Heartland Health Services

What Heartland Health Services does

Heartland Health Services is a private, non-profit Federally Qualified Health Center (FQHC) founded on December 10, 1991 in Peoria, Illinois and federally designated on February 1, 2004. It operates a network of ten health center locations across Peoria and Tazewell Counties, supplemented by a Mobile Health Center based at the Olt Avenue site. Clinical services span primary care, pediatrics, women's health (including obstetrics, contraception, and reproductive health), behavioral health (counseling, psychiatry, medication management, and medication-assisted recovery for substance use disorders), after-hours care, and podiatry and ophthalmology specialty services. Care is delivered under a Patient-Centered Medical Home model recognized by the NCQA, with technology infrastructure consisting of an Epic MyChart patient portal, PayerExpress online bill pay, and a Zoom-based telehealth platform.

The organization targets uninsured, underinsured, Medicaid, Medicare, and housing-insecure populations across Central Illinois, using a community-led go-to-market model built on outreach, in-clinic enrollment assistance for Medicaid/Medicare/Marketplace coverage, and partnerships with local homeless shelters, transportation providers, and the Medicaid Innovation Collaborative. Pricing follows a four-tier sliding-fee scale with $25 to $40 minimum per-visit fees for patients below 200% of the federal poverty level, plus a 340B Drug Pricing Program that delivers up to 90% prescription savings through partner pharmacies Genoa Healthcare, Kroger, Walgreens, and OSF Medi-Park. Patient throughput reached 21,859 in 2023 across all ages.

Revenue mechanics combine FQHC prospective payment system reimbursement for Medicaid and Medicare, sliding-fee self-pay, 340B pharmacy spread income, and federal section 330 grant funding under PHS deemed status. The organization is led by CEO Dewitt Harrell (joined March 2024 from PrimaryOne Health) with a long-tenured C-suite including CFO Tony Bartlett (in role since 2023) and CIO Nathan Price (since 2014), and is currently executing a 2024-2026 three-year strategic plan developed with consulting partner 330 Partners. Quality performance was recognized with five HRSA badges in 2025 spanning quality leadership, health-care access, health IT, and behavioral health.

Name

Heartland Health Services

Legal name

Heartland Health Services

Website

https://hhsil.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Federally Qualified Health Center operating ten community health centers across Peoria and Tazewell Counties in Central Illinois, serving over 22,000 patients annually with primary care, behavioral health, women's health, pediatrics, telehealth, and 340B pharmacy services for uninsured, Medicaid, Medicare, and housing-insecure populations.

Ownership category

akta.pro rank

Product category

Community Health Services (Federally Qualified Health Center)

NAICS

Ambulatory Health Care Services (621), Health Care and Social Assistance (62), Individual and Family Services (6241)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industries

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Community health centers
• Federally qualified health
• Primary care services
• Behavioral health care
• Women's health services

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Service Revenue: FQHC reimbursement for medical services provided to patients with Medicaid, Medicare, and private insurance. Services are billed according to fee schedules, with sliding fee discounts available for uninsured patients below 200% federal poverty level.
2. 340B Pharmacy Program: The 340B Drug Pricing Program enables the organization to purchase prescription medications at significantly reduced prices. Revenues from pharmacy operations support patient care services.
3. Federal FQHC Grant Funding: Federally Qualified Health Center status provides access to federal grants and enhanced reimbursement rates. The organization receives HHS funding with PHS deemed status.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Heartland Health Services is a Federally Qualified Health Center (FQHC) that operates a network of 10 community health centers and a Mobile Health Center across Peoria and Tazewell Counties, Illinois, delivering primary care, pediatrics, women's health, behavioral health, after-hours care, telehealth, and medication-assisted recovery to over 22,000 patients annually regardless of ability to pay. It supplements clinical services with a 340B pharmacy discount program, sliding fee scale, Medicaid/Medicare/Marketplace enrollment assistance, and transportation partnerships that reduce access barriers for uninsured, underinsured, Medicaid/Medicare, and housing-insecure populations.

Product overview

Heartland Health Services is a Federally Qualified Health Center (FQHC) operating as a network of 10 community health centers across Peoria and Tazewell Counties in Central Illinois. The organization offers a comprehensive suite of integrated healthcare services organized around a Patient Centered Medical Home model. Core clinical services include Primary Care, Pediatrics, Women's Health, After Hours Care, Telehealth, Counseling & Therapy, Psychiatry & Medication Management, and Medication Assisted Recovery. The organization complements its clinical services with support programs including a 340B Pharmacy Program for discounted medications, Health Coverage Enrollment assistance, and a Sliding Fee Discount Program for uninsured patients. Additional offerings include a Mobile Health Center serving homeless shelters, COVID-19 testing/vaccination, and community outreach services.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Comprehensive primary care and family medicine services for all ages, including preventive care, chronic disease management, acute illness treatment, and internal medicine for complex adult conditions. Available to patients across all 10 health center locations in Peoria and Pekin.
• Pediatrics Pediatric healthcare services from birth through young adulthood, including well-child check-ups, immunizations, chronic condition management, and adolescent health services. Accepts the All Kids program for children's coverage.
• Women's Health Comprehensive women's health services including gynecological care, obstetrical care, family planning, menopausal support, breast and cervical cancer screenings, and prenatal/postpartum care. Validated as an ICAN! Quality Hub Provider.
• After Hours Care Extended-hours medical care at select locations for non-emergency needs including acute illness, minor injuries, walk-in services, and routine care outside regular business hours.
• Telehealth Care Virtual healthcare appointments via video (Zoom) or phone for established patients, covering non-urgent medical issues, follow-ups, and behavioral health services. Available Monday–Friday during regular hours, and on-site at homeless shelters via Community Health Navigators.
• Counseling & Therapy Individual counseling for ages 4 and older, addressing depression, anxiety, trauma, grief, relationship issues, and stress using evidence-based approaches including CBT and EMDR.
• Psychiatry & Medication Management Psychiatric evaluation and medication management for mental health conditions including depression, anxiety, bipolar disorder, PTSD, and ADHD, with pediatric and adolescent care available.
• Medication Assisted Recovery (MAR) FDA-approved medication-assisted treatment for substance use disorders including opioid and alcohol use disorders, combined with counseling and behavioral therapies.
• 340B Pharmacy Program Prescription medication discount program under the federal 340B Drug Pricing Program, automatically enrolling patients in the Prescription Drug Assistance Program and providing up to 90% savings on eligible prescriptions via partner pharmacies including Genoa Healthcare, Kroger Pharmacy, Walgreens Pharmacy, and OSF Medi-Park Pharmacy.
• Mobile Health Center Mobile healthcare unit based at the Olt location that brings primary care directly to underserved areas and community events, including area homeless shelters offering telehealth visits and establishing care appointments.
• Health Coverage Enrollment Free assistance with Medicaid, Medicare, and Marketplace plan enrollment, including Illinois Moms & Babies, All Kids, and Family Planning Program support. Outreach workers help patients navigate the Illinois ABE (Application for Benefits Eligibility) portal.
• Sliding Fee Discount Program Financial assistance program offering discounted minimum fees per visit (Category A $25, Category B $30, Category C $35, Category D $40, plus full fee tier) for uninsured and underinsured patients with household income below 200% of the federal poverty level. Discounts are valid for 3–12 months and require reapplication.
• COVID-19 Testing and Vaccination On-site COVID-19 testing and vaccination services available at multiple Heartland locations for adults and children ages 6 months and older.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Medicaid Innovation Collaborative (MIC)coreStrategic or Co-development Partner · 1 January 2024Digital care resources partner enabling Community Health Navigators to provide virtual primary care at homeless shelters including Dream Center, Salvation Army, Pathway Ministries, Esther House, and The Bridge
• 330 PartnersminorImplementation/ SI/ Consulting Partner · 1 January 2024Strategic planning consulting firm that provided expert guidance for developing the 2024-2026 three-year strategic plan
• Genoa HealthcarecoreOthersPartner pharmacy providing discounted prescription medications through the 340B program at two locations (2321 N. Wisconsin Ave. and 228 NE Jefferson Ave.) in Peoria, IL
• Kroger PharmacyminorOthersPartner pharmacy for discounted prescription medications through Heartland's 340B program for patients without health coverage
• Walgreens PharmacyminorOthersPartner pharmacy for discounted prescription medications through Heartland's 340B program
• OSF Medi-Park PharmacyminorOthersPartner pharmacy for discounted prescription medications through Heartland's 340B program
• Greater Peoria Mass Transit / CityLinkcoreStrategic or Co-development PartnerTransportation partnership providing all-day bus passes to help patients access appointments at Heartland health centers
• Uber HealthcoreStrategic or Co-development PartnerTransportation partnership arranging pick-up and drop-off services for patients who need assistance getting to appointments
• Molina HealthcareminorChannel Partner/ Reseller/ DistributorMedicaid managed care organization partner providing health coverage for patients served by Heartland
• Illinois Primary Health Care Association (IPHCA)coreOthersState association membership providing advocacy, resources, and support for community health centers in Illinois
• National Association of Community Health Centers (NACHC)coreOthersNational association membership providing advocacy, resources, and support for FQHCs. Heartland holds Gold Level ACE designation through NACHC
• Illinois ABE (Application for Benefits Eligibility)coreStrategic or Co-development PartnerState portal for applying and managing healthcare, food, and cash assistance benefits. Heartland outreach workers help patients navigate enrollment

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Crusader Community Health: Rockford, Illinois FQHC with multiple health centers providing primary care, pediatrics, women's health, behavioral health, and pharmacy on a sliding-fee scale; closely comparable in size, scope, and Illinois FQHC operating model.
• Aunt Martha's Health & Wellness: Illinois-based FQHC and social services organization providing primary care, behavioral health, substance use treatment, and social support across multiple counties; similar integrated care-and-social-services model as Heartland.
• PrimaryOne Health: Columbus, Ohio-based FQHC offering comprehensive primary care, behavioral health, and pharmacy to underserved patients; directly relevant peer and notably the previous employer of Heartland's current CEO Dewitt Harrell, who served as CAO/CFO there for seven years.
• Near North Health Service Corporation: Chicago-based FQHC network providing primary care, pediatrics, behavioral health, and social support to underserved communities; comparable in scale, integrated service offering, and community health center model.
• Esperanza Health Centers: Chicago-based FQHC delivering primary care, pediatrics, behavioral health, and chronic disease management with strong quality recognition; comparable as a multi-site Illinois FQHC focused on Medicaid and uninsured populations.
• PCC Community Wellness Center: Illinois-based FQHC with multiple health centers offering primary care, behavioral health, women's health, and substance use treatment on a sliding-fee basis; very similar in mission, scale, and service mix to Heartland Health Services.
• Erie Family Health Centers: Federally Qualified Health Center operating a multi-site network in Chicago and surrounding Illinois counties, providing integrated primary care, behavioral health, dental, and pharmacy services to underserved populations — directly comparable to Heartland's PCMH-based community health model.
• Promise Healthcare: Illinois-based FQHC operating multiple health centers delivering primary care, behavioral health, and pharmacy services to Medicaid and uninsured populations; comparable as a regional multi-site FQHC with a similar mission and patient mix.
• ACCESS Community Health Network: One of the largest FQHC networks in the U.S., headquartered in Chicago with 35+ health centers offering primary care, behavioral health, and pharmacy to underserved Illinois communities; comparable in operating model, payer mix, and population focus.
• Howard Brown Health: Chicago-based FQHC with multiple locations offering primary care, behavioral health, and specialty services to underserved populations; strong track record of HRSA quality recognitions comparable to Heartland's Silver Badge status.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/heartlandhealthil
• Xx.com/heartlandhealt1

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Health Services