What easybooking does

easybooking, operated by zadego GmbH, is a private Austrian SaaS company founded in 2006 and headquartered in Innsbruck with an additional office in Berlin. It sells a cloud-based, web-hosted Property Management System (PMS) targeted at small and medium-sized accommodation providers — small hotels, guesthouses, pensions, vacation apartments, chalets, and camping/boat-rental operators — across the DACH region (Austria, Germany, Switzerland).

The platform is modular under an 'all-you-can-use' pricing structure and includes a live-synchronized Zimmerplan (room/availability plan), a Channel Manager with direct API connections to Booking.com, Airbnb, HRS, Expedia, Feratel, and other OTAs, a website builder with an integrated commission-free booking engine, an automated guest-communication module supporting up to seven languages, and a digital Booking Manager / Online Check-In module that interfaces with smart-lock systems (Nuki, Loxone). Regulatory compliance is built directly into the product via GDPR-compliant guest data management, integrated Austrian/German Registrierkassenpflicht/TSE certification (fiskaltrust), and electronic Meldewesen (guest registration) flows. The stack integrates with more than 250 partners, including payment providers (PayPal, hobex, labware), POS systems, fiscal compliance vendors, and 40+ tourism and industry-association partners.

Commercially, easybooking monetizes via per-rentable-unit recurring subscriptions on annual billing, with minimum 24-month auto-renewing terms. Setup and configuration services are billed separately as one-time fees. The company self-reports serving 5,500+ property owners in DACH — claiming the largest landlord community in the region — with a 94% NPS-based satisfaction score. Distribution runs through a direct sales / consultation motion plus a partner/referral channel anchored by regional tourism organizations, tourism schools, and industry associations (DEHOGA, DTV). The company is founder/management-owned with no disclosed external institutional funding.

Name

easybooking

Legal name

zadego GmbH

Website

https://easybooking.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

easybooking (zadego GmbH) is an Austrian SaaS provider of a cloud-based Property Management System for small hotels, guesthouses, vacation rentals, and pensions across the DACH region, offering channel management, booking engine, guest communication, and built-in regulatory compliance.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Software (PMS)

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Digital Check-in/Check-out & Keyless Entry (THALACAG), New-Listing Onboarding, Setup & Launch Services (THAMAKAO)

Keywords

• Hotel software
• Property management system
• Channel manager
• Vacation rental software
• Booking engine

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per Unit Pricing: Recurring subscription model billed per rentable unit (e.g., apartment, room). All modules are included without additional cost ('all you can use'). Third-party tool connections incur additional costs. Pricing is tailored to the number of units managed. The minimum contract term is typically 24 months with automatic renewal. The channel manager itself is provided free as part of the platform.
2. Setup and Configuration Services: Individual setup and configuration services (such as cloud storage and website individualization) are invoiced separately from the recurring subscription. These are one-time fees for initial onboarding and customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

easybooking (operated by zadego GmbH) provides a cloud-based, all-in-one Property Management System (PMS) / Hotelsoftware for small and medium-sized accommodation providers in the DACH region (Austria, Germany, Switzerland). The modular SaaS platform includes a web-based Zimmerplan (room/availability planner), Channel Manager for real-time OTA synchronization, a website builder with integrated booking engine, automated guest communication in up to seven languages, digital guest folder, and DACH-specific regulatory compliance modules (DSGVO/GDPR, Registrierkasse/TSE, electronic Meldewesen). Pricing is per rentable unit with all modules included.

Product overview

easybooking is a cloud-based, all-in-one Property Management System (PMS) and booking platform for small and medium-sized hospitality operators in the DACH region (Austria, Germany, Switzerland). The platform operates as a modular SaaS suite (branded as "all you can use") with no additional fees per module. Core products include the Zimmerplan (interactive room/availability planning module), Channel Manager (central synchronization with Booking.com, Airbnb, and other OTAs), Webseiten (own website builder with integrated booking flow), and Booking Manager (digital guest folder and travel companion). Additional specialized solutions cover vacation apartments (Ferienwohnungen), hotels, pensions, and chalets. The system also integrates smart locking systems (Nuki, Loxone) for contactless check-in, multiple payment providers (PayPal, hobex, labware), and regulatory compliance modules (DSGVO, cash register/TSE, guest registration). Pricing is per rentable unit. The company (zadego GmbH) has served the DACH market since 2006 and supports over 5,500 property managers.

