L.A.Tan Corporate
L.A. Tan Corporate is a privately held retail wellness chain operating 130+ tanning and wellness salons across five U.S. states, serving individual consumers with UV tanning, spray tanning, FDA-cleared body contouring, and longevity therapies under its L.A. Tan and SORÉ Wellness brands.
- Company typePrivate
- Founded1990
- HeadquartersLincolnwood, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What L.A.Tan Corporate does
L.A. Tan Corporate is a privately held retail wellness company that operates the largest tanning salon network in the U.S. Midwest, with 130+ owned salon locations across Illinois, Indiana, Ohio, Wisconsin, and Florida. The company, owned and operated by CEO Nick Patel since 2001, was originally established in the early 1990s and has expanded from a four-store chain to a multi-state network in which all locations are interconnected through a centralized computer interface allowing patrons to tan at any salon nationwide. Its service portfolio spans traditional UV sunbed tanning (six progressive levels using Ergoline and KBL equipment), sunless spray tanning via VersaPro and Mystic Tan Unity booths, and premium custom airbrush tanning using proprietary High Volume Low Pressure (HVLP) turbine engineering.
Beyond tanning, L.A. Tan has positioned itself as a multi-modality wellness platform through its SORÉ Wellness sub-brand, offering FDA market-cleared non-invasive fat reduction (Emerald Laser for BMI up to 40, Zerona Laser for higher-BMI clients), structural skin tightening via proprietary Dual-Frequency Monopolar RF (XERF), cellular health optimization through NAD+ therapy delivered via the FDA-cleared RevitTx TX360 nasal spray device, red light therapy, complexion treatments, whole-body and localized cryotherapy, and infrared sauna. Revenue is generated through a hybrid model combining recurring monthly unlimited-tanning memberships with auto-payment, pay-per-visit tanning and wellness sessions priced at $7-$35 for tanning and higher price points for aesthetic treatment packages (with Cherry installment payment options for fat reduction plans), and retail sales of indoor tanning lotions and skincare products. Customer acquisition relies on direct retail foot traffic, social media (Facebook, YouTube, Instagram, Pinterest), email and SMS text-club marketing, promotional daily specials, and a membership rewards program branded as Sun Club.
L.A.Tan Corporate firmographics
Firmographics- Name
- L.A.Tan Corporate
- Legal name
- L.A. Tan
- Website
- https://latan.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- L.A. Tan Corporate is a privately held retail wellness chain operating 130+ tanning and wellness salons across five U.S. states, serving individual consumers with UV tanning, spray tanning, FDA-cleared body contouring, and longevity therapies under its L.A. Tan and SORÉ Wellness brands.
- Ownership category
- akta.pro rank
L.A.Tan Corporate industry classification
Industry- Product category
- Tanning and Wellness Services
- NAICS
- Personal Care Services (8121), Other Personal Care Services (81219), Health and Personal Care Retailers (4561)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spray Tanning (Airbrush/Booth) (HSALAJAB)
- akta.pro secondary industries
- UV Tanning (Tanning Beds/Booths) (HSALAJAA), Tanning Memberships & Subscription Programs (HSALAJAD), Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH), Indoor Tanning Products (Tanning Bed Lotions) (CRABAHAJ)
Keywords
Where L.A.Tan Corporate is headquartered
LocationHeadquarters
- HQ city
- Lincolnwood
- HQ country
- United States
- HQ region
- North America
Offices52 records
Markets served
L.A.Tan Corporate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Sunless/Spray Tanning Services: One-time spray tan and custom airbrush tan sessions offered at various price points ($25 for basic spray tan). Uses VersaPro and Mystic Tan Unity booth systems.
- UV Tanning Memberships: Unlimited tanning membership plans with tiered levels (06 levels of tanning). Includes auto-payment options, product discounts, and VIP member perks.
- Fat Reduction Treatments: Non-invasive body contouring treatments including Emerald Laser and Zerona Laser for fat reduction. Offered with flexible payment options including Cherry installment plans.
