What KPP Event does

KPP Event GmbH is a Düsseldorf-based, owner-operated full-service event agency founded in 1999 that plans and executes corporate events, incentive travel programs, and trade shows for German and international enterprise clients. Its core offering covers the full lifecycle from strategy consulting and concept development through budgeting, participant management, and on-site execution, with events scaled from 25 to 6,000 guests. The client base is concentrated in large corporates across automotive (Toyota Deutschland, Lexus), industrial (thyssenkrupp Steel Europe), software (SAP), retail (KiK Textilien), optics (Essilor), media (RTL), and other sectors, with multi-year repeat engagements forming the spine of revenue.

The firm's technology stack is light: it is a services business with no proprietary software platform, augmented by the use of generative AI tools (primarily ChatGPT) for internal planning productivity. It has also extended its AI expertise into an external educational product — an online course on AI in event management hosted on the myablefy platform. Delivery relies on a curated network of vetted technology and service partners rather than full in-house production.

Commercially, KPP Event operates a project-based professional services revenue model with custom pricing tied to event format, scope, location, and quality expectations. Go-to-market is sales-led and relationship-driven, leveraging case studies, client logos, and testimonials from named enterprise executives; there is no disclosed funding, no investor backing, and the firm has remained a 1–10 employee boutique across its 25-year history.

Name

KPP Event

Legal name

KPP Event GmbH

Website

https://kpp-event.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

KPP Event GmbH is a Düsseldorf-based, owner-operated full-service event agency that plans corporate events, incentive trips, and trade shows for large enterprise clients across automotive, industrial, software, and retail sectors.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Event Security Management (BPABAMAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Corporate event management
• Incentive travel services
• Trade show organization
• Live communication agency
• Event consulting services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Management Services: KPP Event generates revenue through professional services fees for event planning, concept development, project management, and event execution. Services are tailored to each client engagement ranging from full-service event management to individual project modules such as concept development, scheduling, coordination of selected services, or project steering. The revenue model is project-based with pricing dependent on event format, scope, location, and quality expectations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KPP Event is a full-service event agency that plans, conceives, and executes corporate events, incentive trips, and trade shows/congresses for enterprise clients. Services span strategy consulting, event conception, transparent budget steering and controlling, and end-to-end on-site event delivery for audiences ranging from 25 to 6,000 guests across Germany and international locations. The agency integrates AI tools (ChatGPT) into its planning workflows and also offers a standalone online course on AI in event management for event professionals.

Product overview

KPP Event is a Full Service Eventagentur (full-service event agency) based in Düsseldorf with over 25 years of experience. The company operates as a small, owner-managed agency offering a unified portfolio of event services rather than discrete software products. Their core offerings include Corporate Events (Firmenveranstaltungen) for 25 to 6,000 guests, Incentives (Incentivereisen) - tailored incentive trips worldwide, and Trade Shows and Congresses (Messen und Kongresse). These services are supported by strategy consulting, transparent budget steering, and reliable controlling. The agency also integrates AI tools (ChatGPT and AI tools) into their event planning processes and offers an educational online course on AI in event management. The company positions itself as combining the experience of a large agency with the flexibility of a small, owner-managed structure with short decision-making paths and personal attention.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events (Firmenveranstaltungen) Planning and execution of corporate events and company events for 25 to 6,000 guests, delivered with tailored concepts, professional planning, and reliable implementation for enterprise clients.
• Incentives (Incentivereisen) Tailored incentive trips for employees, partners, and customers, creatively designed and executed worldwide to promote motivation and strengthen business relationships.
• Trade Shows and Congresses (Messen und Kongresse) End-to-end trade show and congress services from conception to execution, including structured planning, professional participant management, and reliable delivery for national and international formats.
• AI in Event Management Online Course Online educational course for event professionals covering practical AI usage in event planning, including concrete prompts and real use cases derived from KPP Event's AI-augmented planning workflows.

Quantifiable outcome

• Events scaled from 25 to 6,000+ guests

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Selected Technology and Service PartnerscoreOthersKPP Event works with selected and tested partners across various service areas including technology providers. The agency emphasizes uncompromising quality through vetted partner relationships, ensuring reliable execution across all event components.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• VOK DAMS: Wuppertal-based German event agency offering corporate events, live marketing, and brand experiences with a similarly broad service portfolio and comparable blue-chip client base.
• MCI Group: Swiss-headquartered global events and association management firm operating corporate events, meetings, and incentives worldwide — same service mix as KPP but at significantly larger scale.
• satis&fy: German event and live-marketing production company delivering corporate events, trade shows, and incentive programs with overlapping capability in event conception and execution.
• Insglück: Berlin event agency specializing in brand experiences, live communication, and corporate events — directly comparable boutique-to-mid-market player serving German enterprise clients.
• agnition: Düsseldorf-area event agency focused on corporate events, incentives, and conferences — direct local peer with similar service offering and client segment.
• Shelton Fleming: Frankfurt-based German event agency focused on corporate events, conventions, and incentives — comparable boutique agency with overlapping target customers in German enterprise.

Broad incumbents

• Freeman: Global experience marketing and event agency with capabilities spanning trade shows, corporate events, and brand experiences — a major incumbent that competes with KPP in the trade-show and congress space.
• BCD Meetings & Events: Global corporate meetings and events management firm with deep enterprise client base; broader portfolio and geographic reach than KPP but competes for the same large-corporate event RFPs.
• Grass Roots (Teneo): International events and experiential agency within Teneo, providing corporate events, incentives, and conferences — same target market and service categories but with global scale.

Others

• Cvent: Event management software and services platform (including acquired Maritz event agency) that increasingly provides technology-enabled event services adjacent to KPP's planning and execution work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kpp-event-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPP Event