Rosen Plaza Hotel

What Rosen Plaza Hotel does

Rosen Plaza Hotel is a privately held, 14-story, 800-room full-service convention hotel located at 9700 International Drive in Orlando, Florida, operated as one of seven properties within the Rosen Hotels & Resorts portfolio. The hotel is physically connected to the Orange County Convention Center via the Gary Sain Memorial Skybridge, and sits across from Pointe Orlando within 5–15 minutes of Universal Orlando, SeaWorld, and Walt Disney World — a location that makes it a single integrated venue for group/convention demand, leisure travel, and social events. Inventory comprises 764 standard rooms plus 36 suites (including two Presidential, ten Hospitality, ten Executive King, eight Plaza, and six Junior suites), supported by 9 fully ADA-accessible rooms with roll-in showers and 20 additional accessible rooms.

The property's product surface is unusually broad for a single hotel. It includes the 25,685–26,000 sq ft Grand Ballroom with 22-foot ceilings (theater capacity 2,880; banquet/classroom 1,800), 22 additional meeting rooms totaling over 60,000 sq ft, and full AV/teleconferencing capability; seven on-site dining and entertainment outlets (Jack's Place steakhouse, Café Matisse, Lite Bite 24-hour deli, Smoooth Java, '39 Poolside Bar & Grill, The Lobby Lounge, and the 3NINE event entertainment venue) plus a retail shop; and dedicated wedding, catering, and recreation amenities (pool, jacuzzi, fitness center). It is built on standard hospitality technology — SynXis/PHG Secure for the central reservation system, iPrefer for loyalty, OpenTable for restaurant bookings, ChargePoint for EV charging, and RICOH for the on-site business center — with no proprietary AI or developer-facing platform.

Rosen Plaza's revenue model combines rooms, food & beverage (including banquets), meeting and event space rental, weddings, parking ($29 self / $39 valet per day), pet fees ($150 plus tax per stay up to 7 nights), premium Wi-Fi upgrades ($14.95/day), and ancillary package-handling charges. Distribution is multi-channel: direct via SynXis and toll-free phone lines, a travel-agent portal, the iPrefer/Lifestyle Preferred Hotels & Resorts collection, and co-marketed packages with Universal Orlando (Epic Escape), Enterprise/Alamo/National (Let Fashion Drive You), and The Mall at Millenia. Customer segments are diversified across convention/meeting planners, leisure families and couples, and wedding/social-event clients, with anchor accounts spanning construction, security manufacturing, and nonprofit sectors.

Name

Rosen Plaza Hotel

Legal name

Rosen Hotels and Resorts

Website

https://rosenplaza.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Rosen Plaza Hotel is a privately held, 800-room full-service convention hotel on International Drive in Orlando, Florida, operated within the seven-property Rosen Hotels & Resorts portfolio and connected via skybridge to the Orange County Convention Center. It serves group/convention, leisure, and wedding clients with on-site dining, 60,000+ sq ft of meeting space, and co-marketed theme-park packages.

Ownership category

akta.pro rank

Product category

Full-service convention hotel

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Full-service hotel accommodations
• Convention meeting space
• Wedding event venues
• On-site dining restaurants
• Hospitality catering services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others, Technology or R&D