Differentiator

Problem solved

Functional benefit

Products and services

• easybooking PMS (Cloud-based Hotelsoftware) Web-based Property Management System (PMS) for small and medium-sized hotels and vacation rentals in the DACH region. Centralizes room planning, booking management, guest communication, invoicing, and DACH regulatory compliance (DSGVO, Registrierkasse, Meldewesen) in a unified cloud platform accessible from any device without installation.
• Zimmerplan (Room Planning Module) Interactive, real-time web-based room/availability plan module that centralizes all bookings, availability, and revenue data. Enables one-click offer and invoice creation, real-time synchronization across booking channels, and detailed occupancy and revenue analytics. Prevents double bookings through automated channel reconciliation.
• Channel Manager Channel management module providing real-time synchronization of availability, prices, and bookings across multiple online travel agencies (Booking.com, Airbnb, HRS, Expedia, Feratel, and others). Includes Direct Connect for automatic real-time updates and Quick Maintenance for batch updates. Provided free within the easybooking platform.
• Webseiten (Website Builder) Own website builder with an integrated booking mask enabling direct (commission-free) bookings. Mobile-optimized, with automatic synchronization of prices, availability, and categories. Allows content self-management without technical knowledge.
• Booking Manager (Digital Guest Folder) Digital guest folder and travel companion providing guests with mobile access to check-in info, arrival details, WiFi credentials, additional services, and chat functionality. Includes direct booking of next stay.
• Buchungssystem für Ferienwohnungen (Vacation Rental Booking System) Complete booking system solution bundle for vacation apartments bundling digital room planning (Zimmerplan), channel manager synchronization, integrated website with booking flow, automated guest communication in up to seven languages, digital guest folder, and DACH legal compliance (DSGVO, Registrierkasse, Meldewesen).
• Buchungssystem Hotel (Hotel Booking System) Booking system solution bundle for small and medium-sized hotels, providing all-in-one management of bookings, channel distribution, and guest communications tailored for hotel operations.
• Buchungssoftware Pensionen (Pension / Guesthouse Booking Software) Booking software solution bundle tailored for guesthouses and pensions (Pensionen), offering simplified management of rooms, bookings, and guest communications for this accommodation type.
• Buchungssoftware Chalets & Hütten (Chalet and Mountain Hut Booking Software) Booking software solution bundle designed for chalets and mountain huts, managing bookings, availability, and guest communications for this accommodation type.
• easybooking Academy (Training & Knowledge Platform) Online knowledge database providing educational resources, guides, webinars, and support materials for easybooking customers. Part of the included customer service offering enabling self-serve onboarding.

Quantifiable outcome

• 94% customer satisfaction (NPS-based survey)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Booking.comcoreTechnology or IntegrationDirect API integration allowing real-time synchronization of availability, prices, and bookings between easybooking's Zimmerplan and Booking.com's platform. Enables central channel management for property owners using easybooking.
• AirbnbcoreTechnology or IntegrationDirect API integration for real-time sync of listings, availability, and bookings. Properties can manage their Airbnb listings alongside other channels from within easybooking's Zimmerplan.
• HRSmajorTechnology or IntegrationDirect connection for hotel distribution, allowing easybooking users to list properties on HRS and synchronize bookings in real-time.
• HRS Destination SolutionsmajorTechnology or IntegrationDirect integration with HRS Destination Solutions for property distribution and booking synchronization.
• Expedia GroupmajorTechnology or IntegrationDirect integration with Expedia Group for real-time inventory and booking management.
• FeratelmajorTechnology or IntegrationDirect interface with Feratel booking platform for destination marketing and booking distribution.
• PayPalmajorTechnology or IntegrationPayment provider integration enabling secure online payments for bookings processed through easybooking. PCI DSS compliant payment processing.
• NukimajorTechnology or IntegrationSmart lock system integration allowing keyless access for guests. Access credentials are automatically sent to guests upon booking, enabling contactless check-in.
• LoxonemajorTechnology or IntegrationSmart building control and lock system integration for automated access management at properties.
• DEHOGA (Deutscher Hotel- und Gaststättenverband)majorStrategic or Co-development PartnerPartnership with the German Hotel and Gastronomy Association (DEHOGA) and its state branches (Brandenburg, Baden-Württemberg). DEHOGA represents hotel and restaurant businesses and likely provides referral and endorsement for easybooking among its members.
• DTV (Deutscher Ferienhausverband)majorStrategic or Co-development PartnerPartnership with the German Vacation Home Association (Deutscher Ferienhausverband e.V.) representing vacation rental owners in Germany. Provides industry endorsement and referral for easybooking among association members.
• Alpine Gastgeber (Verein für den kleinstrukturierten Tourismus im Alpenraum)minorStrategic or Co-development PartnerAssociation for small-scale tourism in the Alpine region. Partnership to support and digitize small accommodation providers in Alpine areas.
• BORG Zillertal TourismusschuleminorStrategic or Co-development PartnerPartnership with tourism school in Zillertal for education and training of future tourism professionals. Likely involves student training on easybooking platform.
• Tourismusverband StubaiminorStrategic or Co-development PartnerRegional tourism organization partnership for the Stubai region, recommending easybooking to local accommodation providers.
• Tourismusverband SeefeldminorStrategic or Co-development PartnerRegional tourism organization partnership for the Seefeld region, recommending easybooking to local accommodation providers.
• Tourismusverband ReutteminorStrategic or Co-development PartnerRegional tourism organization partnership for the Reutte region, recommending easybooking to local accommodation providers.
• Zillertal ArenaminorStrategic or Co-development PartnerSki resort partnership with Zillertal Arena, recommending easybooking to accommodation providers in the resort area.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avantio: Avantio provides vacation rental software (PMS, channel manager, website builder, payment processing) for agencies and property managers in Europe. It is comparable in offering to easybooking's vacation rental product line but with an agency-led customer model.
• HotelRunner: HotelRunner is a cloud-based channel manager and PMS for small hotels, B&Bs, and vacation rentals, with strong European and Mediterranean footprint. It competes with easybooking on channel manager, booking engine and SMB SaaS pricing.
• Cloudbeds: Cloudbeds is a cloud-based PMS, channel manager and booking engine aimed at independent hotels, hostels, and small lodging operators worldwide. It competes head-to-head with easybooking on the SMB hospitality segment, both selling all-in-one subscription bundles with multi-channel distribution.
• Mews: Mews is a hospitality operations platform (PMS plus payments, booking engine, integrations) that started with boutique hotels and now serves a full spectrum from independent properties to large chains. It directly competes with easybooking's PMS/booking engine proposition, especially for SMB and boutique hotel customers in Europe.
• Little Hotelier: Little Hotelier is a PMS + channel manager + direct booking website product built specifically for small hotels, B&Bs, and guesthouses with under ~30 rooms—the same SMB target as easybooking in DACH. It is a direct SMB-focused comparator.
• Smoobu: Smoobu is a Berlin-based vacation rental PMS/channel manager targeted at small and medium hosts in Europe, similar to easybooking's Ferienwohnung solutions. It is a direct regional competitor in DACH and broader EU short-term rental software.
• eviivo: eviivo is a UK-based SaaS PMS + channel manager + booking engine used by B&Bs, inns and small independent hotels. It is comparable to easybooking's SMB all-in-one product positioning and represents an EU/UK peer for SMB lodging software.

Emerging players

• Lodgify: Lodgify builds direct-booking websites with an integrated channel manager and PMS specifically for vacation rental hosts—matching easybooking's Website + Booking Engine + Channel Manager stack but usually targeting smaller single-property hosts.

Broad incumbents

• Guesty: Guesty is an end-to-end property management platform for short-term rentals, primarily serving professional property managers and mid-market operators. It overlaps easybooking's channel manager and PMS functionality but at a larger, multi-property manager customer profile.
• SiteMinder: SiteMinder is a global hotel technology company offering a channel manager plus PMS, booking engine and upsell products across thousands of independent hotels. It overlaps easybooking's channel manager and booking engine functions, but at significantly broader geographic and customer scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easybooking