What SNOW does

SNOW Corp. is a South Korea-based mobile camera and AI media company operating as a subsidiary of Naver Corp., founded in September 2015 and headquartered in the Naver Green Factory building in Seongnam. The company operates a portfolio of nine consumer apps distributed globally on iOS and Google Play: SNOW (AR camera app), B612 (selfie), SODA (beauty camera), EPIK (photo editing with AI features), Foodie (food photography), VITA (video editing), Wikit (brand design), Glowup (retouching), and LINE Camera. Underlying these apps is an in-house Vision department that has built proprietary technology across computer vision (face detection, landmark tracking, background segmentation), generative AI (diffusion models, face swapping, image cartoonization), and AR filters.

The company's business model combines five revenue streams. Consumer monetization runs through VIP/Pro subscriptions (SNOW VIP, EPIK Pro), in-app advertising delivered via a partnership with Naver AD TECH's DSP/SSP stack, and content licensing arrangements with influencers and digital creators. A growing B2B technology licensing layer provides SNOW's camera filters and AI avatar technology to enterprise customers such as Shinhan Bank's financial app (exceeding 410,000 avatar profile uses) and Woori Card's Kakukaku card design service. Distribution is broadened through bundled subscription partnerships with Samsung (Galaxy pre-order vouchers) and LG U+. Geographic footprint spans Korea, Japan (via SNOW Japan Inc., established December 2016), Taiwan, and now Western and Middle Eastern markets following the global success of EPIK AI E-Book.

SNOW's strategic emphasis in 2023-2024 has shifted toward AI-driven consumer features, with launches including SNOW AI Avatar (200,000 paid users within two weeks of launch), SNOW AI Profile, EPIK AI Hair, and EPIK AI E-Book (which propelled EPIK to #1 in app stores across 56 countries). The business claims 1.8 billion+ MAU and 100M+ subscribers, though revenue and headcount figures are not publicly disclosed.

Name

SNOW

Legal name

Snow Inc.

Website

https://snowcorp.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

SNOW Corp., a Naver subsidiary, operates a portfolio of consumer camera and photo/video editing apps (SNOW, B612, EPIK, SODA, Foodie, VITA) powered by in-house computer vision and generative AI, serving global individual users seeking AI-enhanced self-expression and serving enterprise partners through B2B technology licensing.

Ownership category

akta.pro rank

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription (VIP/Pro): Paid subscription services (SNOW VIP, EPIK Pro) offering access to premium filters, AI content features, and exclusive content. Revenue model includes monthly and annual subscription tiers.
2. Advertising: In-app advertising across camera services. Includes DSP/SSP ad tech partnerships with Naver, direct brand advertising campaigns, and reward-based ads where users voluntarily participate. AI content is used to create new advertising formats.
3. Content Licensing: Licensing high-quality content (filters, stamps, stickers) through agreements with influencers, photographers, and digital creators. Provides competitive content for paid subscribers.
4. B2B API & Technology Licensing: B2B partnerships where SNOW's camera filter and AI avatar technology is licensed to other businesses. Examples include Shinhan Bank's avatar profile service and Woori Card's 'Kakukaku' avatar card design service.
5. Partnership Subscriptions: Distribution of SNOW subscription benefits through carrier and brand partnerships (e.g., Samsung Galaxy pre-order gifts, LG U+ subscription products).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

SNOW Corp. develops and operates a portfolio of mobile camera, photo/video editing, and design apps (SNOW, B612, EPIK, SODA, Foodie, VITA, Wikit, Glowup, LINE Camera) powered by proprietary AI/computer vision technology. It sells premium subscriptions, in-app advertising, and licenses its AI camera/avatar technology to enterprise partners.

Product overview

SNOW Corp. operates a multi-product camera and creative media ecosystem. The core product is the SNOW AR camera app, complemented by specialized sub-brands B612 (selfie), Foodie (food photography), SODA (quick beauty camera), EPIK (photo editing with AI E-Book/Yearbook, AI Hair, AI Collage), VITA (video editing), Wikit (brand design), Glowup (natural photo retouching), and LINE Camera. Products share core AI technologies (face tracking, AR filters, image generation) developed by the in-house Vision department. The portfolio spans photography, video, generative AI avatars, and design tools across iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SNOW: AR camera application that makes every moment special with various filters and AI-powered features.
• B612
• SODA
• EPIK
• Foodie
• VITA
• LINE Camera
• Wikit

Products and services

• SNOW Flagship AR camera app offering real-time AR filters, beauty effects, AR makeup, smart beauty, selfie video recording, and multi-shot capture. Integrates AI Avatar and AI Profile generative AI features. For global individual consumers seeking creative self-expression.
• B612 Selfie-focused camera app with random filters, selfie movies, and multi-shot features for dedicated selfie capture and beautification. For individual consumers.
• Foodie Camera app specialized for food photography with 30+ food-optimized filters, best-angle recommendation, and editing tools for food content creation. For consumers and food content creators.
• EPIK All-in-one photo editing app from basic to professional features, including AI E-Book (Yearbook), AI Hair, AI Collage, tone adjustment, and premium retouching. Reached #1 on App Store in 56 countries. For global consumers.
• SODA Lightweight beauty camera app equipped with popular filters from SNOW and Foodie, offering natural makeup effects for quick beautification. For individual consumers.
• VITA Video editing app enabling users to create professional-quality videos with quick, powerful editing tools for everyday video content. For consumers and creators.
• Wikit Easy design tool for creating brand assets and visual content, available on iOS and Android. Targets users and small businesses needing quick design capabilities.
• Glowup Advanced photo editor focused on natural retouching, applying AI-enhanced beautification while preserving a natural look. Available on iOS. For individual consumers.
• LINE Camera Camera app delivering photo and video capture with rich visual effects and filters with LINE-branded styling. For individual consumers.
• SNOW AI Avatar Generative AI service that creates AI-powered profile images and avatars from user photos using diffusion-based technology. Reached 200,000 paid subscribers within two weeks of launch.
• B2B Camera & AI Technology API B2B API offering SNOW's camera filter and AI avatar technology to enterprise clients for integration into their own products (e.g., Shinhan Bank avatar profiles, Woori Card 'Kakukaku' avatar card design). Accessible via business.snow.me.

