WARP
WARP is a Russian gaming chair manufacturer designing and selling ergonomic, premium-priced chairs (21,490-129,000 RUB) and a global Exclusive art-chair line, serving gamers, streamers, esports teams, gaming clubs, and game-IP collaborators via D2C, 56 showrooms, and major Russian retailers.
- Company typePrivate
- Founded2015
- HeadquartersFairfax, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WARP does
WARP is a Russian-based gaming chair manufacturer that designs and produces ergonomic seating and desks for individual gamers, streamers, esports organizations, gaming clubs, and IP partners. The company's product portfolio spans ten core SKUs from compact entry-level models (Sg at 21,490 RUB) through flagship designs (Ze, Xd) to a robotic chair (Xc at 129,000 RUB) and a configured/custom line (Rc), plus an ultra-premium WARP Exclusive tier of one-of-a-kind art chairs sold globally. Underlying technology includes 23+ years of ergonomic R&D inherited from its originating organization since 2003, high-density polyurethane foam (ППУ) filling, patented magnetic construction (Xd), 4-position electric lumbar support (Xc), adjustable geometry, gate-style armrests, and active ventilation — supported by a full-chair warranty that exceeds industry-standard frame-only coverage.
The company operates a hybrid direct-to-consumer and channel model: direct e-commerce via getwarp.ru, 56 physical showrooms run by exclusive retail partner Ergotronica, distribution through major Russian electronics chains (Mvideo, Eldorado, DNS) and the Ozon marketplace, plus global exclusive distribution via exclusive.getwarp.com. B2B revenue comes from bulk orders for esports teams, gaming clubs, tournaments, and game-publisher IP collaborations (Honkai: Star Rail, Atomic Heart, Pringles). Marketing is driven primarily by an influencer/creator-partnership program with 500+ streamers, bloggers, and celebrities in the Russian-speaking market, supplemented by VK/YouTube/Instagram organic presence and a dedicated press room. WARP is privately held with no disclosed funding, external investors, or revenue figures, and reports 11-50 employees.
WARP firmographics
Firmographics- Name
- WARP
- Legal name
- WARP
- Website
- https://getwarp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WARP is a Russian gaming chair manufacturer designing and selling ergonomic, premium-priced chairs (21,490-129,000 RUB) and a global Exclusive art-chair line, serving gamers, streamers, esports teams, gaming clubs, and game-IP collaborators via D2C, 56 showrooms, and major Russian retailers.
- Ownership category
- akta.pro rank
WARP industry classification
Industry- Product category
- Gaming Chairs
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Gaming Furniture & Ergonomics (Chairs, Desks, Mounts) (MPAFAGAJ)
Keywords
Where WARP is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WARP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Gaming Chair Sales: One-time hardware sales of gaming chairs and desks. The company manufactures and sells premium ergonomic gaming chairs at various price points from entry-level to ultra-premium custom/robotic models.
- Custom/Configurable Chairs: Bespoke customizable gaming chairs through the Rc configurator and exclusive one-of-a-kind art pieces through WARP Exclusive
- B2B/Partnership: Bulk sales to gaming clubs, esports organizations, event organizers, and game developers
- Influencer/Content Creator Partnerships: Collaboration with streamers and influencers - may include paid partnerships, ambassadorships, and custom chair collaborations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level compact gaming chair - most functional compact chair ever |
| One time/ perpetual license | Pay-as-you-go | Core gaming chair with 4D armrests and seat tilt lock |
| One time/ perpetual license | Pay-as-you-go | Entry-level full-size with high load capacity |
| One time/ perpetual license | Pay-as-you-go | Xn with adjustable lumbar support and RGB lighting |
| One time/ perpetual license | Pay-as-you-go | Flagship recognizable futuristic design with full ergonomics |
| One time/ perpetual license | Pay-as-you-go | Japan street fashion inspired limited edition (999 chairs) |
| One time/ perpetual license | Pay-as-you-go | Ze model with natural leather, reinforced gas lift, and premium casters |
| One time/ perpetual license | Pay-as-you-go | Most technological and ultimate chair with magnetic design and unique tech |
| One time/ perpetual license | Pay-as-you-go | Fully customizable chair with many options, ventilation, and material choices |
| One time/ perpetual license | Pay-as-you-go | Robotic gaming chair with adjustable backrest geometry, footrest, and 4-position lumbar electric support |
| One time/ perpetual license | Pay-as-you-go | Ultra-premium exclusive one-of-a-kind art pieces - single copy assemblies |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
WARP product offering
Product offeringCore offering
WARP designs, manufactures, and sells premium ergonomic gaming chairs developed by doctors, engineers, and ergonomics specialists. The product range spans entry-level compact chairs (Sg), mainstream models (Xn, Xn Max, Gr), flagship futuristic designs (Ze, Ze Max), the technological Xd with collaboration editions, the fully customizable Rc configurator, the robotic Xc with electronic lumbar support, and ultra-premium one-of-a-kind Exclusive art-piece chairs. Products are sold through the company's own e-commerce site, 56 Russian showrooms via Ergotronica, major retail chains (Mvideo, Eldorado, DNS), the Ozon marketplace, and B2B partnerships with esports teams, gaming clubs, and game publishers.
Product overview
WARP is a Russian gaming chair manufacturer offering a portfolio of ergonomic gaming chairs and desks. The product lineup includes the premium flagship Ze series, the technological Xd series with collaboration models (including Honkai: Star Rail and Atomic Heart official chairs), the accessible Xn/Sg/Gr mainstream series launched in 2020, the fully customizable Rc configurator, the robotic Xc with electronic lumbar support, and the Exclusive ultra-premium limited edition line sold as individual art pieces. The company emphasizes ergonomic design developed since 2003, uses polyurethane foam (PU) padding, and provides full-chair warranties rather than frame-only coverage.
Differentiator
Problem solved
Functional benefit
Brands
- WARP Exclusive: Custom, one-of-a-kind gaming chairs assembled as unique pieces of art, available in single copies. Features exclusive designs like WARP Deputy and WARP Hope.
Products and services
- WARP Xd WARP's most technological and ultimate gaming chair featuring magnetic design, unique technologies, top-tier designs, and official collaboration models. Positioned as the no-compromise flagship at 51,990 RUB.
- WARP Sg Entry-level compact gaming chair positioned as the most functional compact chair, designed for space-conscious users. Priced at 21,490 RUB.
- WARP Xn Core gaming chair with 4D armrests and seat tilt lock, positioned for users who do not want to compromise. Priced at 24,390 RUB.
- WARP Xn Max Enhanced Xn variant with adjustable lumbar support and addressable RGBA contour lighting around the backrest and seat edges. Priced at 28,390 RUB.
- WARP Gr Large and reliable full-size gaming chair supporting 150kg static load with reliable 3D armrests. Priced at 26,990 RUB.
- WARP Ze The original WARP chair with recognizable futuristic design and unparalleled ergonomics. Priced at 33,500 RUB.
- WARP Satoshi Limited edition gaming chair inspired by Japanese street fashion, with only 999 chairs available. Priced at 34,567 RUB.
- WARP Ze Max Premium Ze variant with natural leather upholstery, reinforced gas lift, and stylish caster wheels. Priced at 48,390 RUB.
- WARP Rc Fully customizable gaming chair with multiple personalization options, active ventilation system, and selectable materials, ordered via the online configurator. Priced from 34,567 RUB.
- WARP Xc Robotic gaming chair with adjustable backrest geometry, footrest, and 4-position electric lumbar support. Priced from 129,000 RUB.
- WARP Exclusive (including WARP Deputy and WARP Hope) One-of-a-kind custom gaming chairs assembled as unique works of art in single copies, available globally through exclusive.getwarp.com and Ergotronica Gaming Chairs. Examples include WARP Deputy at USD 10,000 (free worldwide delivery) and WARP Hope (available via contact with WARP).
Quantifiable outcome
- Enables 15-hour streaming marathons comfortably
- +3 more outcomes
Companies that use WARP
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
WARP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
WARP partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Федерация компьютерного спорта РФ (Russian Computer Sports Federation)coreProvided gaming chairs for tournaments; praised balanced chairs that kept backs straight during extended events; noted Russian manufacture from domestic materials with full chair warranty (not just frame).
- Winstrike TeamcoreEsports team partnership providing gaming chairs for competitive players attending LAN tournaments (IEM KATOWICE)
- Elements Pro GamingminorEsports team partnership providing gaming chairs for team members
- Honkai: Star RailcoreOfficial gaming chair collaboration - WARP Xd Honkai Edition with promotional materials on landing pages
- Atomic HeartcoreOfficial gaming chair collaboration - WARP Xd Atomic Heart Edition marketed as 'official gaming chair of Atomic Heart'
- PringlesminorWARP x Pringles collaboration gaming chair featured in YouTube video
- ErgotronicacoreExclusive retail partner with 56 showrooms across Russia; also distributes WARP Exclusive one-of-a-kind pieces globally; gaming chairs category page at ergotronica.ru
- Disgusting MenminorGaming media brand collaboration for custom gaming chairs with gate-style opening armrests and 3-position fixation
- MvideocoreMajor Russian electronics retail chain partner for gaming chair distribution
- EldoradocoreMajor Russian electronics retail chain partner for gaming chair distribution
- DNScoreRussian electronics and technology retail chain partner for gaming chair distribution
- OzoncoreRussian marketplace partner (brand page: warp-87265149) for online gaming chair sales
- Buster (2.1M subscribers)minorStreamer partnership - one of 500+ content creators worked with
- Slava Marlow (3.1M subscribers)minorInfluencer partnership - one of 500+ content creators worked with
- Eva Elfie (2.1M subscribers)minorInfluencer partnership - one of 500+ content creators worked with
- SNAILKICK (2.3M subscribers)minorStreamer partnership - one of 500+ content creators worked with
- Парфенон (1M subscribers)minorInfluencer partnership - one of 500+ content creators worked with
- Dosia CSGO (300K subscribers)minorStreamer partnership - one of 500+ content creators worked with
- mob5terminorStreamer partner who promotes 15-hour streaming marathons on WARP chairs
- Илья MaddysonminorStreamer partner with exclusive custom gaming chair
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WARP competitors and assessment
Company assessmentDirect peers
- DXRacer: DXRacer is one of the original gaming chair brands, offering racing-style and ergonomic chairs across entry to premium tiers. It is explicitly named by WARP as a direct competitor and competes on similar product positioning, multi-channel distribution, and esports partnerships.
