What Bussel Realty does

Bussel Realty Corporation (BRC) is a privately held commercial real estate brokerage firm headquartered in Edison, New Jersey, operating across Central and Northern New Jersey since 1984. The firm provides brokerage services across industrial, retail, office, warehouse, flex, and investment property segments, with primary emphasis on industrial and retail properties serving corporate occupiers, landlords, owners, investors, and Fortune 500 companies. BRC reports handling in excess of three million square feet of corporate and industrial real estate in New Jersey, organized through direct broker relationships rather than marketplace or channel-partner distribution.

The company's services are structured around three core brokerage capabilities—Property Marketing, Tenant Representation, and Landlord Representation—delivered through specialized internal divisions including the Metz Industrial Group (MIG) for large-scale industrial transactions led by Senior Vice President Jordan Metz, and the recently launched Retail Brokerage Division led by Vice Presidents Chandler and Connor Vanderbeek. BRC maintains an online property search database covering multiple New Jersey counties (Middlesex, Essex, Mercer, Bergen, Union, Somerset, Passaic, Burlington) and key logistics corridors (Exit 8A, Meadowlands, Port Newark, Raritan Center, Exits 5A–8). The firm is staffed by 50+ brokers and support personnel with individual memberships in SIOR and IOREBA and a CoStar data subscription; no AI/ML capabilities, proprietary technology platforms, or patents are disclosed beyond the basic property search database.

BRC operates a transaction-based revenue model, earning brokerage commissions on leasing and sales of commercial, industrial, and retail properties; no subscription or recurring revenue streams are disclosed. The firm is privately held with no institutional backing, no parent company, and no funding rounds—ownership appears to be founder/management-aligned, with Steve Bussel serving as President. Marketing is anchored on direct client relationships, the firm website's property database, industry association memberships, and a transactions-led public relations cadence rather than paid acquisition channels.

Name

Bussel Realty

Legal name

Bussel Realty Corporation

Website

https://bussel.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Bussel Realty Corporation is a privately held commercial real estate brokerage firm headquartered in Edison, NJ, serving New Jersey since 1984 with industrial, retail, office, warehouse, flex, and investment property tenant and landlord representation through direct broker relationships.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Manufacturing & Heavy Industrial Facilities Brokerage (BPAJACAB), Investment Sales Brokerage (BPAJABAI)

Keywords

• Commercial real estate brokerage
• Industrial property leasing
• Tenant representation services
• Landlord representation services
• Retail space brokerage

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brokerage Commissions: Traditional real estate brokerage fees from leasing and sales transactions of commercial, industrial, and retail properties

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bussel Realty Corporation provides commercial real estate brokerage services for industrial, retail, office, warehouse, flex, and investment properties across Central and Northern New Jersey. Core services include property marketing, tenant representation, and landlord representation delivered through specialized divisions such as Metz Industrial Group and the Retail Brokerage Division. The firm earns transaction-based commissions on leasing and sales on behalf of corporate occupiers, landlords, owners, and investors.

Product overview

Bussel Realty Corp. (BRC) operates as a commercial real estate brokerage firm offering a comprehensive suite of services across industrial, office, retail, and investment property segments. The firm provides core brokerage services including Tenant Representation, Landlord Representation, and Property Marketing, organized into specialized divisions such as the Retail Brokerage Division and the Metz Industrial Group. BRC maintains an online Property Search Database for property listings and covers major New Jersey markets including Raritan Center, Meadowlands, Port Newark, and multiple counties and cities throughout the state.

Differentiator

Problem solved

Functional benefit

Brands

• Metz Industrial Group: Industrial brokerage division of Bussel Realty Corp specializing in industrial real estate transactions

