Motherboard Birth

What Motherboard Birth does

Motherboard Birth is a Denver, Colorado-based software company (operating as Motherboard, LLC) that builds web-based tools for the childbirth ecosystem, serving expecting parents, birth professionals (doulas, midwives, childbirth educators), and hospitals or health systems. The company's flagship product is a visual birth planning application that allows parents to research, select, and share a concise set of birth preferences with their entire care team on any device, with real-time collaboration and a curated library of 68-70 evidence-based topics spanning pregnancy, labor, birth, cesarean birth, postpartum, and infant medications. The platform is designed around a research-anchored constraint of 15 maximum preferences, based on studies showing satisfaction rates decline when parents are presented with too many options.

The product portfolio extends beyond the parent app into provider-facing and educator-facing tools. iDecide is a clickthrough bedside education module for care providers to standardize informed-choice conversations during labor. The Childbirth Education Portal provides slideshows, handouts, educator guides, and illustrations for childbirth educators. A Partner Directory Map connects birth professionals listed on the platform with local parents seeking services. The company was conceptualized by founder and CEO Amy Haderer, a doula and birth activist, and co-founded with Andy Drogo (Chief Design Officer), who created the first Motherboard visual birth plan for his own family in 2013.

The business model is multi-stream and bootstrapped, with no disclosed external venture funding. Revenue sources include parent app subscriptions (pricing not publicly disclosed), Birth Pro membership subscriptions for professionals, volume-tiered bulk app codes (ranging from $20 per code at 5 seats down to $9 per code at 300 seats), a $125 one-time online workshop for educators transitioning courses online, and enterprise or group licensing for hospitals and organizations. Go-to-market combines product-led self-serve for parents, channel sales through birth professionals who resell codes to their clients, and direct enterprise sales to hospitals. The team consists of five core members including a fractional CTO, operating from Denver with a stated headcount of 1-10.

Name

Motherboard Birth

Legal name

Motherboard, LLC

Website

https://motherboardbirth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Motherboard Birth is a Denver-based software company that provides a web-based visual birth planning platform for expecting parents, birth professionals, and hospitals. It monetizes via parent subscriptions, professional memberships, bulk app codes, and enterprise licensing, with no disclosed external funding.

Ownership category

akta.pro rank

Product category

Maternal Health Software

NAICS

Educational Support Services (61171), Educational Services (61)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

akta.pro secondary industries

Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ), Maternal–Fetal & Neonatal Care Pathways (HLACAGAI), Parenting Skills & Child Development Education (EDACALAA)

Keywords

• Birth planning software
• Maternal health education
• Childbirth education tools
• Patient engagement software
• Femtech applications

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Parent App Access: Parents pay for access to the web-based birth plan application. Pricing varies by use, with bulk codes available through birth professionals.
2. Birth Pro Membership: Subscription membership for birth professionals providing access to educational materials, tools, illustration library, map listing, webinars, and license to use tools with families.
3. Online Workshop: One-time purchase workshop teaching birth educators how to take their courses online, including video content, templates, and step-by-step guidance.
4. Bulk App Codes: Birth professionals purchase app seats in bulk at discounted rates to distribute to their clients. Volume pricing from 5 to 300 seats with per-seat costs decreasing as volume increases.
5. Enterprise Licensing: Group/organizational licenses for enterprises, hospitals, or practices that want to provide Motherboard tools to their staff or clients.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Motherboard Birth develops a web-based software application that enables expecting parents to research, select, and share visual birth preferences with their care team. The platform includes evidence-based content across 68-70 topics, real-time team collaboration, a 15-preference visual birth plan generator, an iDecide bedside education module for healthcare providers, and childbirth education curriculum for educators. Revenue is generated through parent subscriptions, Birth Pro professional memberships, bulk app code sales, enterprise licenses, and an online workshop.

