So.bio

What So.bio does

So.bio SAS is a French specialized organic grocery retailer founded in 2005 and headquartered in Canéjan near Bordeaux, operating a franchise network of approximately 77 stores across metropolitan France under the dual So.bio and Bio c' Bon brands. Each store averages roughly 550 m² and carries approximately 11,000 SKUs spanning fresh produce, dry grocery, beverages, traditional deli, wine cellar, household, cosmetics, hygiene, and wellness categories. The company differentiates through a dedicated nationwide "sourceurs" team that cultivates direct relationships with local producers within 100 km of each store, an accessible pricing strategy anchored by two private-label ranges ("Je suis le meilleur prix" with 100+ best-price references and "So.bio Sélection" with 80+ year-round locked-price SKUs), and a bulk/zero-waste assortment exceeding 100 references.

The business model is franchise-led: revenue accrues from retail sales across the network, recurring franchise fees, and ancillary channels including home delivery via Uber Eats and Deliveroo partnerships and anti-waste baskets via Too Good To Go. Customer engagement is driven by the "Entre NOUS" loyalty program, relaunched in October 2023 with 12-month point validity, tiered status (Initié/Expert/Ambassadeur), double points on local/bulk/zero-waste purchases, and a cagnotte redeemable as discount or donated to the Terre de Liens charity partner. Customer segments are individual French consumers — health-conscious shoppers, zero-waste advocates, and wellness/dietary-specific buyers — with no disclosed B2B or enterprise channel. The technology stack is conventional: a Sylius-based CMS/website, standard Google and social media analytics, and loyalty program integration; no proprietary platform, AI/ML capability, or third-party e-commerce marketplace is described. Distribution is national via the franchise network and selected home-delivery aggregators; the company does not operate its own e-commerce checkout.

Name

So.bio

Legal name

So.bio SAS

Website

https://sobio.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

So.bio is a French organic grocery retailer operating a franchise network of ~77 stores (~550 m² each) carrying ~11,000 organic SKUs across food, beauty, and wellness, supported by a local-producer sourcing network and the Entre NOUS loyalty program for health-conscious and zero-waste consumers.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Natural & Organic Foods Distribution (CRAOABAH), Organic Specialty Diet Foods Wholesale (Gluten-Free, Vegan, Keto, Allergen-Free) (AFAIAJAI)

Keywords

• Organic grocery retail
• Organic food stores
• Franchise supermarkets
• Local organic sourcing
• Zero waste retail

Headquarters

HQ city

Canéjan

HQ country

France

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail store sales: Revenue is generated through in-store retail sales of organic products across approximately 11,000 SKUs including fresh produce, dry goods, beverages, beauty, health, and household items. Stores are operated under a franchise model.
2. Franchise fees: So.bio generates revenue by franchising its brand and store format to franchisees who open and operate So.bio stores. The franchise model is the primary growth vehicle.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

So.bio is a French franchise retail chain operating organic grocery supermarkets of approximately 550 m² in the periphery of major cities, stocking nearly 11,000 certified organic SKUs across fresh produce, dry grocery, deli/counters, wine cellar, household, cosmetics, and wellness. The company supplements in-store retail with two private-label value ranges (Je suis le meilleur prix and So.bio Sélection), a bulk and zero-waste assortment, the Entre NOUS loyalty program, and last-mile delivery through Uber Eats, Deliveroo, and Too Good To Go.

Product overview

So.bio is a French organic grocery retail chain operating physical stores averaging 550 m2 across France, offering approximately 11,000 organic products spanning food, beverages, deli, wine, household, cosmetics, and wellness categories. The company's product ecosystem combines its core retail offering with the Entre NOUS loyalty program (featuring point accumulation, tiered status, and flexible wallet redemption), two private label brands (budget-focused 'Je suis le meilleur prix' with 100+ locked-price references and 'So.bio Sélection' with 80+ everyday items), a bulk and zero-waste product range (100+ references), home delivery via Uber Eats and Deliveroo partnerships, and the Too Good To Go anti-waste initiative. The company emphasizes local sourcing through a network of producers within 100km of each store.

Differentiator

Problem solved

Functional benefit

Brands

• Entre NOUS: Loyalty program offering generous rewards, with points accumulated on purchases and converted to spending credits or donations to Terre de Liens association.
• So.bio Sélection

Products and services

• So.bio Retail Stores Franchise-operated brick-and-mortar organic supermarkets of approximately 550 m² in the periphery of large French cities, stocking nearly 11,000 organic SKUs across fresh produce, dry grocery, deli/counters, wine cellar, household, cosmetics, and wellness, supported by in-store advisors including naturopaths.

