DLPO
DLPO is a Japan-based cloud-based LPO/CRO SaaS platform offering no-code A/B testing, multivariate testing, and AI personalization to over 850 enterprise customers across e-commerce, finance, education, HR, real estate, and other verticals, with parallel LPO consulting services.
- Company typePrivate
- Founded2018
- HeadquartersSetagaya, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DLPO does
DLPO Inc. (株式会社DLPO) is a Japan-based B2B SaaS company that operates the country's largest LPO (Landing Page Optimization) and CRO (Conversion Rate Optimization) platform by estimated sales volume, according to research published by MIC Research Institute. The product is a cloud-based, tag-managed testing platform that enables no-code A/B testing, multivariate testing, and personalization on enterprise websites and landing pages; the company claims approximately 850 client implementations and roughly 75,000 tests conducted cumulatively. Its AI Personalize module is trained on approximately 500 million unique browser behavioral records and delivers segment-aware creative content. The company was established in 2018 when Data Artist Inc. joined the Dentsu Group, with the DLPO business spun out into a stand-alone subsidiary; the founder Yujiro Sakusabe remains representative director.
The product portfolio centers on DLPO as the core platform, with modules for A/B testing, multivariate testing, and personalization, plus an AI-powered landing-page improvement solution called ∞AI LP (Mugen AI LP) co-developed with Dentsu Digital and upgraded in September 2025 with GPT-5 integration, automatic HTML code generation, and automatic image generation. Technical implementation uses tag-based deployment so customers can launch tests without modifying HTML, supported by a documented GA4 integration. Customer evidence spans e-commerce, financial services and insurance, beauty and health, B2B SaaS, education, HR and recruitment, real estate, and infrastructure verticals — with named enterprise references including au Financial Services (reported 119% CVR improvement via multivariate testing), Book OFF (reported 79% test success rate), Kamakura Shinsho (200+ tests in year one of adoption), Career Design Center, Hoken no Madoguchi, and Leopalace21 (five years of monthly A/B testing).
DLPO monetizes through a SaaS subscription to the platform (specific tier pricing not publicly disclosed) and a parallel LPO consulting practice that includes LPO consulting, LPO project outsourcing, AB test outsourcing, and DLPO setup outsourcing. Distribution is a hybrid motion combining a self-serve application (app.adlpo.com) with direct enterprise sales and content-led demand generation via The LPO Blog, customer case studies, joint webinars with Dentsu Digital and other partners, and silver sponsorship of Contentsquare's CX Circle Tokyo events for 2025 and 2026. Operations remain concentrated in Japan, with headquarters in Shibuya-ku, Tokyo; there is no disclosed expansion outside the domestic market.
DLPO firmographics
Firmographics- Name
- DLPO
- Legal name
- DLPO株式会社
- Website
- https://dlpo.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DLPO is a Japan-based cloud-based LPO/CRO SaaS platform offering no-code A/B testing, multivariate testing, and AI personalization to over 850 enterprise customers across e-commerce, finance, education, HR, real estate, and other verticals, with parallel LPO consulting services.
- Ownership category
- akta.pro rank
DLPO industry classification
Industry- Product category
- Conversion Rate Optimization Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
- akta.pro secondary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where DLPO is headquartered
LocationHeadquarters
- HQ city
- Setagaya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
DLPO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: DLPO operates as a subscription-based SaaS tool for LPO/CRO testing. Users access the platform through app.adlpo.com and pay according to usage tiers.
- LPO Consulting Services: The company offers consulting services including LPO consulting, LPO project outsourcing, AB test outsourcing, and DLPO setup outsourcing, providing managed services for customers who need hands-on support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS tool pricing tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DLPO product offering
Product offeringCore offering
DLPO is a cloud-based Landing Page Optimization (LPO) / Conversion Rate Optimization (CRO) SaaS platform that enables enterprises to run A/B tests, multivariate tests, and personalization on their websites without requiring HTML code modifications, using tag-based implementation. The platform includes an AI Personalization engine trained on approximately 500 million unique browsers' behavioral data and is complemented by a co-developed AI landing page optimization solution (∞AI LP) built with Dentsu Digital using GPT-5.
Product overview
DLPO is a unified LPO (Landing Page Optimization) / CRO (Conversion Rate Optimization) platform offering a comprehensive suite of testing and personalization tools. The core product includes DLPO as the main platform, with integrated modules for A/B Testing, Multivariate Testing, Personalization, and AI Personalization. The company also offers ∞AI LP, an AI-powered landing page solution developed in partnership with Dentsu Digital that leverages GPT-5 for automated LP analysis, improvement plan generation, code generation, and image generation. DLPO positions itself as Japan's No.1 CRO tool with over 850 client companies and approximately 75,000 tests conducted.
