Power Marketing International

What Power Marketing International does

Power Marketing International (PMI) is a Pennsylvania-based digital marketing agency that provides integrated online marketing, website design, and search-engine-optimization services to small and mid-sized businesses (SMBs), with secondary non-profit work. Headquartered in Reading, PA, with additional offices in Allentown and Malvern, the firm was founded in 2011 by Alan Robezzoli, a Mount Saint Mary's MBA and former EVP of Marketing & International Sales at Elite Sportswear, LP. Its service catalog covers the full SMB online-marketing stack: web design and redesign (responsive, mobile-optimized, e-commerce via BigCommerce partnership), SEO (on-page, off-page, local), search-engine advertising / PPC, content marketing (blog posts, white papers, videos), email marketing (with integrations to Constant Contact, MailChimp, HubSpot, GetResponse, Campaigner), social media management across Facebook, LinkedIn, Twitter, YouTube, and Flickr, reputation management (Google, Facebook, Yelp, FourSquare), and branding services. The firm packages these into three tiered monthly subscriptions: Web Pro, Online Marketer, and Social Media Master.

On the technology and methodology side, PMI's differentiators are primarily process- and tooling-based rather than proprietary algorithms: a registered trademarked model, the Hierarchy of Web Design Effectiveness (TM) (an 8-tier framework loosely derived from Maslow's Hierarchy — Safety, Respect, Belonging, Full Inclusion, Lead Capture, Lead Conversion, Repeat Business, Referrals); a Social Media Dashboard; a Local SEO Dashboard; and a Reputation Management System that automates review requests and response. The technology stack rests on third-party platforms (BigCommerce for e-commerce, HubSpot for marketing automation and CRM, Constant Contact-family ESPs for email) rather than in-house AI/ML or novel machine-learning assets. Public data also discloses no API, no mobile app, and no proprietary data product.

PMI makes money through a mix of one-time web design projects and recurring monthly digital-marketing subscriptions, supported by free consultation and inbound content (white papers, free SEO checkups) as lead-generation. Pricing is quote-based and not publicly disclosed, but is described as positioned for SMBs seeking 'big agency results at a fraction of the cost.' GTM is sales-led and consultative, relying on direct sales through phone/online consultations and three physical offices that enable in-person engagement across greater Berks County, Lehigh Valley, and Philadelphia. Delivery is hybrid: a small core management team handles strategy, client service, and project specifications, while execution is augmented by a network of independent specialists. The customer base skews to SMBs across tourism (Hilton Head Tours), insurance (American Insuring Group), IT (Eberly Systems), fitness/dance (GKD Gymnastics & Dance), wholesale (MR International Products), financial services (American Capital Express), healthcare (Asthma & Allergy Associates), and manufacturing/industrial (Elite Sportswear — Robezzoli's former employer); internationally, PMI also reports clients in Canada, the UK, and Australia.

Name

Power Marketing International

Legal name

Power Marketing International, LLC

Website

https://powermarketinginternational.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Power Marketing International is a privately held Pennsylvania digital marketing agency (Reading, Allentown, Malvern) founded in 2011 that provides SMBs with integrated web design, SEO, paid search, content, email, social media, reputation, and branding services delivered through tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Digital marketing services
• Web design services
• Search engine optimization
• Social media marketing
• Content marketing services

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Web Design Services: Website design and redesign services including marketing-driven website strategy, competitor research, keyword research, branding, and messaging. Services include informational and e-commerce websites with features like video integration, blogs, contact forms, and online appointment booking.
2. Digital Marketing Services: Ongoing digital marketing services including SEO (on-page, off-page, local), search engine advertising, content marketing, email marketing, social media marketing, and reputation management. Offered through tiered packages (Web Pro, Online Marketer, Social Media Master).
3. Free Reports and White Papers: Free downloadable reports including 'How to Quit Looking Like a Small Business', '5 Keys to Generating Leads on Your Website', 'The Inbound Marketing Roadmap to Success', and 'Website Design: 7 Ways to Make it Pay'. These serve as lead generation tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Power Marketing International is a digital marketing agency that designs and redesigns marketing-driven websites and runs integrated online marketing campaigns (SEO, search advertising, content marketing, email marketing, social media marketing, and reputation management) for small and mid-sized businesses. Services are delivered through three tiered monthly subscription packages (Web Pro, Online Marketer, Social Media Master) and supported by proprietary tools including a Social Media Dashboard and a Local SEO Dashboard, plus a trademarked 8-step website effectiveness methodology.

Product overview

Power Marketing International is a digital marketing agency offering a comprehensive suite of online marketing services built around marketing-driven website design as the central hub. The core offering combines Web Design Services with Search Engine Optimization (SEO) Services, supported by integrated modules including Search Engine Advertising, Content Marketing Services, Email Marketing Services, Social Media Marketing Services, Reputation Management Services, and Branding Services. The company offers three tiered marketing packages (Web Pro, Online Marketer, and Social Media Master) that progress in scope, plus specialized offerings like the Local SEO & Social Media Dashboard, the proprietary Hierarchy of Web Design Effectiveness (TM) methodology, and E-Commerce Website Design with advanced features like abandoned cart recovery and inventory management. Founded in 2011, the agency primarily serves small and mid-sized businesses in Pennsylvania with offices in Reading, Allentown, and Malvern.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services Marketing-driven website design and redesign services including responsive/mobile-optimized design, competitor research, keyword research, branding and messaging, and strategy development for small and mid-sized businesses.
• Search Engine Optimization (SEO) Services On-page, off-page, and local SEO services designed to improve organic search rankings, drive website traffic, and generate leads without paid advertising.
• Internet Marketing Strategy Comprehensive online marketing strategy development that combines website design, SEO, online advertising, content marketing, email marketing, and social media marketing to generate leads and sales.
• Search Engine Advertising Targeted pay-per-click (PPC) advertising on search engines with analytics monitoring and continuous optimization for lead and sales conversion.
• Content Marketing Services Content creation including blog posts, downloadable reports, white papers, and videos to build trust, credibility, and industry expertise for lead generation.
• Email Marketing Services Email marketing campaigns including strategy development, list segmentation, personalization, automation, and software selection for B2B and B2C businesses.
• Social Media Marketing Services Social media marketing and advertising services including platform setup, content creation and distribution, and social media dashboard management for Facebook, LinkedIn, Twitter, and YouTube.
• Reputation Management Services Review management system to request, monitor, and respond to customer reviews across Google, Facebook, and social media platforms, with automatic website display of reviews.
• Branding Services Brand development including taglines, style guides, and social media branding consistency to build brand recognition and loyalty.
• E-Commerce Website Design Full-featured e-commerce websites with mobile optimization, gift card systems, featured product highlights, built-in blogging, abandoned cart recovery, detailed analytics, and integrations with popular apps, delivered as a BigCommerce Certified Partner service.

Quantifiable outcome

• 40% sales increase for client Hilton Head Tours in same month year-over-year
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Victorious SEO: Victorious is an SEO-specialist agency offering technical and content SEO services. Comparable to PMI's SEO service line and serves a similar SMB and mid-market customer profile.
• Funnel Boost Media: Funnel Boost Media is a digital marketing agency providing SEO, web design, PPC, and social media marketing to local SMBs. Strong overlap with PMI's service portfolio and local-business customer segment.
• WebFX: WebFX is a Pennsylvania-based digital marketing agency offering SEO, web design, PPC, and content marketing to mid-market and enterprise clients. It is the most direct regional and offering-level competitor to PMI and dwarfs it in scale.
• Disruptive Advertising: Disruptive Advertising is a PPC and digital marketing agency serving mid-market and SMB clients with paid media, SEO, and web design. Overlaps with PMI on performance marketing and web design offerings.
• LYFE Marketing: LYFE Marketing is a social media and digital marketing agency focused on small businesses, offering SEO, social media management, and content marketing. Highly comparable to PMI's Social Media Master tier and SMB focus.
• Higher Visibility: Higher Visibility is an SEO and digital marketing agency offering web design, paid search, and content services to SMBs. Directly comparable in service mix and customer type to PMI.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and email marketing to SMBs nationwide. It overlaps directly with PMI's service portfolio and SMB positioning.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, web design, social media, and PPC services to SMBs across the US. It is closely comparable to PMI in service mix and SMB target customer.

Broad incumbents

• HubSpot (as platform/incumbent): HubSpot is an inbound marketing and CRM platform whose software increasingly automates services PMI sells (email, social, SEO tooling). PMI is a HubSpot partner, but HubSpot's expanding native capabilities compete with PMI's managed services.
• BigCommerce (as platform/incumbent): BigCommerce is an e-commerce platform whose partner program PMI joins to deliver client sites. As BigCommerce deepens its agency services and partner network, it shapes PMI's channel access and competitive positioning in e-commerce web design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/arobezzoli
• Xx.com/powermarketintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Marketing International