Quantifiable outcome

• 100M+ subscribers reached within 1.5 years of launch
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Samsung ElectronicsminorGTM or Marketing Partner · 1 January 2023Samsung offered SNOW subscription vouchers as promotional gifts for Galaxy Z Flip 5 pre-order customers, providing SNOW with access to Samsung's premium smartphone customer base.
• LG U+minorChannel Partner/ Reseller/ Distributor · 1 January 2023SNOW subscription products are distributed through LG U+'s platform, making SNOW services accessible to LG U+'s subscriber base.
• PhotoismminorGTM or Marketing Partner · 1 January 2023Partnership to offer SNOW subscription benefits and discounts to Photoism's user base, which overlaps with SNOW's primary target demographic of young users.
• Coca-ColaminorGTM or Marketing Partner · 1 January 2018Coca-Cola was the first sponsor for SNOW's Jam Live live commerce broadcast, offering a prize of 10 million won. Over 200,000 users participated in the campaign.
• Hyundai MotorminorGTM or Marketing Partner · 1 January 2018Hyundai Motor partnered with SNOW's live commerce operations as a brand sponsor.
• Samsung ElectronicsminorGTM or Marketing Partner · 1 January 2018Samsung was a brand partner in SNOW's live commerce TF team activities.
• Kirshi (Fashion Brand)minorGTM or Marketing Partner · 1 January 2018Kirshi was a fashion brand partner in SNOW's live commerce pivot, one of the first category partners for the live commerce service.
• CheongjeongwonminorGTM or Marketing Partner · 1 January 2018Cheongjeongwon was a food brand partner in SNOW's live commerce operations.
• Vivaldi ParkminorGTM or Marketing Partner · 1 January 2018Vivaldi Park was a partner in SNOW's live commerce pivot, contributing to the category diversification of the live commerce service.
• Warner Bros.minorGTM or Marketing Partner · 1 January 2018Warner Bros. partnered with SNOW for movie promotion campaigns targeting the APAC region, leveraging SNOW's AR technology and large user base.
• Pyeongchang Winter Olympics CommitteeminorGTM or Marketing Partner · 1 January 2018SNOW partnered with the Pyeongchang Winter Olympics Committee and P&G Group for the 'Respond to 50 Million' national cheering campaign, a joint Olympic marketing initiative.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meitu: Meitu operates one of Asia's largest portfolios of beauty camera and AI portrait apps (Meitu Xiuxiu, BeautyCam) — directly comparable to SNOW's B612 and SODA apps in self-portrait editing, AI beautification, and Asian-market consumer traction.
• VSCO: VSCO is a subscription-based photo/video editing app with premium filters and a creator community — comparable to SNOW VIP and EPIK Pro in subscription model and creator-monetization approach, with overlapping Gen Z consumer appeal.
• Picsart: Picsart is a leading AI-powered photo and video editing platform with a creator marketplace and freemium subscription model — directly comparable to SNOW's EPIK and SNOW VIP/EPIK Pro in features (AI editing, filters) and target market (Gen Z social creators).
• Lightricks: Lightricks is the maker of Facetune (the leading AI beauty selfie retouching app) and other consumer photo/video tools — directly comparable to SNOW's B612, SODA, and Glowup apps in AI-driven selfie enhancement and freemium-to-subscription monetization.
• Snap Inc. Snap's flagship Snapchat is the global benchmark for AR camera filters, lenses, and selfie-driven social sharing — the same core use case as SNOW. Both companies pursue AI-driven camera effects, face filters, and short-form creative tools at global consumer scale.

Broad incumbents

• Canva: Canva is a multi-product design platform with mobile apps (overlapping SNOW's Wikit and Glowup surfaces) and AI photo editing tools — a broad incumbent offering that competes with SNOW for consumer and SMB creative-tool spend.
• ByteDance: ByteDance operates CapCut (video editing), TikTok effects, and other consumer creative apps at enormous scale — a broad incumbent offering that overlaps SNOW's EPIK, VITA, and SNOW AI filter surfaces but across a much larger distribution base.
• Meta: Meta's Instagram integrates AR camera filters, AI editing, and AI stickers (Imagine) — a broad incumbent anchored on the same social photo/video use case as SNOW's apps, with AI avatar and editing features now rolling out to billions of users.

Emerging players

• FaceApp: FaceApp pioneered AI face transformation at consumer scale (age, gender, smile) — directly comparable to SNOW's Face Swapping and AI Avatar features for stylizing selfies and similar freemium-to-paid monetization.
• Prisma Labs: Prisma Labs makes Lensa AI, which popularized the AI avatar/magic-avatar viral moment in 2022 — directly comparable to SNOW's AI Avatar and AI Yearbook features in generative-AI face products and paid-avatar business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/snow-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNOW