SwitchUp

What SwitchUp does

SwitchUp (legal entity: Switchup S.r.l.) is an Italian digital agency founded in 2013 and headquartered in Fidenza, Parma, with additional offices in Meda and Iseo. The company operates as an integrated digital marketing and software development firm delivering brand strategy, web development, SEO, content marketing, social media marketing, web advertising, and digital accessibility services to medium and large enterprises across Italy and select international markets. Its proprietary Switchup Method packages marketing-sales strategy, strategic implementation, and ongoing support into a three-phase engagement model.

Beyond core agency services, SwitchUp has developed and operates several proprietary platforms. FirstRow is a phygital events platform enabling hybrid physical-digital events with attendee registration, lead generation, and follow-up workflows; Switchub is a partner-driven content and networking platform; Safy is a digital platform for healthcare and workplace safety, quality, and compliance auditing; and Mytodo Planner is a web-based configurator for customizable stationery products. The firm also delivers custom interactive installations using hand tracking and gesture recognition technology (e.g., a VR game for Chiesi drug launch, an Experience Room for Luxottica's Sunglass Hut in New York, and installations for Sephora's Milan flagship and the Carabinieri historical museum).

The business model is predominantly project-based and retainer professional services, with no publicly disclosed pricing. Customer concentration skews toward mid-large Italian enterprises across diverse verticals (industrial manufacturing, pharma, eyewear retail, food distribution, financial advisory, and government/cultural institutions). Notable clients include Luxottica, Sephora, Chiesi, Azimut, Interpump, Kerakoll, and Zacmi. The firm is privately held and founder-owned with no disclosed external funding, and operates from a small team of 11-50 employees across three Italian offices, executing on both domestic and selected international projects.

Name

SwitchUp

Legal name

Switchup S.r.l.

Website

https://switchup.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Switchup is an Italian digital agency founded in 2013 that delivers integrated marketing, web development, and proprietary event/compliance platforms (FirstRow, Switchub, Safy) to medium and large enterprises across Italy and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Fidenza

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services including market analysis, brand strategy, SEO marketing, web development, content marketing, social media marketing, and web advertising. These are custom consulting engagements typically billed on project or retainer basis.
2. Training Services: Educational programs and workshops on digital marketing topics, offered through their training page and events.
3. Event Management: Organization and management of corporate events including the FirstRow phygital platform for hybrid events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SwitchUp is an Italian digital agency that provides integrated marketing and sales strategy, web development, SEO, content marketing, social media marketing, web advertising and digital transformation services to medium and large enterprises. Alongside its agency services, the company operates proprietary platforms including FirstRow (a phygital events platform) and Switchub (a partner content environment), and develops custom digital products such as the Safy compliance platform and the Mytodo Planner web configurator. The company also offers training programs, WCAG 2.1 AA accessibility consulting, and iubenda-based compliance solutions.

Product overview

SwitchUp is a digital marketing agency that operates as a service-based company rather than a single unified product or platform-plus-modules architecture. The company offers an integrated portfolio of digital marketing and development services including market analytics, brand strategy, SEO, web development, content marketing, social media marketing, and web advertising. Alongside services, SwitchUp has developed several proprietary platforms and products: FirstRow (a phygital events platform for connecting physical and digital experiences), Switchub (an innovative digital environment for resources and partner content), Safy (a digital platform for safety and compliance management in healthcare), and Mytodo Planner (a web-based configurator for custom planners). The company also provides training programs, digital accessibility consulting, and compliance solutions through its iubenda Gold Certified Partner status.