- Wellness Therapies: Red light therapy, NAD+ therapy, infrared sauna, cryotherapy sessions available as individual treatments or potentially bundled.
- Skincare Products: Indoor tanning lotions, tan extenders, and skincare products sold at retail locations with member rewards redemption.
- Skin Tightening Treatments: XERF structural skin tightening treatments using dual-frequency RF technology available exclusively at SORÉ Wellness locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $25 Spray Tan - Level 1 |
| Unit Pricing | Pay-as-you-go | $7 Sun Tan - Level 1 |
| Unit Pricing | Pay-as-you-go | $12 Complexion Treatment |
| Unit Pricing | Pay-as-you-go | $35 Cocktail Tan |
| Subscription | Monthly | Unlimited Tanning Membership |
| Transaction based/ take rate | Pay-as-you-go | Emerald Laser Treatment Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
L.A.Tan Corporate product offering
Product offeringCore offering
L.A. Tan operates a chain of 130+ retail tanning and wellness salons across five U.S. states, delivering UV sunbed tanning, sunless spray tanning, and custom airbrush tanning services. The company has expanded its core offering into an integrated wellness platform that includes FDA-cleared non-invasive fat reduction (Emerald Laser, Zerona Laser), red light therapy, complexion treatments, XERF dual-frequency RF skin tightening, NAD+ therapy, whole-body and localized cryotherapy, and infrared sauna sessions. Services are sold à la carte and through recurring unlimited membership plans at walk-in retail locations.
Product overview
L.A. Tan is a multi-state tanning and wellness salon chain operating over 130 locations across Illinois, Indiana, Ohio, Wisconsin, and Florida. The company offers a comprehensive portfolio of tanning and advanced body treatments. Core tanning services include traditional UV sun beds and sunless tanning via spray booths and custom airbrush applications. Beyond tanning, the portfolio extends to FDA-cleared fat loss treatments (Emerald Laser and Zerona Laser), structural skin tightening (XERF using Dual-Frequency Monopolar RF), red light therapy, complexion treatments, NAD+ therapy delivered via nasal spray, cryotherapy (whole body and localized), and infrared sauna sessions. Technologies include VersaPro Heated Sunless System, Mystic Tan Unity Booth, RevitTx TX360 Device, and proprietary Dual-Frequency Monopolar RF equipment.
Differentiator
Problem solved
Functional benefit
Brands
- SORÉ Wellness: Exclusive brand for advanced wellness treatments including XERF, NAD+ Therapy, and specialized laser treatments
- Sun Club
- CryoYouth
Products and services
- Sun Tan / Sun Beds
Quantifiable outcome
- 5-10+ inches of fat loss around midsection after 16 Emerald Laser sessions
- +4 more outcomes
Companies that use L.A.Tan Corporate
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
L.A.Tan Corporate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
L.A.Tan Corporate partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
L.A.Tan Corporate competitors and assessment
Company assessmentEmerging players
- The NOW Massage: Fast-growing boutique massage and wellness concept. Comparable to L.A. Tan's expanding wellness tier in targeting design-conscious, recurring-visit consumers, though much smaller in scale and focused on massage rather than tanning.
Direct peers
- Palm Beach Tan: Largest U.S. indoor tanning salon chain, operating hundreds of corporate and franchise locations nationwide. Directly comparable to L.A. Tan on UV/spray tanning, membership programs, multi-state footprint, and adjacent wellness services, though with significantly larger geographic reach.
- Hollywood Tans: Franchised indoor tanning chain offering UV beds, spray tanning, and membership tiers. Directly comparable to L.A. Tan on service mix, customer demographic, and franchise/company-owned retail model, though smaller in unit count.
- Sun Tan City: Multi-state tanning salon chain concentrated in the Midwest and Southeast — directly overlapping L.A. Tan's geographic footprint. Offers UV and spray tanning with membership plans and is a near-clone competitor on core service mix and target customer.