- Noblechairs: Noblechairs is a premium gaming chair brand offering ergonomic real-leather and fabric chairs at comparable price points to WARP's Ze Max and Xd lines. Targets the same premium gamer/streamer audience with similar design-led positioning and IP collaborations.
- Vertagear: Vertagear is a premium gaming chair brand offering racing-style and ergonomic seating with RGB and adjustable lumbar features that overlap with WARP's Xn Max and Xc models. Explicitly named by WARP as a direct competitor in the premium gaming chair segment.
- Secretlab: Secretlab is the global leader in premium gaming chairs, with flagship Titan Evo and Omega models directly competing with WARP's premium Ze and Xd series. Both brands target the same hardcore gamer and esports segment, compete on ergonomic technology and IP collaborations, and use influencer marketing as a core GTM lever.
- AKRacing: AKRacing is an established gaming and office chair manufacturer offering premium ergonomic seating with multiple tiered product lines. Explicitly listed by WARP as a competitor, with overlapping customer base of hardcore gamers and esports professionals.
- Maxnomic: Maxnomic is a German premium gaming chair brand explicitly named by WARP as a direct competitor, serving hardcore gamers, streamers, and esports professionals with ergonomic gaming seating at similar premium price points.
Emerging players
- Boulies: Boulies is a newer gaming chair brand focused on ergonomic design and direct-to-consumer sales, overlapping with WARP's premium tier. Comparable in targeting enthusiast gamers seeking design-forward seating, though with smaller brand recognition.
Broad incumbents
- Herman Miller: Herman Miller is the premium ergonomic office seating leader (Aeron, Embody) that has expanded into gaming with the x Logitech G Embody and similar collaborations. While primarily office-focused, it competes for the same discerning ergonomics-focused buyer WARP targets with its premium line.
Regional players
- Red Square (gaming chairs): Red Square is a gaming chair brand with strong presence in Russia and CIS markets, explicitly named by WARP as a direct competitor. Comparable product positioning at accessible-to-mid price tiers with similar influencer-marketing-driven GTM.
- DxSeat: DxSeat (DxRacer-family) is a gaming chair brand operating across European and CIS markets, explicitly listed by WARP as a direct competitor in the premium gaming chair segment with overlapping product features and price tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WARP social profiles
Digital presenceWARP financial estimates
Financial estimateRevenue estimate
Valuation estimate
WARP leadership team
Management profileNumber of profiles
Profiles1 record
WARP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WARP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WARP
What does WARP do?
WARP designs, manufactures, and sells premium ergonomic gaming chairs developed by doctors, engineers, and ergonomics specialists. The product range spans entry-level compact chairs (Sg), mainstream models (Xn, Xn Max, Gr), flagship futuristic designs (Ze, Ze Max), the technological Xd with collaboration editions, the fully customizable Rc configurator, the robotic Xc with electronic lumbar support, and ultra-premium one-of-a-kind Exclusive art-piece chairs. Products are sold through the company's own e-commerce site, 56 Russian showrooms via Ergotronica, major retail chains (Mvideo, Eldorado, DNS), the Ozon marketplace, and B2B partnerships with esports teams, gaming clubs, and game publishers.
Is WARP a public or private company?
WARP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WARP founded?
WARP was founded in 2015. It employs 11 to 50 people.
Where is WARP based?
WARP is headquartered in Fairfax, United States, in the North America region.
How does WARP make money?
Four revenue lines are on record. Gaming Chair Sales are the primary driver. The others are custom/Configurable Chairs, B2B/Partnership and influencer/Content Creator Partnerships.
Who are WARP's main competitors?
Direct peers on record are DXRacer, Noblechairs, Vertagear, Secretlab, AKRacing and Maxnomic. Boulies is listed as an emerging player. Herman Miller is listed as a broad incumbent. Regional players are Red Square (gaming chairs) and DxSeat.
Does WARP have an API?
No public API is recorded for WARP.
What industry is WARP in?
WARP's product category is Gaming Chairs. Its primary akta.pro industry code is MPAFAGAJ, Gaming Furniture & Ergonomics (Chairs, Desks, Mounts). Its NAICS code is 334118 and its SIC code is 2520.