Alliances & Channels Consulting
Alliances & Channels Consulting is a France-based boutique consulting firm founded in 2020 that helps enterprise and mid-market software companies build, recruit, and manage partner ecosystems through advisory engagements, certified training programs, and fractional channel-management services.
- Company typePrivate
- Founded2020
- HeadquartersGif-sur-yvette, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alliances & Channels Consulting does
Alliances & Channels Consulting (legal entity JC&CO SAS) is a France-based boutique management consulting firm founded in 2020 by Jean-Claude Ricard and Serge Costa, both formerly channel and indirect-sales leaders at major software publishers and value-added distributors with over 20 years of industry experience each. The firm assists enterprise and mid-market software vendors — particularly SaaS, ISVs, and telcos — in building, recruiting, and operating indirect sales channels and strategic alliance ecosystems. Its core methodology, the PAD Methodology (Partners as a Development lever), is a proprietary European framework used across workshops, training, and consulting engagements.
The firm monetizes through three primary streams: (1) consulting and advisory engagements on indirect-sales strategy, partner-program design, and channel ecosystem development, delivered as workshops and interim/fractional Channel or Alliance Manager roles ('Alliance Manager as a Service'); (2) structured training programs including the 2-day MasterClass Partenaires (€1,990 HT per participant) and 3-half-day Boot Camp (€590 HT per person), delivered in partnership with Qualiopi-certified PAD Consulting so that fees are OPCO-fundable; and (3) software/tools revenue, notably the Ko-selling CRM-integrated co-selling and account-mapping platform priced at €199/month, and the Partner Pipeline Sprint (PPS), a 90-day MDF-to-pipeline operational program co-developed with Euraiqa targeting 20–30x MDF ROI.
The firm operates a partner-first go-to-market anchored by the 'Alliances & Channels Leaders' LinkedIn community (55,000+ members), MasterClass events in Paris (Espace Hamelin), and an ecosystem of complementary PRM and account-mapping platforms (Qollabi, PartnerStack, Reveal, Crossbeam) marketed under 'Powered by' relationships. Pricing for training is publicly disclosed; consulting and managed services are quote-based. Headcount is reported as 11–50, the firm is bootstrapped with no disclosed external funding, and its registered office is in Gif-sur-Yvette, France. It claims 150+ MasterClass clients, 90%+ participant satisfaction, and reported client outcomes including 35% partner revenue growth and 15% manual-task reduction.
Alliances & Channels Consulting firmographics
Firmographics- Name
- Alliances & Channels Consulting
- Legal name
- JC&CO SAS
- Website
- https://allianceschannels.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alliances & Channels Consulting is a France-based boutique consulting firm founded in 2020 that helps enterprise and mid-market software companies build, recruit, and manage partner ecosystems through advisory engagements, certified training programs, and fractional channel-management services.
- Ownership category
- akta.pro rank
Alliances & Channels Consulting industry classification
Industry- Product category
- Channel Partner Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)
- akta.pro secondary industries
- Partner, Channel & Alliance Summits (THAHAMAC), International Agent Network Management & Channel Partnerships (EDAIACAD)
Keywords
Where Alliances & Channels Consulting is headquartered
LocationHeadquarters
- HQ city
- Gif-sur-yvette
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Alliances & Channels Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting and Advisory Services: Fees for strategic consulting engagements covering indirect sales strategy, partner program design, and channel ecosystem development. Delivered through workshops, ongoing advisory, and interim Channel/Alliance Manager roles.
- Training and MasterClass Programs: Revenue from structured training programs including the MasterClass Partenaires (2-day workshop at 1,990 EUR HT/participant) and Boot Camp sessions (590 EUR HT per person). Programs use the PAD Methodology and are delivered in-person in Paris.
- Channel/Alliance Manager as a Service: Operational role providing dedicated partner management personnel to clients on a contractual basis, covering day-to-day partner activity management, recruitment, and QBR execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MasterClass Partenaires - 2-day channel management training |
| One time/ perpetual license | Pay-as-you-go | Boot Camp - 3 half-day partner growth program |
| Outcome Based/ Performance | Multi-year contract | Partner Pipeline Sprint (PPS) - 90-day MDF optimization program |
| Subscription | Monthly | Ko-selling - Co-selling automation platform |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Alliances & Channels Consulting product offering
Product offeringCore offering
Alliances & Channels Consulting is a management consulting firm that helps enterprise and mid-market software companies build, manage, and scale partner ecosystems. It delivers consulting and advisory engagements, an operational Channel/Alliance Manager as a Service offering, and structured training programs (MasterClass, Boot Camp, Atelier Vision Stratégie) built around its proprietary PAD Methodology, complemented by MDF optimization and partner activation programs.
Product overview
Alliances & Channels Consulting is a consulting firm, not a software product company. It does not offer a unified software platform; instead, it provides a portfolio of advisory services, methodologies, and training programs built around partner ecosystem development. The core methodology is the PAD Methodology, a structured European framework for partner strategy, which underpins its consulting engagements, workshops (Atelier Vision Stratégie), and training programs (Boot Camp, MasterClass Partenaires, MasterClass Investisseurs). The company also offers operational managed services through Channel/Alliance Manager as-a-Service, MDF Optimization Services, and the Partner Pipeline Sprint program. For technology enablement, the firm recommends and resells/prm-integrates tools including Qollabi (PRM), PartnerStack (marketplace), Crossbeam (account mapping), Reveal (partner collaboration), and Ko-selling (automated co-selling and CRM-integrated account mapping at 199 EUR/month). The Ecosystem Solution Stack ties together People, Processes, and Tools across all offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Channel/Alliance Manager as a Service An operational managed service providing expert Channel or Alliance Manager resources to software companies on a contractual basis, covering recruitment, onboarding, day-to-day partner activity management, and QBR execution.
- MasterClass Partenaires A 2-day in-person workshop built on the PAD Methodology covering 10 keys for recruiting, developing, and managing commercial partners; targets sales and commercial directors at software vendors, priced at 1,990 EUR HT per participant.
- Boot Camp An intensive 3-half-day training program delivered in partnership with PAD Consulting covering partnership strategy, execution, and CRM pivot best practices for software publishers.
- Atelier Vision Stratégie A structured workshop using the PAD Methodology to formalize a complete partner strategy, including value proposition, recruitment plan, partner program design, and go-to-market organization.
- Partner Pipeline Sprint (PPS) A 90-day operational sprint co-developed with Euraiqa that activates passive partners using AI-assisted weekly coaching and converts MDF budgets into measurable qualified pipeline with a target 20–30x ROI.
- MDF Optimization Services Advisory and managed services for optimizing Marketing Development Fund (MDF) programs, including program design, approval process simplification, partner enablement, and ROI measurement.
- MasterClass Investisseurs A masterclass delivered in partnership with La French Tech Paris-Saclay covering investor negotiation keys and partnership strategies for startup growth; co-presented with GO CAPITAL and EY Ventury Avocats.
Quantifiable outcome
- 35% increase in partner revenue and 15% reduction in manual tasks
- +5 more outcomes
Companies that use Alliances & Channels Consulting
Customer profileNamed customers3 records
Ideal customer profiles3 records
Alliances & Channels Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Alliances & Channels Consulting partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- QollabicoreQollabi is a Business Relationship Management (BRM) / PRM platform. Alliances & Channels Consulting promotes Qollabi's solutions as 'Powered by Qollabi' for PRM & Marketplace for B2B SaaS vendors. The partnership provides partner relationship management capabilities integrated into the consulting firm's service offerings.
- PartnerStackcorePartnerStack is a global B2B marketplace with 80,000+ active partners. Alliances & Channels Consulting partnered with PartnerStack to help clients access worldwide partner recruitment and management capabilities. The partnership includes a downloadable PDF announcement and joint promotion of PartnerStack's marketplace.
- RevealcoreReveal is a partner collaboration and account mapping platform. Alliances & Channels Consulting co-hosts events with Reveal (e.g., Afterwork on 5 April 2023) and promotes Reveal's new 'Collaborate' feature for managing partnership collaborations within CRM. The 'Collaborate' tool centralizes partnership projects and real-time collaboration.
- CrossbeamcoreCrossbeam is a partner data platform enabling account mapping and co-sell analysis. Alliances & Channels Consulting promotes Crossbeam as 'Powered by Crossbeam' for managed services including account mapping, prospect discovery, and ecosystem identification. Joint webinar held on 27 February on partnership dynamics and co-sell.
- PAD ConsultingcorePAD Consulting is a Qualiopi-certified training organism (certificat B00241) providing the PAD Methodology framework used in MasterClass Partenaires, Boot Camp, and Atelier Vision Strategie programs. PAD Consulting and Alliances & Channels Consulting combine expertise for the 3 half-day Boot Camp program, with PAD providing the methodology and tools and ACC providing channel management consulting expertise.
- La French Tech Paris-SaclaycoreAlliances & Channels Consulting is a partner member of La French Tech Paris-Saclay. Jean-Claude Ricard co-presented at French Tech Central and French Tech Rise MasterClass events on investor negotiations and partnership strategy. The partnership provides access to the startup ecosystem and co-marketing opportunities.
