D&D Performance Enterprises
D&D Performance Enterprises is a Texas-based manufacturer of aftermarket performance exhaust systems for Harley Davidson, Triumph, Buell, and Polaris/Victory motorcycles. Founded in 1972, the company sells directly to motorcycle enthusiasts via e-commerce and an authorized dealer network.
- Company typePrivate
- Founded1972
- HeadquartersHaltom City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What D&D Performance Enterprises does
D&D Performance Enterprises, operating as D&D Performance Exhaust, is a US-based manufacturer of aftermarket performance exhaust systems for motorcycles. Founded in 1972 by David Rash in the Dallas/Fort Worth, Texas area (Haltom City), the company was created when the founder could not source a suitable exhaust pipe for his race bike and fabricated his own. Over 50 years, D&D has produced more than 250,000 pipes and built a product portfolio covering Harley Davidson (Dyna, Touring FLH/FLT, V-ROD, Softail, Sportster, Trikes), Triumph (Bonneville, Thruxton, Scrambler), Buell, and Polaris/Victory motorcycle platforms. Core product lines include the Fat Cat, Boarzilla, Bobcat, XCat, Diablo Gato, M8 Billet Cat, Ghost Pipes, and Abuelo Cat series, all featuring stepped header designs (e.g., 1 3/4"-1 7/8"-2 1/8" at collector) and tested on in-house Super Flow dyno equipment with multi-cylinder Lambda sensors and Harley SE Race Tuner integration.
The company sells primarily through direct e-commerce at danddexhaust.com (full product catalog, shopping cart, checkout, dealer locator) and supplements with an authorized dealer network accessible via store locator. Products are priced individually with add-on options: full exhaust systems at $1,099-$1,349, ghost pipes and headers starting at $439, and complementary performance parts like the Red Shift 468 CAM at $750.95. Revenue is generated entirely through hardware sales of complete exhaust systems, slip-on mufflers, ghost pipes, and individual components in chrome, black, and carbon fiber finishes. D&D also offers bundled configurations for trike applications with optional ghost pipes, extension pieces, end caps, cams, and Thunder Max tuners.
The company is privately held, founder-owned (David Rash), bootstrapped with no disclosed external investment, and operates with 11-50 employees. Marketing relies on the e-commerce storefront, organic social media (Facebook, Instagram, Twitter), a blog/news section, and the dealer network. California-bound shipments require a signed emissions waiver. The business is domestically focused (United States/North America) with no disclosed international expansion, software platform, or AI/ML capabilities.
D&D Performance Enterprises firmographics
Firmographics- Name
- D&D Performance Enterprises
- Legal name
- D&D Performance Enterprises
- Website
- https://danddexhaust.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D&D Performance Enterprises is a Texas-based manufacturer of aftermarket performance exhaust systems for Harley Davidson, Triumph, Buell, and Polaris/Victory motorcycles. Founded in 1972, the company sells directly to motorcycle enthusiasts via e-commerce and an authorized dealer network.
- Ownership category
- akta.pro rank
D&D Performance Enterprises industry classification
Industry- Product category
- Motorcycle Exhaust Systems
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
Keywords
Where D&D Performance Enterprises is headquartered
LocationHeadquarters
- HQ city
- Haltom City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
D&D Performance Enterprises business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Performance Exhaust Hardware Sales: Direct sales of complete exhaust systems, slip-on mufflers, ghost pipes, and individual components. Products are sold at fixed prices with various finish options (chrome, black, carbon fiber) and accessory add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Exhaust Systems - $1,099 to $1,349 |
| Unit Pricing | Pay-as-you-go | Ghost Pipes and Headers - Starting at $439 |
| Unit Pricing | Pay-as-you-go | Trike-Specific Systems with Add-ons |
| Unit Pricing | Pay-as-you-go | Performance Cams |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
D&D Performance Enterprises product offering
Product offeringCore offering
D&D Performance Enterprises designs, manufactures, and sells custom performance exhaust systems and related parts for V-twin and metric motorcycles, with a primary focus on Harley Davidson, Triumph, Buell, and Polaris/Victory models. The company operates as a direct-to-consumer manufacturer with an e-commerce storefront and an authorized dealer network, producing complete exhaust systems, slip-ons, baffles, and accessories.
