Name

PAD Consulting

Legal name

PAD Consulting

Website

https://pad-consulting.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Indirect Sales Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Indirect sales consulting
• Channel partner strategy
• Channel sales training
• Partner network development
• Channel management methodology

Headquarters

HQ city

Versailles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Advisory and consulting engagements delivered by certified PAD consultants to help companies structure, launch, and optimize their indirect sales partner networks. engagements include strategic planning, partner program design, and operational support.
2. Training Revenue: Revenue from the Master Class TRAINING PAD program, a 2-day in-person or virtual certified training for channel managers. Price is 1,990 EUR HT per participant. The training is Qualiopi-certified and eligible for OPCO financing.
3. SaaS Tool Subscriptions: Subscription-based access to PAD's proprietary SaaS tools (GO PAD, VISION PAD, DIAG 360, OPTI PAD) which provide assessment, strategy, diagnostic, and optimization capabilities for indirect sales networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PAD Consulting provides consulting services, SaaS tools (GO PAD, VISION PAD, DIAG 360, OPTI PAD), and Qualiopi-certified training (TRAINING PAD Master Class) to help B2B IT companies build, launch, animate, and optimize indirect sales partner networks. Its core deliverable is the proprietary PAD Methodology applied across the partner lifecycle, supported by operational tools that assess readiness, structure strategy, diagnose performance, and develop channel manager competencies.

Product overview

PAD Consulting offers a suite of consulting and training solutions for indirect sales (vente indirecte) and commercial alliances. The product portfolio centers on the PAD Methodology and includes five core solutions: GO PAD (pre-launch assessment and go/no-go decision), VISION PAD (strategy structuring and partner network launch), DIAG 360 (performance diagnosis and audit), OPTI PAD (thematic workshops for optimization), and TRAINING PAD (master class for channel managers). Additional offerings include CHANNEL START assessment and white papers on partner strategy and recruitment. The solutions work together as a lifecycle approach: assess suitability, structure strategy, launch partners, diagnose performance, optimize continuously, and develop team competencies.

Differentiator

Problem solved

Functional benefit

Brands

• GO PAD: Solution to evaluate the impacts of indirect sales and decide whether to launch a partner network.
• VISION PAD
• DIAG 360
• OPTI PAD
• TRAINING PAD
• CHANNEL START

Products and services

• GO PAD SaaS assessment solution that evaluates whether indirect sales is suitable for a company, models its business, organizational, and budgetary impacts over 36 months, and supports a go/no-go decision on launching a partner network. Targeted at B2B IT software publishers and hardware manufacturers.
• VISION PAD End-to-end SaaS-enabled solution combining methodology and expert support to structure and industrialize an indirect sales strategy through partner network development, including value proposition, partner recruitment, and a 3-year sales plan. For B2B IT companies launching partner channels.
• DIAG 360 360-degree diagnostic and audit solution that analyzes strengths and weaknesses of an existing indirect sales strategy through PAD's exclusive methodology, identifying priority actions for the next 6 months. For B2B companies with established partner networks.
• OPTI PAD Thematic workshop catalogue covering 8 key components of indirect sales optimization, including partner recruitment, development, convergence surveys, business planning, profitability, value proposition, direct sales coordination, and executive alignment. For B2B IT companies seeking targeted improvements.
• TRAINING PAD Qualiopi-certified 2-day Master Class training program for Channel Managers, indirect sales teams, and partnership sales professionals covering 10 key steps to recruit, launch, animate, and develop partner networks, with operational methodology and tools. Delivered in-person (Paris area) or via video conference; eligible for OPCO financing.
• PAD Consulting Advisory Services Advisory and consulting engagements delivered by certified PAD consultants to help B2B IT companies structure, launch, and optimize indirect sales partner networks. Engagements include strategic planning, partner program design, recruitment support, and operational rollout.

Quantifiable outcome

• 5 to 8 times higher commercial productivity compared to direct sales for a channel manager managing 15 partners with 2 resellers each (30 commercial salespeople working for the company)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• MicrosoftminorGTM or Marketing PartnerPAD Consulting co-hosted a webinar with Microsoft focused on helping IT partners increase their revenue, demonstrating PAD's ability to partner with major technology ecosystem players for joint marketing and thought leadership activities.
• iAdvizeminorOthersiAdvize is featured as a client logo on PAD Consulting's website, with a testimonial from VP Alliance & Channel Sales François DAURES praising PAD's methodology for contributing to results achievement. Relationship is client-based, not formal partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mindmatrix: Channel marketing and partner enablement platform with co-branded marketing assets, lead generation, and through-channel marketing automation. Overlaps with PAD's OPTI PAD optimization scope for existing partner networks of IT vendors.
• Kiflo: Partner management platform designed for SaaS vendors and agencies, with PRM, partner-portal, and performance-tracking features. Comparable to PAD's SaaS suite on features and to its consulting methodology on best-practice content for channel managers.
• Crossbeam: Partner data platform enabling B2B vendors to identify overlapping customers and accounts with their partners. Partial overlap with PAD's DIAG 360 diagnostic and partner-recruitment focus, particularly for SaaS-first channel programs.

Direct peers

• PartnerStack: Partner ecosystem platform powering partner programs for B2B SaaS vendors, including program management, performance tracking, and payouts. Comparable to PAD on the SaaS tooling side and increasingly on the program-design advisory side for the same buyer persona.
• Vendasta: End-to-end platform for channel partners (agencies, MSPs, VARs) selling to SMBs, including sales enablement, marketing, and CRM tools. Comparable to PAD on the partner-enablement and indirect-sales tooling axis, with a different go-to-market emphasis on partner-of-SMB vendors.
• Allbound: Partner relationship management platform with partner-program design tools and analytics, marketed to IT and SaaS vendors building indirect channels. Overlaps directly with PAD's VISION PAD and DIAG 360 methodology and tools.
• ZINFI: Unified Partner Management SaaS vendor covering partner recruitment, onboarding, enablement, and channel analytics. Overlaps with PAD's VISION PAD and DIAG 360 products as a software-only competitor targeting the same indirect-sales use cases for IT vendors.
• Channeltivity: Channel sales platform offering PRM software plus partner-program strategy and best-practice content. Directly comparable to PAD because it sells an end-to-end partner-program toolkit (recruitment, enablement, performance) targeting the same mid-market and enterprise IT vendor buyer.

Broad incumbents

• Impact.com: Large, established partner ecosystem platform covering affiliate, influencer, and traditional channel partnerships with automation, analytics, and contract management. A broader incumbent that overlaps with PAD's enterprise channel strategy work but at much greater scale and scope.
• The Channel Company: Channel-focused media and events organization (CRN, Channel Futures) serving IT channel executives with research, awards, and education. Adjacent incumbent to PAD's TRAINING PAD offering — both monetize channel-manager education and thought leadership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pad-consulting-france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAD Consulting