Products and services

• Industrial Real Estate Brokerage Brokerage services for industrial properties including leasing, sales, and tenant/landlord representation for manufacturing, distribution, and warehouse facilities in New Jersey.
• Office Property Brokerage Commercial office property brokerage including leasing and sales representation for office spaces across New Jersey markets.
• Warehouse Space Brokerage Warehouse and distribution space brokerage services for industrial and logistics properties in New Jersey.
• Flex Space Brokerage Flex industrial space brokerage combining warehouse and office functionality for mixed-use commercial properties.
• Retail Space Brokerage Retail commercial space brokerage services including property marketing, tenant and landlord representation for retail properties.
• Investment Property Brokerage Commercial real estate investment brokerage for buyers and sellers of income-producing properties and investment portfolios.
• Tenant Representation Representation services for commercial tenants seeking to lease or purchase industrial, office, or retail space.
• Landlord Representation Representation services for property owners and landlords seeking to lease or sell commercial real estate.
• Property Marketing Marketing services for commercial properties including listing promotion, advertising, and property exposure across market channels.
• Retail Brokerage Division Dedicated retail market division within BRC providing research, property marketing, and transaction services for retail commercial properties. Led by Chandler Vanderbeek and Connor Vanderbeek as vice presidents.
• Metz Industrial Group (MIG) Specialized industrial brokerage group within BRC handling large-scale industrial transactions including subleases and industrial leasing in New Jersey. Led by Jordan Metz (Senior Vice President) and James Friel.
• Property Search Database Online searchable database of commercial properties for sale or lease across industrial, retail, and office categories in New Jersey.

Quantifiable outcome

• Handles 3+ million square feet of corporate and industrial real estate in New Jersey
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and regional.

• SIOR (Society of Office & Industrial Realtors)coreOthersIndividual memberships in SIOR, the leading international professional commercial and industrial real estate association. Brokers including Steve Bussel and Gregory Irving hold SIOR designations.
• IOREBA (Industrial and Office Real Estate Brokers Association)coreOthersMember of IOREBA, The Industrial and Office Real Estate Brokers Association of the Metropolitan New York Area, specializing in Central New Jersey
• Edison Chamber of CommerceregionalOthersMember of the Edison NJ Chamber of Commerce, positioning BRC as local experts in Edison, Middlesex County, and Central New Jersey

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NAI Mertz: NAI Mertz is a full-service commercial real estate firm based in New Jersey covering industrial, office, retail, and investment properties across the state. It is a comparable independent NJ brokerage with similar service mix and submarket focus.
• NAI James E. Hanson: NAI James E. Hanson is a New Jersey-based commercial real estate brokerage covering industrial, office, retail, and investment sales across the same NJ submarkets as Bussel Realty. It is the most direct peer in terms of services, geography, and product mix, and both firms are SIOR-affiliated NJ independents.
• Jeffery Realty: Jeffery Realty is a NJ-based commercial real estate firm specializing in retail and investment sales across Central and Northern NJ. It is a direct peer for retail brokerage services, and is the prior employer of the two VPs BRC just hired to lead its new Retail Brokerage Division.
• The Garibaldi Group: The Garibaldi Group is a NJ-based commercial real estate brokerage with deep industrial and office coverage in Northern NJ, including Meadowlands and Port Newark corridors that overlap directly with Bussel Realty's coverage areas. Comparable in size, structure, and product mix.

Broad incumbents

• Marcus & Millichap: Marcus & Millichap specializes in commercial investment sales brokerage across the U.S., with NJ investment property activity that overlaps with BRC's investment property segment. Different core focus (investment sales vs. leasing) but overlapping buyer pool.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm with industrial brokerage and capital markets operations in New Jersey. It directly competes with BRC for corporate occupier and institutional landlord assignments, particularly in logistics corridors.
• Colliers International: Colliers is a global CRE services firm with NJ industrial and office brokerage teams that compete for many of the same landlords and tenants as Bussel Realty. Broader portfolio and global platform differentiate it from BRC.
• CBRE Group: CBRE is the world's largest commercial real estate services firm, with major NJ presence in industrial and investment sales. It competes with BRC for institutional landlord mandates and large-tenant representation in the same NJ submarkets.
• Newmark Group: Newmark provides commercial real estate services including industrial and investment sales in New Jersey, competing for landlord-representation and tenant-representation assignments across the same product types as BRC.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm that competes with Bussel Realty across industrial, office, and retail brokerage in NJ. It operates at vastly greater scale, with global capital markets, research, and technology capabilities that independents cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BusselRealty
• Instagraminstagram.com/busselrealty
• LinkedInlinkedin.com/company/bussel-realty-corp
• YouTubeyoutube.com/@busselrealtycorp
• Xx.com/busselrecorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bussel Realty