The End Of Line

What The End Of Line does

The End Of Line (TEOL, legal name "The end of line doo") is a privately held, Serbia-domiciled B2B industrial supplier of end-of-line packaging solutions serving manufacturers, warehouses, and food-and-beverage operators in Southeast Europe. Founded in 2007 and headquartered in Belgrade with regional offices in Zagreb (Croatia/EU) and Sarajevo (Bosnia and Herzegovina), the company generates revenue through three streams: one-time sales of packaging machinery (stretch wrappers, palletizers, strapping machines, shrink wrappers, cartoning machines, food packaging systems, and ergonomic lifters), recurring sales of consumable packaging materials (films, tapes, straps, boxes, protective packaging, pallets) via its bilingual B2B e-commerce platform teolpack.rs, and a Technical Service Program covering maintenance and repair. TEOL does not manufacture proprietary equipment; instead it acts as a regional value-added distributor and integration partner for international brands including Robopac, Universal Robots, Sealed Air, Smipack, 3M, Robotiq, Ilpra, Panotec, Toppy, Ranpak, and others, supplemented by its own cobot-palletizing and boxes-on-demand solutions. The company positions itself as a one-stop shop for end-of-line packaging — machines, consumables, and service — anchored by certified quality management (ISO 9001, Bureau Veritas), SAP Business One 9.2 ERP, and an EcoVadis Bronze sustainability rating valid through May 2026. Go-to-market is enterprise field sales for machinery with e-commerce and direct outreach for consumables, supported by content marketing (blog, YouTube, newsletter) targeting industrial buyers across the Western Balkans and selected EU markets.

Name

The End Of Line

Legal name

The end of line doo

Website

https://teolpack.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The End Of Line (TEOL) is a Belgrade-based B2B distributor of end-of-line packaging machinery, consumable materials, and technical service, serving industrial manufacturers, warehouses, and food-and-beverage operators across Serbia, Croatia, Bosnia and Herzegovina, and selected EU markets via its own e-commerce platform and regional field sales offices.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery and Materials

NAICS

Packaging Machinery Manufacturing (333993), Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (56191), Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (42461)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)

akta.pro secondary industries

Tertiary/Transit Packaging for Food & Beverage (IMALAHAC), Pallets, Bins, Totes & Returnable Transport Packaging (RTP) (IMAHABAG), Corrugated Protective Inserts & Partitions (Die-Cut Inserts, Dividers) (IMALAFAD), Material Handling Protective Accessories (Slip Sheets, Corner Boards, Pallet Collars) (IMALAFAN)

Keywords

• Industrial packaging machinery
• Packaging materials supply
• End-of-line packaging
• Palletizing solutions
• Packaging equipment distribution

Headquarters

HQ city

Belgrade

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Packaging Machinery Sales: Sale of packaging machines including stretch wrappers, palletizers, strapping machines, shrink wrappers, cartoning machines, food packaging systems, and pallet handling equipment.
2. Packaging Materials and Consumables: Sale of recurring consumable packaging materials including stretch films, shrink films, strapping tapes, adhesive tapes, protective packaging, boxes, pallets, and related supplies through e-commerce platform.
3. Technical Service and Support: Technical service program including maintenance, repair, and support services for packaging machinery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TEOL distributes and integrates end-of-line industrial packaging machinery (stretch wrappers, palletizers, strapping, shrink wrappers, cartoning, food packaging, ergonomic lifters, pallet handling) and supplies consumable packaging materials (films, tapes, straps, boxes, pallets, protective packaging) for manufacturing and logistics customers across Serbia, Croatia, and Bosnia and Herzegovina. The company also operates a B2B e-commerce storefront for materials and a technical service program for installed equipment.

Product overview

The End Of Line (TEOL) is a B2B industrial packaging solutions provider offering a comprehensive portfolio of packaging materials, packaging machines, and end-of-line automation solutions. The product portfolio includes: (1) Packaging Materials - cardboard boxes, adhesive tapes, stretch and shrink films, binding straps, protective packaging, moisture protection, pallets, and bags/envelopes; (2) Packaging Machines - cardboard box machines, heat shrink machines, bag packaging systems, strapping machines, food packaging machines, stretch wrapping machines, protective packaging machines, and waste presses; (3) Automation & Handling - palletizers (cobot, rotary, Cartesian), pallet handling systems, ergonomic lifters, and pallet magazines; (4) Solutions & Services - on-demand box production, cobot palletizing, loyalty program (TEOL Prime), and technical service support. TEOL operates as a distributor/reseller of international packaging equipment brands (Robopac, Smipack, Toppy, Universal Robots, etc.) serving clients in Serbia, Croatia, Bosnia and Herzegovina, and the EU.

