Motiv Group
Motiv Group is a Brisbane-based boutique project sales and marketing agency that delivers strategy, sales, and place curation services to enterprise residential property developers in Southeast Queensland. Founded in 2020, the firm supplements project work with a client portal and the PERSPECTIV market commentary newsletter.
- Company typePrivate
- Founded2020
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Motiv Group does
Motiv Group (trading as MOTIV) is a Brisbane-based boutique project sales and marketing agency that serves residential property developers, principally in Southeast Queensland. The firm was founded in 2020 and operates with a team of 1-10 people, led by Founder and CEO Carly Cottam. Its offering is organised as the MOTIV Agency platform with three integrated service modules — Strategy and Advisory, Projects Sales and Marketing, and Place Curation — supplemented by a basic client login portal for project reporting and a content product called PERSPECTIV that delivers property market commentary.
The business model is project-based professional services: Motiv embeds with developers as an outsourced sales and marketing function, with pricing not publicly disclosed. Revenue is generated through fees for end-to-end project work, and the firm positions itself on de-risking the sales process and maximising revenues for residential developments. The customer base is enterprise property developers, and named clients in the source material include BPG Developments and McNab, alongside a referenced collective project portfolio exceeding $4 billion in residential sales.
Distribution is direct enterprise sales via partnerships with developers; the firm does not run paid media acquisition. Marketing and brand-building rely on organic social (Instagram, Facebook, LinkedIn), the PERSPECTIV newsletter, and journal-style content. In November 2025 Motiv extended its physical presence with a Gold Coast office, and in early 2025 and early 2026 it announced talent additions framed as preparation for a 'landmark year'. There is no evidence of technology products, AI capabilities, external funding, or public financial disclosure.
Motiv Group firmographics
Firmographics- Name
- Motiv Group
- Legal name
- Motiv Group
- Website
- https://motivgroup.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motiv Group is a Brisbane-based boutique project sales and marketing agency that delivers strategy, sales, and place curation services to enterprise residential property developers in Southeast Queensland. Founded in 2020, the firm supplements project work with a client portal and the PERSPECTIV market commentary newsletter.
- Ownership category
- akta.pro rank
Where Motiv Group is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Motiv Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Project Sales and Marketing Services: MOTIV generates revenue through providing end-to-end project sales and marketing services to property developers. Their services include strategy and advisory, project sales and marketing, and place curation. Revenue is generated through professional service fees for de-risking the sales process and maximizing revenues for developer projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Motiv Group product offering
Product offeringCore offering
Motiv Group is a boutique project sales and marketing agency that provides end-to-end services to residential property developers in Southeast Queensland. Its core offering combines strategy and advisory, on-the-ground project sales and marketing execution, and place curation to de-risk sales processes and maximise revenues for developer clients. The agency positions itself as an extension of the developer's business, aligning on culture, vision, and strategy for each project.
Product overview
MOTIV Agency operates as a unified project sales and marketing platform offering end-to-end services for property developers in Southeast Queensland. The core offering consists of three integrated service modules: Strategy and Advisory (market-aligned vision planning), Projects Sales and Marketing (competitive positioning), and Place Curation (people-first solutions). Additional products include a Client Portal for existing clients to access project information, and PERSPECTIV, a market insights newsletter. With over 4 billion in collective sales and partnerships with award-winning developers, the agency positions each project for success through experience-backed, tailored approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy and Advisory Advisory service providing market experience and understanding to ensure the client's vision aligns with market reality for residential property projects. Targeted at property developers in Southeast Queensland.
- Project Sales and Marketing
- Place Curation
- Client Portal
- PERSPECTIV
Companies that use Motiv Group
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Motiv Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motiv Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Motiv Group competitors and assessment
Company assessmentDirect peers
- Place Design Group: Australian property advisory and place-making firm that combines strategy, urban design, and project marketing for developers. Directly comparable to MOTIV's Strategy and Advisory + Place Curation offerings for residential and mixed-use projects.
- Charter Keck Cramer: Australian property advisory firm offering residential project marketing, feasibility, and sales services to developers across Victoria and beyond. Directly comparable boutique-scale competitor to MOTIV in residential property sales and marketing.
- m3property: Australian property consultancy providing project marketing, sales, and advisory services for residential and commercial developers. Comparable to MOTIV in serving developer clients with integrated sales and marketing mandates.
- Urbis: Australian property advisory and consulting firm providing strategy, market research, and project advisory for developers and the public sector. Comparable to MOTIV's Strategy and Advisory service module for residential and mixed-use projects.
Broad incumbents
- CBRE Australia: Global real estate services firm with a dedicated project marketing and sales division serving Australian residential developers. Overlaps MOTIV's end-to-end sales and marketing offering but at significantly greater scale and with capital-markets adjacencies.
- Colliers International Australia: Global real estate services firm with project marketing and residential development sales in Australia. Overlaps MOTIV's buyer base of mid-to-large property developers but operates a much wider service mix.
- Knight Frank Australia: International real estate consultancy with an Australian project marketing and residential sales practice serving major developers. Competes for the same enterprise mandates as MOTIV but with global research and capital-markets reach.
- JLL (Jones Lang LaSalle) Australia: Global real estate services firm offering project marketing, residential sales, and advisory for Australian developers. Comparable to MOTIV in serving the same enterprise developer buyer, with a much broader service portfolio.
- McGrath Estate Agents: Australian residential real estate agency with a dedicated project marketing division for new developments. Overlaps MOTIV's buyer-of-record and on-the-ground sales roles in residential projects, while also serving a broader resale market.
Regional players
- Ray White Projects: Australia's largest residential real estate network, with a project marketing arm servicing new developments across multiple states. Comparable in the residential developer sales channel but with significantly broader geographic and resale footprint than MOTIV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Motiv Group social profiles
Digital presenceMotiv Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motiv Group leadership team
Management profileNumber of profiles
Profiles1 record
Motiv Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motiv Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motiv Group
What does Motiv Group do?
Motiv Group is a boutique project sales and marketing agency that provides end-to-end services to residential property developers in Southeast Queensland. Its core offering combines strategy and advisory, on-the-ground project sales and marketing execution, and place curation to de-risk sales processes and maximise revenues for developer clients. The agency positions itself as an extension of the developer's business, aligning on culture, vision, and strategy for each project.
Is Motiv Group a public or private company?
Motiv Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motiv Group founded?
Motiv Group was founded in 2020. It employs 1 to 10 people.
Where is Motiv Group based?
Motiv Group is headquartered in Brisbane, Australia, in the Oceania region.
How does Motiv Group make money?
One revenue line is on record: project Sales and Marketing Services.
Who are Motiv Group's main competitors?
Direct peers on record are Place Design Group, Charter Keck Cramer, m3property and Urbis. Broad incumbents are CBRE Australia, Colliers International Australia, Knight Frank Australia, JLL (Jones Lang LaSalle) Australia and McGrath Estate Agents. Ray White Projects is listed as a regional player.
Does Motiv Group have an API?
No public API is recorded for Motiv Group.