Differentiator

Problem solved

Functional benefit

Brands

• iDecide: A clickthrough informed choice module that care providers can use at the bedside for bedside education during labor and birth.
• Childbirth Education Portal

Products and services

• [M]otherboard Birth Plan App Web-based application for expecting parents to research, select, and share a graphics-based, one-page visual birth plan of up to 15 preferences with their entire care team. Accessible on any device with real-time collaboration and evidence-based content across 68-70 topics.
• iDecide Bedside Education Tool Clickthrough informed choice module for care providers to use at the bedside, helping parents navigate their birth journey and standardizing education delivery during labor and birth.
• Birth Pro Membership Subscription membership for doulas, midwives, childbirth educators, and other birth professionals providing access to educational materials, tools, illustration library, map listing, webinars, and a license to use Motherboard tools with the families they serve.
• Childbirth Education Portal Online platform for childbirth educators providing classroom slideshows, handouts, educator guides, illustrations, and visuals for dynamic, diverse, trauma-informed childbirth classes.
• Childbirth Ed Online Workshop One-time purchase online workshop for birth educators covering how to move their childbirth education courses online, with video content, templates, and step-by-step guidance.
• Bulk App Codes Volume-based app seat packages that birth professionals and organizations purchase in bulk at discounted rates to distribute to their clients. Tiers range from 5 seats ($100, $20/code) to 300 seats ($2,700, $9/code).
• Enterprise and Solo Practice Digital Product Licenses Group/organizational and individual practitioner licenses for enterprises, hospitals, or practices that want to provide Motherboard tools to their staff or clients, available through the digital product shop.

Quantifiable outcome

• Visual birth plans limited to 15 preferences based on research showing decreased satisfaction when parents have more options

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Bump: The Bump is a leading pregnancy and parenting app/media brand offering week-by-week content, birth planning checklists, and tools for expectant parents. It competes with Motherboard Birth for parent attention during pregnancy and represents a much larger incumbent in the same content-and-tools category.
• Maven Clinic: Maven Clinic is a virtual clinic for women's and family health covering preconception, pregnancy, postpartum, and pediatrics with employer-sponsored access. Comparable to Motherboard Birth in addressing pregnancy education and care navigation, though much broader and clinically oriented.
• BabyCenter: BabyCenter (owned by Everyday Health Group) is one of the largest global pregnancy and parenting platforms, with tracked birth plans, milestone trackers, and a provider directory. Comparable to Motherboard Birth as a broad pregnancy-information and planning destination serving expecting families.

Direct peers

• Ovia Health: Ovia Health provides employer- and health-plan-sponsored maternal health apps with personalized content, milestone tracking, and benefit integration. Closely comparable to Motherboard Birth's enterprise iDecide/parent app pairing sold to hospitals and birth professionals.
• Mahmee: Mahmee is a maternal health platform providing wraparound care, education, and professional support, with a strong focus on outcomes for underserved birthing populations. Comparable to Motherboard Birth in combining parent education with birth-professional involvement.
• Wildflower Health: Wildflower Health delivers digital care journeys for women, families, and pediatric populations, often sold to health plans and providers. Comparable to Motherboard Birth as a software vendor providing pregnancy/parenting education modules to hospitals and health systems.
• Babyscripts: Babyscripts offers a digital pregnancy care platform sold to health systems and payers, including remote monitoring and patient education modules. Comparable to Motherboard Birth as a maternal digital health vendor targeting hospitals with education and engagement tools.

Emerging players

• Glow (Glow Inc.): Glow offers fertility, pregnancy, and women's health tracking apps, including Nurture for pregnancy and Baby+ for postpartum. Comparable to Motherboard Birth as a consumer pregnancy app, though Glow is more data-tracking oriented while Motherboard is more planning/education oriented.
• Bloomlife: Bloomlife develops connected pregnancy monitoring tools and clinical-grade maternal health solutions for providers and payers. Comparable to Motherboard Birth in targeting the provider side of maternal care with technology, but with a remote monitoring focus rather than education.
• HealthBuilder for Pregnancy: HealthBuilder-type hospital-partnered prenatal education platforms deliver standardized curriculum and track patient progress within health system workflows. Comparable to Motherboard Birth's iDecide and childbirth education modules sold to hospitals for standardized bedside education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/motherboardbirth
• Instagraminstagram.com/motherboardbirth
• Xx.com/motherboardbrth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motherboard Birth