a per-seat SaaS subscription with usage-based call charges and is positioned as Japan's leading cloud telephony service with 2,000+ company deployments.

Product overview

BIZTEL is a cloud-based telephony service platform consisting of four core products — BIZTEL コールセンター (cloud CTI/call center system), BIZTEL コールセンター PCI DSS (PCI DSS-compliant version), BIZTEL モバイル (FMC mobile extension service), and BIZTEL ビジネスフォン (cloud PBX/business phone) — plus the BIZTEL shouin education management service. All services are built on a cloud-only infrastructure requiring no on-premise PBX hardware. Add-on modules include real-time monitoring (稼働状況モニタリング), IVR/voice navigation (IVR 音声ナビ), statistical reporting (統計レポート), internet FAX, and API integration services. The platform is marketed as Japan's No.1 cloud telephony service with 8 consecutive years of domestic market share leadership, serving over 2,000 companies across industries ranging from small inquiry offices to large-scale 100+ seat call centers.

Differentiator

Problem solved

Functional benefit

Brands

• BIZTEL コールセンター: Cloud-based CTI/call center system with standard features and high extensibility.
• BIZTEL コールセンターPCI DSS
• BIZTEL モバイル
• BIZTEL ビジネスフォン
• BIZTEL shouin

Products and services

• BIZTEL コールセンター (BIZTEL Call Center / Cloud CTI)

Quantifiable outcome

• Operational cost reduced to approximately 1/20th of on-premise PBX replacement cost (ツムラ case)
• +8 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature15 records

Partnerships

Eight partnerships are on record, tiered core, notable and foundational.

• Salesforce JapancoreTechnology or IntegrationBIZTEL offers certified Salesforce integration via Open CTI adapter, enabling screen-pop of customer records, click-to-call from Salesforce records, and activity logging. Multiple case studies show joint customers using BIZTEL + Salesforce Service Cloud for contact center operations. Salesforce recommends BIZTEL to its Japanese customers as a cloud CTI partner.
• 丸紅情報システムズ株式会社 (MSYS Omnis)coreTechnology or Integration丸紅情報システムズ provides MSYS Omnis, a cloud-based speech recognition service using Google Cloud Speech-to-Text, for contact center call transcription and summarization. BIZTEL and MSYS Omnis have a certified integration (announced November 2018) enabling seamless cloud-to-cloud connectivity. The combination is jointly marketed as an integrated speech-enabled call center solution. Over 20 companies use the BIZTEL + MSYS Omnis combination, with a dedicated integration environment set up in BIZTEL's data center to minimize latency and cost.
• テクマトリックス株式会社 (FastHelpPe)notableTechnology or IntegrationテクマtrinX provides FastHelpPe, a cloud CRM designed for the pharmaceutical and life sciences industry. BIZTEL integrates with FastHelpPe for screen-pop, click-to-call, and activity logging. FastHelpPe actively recommends BIZTEL as the CTI layer for their pharmaceutical customer base (案例: ツムラ, クレステック, etc.).
• JSOL株式会社notableImplementation/ SI/ Consulting PartnerJSOL is a system integrator specializing in Salesforce Service Cloud deployments. They recommend and implement BIZTEL as the cloud CTI component in enterprise contact center projects. JSOL positions the BIZTEL + Salesforce combination as an 'industry standard' for Japanese enterprise contact centers, winning deals against competitors by offering this validated combination.
• ジェイズコア株式会社 (ASPGATE)notableChannel Partner/ Reseller/ Distributorジェイズコア bundles BIZTEL ビジネスフォン as the underlying telephony engine for their ASPGATE office phone service, which is installed in service offices operated by アセットデザイン (20+ locations in Tokyo area). Tenants of service offices get access to full-featured IP business phone service (03 number, extension calling, management portal) without hardware investment, and ジェイズコア re-sells BIZTEL under their ASPGATE brand.
• Google (Google Cloud Speech-to-Text)foundationalTechnology or IntegrationMSYS Omnis, the speech recognition service integrated with BIZTEL, is powered by Google's Cloud Speech-to-Text machine learning engine. This indirect partnership provides BIZTEL customers with automatic speech recognition that continuously improves through Google's AI advances, without requiring per-customer tuning.
• NTT DOCOMO (オフィスリンク)notableTechnology or IntegrationBIZTEL モバイル leverages NTT DOCOMO's オフィスリンク FMC service to enable DOCOMO mobile phones to function as BIZTEL office extensions. This allows companies (案例: フレアス with 550 staff mobile phones) to use carrier smartphones as contact center endpoints with caller ID display and call routing, at reduced communication costs.
• cybozu (kintone)notableTechnology or IntegrationBIZTEL integrates with kintone, the SaaS collaboration platform from cybozu. Multiple case studies (案例: ザイマックスグループ, 鎌倉新書, アルテリア・ネットワークス) show BIZTEL + kintone combinations for contact center operations with screen-pop and activity logging.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RingCentral: Global cloud PBX and CCaaS leader offering per-seat subscription telephony with similar feature breadth (IVR, ACD, analytics, CRM integrations). Directly comparable on business model and core functionality, though BIZTEL is Japan-focused and RingCentral lacks native Japan carrier registration.

Broad incumbents

• Five9: Cloud CCaaS vendor with Japanese channel presence. Comparable on inbound/outbound routing, IVR, and workforce optimization, and often evaluated alongside BIZTEL by Japanese enterprises modernizing legacy contact centers.
• Genesys: Global CCaaS incumbent with established Japanese enterprise presence. Competes with BIZTEL in mid-market and enterprise contact center deals with a broader portfolio including workforce engagement management and journey orchestration.
• Zoom (Zoom Phone / Zoom Contact Center): Zoom Phone and Zoom Contact Center provide cloud PBX and CCaaS as part of a broader collaboration platform. Competes with BIZTEL for Japanese enterprise seats but operates as a wider portfolio player rather than a Japan-domestic telephony specialist.
• NICE inContact (NiCE): Enterprise CCaaS and WFO suite with established Japanese deployments. Comparable to BIZTEL's enterprise call center offering, particularly for regulated industries needing recording, quality monitoring, and compliance analytics.
• NTT Communications (Arcstar / Cloud Contact Center): NTT Group carrier and integrator offering cloud telephony and contact center services in Japan. As the dominant domestic carrier with the largest enterprise base, NTT represents the principal incumbent competitor to BIZTEL across SMB and large enterprise segments.
• KDDI (KDDI Cloud Contact Center / Office Phone): Major Japanese carrier with own cloud PBX and contact center offerings plus deep enterprise relationships. Competes head-to-head with BIZTEL on regulated-industry and large-enterprise RFPs where carrier status and network ownership matter.
• Cisco (Webex Contact Center / Webex Calling): Cisco's Webex Calling and Webex Contact Center deliver cloud PBX and CCaaS to enterprise customers globally, including Japan. Comparable on enterprise feature parity and competes with BIZTEL for IT-led telephony modernization projects.
• Amazon Connect: AWS-native CCaaS with usage-based pricing and GenAI features. Increasingly pursued by Japanese enterprises and SIs as a lower-cost alternative, applying direct pricing pressure on BIZTEL's subscription tiers.

Emerging players

• FLECT: Japanese cloud contact center and CX specialist. Comparable on call center functionality and Japan-domestic focus, often overlapping with BIZTEL in mid-market and digital-native customer support deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/biztel_pr
• YouTubeyoutube.com/channel/UCSpQz_OLOZMF4ML5Kt7oL0Q
• Facebookfacebook.com/biztel.jp.since2006

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biztel