Revenue model

1. Guest Room Revenue: Primary revenue stream from 800 deluxe guest rooms (764 standard rooms, 36 suites) including standard rooms, Executive King Suites, Junior Suites, Plaza Suites, Hospitality Suites, Presidential Suites, and ADA-accessible rooms. Includes free Wi-Fi (basic) and complimentary in-room amenities.
2. Food & Beverage (F&B) Revenue: Revenue from seven to eight on-site dining/lounging options including Jack's Place steakhouse, Café Matisse buffets, Lite Bite 24-hour deli, Smoooth Java coffee bar, '39 Poolside Bar & Grill, 3NINE event entertainment venue, and The Lobby Lounge. Includes banquet and catering revenue for meetings and events.
3. Meeting & Event Space Rental: Revenue from over 60,000 square feet of meeting space including the 26,000 sq ft Grand Ballroom and 22 distinctive meeting rooms, plus outdoor poolside event space. Includes advanced technical support, teleconferencing, and simultaneous translation services.
4. Wedding & Social Event Packages: Wedding and social event revenue with customizable packages from classic and elegant to intimate and secluded, hosted in dedicated ballrooms, salons, and outdoor poolside venues.
5. Parking & Ancillary Services: Self-parking at $29.00/day and valet parking at $39.00/day (plus tax), EV charging at $0.35/kWh, RICOH on-site Business Center services, and outbound shipping via RICOH.
6. Pet Fee Revenue: One-time nonrefundable pet fee of $150 plus tax per guestroom for stays up to 7 nights, then $50 per additional night. $100 refundable cash deposit plus additional fees for damage/excessive mess.
7. Premium Wi-Fi Upgrade: Enhanced Wi-Fi at $14.95/day (10mbps) beyond the complimentary basic Wi-Fi included with guest rooms and public areas.
8. Package & Freight Handling: Per-box and per-pallet inbound package handling fees ($10/box under 50 lbs; $10 + $0.60/lb over 50 lbs; pallet charges $100-$200 based on weight), plus storage and internal moving charges, and outbound shipping via RICOH.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Rosen Plaza Hotel is a 14-story, 800-room full-service convention hotel on International Drive in Orlando, Florida, offering deluxe guest rooms and suites, seven on-site dining and entertainment venues, over 60,000 square feet of meeting and event space, dedicated wedding facilities, on-site recreation (pool, jacuzzi, fitness center), and an integrated business center. It functions as Central Florida's premier meetings destination and an International Drive lodging option for leisure travelers, anchored by a direct skybridge connection to the Orange County Convention Center.

Product overview

Rosen Plaza Hotel is a single, integrated hospitality product — a 14-story, 800-room full-service hotel at 9700 International Drive, Orlando, FL — that bundles a portfolio of physical sub-products and services rather than a modular software platform. Its offering combines a core accommodation product (Rosen Plaza Hotel) with seven room/suite sub-products (Double Double, King Guestroom, Executive King Suite, Presidential Suite, Hospitality Suite, Plaza Suite, Junior Suite, plus ADA Compliant Guest Rooms and a Dog-Friendly Hotel Program), seven on-site dining and entertainment venues (Jack's Place Restaurant, Café Matisse, Lite Bite, Smoooth Java, '39 Poolside Bar & Grill, Lobby Bar, and 3NINE Event Venue, plus The Shoppe at Rosen Plaza), an extensive meetings and events product line (Grand Ballroom plus 22 distinctive meeting rooms totaling 60,000+ sq. ft., Salons 1–18, Green Room, Ballroom Foyer), specialized services (Rosen Plaza Weddings, Holiday Events & Buffets, Hotel Recreation with pool/jacuzzi/fitness center, Customized Catering), a digital planning resource (Rosen Plaza Meeting Planner Virtual Toolkit), and a set of promotional packages (Epic Escape Package, Let Fashion Drive You Package, Florida/Georgia Resident Rate, Bite30, Wine Down Wednesday, June Featured Dishes & Drinks at Jack's Place). All sub-products operate under the umbrella Rosen Plaza brand, owned and operated by Rosen Hotels & Resorts.

Differentiator

Problem solved

Functional benefit

Brands

• Jack's Place: On-site steakhouse restaurant at Rosen Plaza, offering prime steak and fresh seafood; features the world's largest collection of autographed caricatures.
• Café Matisse
• '39 Poolside Bar & Grille
• Lite Bite
• Smoooth Java
• 3NINE
• The Lobby Lounge

Products and services

• Rosen Plaza Hotel (Guest Rooms & Suites) 14-story, 800-room full-service hotel at 9700 International Drive, Orlando, FL 32819, adjacent to the Orange County Convention Center and across from Pointe Orlando. Includes 764 standard rooms and 36 suites (2 Presidential, 10 Hospitality, 10 Executive King, 6 Junior, 8 Plaza), 9 fully handicapped rooms with roll-in showers, 20 handicapped-accessible rooms, and free basic Wi-Fi.
• Presidential Suite 1,000-square-foot luxury suite with refrigerator, microwave, Keurig coffee maker, and wet bar; includes a boardroom table for 8 and reception space for up to 50 people. Two Presidential suites are available at the hotel.
• Hospitality Suite 600-square-foot suite with a king-size murphy bed, boardroom table for eight, and reception space accommodating 30; designed for impressing clients and closing deals. Ten Hospitality suites are available at the hotel.
• ADA Compliant Guest Rooms Mobility- and hearing-accessible accommodations with two double beds or one king bed, featuring mobility-accessible doors (32+ inches), lowered door viewers, lever handles, visual/audible fire alarms, transfer benches, roll-in showers, grab bars, adjustable hand-held shower wands, ADA-compliant toilets, lowered towel racks/sinks/cabinets, rocker switches, accessible closets, hearing-impaired alert devices, TTY (on request), and closed-captioning TVs.
• Dog-Friendly Hotel Program Pet program welcoming up to one canine guest per room (service animals excluded) with a one-time nonrefundable $150 fee plus tax per guestroom for stays up to 7 nights ($50/night thereafter), $100 refundable cash deposit, vaccination proof requirement, leash/crating rules, designated dog-walk areas, and restricted access to pools, restaurants, lounges, health club, spa, meeting rooms, and lobby furniture.
• Jack's Place Restaurant On-site creative steakhouse named after Jack Rosen. Specializes in prime steak and fresh seafood and is decorated with the world's largest collection of autographed celebrity caricatures. Multiple-year recipient of Orlando Magazine's "Best Restaurant on International Drive" award and a USA Today I-Drive Top 10 Restaurant; complimentary valet for diners.
• Café Matisse Casual on-site restaurant offering a full menu and extensive buffets twice daily (bountiful buffets plus full-service menus for breakfast), serving as one of Rosen Plaza's seven dining options.
• Lite Bite (24-Hour Deli) 24-hour deli market offering deli sandwiches, hot and cold snacks (including Rosen's Perfect Pizza), and convenience items.
• Smoooth Java Café On-site European-style café proudly serving Starbucks coffee and pastries, providing a welcome atmosphere for guests to mix and mingle.
• '39 Poolside Bar & Grill Tropical poolside bar and grill offering hand-crafted cocktails (including a Sunday brunch Bloody Mary Bar), poke bowls, sandwiches, wings, salads, and frozen/mocktail drinks such as virgin piña colada, daiquiri, and mudslide.
• Lobby Lounge Sleek on-site lobby bar offering daily happy hour with hors d'oeuvres, positioned as a place to "see and be seen" inside the hotel.
• 3NINE Event Venue On-site Orlando premier event entertainment venue featuring a custom-lighting stage, Plaza Bar, and Wow Wall. Functions as a private event venue and also serves as a dining/bar option (burgers, Yucca Fries, Big Boss pretzel).