- GO CAPITALminorGO CAPITAL (director Herve Bachelot Lallier) participated as an expert speaker at the La French Tech MasterClass on investor negotiation alongside Jean-Claude Ricard. GO CAPITAL represents a capital investment firm providing expertise on venture capital and innovation capital.
- EY Ventury AvocatsminorEY Ventury Avocats provided legal expertise on investment negotiation best practices at the La French Tech MasterClass alongside Alliances & Channels Consulting. Represents an advisory relationship for legal aspects of investment partnerships.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Alliances & Channels Consulting competitors and assessment
Company assessmentDirect peers
- Crossbeam: Crossbeam is an account mapping and co-selling data platform used by B2B SaaS companies to identify overlapping customers with partners. It is a core technology partner of Alliances & Channels Consulting and competes for the same channel/alliance manager buyer persona.
- ZINFI Technologies: ZINFI provides unified Partner Relationship Management (PRM) and partner ecosystem automation software. It competes for the same software vendor partner-program buyer that Alliances & Channels Consulting advises and trains.
- The Channel Company: The Channel Company (publisher of CRN) is a media, events, and community platform for the IT channel. It serves the same partner ecosystem audience through events, research, and training, overlapping with Alliances & Channels Consulting's MasterClass and MasterClass Partenaires offerings.
- Qollabi: Qollabi is a Business Relationship Management (BRM) / PRM platform. Alliances & Channels Consulting offers PRM solutions 'Powered by Qollabi' to B2B SaaS vendors, putting it in the same partner-ecosystem enablement category.
- Reveal: Reveal is a partner collaboration and account mapping platform. Alliances & Channels Consulting is a strategic 'Powered by Reveal' partner and co-hosts afterwork events with Reveal, addressing the same software vendor partner management buyer.
- Channeltivity: Channeltivity is a PRM software platform purpose-built for SaaS partner programs. It targets the same channel/alliance manager buyer persona in software vendors, making it a comparable peer in the partner ecosystem enablement space.
- PartnerStack: PartnerStack is a global B2B partner ecosystem and marketplace platform with 80,000+ active partners. It is a core technology partner of Alliances & Channels Consulting and addresses the same software vendor buyer for partner program management, making it a directly comparable peer.
- Channelnomics: Channelnomics is a channel strategy consulting and advisory firm serving technology vendors. It is the closest direct consulting peer to Alliances & Channels Consulting, with overlapping channel program design and partner recruitment offerings for technology vendors.
Broad incumbents
- Forrester Research: Forrester is a major research and advisory firm with a dedicated channel sales and partner ecosystem practice. It addresses the same software vendor audience for partner strategy but as part of a much broader research portfolio, making it a broad incumbent peer.
- Accenture (Sales & Channel Transformation): Accenture operates a global sales transformation practice that includes channel strategy and partner ecosystem consulting for large enterprises. It is a broad incumbent that can absorb channel/alliance advisory work as part of wider transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alliances & Channels Consulting social profiles
Digital presenceAlliances & Channels Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliances & Channels Consulting leadership team
Management profileNumber of profiles
Profiles1 record
Alliances & Channels Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliances & Channels Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliances & Channels Consulting
What does Alliances & Channels Consulting do?
Alliances & Channels Consulting is a management consulting firm that helps enterprise and mid-market software companies build, manage, and scale partner ecosystems. It delivers consulting and advisory engagements, an operational Channel/Alliance Manager as a Service offering, and structured training programs (MasterClass, Boot Camp, Atelier Vision Stratégie) built around its proprietary PAD Methodology, complemented by MDF optimization and partner activation programs.
Is Alliances & Channels Consulting a public or private company?
Alliances & Channels Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alliances & Channels Consulting founded?
Alliances & Channels Consulting was founded in 2020. It employs 11 to 50 people.
Where is Alliances & Channels Consulting based?
Alliances & Channels Consulting is headquartered in Gif-sur-yvette, France, in the Europe region.
How does Alliances & Channels Consulting make money?
Three revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are training and MasterClass Programs and channel/Alliance Manager as a Service.
Who are Alliances & Channels Consulting's main competitors?
Direct peers on record are Crossbeam, ZINFI Technologies, The Channel Company, Qollabi, Reveal, Channeltivity, PartnerStack and Channelnomics. Broad incumbents are Forrester Research and Accenture (Sales & Channel Transformation).
Does Alliances & Channels Consulting have an API?
No public API is recorded for Alliances & Channels Consulting.
What industry is Alliances & Channels Consulting in?
Alliances & Channels Consulting's product category is Channel Partner Consulting. Its primary akta.pro industry code is BPAHADAI, Strategic Partnerships, Alliances & JVs Advisory, with a secondary code of THAHAMAC, Partner, Channel & Alliance Summits. Its NAICS code is 54161 and its SIC code is 8742.