Differentiator

Problem solved

Functional benefit

Brands

• FirstRow: A phygital platform for hybrid and digital events, allowing companies to connect with audiences through immersive digital experiences.
• Switchub

Products and services

• Digital Marketing Services Integrated suite of digital marketing services covering market analytics, unique value proposition development, brand strategy, SEO, content marketing, social media marketing and web advertising, delivered as customized consulting engagements for medium and large enterprises.
• Web Development Custom web development service delivering new corporate websites, e-commerce platforms, company profile sites and multilingual web solutions for enterprise clients.
• Formazione (Training) Training services and educational programs covering LinkedIn for sales teams, commercial training and digital marketing education, delivered through workshops and dedicated training events.
• Digital Accessibility Services Digital accessibility consulting and compliance services for WCAG 2.1 AA standards, including technical audits, page mapping, detailed reports with actionable recommendations, and implementation roadmaps for regulated organizations.
• Compliance Solutions (via iubenda) Compliance consulting delivered through the iubenda Gold Certified Partner relationship, providing clients with Privacy and Cookie Policy generation, Cookie Law compliance (Cookie Solution), GDPR/LGPD consent management (Consent Solution), and Terms and Conditions creation.
• FirstRow Proprietary phygital events platform operated as a wholly-owned subsidiary, connecting physical and digital event experiences so companies can host clients, present their brand and products in one-to-one, one-to-many or on-demand formats, track registered visitors, and generate leads with follow-up activities on the user database.
• Switchub Wholly-owned digital platform offering a partner-driven environment of resources and communicative content, designed as a digital meeting point for cross-sector skills development and business growth.
• Safy Custom-built digital platform for AUSL (Local Health Units) and companies managing safety, quality, health and environment compliance, simplifying audit workflows and non-conformity resolution through digitized audit processes, automated notifications, corrective-action tracking and centralized dashboards.
• Mytodo Planner Web-based graphic editor and configurator for fully customizable personalized planners, built on a JavaScript Canvas Library, with an advanced CMS for content management, orders, data dashboards and royalties calculation.

Quantifiable outcome

• +67% active site users for Air Sea Italia
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• iubendacoreTechnology or IntegrationSwitchUp is a Gold Certified Partner of iubenda, a legal technology company specializing in privacy and cookie policy solutions. Together they provide clients with GDPR compliance tools including Privacy and Cookie Policy Generator, Cookie Solution for cookie law compliance, Consent Solution for GDPR consent management, and Terms and Conditions Generator.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global professional services firm with a large digital/interactive arm that delivers marketing transformation, content, and experience design to enterprise clients. Increasingly competes with independent agencies on integrated digital mandates.
• WPP: World's largest advertising holding company with significant Italian operations (including VMLY&R and Ogilvy). Overlaps with SwitchUp across integrated marketing, brand strategy, and digital production, but at vastly greater scale and with a global account roster.
• Omnicom Group: Holding company for agencies including TBWA, BBDO, and DDB, with operations in Italy. Comparable in delivering brand strategy, digital marketing, and creative campaigns to multinational clients.
• Publicis Groupe: Global advertising and communications holding company with strong Italian presence (Publicis Italia, Leo Burnett). Directly comparable in offering integrated digital marketing, creative, and media services to enterprise clients, but operates at much larger scale.
• Deloitte Digital: The digital creative consultancy arm of Deloitte, competing for large enterprise digital transformation, CRM, and content engagements. Overlaps with SwitchUp's brand strategy and digital implementation work, especially with industrial B2B clients.

Direct peers

• Webranking: Established Italian digital marketing agency focused on SEO, content, and performance marketing for mid-market and enterprise clients. Directly comparable in geography (Italy), target segment (B2B industrials), and service mix.
• VMLY&R: Global creative and digital agency within WPP, offering brand strategy, digital marketing, and experience design. Comparable in integrated digital offerings and multinational client base, though operating at much larger scale.
• HubSpot: While a software company, HubSpot competes for the same marketing services wallet — particularly inbound marketing, content strategy, and CRM-driven lead generation for mid-market B2B clients — and operates a large agency partner ecosystem that includes Italian firms.

Others

• Semrush: Leading SEO and digital marketing software platform. Not a direct competitor but an enabling tool whose marketing agency partnerships (and competing agency services) define the operational ecosystem in which SwitchUp delivers SEO and content marketing.

Regional players

• Talent Garden: Italy-headquartered European digital innovation and education platform with campuses across multiple countries. Comparable in delivering digital skills training and serving as a node for digital professionals, partially overlapping with SwitchUp's training/events business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/switchupsrl
• LinkedInlinkedin.com/company/switchup-group/mycompany
• Xx.com/SwitchUp013

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwitchUp