Peacock Cafe

What Peacock Cafe does

Peacock Cafe is a single-location, white-tablecloth fine dining restaurant in Georgetown, Washington DC, operating continuously since 1991. Founded by brothers Maziar Farivar (chef) and Shahab Farivar (front-of-house), the restaurant serves contemporary American cuisine with Persian culinary influences across three day-parts: weekday lunch, weekend brunch (Saturday-Sunday 9am-4pm), and dinner (Monday-Wednesday 11:30am-9:30pm, Thursday-Friday until 10pm, Saturday until 10pm, Sunday until 9:30pm). Core menu products include a $55 three-course prix fixe dinner, a la carte lunch and brunch offerings, a dedicated Peacock Juice Bar (established 1992), a kids menu, and an extensive wine program with half-price bottles on Sundays and Mondays after 5pm.

The business operates four distinct revenue streams: dine-in service (the primary channel, with reservations via OpenTable or phone), off-premise catering across Northern Virginia, Maryland, and Washington DC, pickup and delivery through DoorDash (with 30% off bottle prices for pickup), and private event hosting for receptions, proms, graduations, corporate functions, and wine parties. The technology stack is intentionally minimal: standard restaurant operations with OpenTable reservation integration, DoorDash delivery integration, and an active content-marketing website (peacockcafe.com) with social media presence on Instagram and Facebook. There is no proprietary technology platform, no mobile app, no API, and no AI capabilities.

The customer base is a horizontal mix of local Georgetown residents and DC professionals, multi-generational families, and special event hosts, with high-visibility clientele including political figures (Nancy Pelosi, Michelle Obama), sports figures (Tom Wilson, Wayne Rooney, Patrick Ewing, Steve Birnbaum), entertainment figures (Bradley Cooper, Gal Gadot, Kristen Wiig, Tiësto, Armin van Buuren), and culinary peers (José Andrés). Peacock Cafe has no outside investors, is privately held by the Farivar family, and shows no evidence of expansion plans beyond its single Georgetown address.

Name

Peacock Cafe

Legal name

Peacock Cafe

Website

https://peacockcafe.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Peacock Cafe is a family-owned fine dining restaurant in Georgetown, Washington DC, founded in 1991 by brothers Maziar and Shahab Farivar. It serves contemporary American cuisine with Persian influences via dine-in, brunch, catering, delivery, and private events.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Fine dining restaurant
• Persian American cuisine
• Off-premise catering
• Private event dining
• Juice bar service

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Service: Full-service dining offering contemporary American cuisine with Persian influences across lunch, brunch, and dinner services. Operates as a white-tablecloth restaurant with attentive service.
2. Pickup and Delivery: Takeout and delivery services through phone orders and DoorDash platform. Offers 30% off bottle prices for pickup orders.
3. Catering Services: Off-premise catering for private events including corporate functions, weddings, proms, and receptions. Catering available in Northern Virginia, Maryland, and Washington DC.
4. Juice Bar: Fresh juices and smoothies made to order with whole natural fruits and vegetables, no sugar added. Established in 1992.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Peacock Cafe is a full-service fine dining restaurant in Georgetown, Washington DC, that serves contemporary American cuisine with Persian culinary influences across lunch, brunch, and dinner, complemented by a juice bar (established 1992), an extensive wine program, and a kids menu. The restaurant also offers off-premise catering for private and corporate events, pickup and delivery through DoorDash, and dedicated private dining and event hosting for receptions, proms, graduations, and corporate gatherings.