• Grand Ballroom & Meeting & Event Venues Over 60,000 sq. ft. of state-of-the-art meeting space including the Grand Ballroom (with sub-ballrooms A–D), Ballroom Foyer (12,500 sq. ft., reception 1,300), Regency Salon 5–8 (4,503 sq. ft., theater 450 / banquet 270), Salons 1–18, and the Green Room (382.5 sq. ft., 10 ft. ceiling). 22 distinctive meeting rooms total. Advanced technical support, two permanent registration areas with lockable offices and separate storage, high-tech teleconferencing, and simultaneous translation are available. Grand Ballroom capacity: 2,880 theater-style, 1,800 classroom, 1,800 banquet, 2,740 reception, 170 8x10 exhibits.
• Rosen Plaza Weddings On-site wedding services offering classic, elegant, or intimate wedding packages with reception spaces, bridal staircase, and outdoor options; positioned to serve as an Orlando wedding destination venue. Recognized with the 2022 WeddingWire Couples' Choice Award.
• Hotel Recreation (Pool, Jacuzzi, Fitness Center) Tropical swimming pool with waterfall and jacuzzi for sunbathing, plus an on-site fitness center.
• Holiday Events & Buffets at Rosen Plaza Seasonal holiday buffets and events including Thanksgiving Day Buffet and Christmas Buffet served on-site, with dedicated photography in the hotel gallery.
• Customized Catering (In-House) On-site customized catering and banquet services engineered by Rosen Plaza's culinary team led by Executive Chef Ricardo "Ricky" Lopez, accommodating special dietary requirements (gluten-free, low sugar, etc.) for events and meetings.
• Epic Escape Package Promotional stay package designed for families visiting Universal Epic Universe theme park, including 15% off best available rate, 25% off select restaurants (Jack's Place, Café Matisse, '39 Poolside Bar & Grill), complimentary self-parking, no resort fee, complimentary basic Wi-Fi in guestrooms and public areas, and complimentary scheduled shuttle service to Universal Orlando Resort theme parks by reservation.
• Let Fashion Drive You Package Two-night stay package offering 15% discount on best available deluxe accommodations, 15% discount at select restaurants, 15% discount at The Spa at Rosen Centre or The Spa at Shingle Creek, Enterprise Rent-A-Car priority inventory, and complimentary valet parking plus welcome gift at The Mall at Millenia.
• Florida/Georgia Resident Rate Promotional rate offering an exclusive 15% discount on best available rate for Florida and Georgia residents.
• Bite30 at Jack's Place Seasonal 3-course prix fixe dinner promotion at Jack's Place priced at $38 per person plus tax, available June 1 – July 13, 2026, featuring herb-crusted salmon, lobster ravioli, and crème brûlée, with complimentary valet and self-parking.
• Wine Down Wednesday at Jack's Place Weekly dining offer at Jack's Place offering 50% off select bottles of wine with the purchase of an entrée; includes complimentary self-parking.
• June Featured Dishes & Drinks at Jack's Place Monthly featured menu at Jack's Place for June (Surf & Turf focus) including mini seafood platter, oysters Rockefeller style, porterhouse steak, surf & turf, lemon blueberry basque cheesecake, and 5-layer chocolate cake, with complimentary valet and self-parking.
• The Shoppe at Rosen Plaza On-site retail shop located within Rosen Plaza Hotel.
• Rosen Plaza Meeting Planner Virtual Toolkit Digital meeting-planning resource for planners, including meetings virtual-tour vignettes of the Grand Ballroom, Hospitality Suite, Green Room, Regency Salons, and Salons, the SourceOne Events Virtual Tour for branding opportunities, Rosen Reveal magazine, and a downloadable banquet catering menu.