Differentiator
Problem solved
Functional benefit
Brands
- ∞AI LP（ムゲンエーアイ エルピー）: 電通デジタルと共同開発したAI搭載LP改善ソリューション。LPの分析から改善案の作成、コードおよび画像の生成機能を実装 (AI-powered landing page improvement solution co-developed with Dentsu Digital, featuring LP analysis, improvement proposal generation, and code/image creation capabilities)
Products and services
- DLPO Japan's No.1 LPO (Landing Page Optimization) / CRO (Conversion Rate Optimization) SaaS tool sold via monthly subscription. Enables conversion rate improvement through A/B testing, multivariate testing, and personalization features. Implemented by 850+ companies with ~75,000 tests conducted; targets Japanese enterprises across multiple verticals.
- ∞AI LP (Mugen AI LP)
Quantifiable outcome
- 119% CVR improvement through multivariate testing (au Financial Services case study)
- +4 more outcomes
Companies that use DLPO
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles6 records
DLPO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature6 records
DLPO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ContentsquareminorSilver sponsor of CX Circle Tokyo 2026, continuing partnership with Contentsquare for CX industry events.
- ContentsquareminorSilver sponsor of Contentsquare's CX Circle Tokyo 2025 event. DLPO participates as sponsor at this large CX-focused industry event.
- 株式会社電通デジタル (Dentsu Digital)coreJoint development of ∞AI LP (Mugen AI LP), an AI-powered solution that automatically analyzes landing pages, creates improvement proposals, predicts effects, and provides optimization ideas. In September 2025, added GPT-5 integration and automatic code/image generation capabilities. This is a flagship co-development partnership for AI-powered LPO.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DLPO competitors and assessment
Company assessmentBroad incumbents
- Sitecore: Sitecore's digital experience platform includes personalization and A/B testing capabilities, positioning it as a broader incumbent in the same CRO/personalization category DLPO serves.
- Contentsquare: Contentsquare is a digital experience analytics platform that hosts the CX Circle Tokyo events DLPO sponsors and overlaps with DLPO's CRO agenda through journey analytics and experience insights.
- Adobe Target: Adobe Target is Adobe Experience Cloud's personalization and experimentation product, bundling CRO capabilities into a broader enterprise marketing stack that competes for the same enterprise testing budgets as DLPO.
- Oracle Maxymiser: Oracle Maxymiser is Oracle's enterprise A/B testing and personalization product, competing with DLPO for large enterprise CRO budgets and offering similar personalization and testing functionality.
Direct peers
- VWO: VWO is a global A/B testing and CRO platform offering A/B testing, multivariate testing, personalization, and funnel analytics, closely matching DLPO's core product breadth across geographies.
- Optimizely: Optimizely (formerly Optimizely Web Experimentation) is a leading experimentation and personalization platform, competing head-on in the same CRO/A/B testing category as DLPO.
- AB Tasty: AB Tasty is a SaaS A/B testing and personalization platform with strong European and global presence, directly comparable in use case and customer base to DLPO.
- Monetate: Monetate is a personalization and A/B testing platform for ecommerce and B2C brands, addressing the same EC/retail use cases DLPO highlights in its Japanese customer base (Book OFF, Belluna, Japanet).
- Kameleoon: Kameleoon is an AI-driven A/B testing and personalization platform; comparable to DLPO's AI Personalize and ∞AI LP capabilities, with similar enterprise focus.
- Dynamic Yield: Dynamic Yield (acquired by Mastercard) provides personalization, A/B testing, and product recommendations; its offering overlaps DLPO's personalization and testing modules for enterprise digital experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DLPO social profiles
Digital presenceDLPO financial estimates
Financial estimateRevenue estimate
Valuation estimate
DLPO leadership team
Management profileNumber of profiles
Profiles1 record
DLPO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DLPO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DLPO
What does DLPO do?
DLPO is a cloud-based Landing Page Optimization (LPO) / Conversion Rate Optimization (CRO) SaaS platform that enables enterprises to run A/B tests, multivariate tests, and personalization on their websites without requiring HTML code modifications, using tag-based implementation. The platform includes an AI Personalization engine trained on approximately 500 million unique browsers' behavioral data and is complemented by a co-developed AI landing page optimization solution (∞AI LP) built with Dentsu Digital using GPT-5.
Is DLPO a public or private company?
DLPO is a private company. It is classified as corporate owned and is currently operating.
When was DLPO founded?
DLPO was founded in 2018. It employs 11 to 50 people.
Where is DLPO based?
DLPO is headquartered in Setagaya, Japan, in the Asia region.
How does DLPO make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are LPO Consulting Services.
Who are DLPO's main competitors?
Broad incumbents on record are Sitecore, Contentsquare, Adobe Target and Oracle Maxymiser. Direct peers are VWO, Optimizely, AB Tasty, Monetate, Kameleoon and Dynamic Yield.
Does DLPO have an API?
No public API is recorded for DLPO.
What industry is DLPO in?
DLPO's product category is Conversion Rate Optimization Software. Its primary akta.pro industry code is BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization, with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 513210 and its SIC code is 7372.