Product overview

Peacock Cafe is a single-location fine dining restaurant in Georgetown, DC, established in 1991 by brothers Maziar and Shahab Farivar. The restaurant operates as a unified dining establishment offering multiple meal services including lunch, brunch, and dinner, supplemented by a dedicated juice bar, catering services, and private event hosting. The core dining experience centers on contemporary American cuisine with Persian influences, while the juice bar (established 1992) provides fresh-made beverages. Additional revenue streams include catering for off-site events and pickup/delivery services through DoorDash integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunch Service Midday dine-in service featuring artisan salads, signature sandwiches, and contemporary American fare, served Monday-Wednesday from 11:30am to 9:30pm at the Georgetown location.
• Brunch Service Weekend dine-in brunch featuring Eggs Benedict variations, quiches, French toast, and specialty omelets, served Saturday and Sunday from 9:00am to 4:00pm.
• Dinner Service Evening dine-in service featuring contemporary American cuisine with Persian influences, including steaks, seafood, and seasonal dishes, served Thursday through Sunday evenings.
• Peacock Juice Bar Fresh-made juices and smoothies prepared to order from whole natural fruits and vegetables with no added sugar, offering 12oz smoothies at $7.95, juices at $9.50, and fresh lemonade at $4.95.
• Catering Services Off-site catering for events in Northern Virginia, Maryland, and Washington DC, offering platter options for up to 10 or 30 guests with appetizer, main course, and dessert selections.
• Pickup and Delivery Takeout and delivery service with 30% off bottle prices for pickup orders, available via phone and through the DoorDash platform, with breakfast items offered until 4pm daily.
• Kids Menu Children's menu for guests under 12, featuring breakfast items at $5.95-$6.50, kid entrees at $6.50-$12.95, desserts at $1.75-$3.25, and smoothies at $3.50.
• Private Dining and Events Private event hosting for receptions, proms, graduations, wine parties, breakfast meetings, and full-scale celebrations, accommodating private events for lunch, dinner, or any other time at the restaurant.
• Wine Program Extensive on-premise wine list with international selections including Champagne, sparkling wines, white wines, red wines, and rosé, plus specialty cocktails, with half-price bottles on Sundays and Mondays after 5pm for bottles under $60.
• Prix Fixe Dinner Menu Three-course prix fixe dinner menu at $55 per person, offering a choice of three starters, five entrees, and various desserts as part of the dinner service.

Quantifiable outcome

• Served Georgetown community since 1991 - over 35 years of continuous operation
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• Toast & TasteminorStrategic or Co-development Partner · 5 May 2020Partnership for Meals of Hope community initiative where customers can purchase meals for frontline workers and people in need. Meals are individually packaged and delivered weekly to local charities, doctors, nurses, and homeless shelters.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partner for online food delivery services
• OpenTableminorChannel Partner/ Reseller/ DistributorReservation platform partner for table reservations

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Neyla Mediterranean Grill: Upscale Mediterranean restaurant in Georgetown serving a similar clientele; comparable as an ethnic-cuisine, white-tablecloth venue in the same neighborhood with shared corporate and event customer base.

Direct peers

• The Palm Restaurant: Classic upscale steakhouse in downtown Washington DC, comparable as a white-tablecloth, full-service fine-dining venue with a strong political/professional clientele and private-event catering.
• Old Ebbitt Grill: Iconic Washington DC restaurant institution near the White House, comparable as a long-established, full-service American restaurant serving political and tourist clientele with similar all-day dining model.
• Café Milano: Long-standing upscale Italian restaurant on Wisconsin Avenue in Georgetown, DC, directly comparable as a neighborhood fine-dining anchor with celebrity clientele and catering/private-event services.
• 1789 Restaurant: Upscale American fine-dining restaurant located in Georgetown, Washington DC, with a comparable historic neighborhood institution positioning and similar clientele of politicians, professionals, and special-event guests.
• Farmers Fishers Bakers: Farm-to-table American restaurant on the Georgetown waterfront, directly comparable in location, cuisine style (contemporary American), full-day dining model, and event-hosting capability.
• Sequoia DC: Upscale American restaurant in Georgetown overlooking the Potomac, comparable as a destination dining venue in Georgetown serving politicians, lobbyists, and special-event clientele.

Broad incumbents

• Founding Farmers: Farm-to-table restaurant group with multiple DC-area locations including a flagship near Georgetown, comparable as a full-service American restaurant serving brunch, lunch, and dinner with catering operations.
• Le Diplomate: Popular upscale French brasserie in DC's Logan Circle, comparable as a full-service white-tablecloth restaurant offering brunch through dinner with strong reservation demand and a wine program.

Others

• BJ's Restaurants: Casual dining chain with no direct overlap but useful as a public-market comparable for full-service restaurant operating economics, margin structure, and catering add-on revenue mix in the broader US foodservice sector.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peacockcafe
• LinkedInlinkedin.com/company/peacock-cafe-washington-dc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peacock Cafe