Fawkes

What Fawkes does

Fawkes is an India-based direct-to-consumer apparel brand operating exclusively through its own e-commerce website at fawkes.in. The company sells premium cotton t-shirts for men and women across four colorways (black, white, blue, olive), totaling eight core SKUs priced between ₹799 and ₹999 with permanent discount positioning of 17–25% off MRP. Fawkes is legally a brand under Sukhrayal Group, which owns the registered Fawkes™ trademark and operates the business from a single address in Mahavir Enclave, New Delhi.

The underlying product is straightforward: 100% cotton crew-neck and round-neck t-shirts marketed as everyday essentials with emphasis on fabric quality, breathability, and minimalist design. There is no proprietary technology stack; the e-commerce site is a standard online storefront with no public API, no SDK, no mobile app, and no documented integrations. Payment is limited to Cash on Delivery, fulfillment is via third-party couriers with free shipping across India, and returns are allowed within 7 days. The business carries no technology moat beyond a registered trademark.

Fawkes generates revenue through one-time unit sales of apparel with no subscription, no recurring billing, and no B2B or wholesale channel. The go-to-market is single-channel DTC with self-serve purchase, targeting Indian consumers (both men and women) seeking premium casual cotton wear at accessible price points. The company employs 1–10 people, has not raised external capital, and operates as a bootstrapped subsidiary of Sukhrayal Group with no disclosed management team, board, or investor base. (Note: the firmographic short_description characterizes Fawkes as a "plus-size fashion brand," but no product, sizing, or descriptive content in the source data supports that positioning; first-party website content describes standard slim-fit and regular-fit t-shirts, which is treated as the primary signal per source-precedence rules.)

Name

Fawkes

Legal name

Sukhrayal Group

Website

https://fawkes.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Fawkes is an India-based DTC fashion brand selling premium cotton t-shirts for men and women through its own e-commerce website, operated by parent company Sukhrayal Group out of New Delhi with nationwide shipping.

Ownership category

akta.pro rank

Product category

Casual Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAABAC

Men’s Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Premium cotton t-shirts
• Men's casual apparel
• Women's casual apparel
• Direct-to-consumer fashion
• Everyday fashion essentials

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Apparel Product Sales: One-time purchase of premium cotton t-shirts for men and women. Customers buy individual products at listed prices with no subscription component. Revenue is generated through direct product sales with free shipping across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fawkes designs, manufactures, and sells premium cotton t-shirts for men and women through its direct-to-consumer e-commerce store at fawkes.in. The product line consists of eight core SKUs split across a Men's Collection and a Women's Collection, offered in black, white, blue, and olive colorways, priced between ₹799 and ₹999 and shipped free across India.

Product overview

Fawkes is a premium fashion brand owned and operated by Sukhrayal Group, offering high-quality cotton t-shirts through its e-commerce platform. The product portfolio consists of eight core t-shirt products divided into two collections: the Men's Collection featuring black, white, blue, and olive crew neck t-shirts, and the Women's Collection featuring corresponding color options. All products are crafted using premium quality cotton fabrics designed for everyday comfort, durability, and timeless style. The company serves customers across India through its online store with secure shopping, reliable shipping, and dedicated customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Fawkes Men's Black T-Shirt Premium 100% cotton crew neck t-shirt for men with a modern slim fit, designed for everyday comfort and timeless style. Targeted at Indian male consumers shopping for casual essentials.
• Fawkes Men's White T-Shirt Soft premium cotton t-shirt for men with a minimal design aimed at everyday styling and comfort. Targeted at Indian male consumers.
• Fawkes Men's Blue T-Shirt Premium breathable cotton t-shirt for men with a modern slim fit and long-lasting comfort in an elegant blue colorway. Targeted at Indian male consumers.
• Fawkes Men's Olive T-Shirt Premium olive cotton t-shirt for men with a regular fit and soft, breathable fabric for everyday comfort. Targeted at Indian male consumers.
• Fawkes Women's Black T-Shirt Premium cotton t-shirt for women with a timeless minimal look suited to everyday wear. Targeted at Indian female consumers.
• Fawkes Women's White T-Shirt Minimal premium white t-shirt for women with soft cotton fabric and everyday styling. Targeted at Indian female consumers.
• Fawkes Women's Blue T-Shirt Elegant blue premium t-shirt for women offering a modern fit and breathable comfort. Targeted at Indian female consumers.
• Fawkes Women's Olive T-Shirt Premium olive cotton t-shirt for women with soft, breathable fabric and a comfortable fit for everyday wear. Targeted at Indian female consumers.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bewakoof: Indian DTC casual t-shirt and apparel brand selling directly to young consumers online with comparable premium cotton basics, heavy design rotation, and pan-India delivery — closest head-to-head competitor to Fawkes.
• The Souled Store: Indian pop-culture and casualwear DTC brand selling premium cotton t-shirts and apparel across men's and women's categories with similar value-pricing and India-wide shipping — directly comparable GTM and product mix.
• Urbanic: India-origin DTC fashion brand with strong women's casualwear assortment sold online — directly comparable customer segment (women seeking premium casual fashion) to Fawkes' women's line.
• XYXX: Indian premium men's basics brand (innerwear, loungewear, casual tees) using direct-to-consumer e-commerce with cotton-led product positioning — a near-identical 'premium basics' brand archetype to Fawkes.
• Snitch: India-based men's fast-fashion brand focused on premium casualwear and basics sold via own D2C site — competes in the same premium-cotton-t-shirt segment Fawkes targets.
• Bonkers Corner: Indian casual and streetwear DTC brand selling premium graphic and solid t-shirts online to a similar young Indian consumer base — overlapping customer segment and channel strategy.

Broad incumbents

• Myntra: India's largest fashion e-commerce marketplace owned by Flipkart/Walmart — distributes thousands of apparel brands including premium basics at scale and dwarfs Fawkes in traffic, marketing budget, and assortment.
• Uniqlo India: Global premium basics brand with a growing India retail footprint — competes head-on with Fawkes on premium cotton t-shirts, modern fit, and minimalist aesthetic but at far greater scale and brand recognition.
• Ajio: Reliance-owned Indian fashion marketplace selling multi-brand apparel including premium casualwear — competes indirectly with Fawkes for the same online Indian apparel shopper via discovery and assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/fawkesbrand
• Facebookfacebook.com/fawkesbrand
• LinkedInlinkedin.com/company/fawkesbrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fawkes