The Benefits Trust
- Company typePrivate
- Founded1994
- HeadquartersVaughan, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Benefits Trust firmographics
Firmographics- Name
- The Benefits Trust
- Legal name
- The Benefits Trust
- Website
- https://thebenefitstrust.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Benefits Trust industry classification
Industry- Product category
- Third-Party Benefits Administration (Group Employee Benefits)
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (52512)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
- akta.pro secondary industries
- Benefits Administration (BPACAPAC), Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), International Benefits Administration & Global Benefits Brokerage (BPACAHAG)
Keywords
Where The Benefits Trust is headquartered
LocationHeadquarters
- HQ city
- Vaughan
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Benefits Trust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Third-Party Administration Fees: TBT charges administration fees calculated as a percentage of contributions. For ASO and group plans, fees typically range from 10-20% of contributions. The fee structure is transparent and all-inclusive, covering claims processing, plan administration, and monthly reporting. Commissions for advisors are included within the administration fee.
- Healthcare Spending Account Fees: HCSA administration fees range from 10-20% of contributions. The company emphasizes transparent fees with no setup fees, annual fees, per-claim fees, or fees for booklets. Advisor commissions are included in the administration fee.
- Advisor Commissions: Commissions are paid monthly to advisors as earned. Commission rates are based on what advisors request at time of quote. The company works with MGAs but does not pay overrides.
- ASO Plan Administration: Budgeted ASO plans with administration fees of 10-20% of contributions. Includes catastrophic drug coverage up to $1 million over a lifetime. Employers assume cost of predictable claims while being protected by pooled stop-loss insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ASO/Group Benefits Administration |
| Usage-based | Monthly | Healthcare Spending Account (HCSA) |
| Subscription | Monthly | Budgeted ASO Plans |
| Other | Monthly | Healthcare Spending Account Fees |
| Other | Annual | Minimum Group Requirements |
| Unit Pricing | Monthly | Builders Benefits Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Benefits Trust product offering
Product offeringCore offering
The Benefits Trust is a Canadian third-party administrator (TPA) that designs, administers, and adjudicates group employee benefits plans on behalf of small and mid-sized businesses across Canada. Core offerings include Healthcare Spending Accounts, Custom Group Benefits, ASO Plans, Hybrid Plans, Executive Benefits, SelectFlex, and industry-specific association plans (Builders, Hospitality) supported by an in-house claims adjudication platform and mobile/online claims tools.
Product overview
The benefits trust operates as a third-party administrator (TPA) offering a portfolio of group benefits plans and digital tools to small and mid-sized businesses across Canada. The core offering consists of Healthcare Spending Accounts (HCSA/HSA), the Smart Business Owner Benefits Plan, Custom Group Benefits Plans, Executive Benefits Plans, Hybrid Benefits Plans, ASO (Administrative Services Only) Plans, SelectFlex Benefits Plans, and Benefits Plans for US Businesses in Canada. These plans are complemented by industry-specific association plans including the Builders Benefits Plan and Hospitality Benefits Plan, plus White Label Benefits for companies seeking custom branding. The company also provides a Mobile Claims App (iOS/Android/browser), a Plan Member Online Portal, and an Employee Resource Centre/Plan Administrator Portal. The portfolio is unified by the company's TPA administration platform, which processes all health and dental claims in-house (with the exception of drug cards via ClaimSecure) and delivers monthly financial reporting, with plans scaled for businesses from 1 to 100+ employees.
Differentiator
Problem solved
Functional benefit
Brands
- SelectFlex Benefits Plan: A simple benefits plan for small businesses of three or more employees offering simplicity, flexibility, and cost control.
- Builders Benefits Plan
- Hospitality Benefits Plan
Products and services
- Healthcare Spending Account (HCSA/HSA) A pre-determined amount of money provided to employees at the beginning of each benefit year for coverage of medical and dental expenses. Eligible expenses are paid fully up to the total dollar amount available, with 100% tax-free benefits to employees and full tax deductibility for employers. Covers any CRA-approved medical expense.
- Smart Business Owner Benefits Plan A flexible small business benefits plan allowing business owners to set up a plan for themselves and employees with controlled costs. Owners receive unlimited coverage with no limits, while employees receive a Healthcare Spending Account with set limits. All expenses are paid at 100%, 100% tax-deductible, and no medical evidence is required.
- Custom Group Benefits Plan A fully customizable group benefits plan where companies pick and choose benefits based on their compensation philosophy, business objectives, budget, and employee groups. Includes catastrophic benefits (life, AD&D, LTD, critical illness), routine benefits (dental, drugs, vision, paramedical), and medical services (travel, virtual health, EAP).
- Executive Benefits Plan A specialized benefits plan layered on top of existing plans for company owners, executives, and key employees. Provides access to a broader range of CRA-approved medical expenses not typically included in conventional core plans, and transforms many medical costs into pre-tax expenses.
- Hybrid Benefits Plan A plan combining defined benefits (conventional plan) and defined contribution (HCSA) approaches, offering both flexibility and cost control. Employers can choose where their plan falls along the spectrum and build a hybrid with customized traditional coverage supplemented by a Healthcare Spending Account.
- ASO (Administrative Services Only) Plan A self-funded benefits plan where the employer assumes the cost of predictable claims while being protected by pooled stop-loss insurance. The company uses its own money to pay claims, with catastrophic risk elements (life, AD&D, LTD) remaining insured traditionally. Offers budgeted equal-billing for predictable monthly costs.
- SelectFlex Benefits Plan A simple, flexible benefits plan for small businesses with 3 or more employees combining insurance protection and flexibility. Includes mandatory extended healthcare with drug card, travel insurance, and hospital expenses, with optional dental, life, AD&D, critical illness, LTD, and HSA add-ons.
- Benefits Plans for US Businesses in Canada Tailored benefits solutions for US corporations with Canadian employees. Offers SelectFlex plans and Healthcare Spending Accounts designed to simplify the Canadian healthcare system for US-based HR teams, with administration fees of 20% for Health and Dental.
- Builders Benefits Plan An association benefits plan designed for Canadian businesses in the building and construction industry. Provides affordable coverage starting at $0.20/hour per person for as few as 3 employees, including accident income replacement and accidental death and dismemberment coverage, with optional drugs, dental, travel, and critical illness.
- Hospitality Benefits Plan An association benefits plan for the hospitality industry providing Life Insurance, AD&D, Dependent Life, Out of Canada Emergency Medical Insurance, and routine health and dental claims. Offers Gold, Silver, or Bronze Extended Health Care and Dental Coverage levels with group purchasing power.
- White Label Benefits Custom-branded benefits packages produced by The Benefits Trust but branded under a company's own name. Allows companies to offer exclusive benefits under their own brand identity without developing their own benefits infrastructure.
- Mobile Claims App A user-friendly mobile application for iOS and Android devices and a browser-based version for submitting claims. Allows plan members to submit claims by simply uploading a receipt, with 99% of claims processed the next business day. Supports direct deposit reimbursement.
Quantifiable outcome
- 99% of claims processed next business day
- +3 more outcomes
Companies that use The Benefits Trust
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
The Benefits Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature5 records
The Benefits Trust partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- WawanesacoreInsurance carrier partner providing pooled insurance products (Life, AD&D, LTD) integrated with TBT's administration platform.
- Sun LifecoreMajor insurance carrier partner providing group insurance products integrated into TBT's benefit plan offerings.
- ManulifecoreInsurance carrier partner providing Critical Illness, LTD, and other group insurance products through TBT's administration.
- RBCcoreRoyal Bank of Canada insurance products integrated with TBT's benefit administration platform.
- DesjardinscoreInsurance carrier partner providing group insurance products through TBT's administration platform.
- TELUS HealthcoreVirtual healthcare and EAP services integrated into TBT's benefit plans, providing employees access to virtual consultations and mental health support.
- ChubbcoreInsurance carrier providing special risk coverage and other group insurance products integrated with TBT administration.
- ClaimSecurecoreDrug card provider for prescription drug claims adjudication, one of the few external processing partners as TBT handles most claims in-house.
- NDC Health/ACEcoreElectronic Data Interchange (EDI) network for dental claims submission, carrier ID 610146, enabling dental offices to submit claims directly to TBT.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Benefits Trust competitors and assessment
Company assessmentDirect peers
- People Corporation (now part of Definity): Canadian provider of group benefits, retirement, and HR consulting services with deep advisor and TPA capabilities across Canadian SMBs. Highly comparable in product mix (group benefits, HCSA, ASO) and distribution through advisors and consultants.
- Benefits by Design: Canadian insurance brokerage and third-party administrator offering group benefits and financial services to businesses, with a similar advisor-channel model serving Canadian SMBs across provinces. Closely comparable operating model, customer profile, and administration offering.
- Cowan Insurance Group: Canadian-owned brokerage and benefits consulting firm providing group benefits, retirement, and insurance solutions to mid-market employers. Similar advisor-led distribution and Canadian SMB/mid-market focus, with comparable TPA-adjacent capabilities.
- Johnston Group (now Acrisure): Canadian broker network and benefits program specialist managing group benefits programs, particularly for SMBs via affinity/association arrangements. Directly comparable in distribution model (advisor networks), SMB target market, and association-plan go-to-market.
Broad incumbents
- GreenShield Canada: Major Canadian not-for-profit health benefits carrier and administrator serving employers and individuals. Overlaps with TBT in health, dental, drug, and HCSA administration but operates at much greater scale and offers broader plan designs plus its own insurance underwriting.
- Manulife Financial: Major Canadian group benefits carrier and plan administrator offering group benefits, retirement, and digital member services. Direct overlap on group health, dental, life, AD&D, critical illness, and LTD products integrated with TBT's platform.
- Sun Life Financial: Dominant Canadian group benefits carrier offering group insurance, ASO administration, HCSA platforms, and digital tools for employers of all sizes. Overlaps with TBT on every product line (health, dental, life, LTD, stop-loss) at much broader scale.
- Canada Life (Great-West Lifeco): One of Canada's largest group benefits carriers offering fully-insured and ASO group benefits, stop-loss, and in-house administration for SMB through enterprise clients. Provides the same admin and claims services TBT operates, but bundled with proprietary insurance products.
Regional players
- Pacific Blue Cross: BC-based not-for-profit health benefits provider administering group health, dental, life, and HCSA plans primarily for Western Canadian employers. Comparable TPA-style administrative capabilities but with a regional West Coast focus.
Emerging players
- Beneca: Canadian digital health and benefits technology company offering HSA/HCSA administration, claims processing, and member experience tools. Emerging direct competitor in the HCSA/HSA digital administration niche that TBT has historically dominated among SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Benefits Trust social profiles
Digital presenceThe Benefits Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Benefits Trust leadership team
Management profileNumber of profiles
Profiles8 records
The Benefits Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Benefits Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Benefits Trust
What does The Benefits Trust do?
The Benefits Trust is a Canadian third-party administrator (TPA) that designs, administers, and adjudicates group employee benefits plans on behalf of small and mid-sized businesses across Canada. Core offerings include Healthcare Spending Accounts, Custom Group Benefits, ASO Plans, Hybrid Plans, Executive Benefits, SelectFlex, and industry-specific association plans (Builders, Hospitality) supported by an in-house claims adjudication platform and mobile/online claims tools.
Is The Benefits Trust a public or private company?
The Benefits Trust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Benefits Trust founded?
The Benefits Trust was founded in 1994. It employs 11 to 50 people.
Where is The Benefits Trust based?
The Benefits Trust is headquartered in Vaughan, Canada, in the North America region.
How does The Benefits Trust make money?
Four revenue lines are on record. Third-Party Administration Fees are the primary driver. The others are healthcare Spending Account Fees, advisor Commissions and ASO Plan Administration.
Who are The Benefits Trust's main competitors?
Direct peers on record are People Corporation (now part of Definity), Benefits by Design, Cowan Insurance Group and Johnston Group (now Acrisure). Broad incumbents are GreenShield Canada, Manulife Financial, Sun Life Financial and Canada Life (Great-West Lifeco). Pacific Blue Cross is listed as a regional player. Beneca is listed as an emerging player.
Does The Benefits Trust have an API?
No public API is recorded for The Benefits Trust.
What industry is The Benefits Trust in?
The Benefits Trust's product category is Third-Party Benefits Administration (Group Employee Benefits). Its primary akta.pro industry code is HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA), with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 524292 and its SIC code is 6411.