Quantifiable outcome

• 2nd place in the 'Magasins Bio' category of the Meilleures Enseignes ranking
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Too Good To GocoreChannel Partner/ Reseller/ DistributorToo Good To Go is a partnership through which So.bio stores offer 'anti-gaspi' baskets of short-dated but still edible products at discounted prices. This addresses food waste reduction while generating incremental revenue and attracting budget-conscious customers. The partnership aligns with So.bio's zero-waste commitment.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats provides last-mile home delivery service for So.bio stores, enabling customers who cannot or prefer not to visit physical stores to purchase So.bio organic products. Available at select stores.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo provides last-mile home delivery service for So.bio stores, complementing the Uber Eats partnership and expanding delivery coverage to more consumers.
• Terre de LienscoreStrategic or Co-development PartnerTerre de Liens is So.bio's loyalty program charity partner. Customers can donate all or part of their monetary cagnotte (accumulated loyalty value) to Terre de Liens, which supports organic farming and land preservation. So.bio aggregates and transfers donations monthly. This partnership reinforces So.bio's commitment to supporting organic agriculture beyond store operations.
• Nature & CieminorChannel Partner/ Reseller/ DistributorNature & Cie is a family-owned PME (30 collaborators) founded in 2005 in Vallet, Loire-Atlantique, specializing in organic and gluten-free products. Products include cereals, breads, biscuits, pasta, flours, and a frozen range. The partnership features French flours (98%), fair-trade chocolate and sugar, and zero palm oil. Nature & Cie is highlighted as a 'supplier pépite' (top supplier) partner in So.bio's editorial content.
• Louise ÉmoiminorChannel Partner/ Reseller/ DistributorLouise Émoi is an artisanal soap maker based in the Tarn, Occitanie. The company was founded when mother Véronique created soaps to treat her daughter Louise's sensitive skin. Products are made using cold saponification, organic ingredients, and short supply chains. Featured as a 'supplier pépite' partner supplying cosmetics and solid hygiene products to So.bio stores, particularly in Occitanie.
• BelledonneminorChannel Partner/ Reseller/ DistributorBelledonne is a Savoyan artisan bakery established in 1991, working exclusively with organic ingredients and fair-trade sourcing where possible. Specializing in natural leavened breads and the 'Grandes Tranches' sliced bread range. Featured as a 'supplier pépite' partner with promotional features (15% discount in May). Products include Lin & Sunflower, Lin & Pumpkin, and Demi-Complet sliced breads.
• LökkiminorChannel Partner/ Reseller/ DistributorLökki is a microbrewery/artisanal beverage company founded in 2015 by Nina and Sébastian, specializing in live, unpasteurized organic kombuchas, kéfirs, and ginger beers. Products are low in sugar due to natural fermentation. Featured as a supplier in PACA region stores. Range includes kombuchas (Hibiscus-Rose, Ginger-Tulsi, Spirulina-Mint, Strawberry-Sacred Basil, Turmeric-Lime) and kéfirs.
• Local producers networkcoreStrategic or Co-development PartnerSo.bio works with a network of local producers (farmers, market gardeners, beekeepers, cheese makers, brewers, wine makers, artisan bakers) located within 100km of each store. Products include eggs, honey, cheese, vegetables, meat, wine, and bread. So.bio employs dedicated 'sourceurs' (sourcers) who cover the entire French territory to establish and maintain these direct producer relationships. This is a foundational element of So.bio's sourcing strategy and value proposition.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Biocoop: France's largest network of organic retail cooperatives with ~700+ stores. Direct competitor to So.bio in the French organic supermarket category with similar local-producer sourcing philosophy and broader geographic coverage.
• Les Nouveaux Robinson: French organic supermarket chain primarily serving the Île-de-France and northern regions. Direct overlap with So.bio on organic assortment, bulk/zero-waste, and franchise-style expansion in peri-urban locations.
• La Vie Claire: Independent French organic supermarket chain (~150 stores) operating franchise and owned-store models. Closely comparable to So.bio in store format, assortment breadth, and franchise-led expansion strategy.
• L'Eau Vive: Mid-sized French organic retail chain with a footprint across southeast France. Comparable to So.bio in category (organic supermarkets), positioning (local and zero-waste), and target customer (health-conscious daily shoppers).
• Naturalia: French organic retail chain (owned by Casino Group) with ~200 stores concentrated in urban areas. Competes head-to-head with So.bio in the same organic specialty category, differentiated by an urban convenience-store footprint versus So.bio's peri-urban supers.

Emerging players

• La Fourche: Online-first French organic grocery retailer offering subscription pricing and home delivery. Competes with So.bio on organic basket share without physical store capex, representing the digital-native threat vector.
• Grand Panier Bio: Emerging French organic retail chain focused on smaller-format neighborhood stores. Comparable to So.bio in category but with a different unit-economics model (smaller stores, urban density) and earlier growth stage.

Others

• Too Good To Go: Anti-food-waste marketplace and So.bio's existing distribution partner. Relevant as an ecosystem enabler (waste-reduction basket channel) and as a signal of where organic retail partnerships are moving.

Broad incumbents

• Intermarché Bio: Organic store-in-store and dedicated organic format by Les Mousquetaires (Intermarché group). Indirect competitor to So.bio via organic assortment at lower price points within a much broader grocery footprint.
• Carrefour Bio: Organic store concept launched by Carrefour, the largest French grocer. Competes with So.bio via dedicated organic stores and a broad organic assortment inside hypermarkets, leveraging scale to undercut specialist pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC64Ks8_u69yoTrFaUeH3ArQ
• Facebookfr-fr.facebook.com/Sobioenseigne
• LinkedInfr.linkedin.com/company/so-bio
• Instagraminstagram.com/so.bio_officiel
• TikToktiktok.com/@so.bio_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So.bio