Quantifiable outcome

• 600+ sq ft in the Hospitality Suite with reception space for 30 and boardroom table for eight
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Enterprise Rent-A-Car (with Alamo, National)coreGTM or Marketing PartnerEnterprise, Alamo, and National are listed as Rosen Plaza's rental car partners. Rosen hosts a dedicated Enterprise eLink landing page (elink.enterprise.com) for Rosen Hotel guests offering exclusive rates and priority inventory when pre-booking. Used in the 'Let Fashion Drive You' package where guests receive top priority when pre-booking rental cars.
• Lifestyle Preferred Hotels & ResortscoreStrategic or Co-development PartnerRosen Plaza is a member of the Lifestyle Preferred Hotels & Resorts collection as indicated by the Lifestyle Preferred Hotels & Resorts badge in the website footer. Membership provides global brand affiliation, distribution, and loyalty program integration through iPrefer Hotel Rewards.
• iPrefer Hotel RewardscoreGTM or Marketing PartnerRosen Plaza participates in the iPrefer Hotel Rewards loyalty program under hotel/enroll code ORLRZ. New members can sign up directly from rosenplaza.com via a link to iprefer.com, supporting repeat-stay loyalty and direct booking.
• Universal Orlando ResortcoreGTM or Marketing PartnerPartnership for the 'Epic Escape Package' offering Rosen Plaza guests 15% off best available rate, 25% at select on-site restaurants, complimentary self-parking, and complimentary scheduled shuttle service to Universal Orlando Resort theme parks (by reservation only). Targeted at families visiting the new Universal Epic Universe theme park.
• The Mall at MilleniaminorGTM or Marketing PartnerCross-promotion partner in the 'Let Fashion Drive You' package: guests of Rosen Plaza receive complimentary valet parking and a welcome gift at The Mall at Millenia. Offer presented at the Mall's valet stand and concierge desk.
• Orange County Convention CenterflagshipStrategic or Co-development PartnerRosen Plaza is physically connected to the Orange County Convention Center via the Gary Sain Memorial Skybridge — a pedestrian skybridge making it the closest convention hotel to the OCCC. The hotel is described as 'ideally connected to the Orange County Convention Center' and 'embedded in the heart of Orlando's entertainment-rich International Drive, minutes from area attractions and connected to the Orange County Convention Center.'
• RICOH Business CenterminorImplementation/ SI/ Consulting PartnerOn-site RICOH Business Center provides business services including outbound shipping and printing for guests. Charged to guest room or Master Account. Operating hours daily between 8:30 a.m. and 4:00 p.m. referenced for housekeeping service.
• UCF Rosen College of Hospitality ManagementflagshipStrategic or Co-development PartnerUniversity of Central Florida's Rosen College of Hospitality Management was funded by Rosen Hotels & Resorts founder Harris Rosen with $26 million (later $30 million+ lifetime contributions including a $2.5 million scholarship endowment matched by Florida). The school is uniquely located at the foot of Rosen Shingle Creek with access to Orlando's hospitality industry. Rosen Hotels provides internships and the pipeline for talent into Rosen Hotels & Resorts including Rosen Plaza.
• Florida Department of Environmental Protection (Green Lodging Program)minorOthersRosen Plaza is certified as a Green Lodging Florida property (Two-Palm designation from 2008 onward). Rosen Hotels & Resorts runs a separate Rosen Green Meetings initiative (rosengreenmeetings.com) for environmentally responsible meetings.
• Pointe OrlandominorOthersRosen Plaza is located directly across the street from Pointe Orlando, an open-air shopping, dining and entertainment complex on a 17-acre site featuring WonderWorks, Regal Cinemas, The Capital Grille, Maggiano's Little Italy, and Blue Martini. Cross-promoted in marketing collateral and the hotel's blog.
• The Spa at Rosen Centre / The Spa at Shingle CreekminorStrategic or Co-development PartnerSister-property spa cross-promotion: Rosen Plaza's 'Let Fashion Drive You' package includes a 15% discount at The Spa at Rosen Centre or The Spa at Shingle Creek (Rosen Hotels & Resorts sister properties), enabling in-portfolio cross-promotion.
• Universal Orlando Resort (apprenticeship/training)minorOthersExecutive Chef Ricardo 'Ricky' Lopez began his culinary journey at Universal Orlando Resort, apprenticing under Chef Raffy Pambuan at Universal and also training at Chefs De France in Epcot at Walt Disney World. This represents an industry training relationship between Universal Orlando and Rosen Hotels for culinary talent development.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hyatt Regency Orlando: 1,641-room convention hotel directly across from the Orange County Convention Center, the principal head-to-head competitor to Rosen Plaza for OCCC-attendee room nights and group bookings.
• Rosen Shingle Creek: Flagship Rosen Hotels & Resorts property offering 1,500 rooms and extensive meeting space near OCCC and UCF Rosen College. Directly comparable convention/leisure mix with Rosen Plaza and a key cross-promotion partner.
• Caribe Royale Orlando: 1,335-room all-suite resort and conference center near OCCC and Walt Disney World. Competes with Rosen Plaza for meeting/event business and leisure travelers seeking suite-style accommodations.
• Rosen Centre Hotel: Sister property to Rosen Plaza within the Rosen Hotels & Resorts portfolio, located adjacent to the Orange County Convention Center on International Drive. Both target the same convention/meeting segment with comparable room counts and meeting space, and compete for the same OCCC-driven group business.
• Hilton Orlando: 1,424-room full-service convention hotel on International Drive near OCCC with comparable meeting space and group services. Direct competitor for both transient and convention group business.

Regional players

• Embassy Suites by Hilton Orlando International Drive: All-suite Hilton property on International Drive walking distance to OCCC. Competes with Rosen Plaza in the same corridor for value-oriented convention attendees and leisure travelers.
• Westgate Lakes Resort & Spa: Large Orlando villa-style resort near major attractions, offering meetings and event space in the same Orlando destination market as Rosen Plaza.

Others

• Visit Orlando: The destination marketing organization for Orlando, of which Rosen Plaza's CSMO Todd Frappier is a former committee member. Not a competitor but a critical ecosystem partner for driving leisure and convention demand to Rosen Plaza.
• Gaylord Palms Resort & Convention Center: Large Marriott-operated convention resort near Walt Disney World with extensive meeting facilities. Competes with Rosen Plaza for state-level, association, and corporate conventions in the Orlando market.

Broad incumbents

• Walt Disney World Swan and Dolphin: 2,267-room Marriott/Starwood-operated resort complex at Walt Disney World with extensive meeting space. Competes for large Orlando conventions and Disney-driven leisure demand, drawing from the same Orlando destination market as Rosen Plaza.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RosenHotels
• LinkedInlinkedin.com/company/rosen-plaza-hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosen Plaza Hotel