Differentiator

Problem solved

Functional benefit

Brands

• TEOL Prime: Loyalty program for customers

Products and services

• Cardboard Boxes (Kartonske kutije) Cardboard boxes including standard boxes, suspension/retaining boxes, wooden collapsible crates, and plastic crates for storage and transport applications, sold to industrial and logistics B2B customers.
• Adhesive Tapes (Selotejp trake) Manual and machine adhesive tapes, paper tapes, printed tapes, and dispensers for sealing and packaging applications.
• Special Adhesive Tapes and Adhesives 3M specialty tapes, maintenance tapes, double-sided tapes, crepe tapes, marking tapes, and other specialized adhesive products for industrial applications.
• Bags and Envelopes (Vrećice i koverte) Bubble envelopes, paper envelopes, security mail bags, reusable bags, document bags, and Antistatic/VCI bags for product protection.
• Shrink Films (Termoskupljajuće folije) LDPE films, PE covers and bags, PE caps, and POF (polyolefin) shrink films for packaging and wrapping applications.
• Stretch Films (Streč folije) Machine and manual stretch films, including coreless stretch film variants, and dispensers for pallet wrapping.
• Pallets (Palete)

Quantifiable outcome

• 15 full pallets of heavy buckets per hour (demonstrated throughput capability)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• RobopaccoreTechnology or IntegrationRobopac is a key technology partner providing stretch wrapping machines, robot stretch wrappers, and pallet wrapping systems. TEOL services and supports Robopac equipment including 17-year-old machines.
• Universal RobotscoreTechnology or IntegrationCobot palletizer solutions using Universal Robots collaborative robotics technology. TEOL offers cobot palletizers for automated palletizing applications.
• Sealed AirmajorTechnology or IntegrationProtective packaging solutions including bubble film, air cushion systems, and automated protective packaging equipment.
• SmipackmajorTechnology or IntegrationShrink wrapping machines and packaging equipment for POF and PE films.
• 3MmajorTechnology or IntegrationSpecialty adhesive tapes including 3M specialty tapes, marking tapes, double-sided tapes, and crepe tapes for industrial applications.
• RobotiqcoreTechnology or IntegrationCollaborative robotics components for palletizing applications including grippers and end-effectors.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nefab: Swedish-headquartered industrial packaging solutions provider offering engineered packaging, materials and end-of-line services to manufacturers. Closely comparable to TEOL in offering complete end-of-line packaging solutions to industrial customers across multiple geographies.

Broad incumbents

• Antalis: European packaging and visual communication distributor serving B2B customers across multiple countries. Comparable to TEOL as a multi-product industrial packaging distributor with a focus on combining consumables, equipment and services — but at substantially larger European scale than TEOL's Balkan footprint.
• Smurfit Kappa: Global paper-based packaging manufacturer with extensive European operations offering corrugated packaging and packaging systems. Comparable to TEOL's cardboard boxes and paper packaging product lines, though at significantly larger scale and as a manufacturer rather than distributor.
• RAJA Group (Rajapack): Pan-European B2B packaging distributor with extensive product range including cardboard, stretch film, strapping, and packaging machinery. Directly comparable to TEOL in product mix (materials + machines + service), but operates across most of Europe rather than being concentrated in the Western Balkans.
• DS Smith: European packaging solutions provider focused on corrugated packaging, recycling and packaging machinery. Comparable to TEOL in offering combined packaging materials and packaging system solutions to industrial customers across multiple European markets.
• Ranpak: Global manufacturer of paper-based protective packaging solutions and automated paper packaging systems. Comparable to TEOL as a named partner offering paper protective packaging products and automated equipment to industrial customers.
• Signode (Crown Holdings): Global manufacturer and supplier of industrial packaging equipment and materials, particularly strapping, stretch wrapping and protective packaging. Comparable to TEOL in overlapping product categories (strapping, stretch wrapping, protective packaging), but operates as a manufacturer rather than a regional distributor.
• Sealed Air: Global protective packaging manufacturer (bubble wrap, air cushion systems, automated protective packaging equipment) and one of TEOL's named Core partners. Comparable in the protective packaging product category and in offering automated solutions alongside materials.

Emerging players

• Robopac: Italian manufacturer of stretch wrapping machines, robot stretch wrappers and pallet wrapping systems, and TEOL's key named technology partner. Comparable to TEOL via the product category overlap (stretch wrapping equipment) and the active partnership relationship.
• Lantech: US-based manufacturer specializing in stretch wrapping equipment and pallet handling solutions, including robotic and automatic stretch wrappers. Comparable to TEOL in the stretch wrapping product category, which is a key part of TEOL's portfolio via its Robopac partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLfcJGilBTSckfKSo2tjX_A

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The End Of Line