- Restore Hyper Wellness: Multi-state wellness franchise offering cryotherapy, red light therapy, IV drip therapy, infrared sauna, and body treatments. Directly overlaps with L.A. Tan's SORÉ Wellness tier (cryo, infrared, NAD+, red light), targeting the same wellness-seeking consumer with a more wellness-pure positioning.
- Total Tan: Regional tanning salon chain offering UV beds, spray tanning, and wellness add-ons (red light therapy). Comparable to L.A. Tan on core service offering and consumer demographic, but with a smaller regional footprint.
Broad incumbents
- CoolSculpting (Allergan Aesthetics / AbbVie): Dominant non-invasive fat reduction brand owned by AbbVie, sold through dermatology and medspa channels. Competes with L.A. Tan's Emerald and Zerona laser offerings for the same body-contouring customer, but via clinical settings rather than tanning salons.
- Hand & Stone Massage and Facial Spa: Large franchised personal care chain offering massage, facials, and skin care services across 500+ U.S. locations. Comparable to L.A. Tan's SORÉ Wellness facial/complexion services and overall multi-service retail wellness model, though with massage at its core rather than tanning.
- European Wax Center: Public franchised personal care chain focused on waxing and skincare services. Comparable to L.A. Tan as a multi-location retail personal care brand targeting repeat consumer visits via membership programs, though in a different personal care subcategory.
Regional players
- Massage Heights: Franchised massage and wellness chain with membership-driven recurring revenue. Comparable to L.A. Tan's membership model and multi-service retail wellness positioning, though concentrated in different geographies with a massage-led core offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
L.A.Tan Corporate social profiles
Digital presenceL.A.Tan Corporate financial estimates
Financial estimateRevenue estimate
Valuation estimate
L.A.Tan Corporate leadership team
Management profileNumber of profiles
Profiles1 record
L.A.Tan Corporate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L.A.Tan Corporate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L.A.Tan Corporate
What does L.A.Tan Corporate do?
L.A. Tan operates a chain of 130+ retail tanning and wellness salons across five U.S. states, delivering UV sunbed tanning, sunless spray tanning, and custom airbrush tanning services. The company has expanded its core offering into an integrated wellness platform that includes FDA-cleared non-invasive fat reduction (Emerald Laser, Zerona Laser), red light therapy, complexion treatments, XERF dual-frequency RF skin tightening, NAD+ therapy, whole-body and localized cryotherapy, and infrared sauna sessions. Services are sold à la carte and through recurring unlimited membership plans at walk-in retail locations.
Is L.A.Tan Corporate a public or private company?
L.A.Tan Corporate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L.A.Tan Corporate founded?
L.A.Tan Corporate was founded in 1990. It employs 1,001 to 5,000 people.
Where is L.A.Tan Corporate based?
L.A.Tan Corporate is headquartered in Lincolnwood, United States, in the North America region.
How does L.A.Tan Corporate make money?
Six revenue lines are on record. Sunless/Spray Tanning Services are the primary driver. The others are UV Tanning Memberships, fat Reduction Treatments, wellness Therapies, skincare Products and skin Tightening Treatments.
Who are L.A.Tan Corporate's main competitors?
The NOW Massage is listed as an emerging player. Direct peers are Palm Beach Tan, Hollywood Tans, Sun Tan City, Restore Hyper Wellness and Total Tan. Broad incumbents are CoolSculpting (Allergan Aesthetics / AbbVie), Hand & Stone Massage and Facial Spa and European Wax Center. Massage Heights is listed as a regional player.
Does L.A.Tan Corporate have an API?
No public API is recorded for L.A.Tan Corporate.
What industry is L.A.Tan Corporate in?
L.A.Tan Corporate's product category is Tanning and Wellness Services. Its primary akta.pro industry code is HSALAJAB, Spray Tanning (Airbrush/Booth), with a secondary code of HSALAJAA, UV Tanning (Tanning Beds/Booths). Its NAICS code is 8121 and its SIC code is 8090.