Product overview
D&D Performance Enterprises (D&D Exhaust) is a manufacturer of high-performance motorcycle exhaust systems founded in 1972. The company produces a comprehensive portfolio of exhaust products organized by motorcycle brand (Harley Davidson, Triumph, Polaris/Victory, Buell) and model-specific product lines. Core product lines include the Fat Cat, Boarzilla, Bobcat, XCat, Diablo Gato, M8 Billet Cat, and Ghost Pipes series, along with trike-specific systems. The products are designed as full exhaust systems featuring stepped headers, various baffle options, and heat shields. D&D also offers complementary individual parts including the Red Shift 468 CAM for Milwaukee-Eight engines and related accessories. All systems are designed and dyno-tested using Harley SE Race Tuner and Super Flow equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Fat Cat 2:1 Exhaust System Stepped-header 2-into-1 performance exhaust system designed for Harley Davidson motorcycles, featuring big bore baffle technology for increased horsepower and torque.
- Fat Cat 2:2 Exhaust System Stepped-header 2-into-2 performance exhaust system for Harley Davidson motorcycles, offering tuned performance and a distinctive exhaust note.
- Boarzilla Exhaust System Large-bore performance exhaust system engineered for Harley Davidson touring and bagger motorcycles seeking maximum power output.
- Bobcat Exhaust System Compact performance exhaust system tailored for Harley Davidson Sportster motorcycles, balancing aesthetics and performance.
- XCat Exhaust System Sport-tuned performance exhaust system for Harley Davidson motorcycles, designed for enhanced throttle response.
- Diablo Gato Exhaust System High-performance aftermarket exhaust system engineered for V-twin motorcycles, focusing on power gains and signature sound.
- M8 Billet Cat Exhaust System Billet-end performance exhaust system built specifically for Harley Davidson motorcycles powered by the Milwaukee-Eight (M8) engine platform.
- Ghost Pipes Exhaust System Stylized performance exhaust system offered for Harley Davidson and custom motorcycle applications.
- Triumph Performance Exhaust Systems Performance exhaust systems engineered specifically for Triumph motorcycles, designed as direct-fit replacements.
- Polaris Victory Performance Exhaust Systems Performance exhaust systems engineered specifically for Polaris Victory motorcycles, offering custom-fit replacements.
- Buell Performance Exhaust Systems Performance exhaust systems engineered specifically for Buell motorcycles, designed as direct-fit performance upgrades.
- Exhaust Accessories and Replacement Parts Replacement parts and accessories for D&D exhaust systems, including baffles, heat shields, mounting hardware, and end caps for Harley Davidson, Triumph, and other supported models.
Companies that use D&D Performance Enterprises
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
D&D Performance Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
D&D Performance Enterprises partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Harley DavidsoncoreD&D produces aftermarket exhaust systems specifically designed for Harley Davidson motorcycles across multiple platforms including Dyna, Touring FLH/FLT, V-ROD, Softail, Sportster, and Trikes. Their systems are designed and tested using Harley SE Race Tuner and feature 12mm and 18mm O2 bungs compatible with Harley bikes.
- TriumphcoreD&D manufactures exhaust systems for Triumph motorcycles including Bonneville, Thruxton, and Scrambler models, targeting the Triumph enthusiast community.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
D&D Performance Enterprises competitors and assessment
Company assessmentDirect peers
- S&S Cycle: Manufacturer of performance engine components, exhaust systems, and fuel tuners for V-twin Harley-Davidson motorcycles. Direct competitor with a broader product portfolio than D&D, including the Thunder Max tuner that D&D integrates with.
- Thunderheader: Specialty manufacturer of 2-into-1 performance exhaust systems for Harley-Davidson Softail and Touring platforms. Closely comparable niche competitor to D&D with similar stepped header designs and V-twin focus.
- Vance & Hines: A leading manufacturer of performance exhaust systems and fuel management products for V-twin Harley-Davidson motorcycles. Vance & Hines is the most direct competitor to D&D, offering a similar product portfolio (slip-ons, full systems, headers, tuners) across the same Harley platforms.
- Cobra USA: Aftermarket exhaust manufacturer focused on metric cruisers and Harley-Davidson V-twin motorcycles. Comparable to D&D in product category, multi-platform approach, and dealer-channel distribution model.
- Two Brothers Racing: Aftermarket performance exhaust manufacturer serving sportbike, cruiser, and Harley-Davidson segments. Direct competitor to D&D in the V-twin aftermarket with overlapping stepped header designs and dealer-direct distribution.
- Bassani Exhaust: Manufacturer of aftermarket performance exhaust systems for Harley-Davidson and other V-twin motorcycles, with stepped header and 2-into-1 designs closely paralleling D&D's Fat Cat and Boarzilla product lines.
- Rinehart Racing: Specialty manufacturer of performance exhaust systems for Harley-Davidson Touring and Trike models. Highly comparable to D&D's Touring and Tri-Glide-focused product lines, with similar pricing and dealer-channel distribution.
Broad incumbents
- Kuryakyn: Broad-line manufacturer and distributor of motorcycle aftermarket accessories and exhaust systems for Harley-Davidson and metric cruisers. Overlaps with D&D on Harley aftermarket exhaust while also offering a much wider accessory portfolio.
- Akrapovic: Premium global aftermarket exhaust manufacturer with a much broader product portfolio spanning motorcycles, automotive, and motorsports. Comparable to D&D in performance exhaust category but operates at significantly larger scale and higher price points.
- Yoshimura: Larger, well-established aftermarket exhaust manufacturer with broad sportbike, off-road, and cruiser coverage. While Yoshimura's core is Japanese platforms, its cruiser and V-twin exhaust lines overlap with D&D's product space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
D&D Performance Enterprises social profiles
Digital presenceD&D Performance Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
D&D Performance Enterprises leadership team
Management profileNumber of profiles
Profiles1 record
D&D Performance Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D&D Performance Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D&D Performance Enterprises
What does D&D Performance Enterprises do?
D&D Performance Enterprises designs, manufactures, and sells custom performance exhaust systems and related parts for V-twin and metric motorcycles, with a primary focus on Harley Davidson, Triumph, Buell, and Polaris/Victory models. The company operates as a direct-to-consumer manufacturer with an e-commerce storefront and an authorized dealer network, producing complete exhaust systems, slip-ons, baffles, and accessories.
Is D&D Performance Enterprises a public or private company?
D&D Performance Enterprises is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D&D Performance Enterprises founded?
D&D Performance Enterprises was founded in 1972. It employs 11 to 50 people.
Where is D&D Performance Enterprises based?
D&D Performance Enterprises is headquartered in Haltom City, United States, in the North America region.
How does D&D Performance Enterprises make money?
One revenue line is on record: performance Exhaust Hardware Sales.
Who are D&D Performance Enterprises's main competitors?
Direct peers on record are S&S Cycle, Thunderheader, Vance & Hines, Cobra USA, Two Brothers Racing, Bassani Exhaust and Rinehart Racing. Broad incumbents are Kuryakyn, Akrapovic and Yoshimura.
Does D&D Performance Enterprises have an API?
No public API is recorded for D&D Performance Enterprises.
What industry is D&D Performance Enterprises in?
D&D Performance Enterprises's product category is Motorcycle Exhaust Systems. Its primary akta.pro industry code is IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR). Its NAICS code is 336991 and its SIC code is 3751.