What Gradall Industries does

Gradall Industries LLC designs and manufactures hydraulic excavators distinguished by a patented telescoping, tilting boom architecture that delivers full power through 220 degrees of tilt, in contrast to conventional knuckle-boom designs that lose force at extreme angles. Founded in 1947 in Cleveland by Warner & Swasey and relocated to New Philadelphia, Ohio in 1950, Gradall is the only excavator brand designed and manufactured exclusively in the United States and has produced over 20,000 units across its history. The product portfolio spans Highway Speed Wheeled Excavators (XL Series V, XE 4100), Discovery Series on Freightliner chassis, Rough Terrain Wheeled, Crawler, TrackStar Railway Maintenance, Mine Scaling, and Steel/Aluminum Mill maintenance machines, plus the Gradall FA firefighting apparatus and Vacall vacuum/jetting machines produced at the same Ohio plant. Approximately 400 employees operate the ISO 9001:2015-certified facility.

The company generates revenue primarily through one-time new equipment sales priced between roughly $377,000 and $681,000 per unit, supplemented by aftermarket parts through the Gradall eStore, factory-authorized service, and a wide catalog of attachments. Gradall sells exclusively through an authorized dealer/distributor network spanning North America and 30+ international markets, with specialty channels for rail, underground mining, and metal mill equipment. Government buyers access the line via Sourcewell and Canoe cooperative purchasing contracts that bypass traditional competitive bidding. End markets are diversified across municipal and state government, Class 1 and short-line railroads, surface and underground mining, metal mills, contractors, timber, and water/irrigation authorities. Gradall is wholly owned by Alamo Group Inc. (NYSE: ALG), a Seguin, Texas-based conglomerate with approximately 3,800 employees across 27 plants, and operates as a core subsidiary within Alamo's Industrial Division alongside the Vacall brand. Mike Popovich was promoted to President in 2025 following Alamo's Industrial Division reorganization.

Name

Gradall Industries

Legal name

Gradall Industries LLC

Website

https://gradall.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Gradall Industries designs and manufactures hydraulic excavators with a patented telescoping, tilting boom at its New Philadelphia, Ohio facility, serving government, railroad, mining, metal mill, and contractor customers through an authorized dealer network and cooperative purchasing contracts.

Ownership category

akta.pro rank

Product category

Heavy Construction Equipment (Hydraulic Excavators)

NAICS

Construction Machinery Manufacturing (333120)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Excavators (IMAHAAAA)

akta.pro secondary industries

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA), Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Hydraulic excavators
• Telescoping boom equipment
• Railway maintenance machines
• Mine scaling excavators
• Construction equipment manufacturing

Headquarters

HQ city

New Philadelphia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. New Equipment Sales: Gradall generates primary revenue from the sale of new hydraulic excavators across multiple product lines including Highway Speed, Rough Terrain Wheeled, Crawler, Railway Maintenance (TrackStar), Mine Scalers, and specialized Steel/ Aluminum Mill machines. Pricing ranges from approximately $377,000 for Discovery Series models to $680,000 for large Highway Speed models.
2. Parts and Accessories: Aftermarket parts sales through the Gradall eStore and authorized dealers. Genuine Gradall parts for maintenance and repair of existing equipment.
3. Product Support and Service: Factory-authorized service, technical documentation, training programs, and warranty support for Gradall equipment owners.
4. Excavator Attachments: Factory-selected attachments including buckets, grapples, hammers, mowers, boom extensions, Telestick extensions, and specialized tools for specific applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Gradall Industries designs and manufactures hydraulic excavators featuring a patented telescoping, tilting boom design, including Highway Speed XL Series V, XE 4100, Discovery Series (Freightliner chassis), Rough Terrain Wheeled, Crawler, TrackStar railway maintenance, Mine Scaling, Steel Mill, and Aluminum Mill models. The company also produces Gradall FA firefighting apparatus, Vacall vacuum/jetting machines, and a comprehensive line of excavator attachments, all manufactured at its New Philadelphia, Ohio facility and sold exclusively through authorized dealers and cooperative purchasing contracts.

Product overview

Gradall Industries manufactures hydraulic excavators distinguished by their unique telescoping, tilting boom technology, the only excavators designed and manufactured only in the United States. The product portfolio centers on wheeled excavators (Highway Speed XL Series V, XE 4100, and Discovery Series on Freightliner chassis), Rough Terrain Wheeled, Crawler, and specialty models for Railway Maintenance (TrackStar), Mine Scaling, Steel Mill, and Aluminum Mill applications. All models feature the patented full-tilting, telescoping Gradall boom with 220-degree tilt capability. The company also produces firefighting apparatus under the Gradall FA brand and Vacall vacuum/jetting machines. A comprehensive line of factory-selected attachments including buckets, grapples, mowers, and boom extensions maximizes excavator versatility. Products are sold through authorized distributors and supported via the Gradall eStore, parts systems, and service networks.

Differentiator

Problem solved

Functional benefit

Brands

• Gradall: Primary brand for hydraulic excavators with telescoping, tilting booms
• Discovery Series
• TrackStar
• Storm Recovery Series
• Vacall

Quantifiable outcome

• 50% faster barrier placement compared to cranes - Interstate Safety Service sets 1.5 miles per day vs 1 mile with cranes
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Associated Supply Company, Inc. (ASCO)coreChannel Partner/ Reseller/ Distributor · 1 January 2025ASCO has been named Gradall's 2025 Dealer of the Year. The award recognizes exceptional growth and dominant presence in the heavy equipment market. ASCO provides tailored solutions and maintains robust inventory of Gradall excavators, setting a benchmark for dealership excellence. ASCO serves as distributor for Gradall excavators in Texas and New Mexico.
• Finkbiner Equipment CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 2025Finkbiner Equipment Company earned Gradall's 2025 Product Support Dealer of the Year award for technical proficiency, rapid parts availability, and superior field service. The company demonstrated unmatched diagnostic and repair capabilities, ensuring minimal downtime for Gradall fleet owners through reliable maintenance programs.
• Stephenson Equipment, Inc. (SEI)coreChannel Partner/ Reseller/ DistributorStephenson Equipment named authorized distributor for Gradall excavators in 27 counties of western Pennsylvania and 4 counties in northern panhandle of West Virginia. Locations in Butler, Ebensburg and Pittsburgh provide machines, maintenance, and factory-authorized parts. SEI specializes in construction, asphalt and paving, road maintenance, and public works markets since 1957.
• Alamo GroupcoreStrategic or Co-development PartnerGradall Industries is wholly owned by Alamo Group of Seguin, Texas. Alamo Group is a leader in design, manufacture, distribution, and service of high-quality equipment for vegetation management, infrastructure maintenance and other applications. Alamo Group operates 27 plants in North America, Europe, Australia, and Brazil with approximately 3,800 employees.
• SourcewellcoreGTM or Marketing PartnerSourcewell (formerly NJPA) is a leader in cooperative purchasing for government, education, and nonprofit agencies. Gradall is a contract supplier, allowing members to purchase Gradall excavators while satisfying competitive bid requirements. Sourcewell has helped government agencies operate more efficiently for over 40 years.
• Canoe ProcurementcoreGTM or Marketing PartnerCanoe is Sourcewell's Canadian partner in cooperative purchasing. Gradall is a contract supplier, enabling Canadian government agencies to purchase Gradall machines through cooperative purchasing without extensive bidding processes.
• AREMA (American Railway Engineering and Maintenance-of-Way Association)minorStrategic or Co-development PartnerRailroad industry association partner listed on Gradall railroad market page. AREMA is a leading organization for railway engineering and maintenance-of-way professionals.
• ASLRRA (American Short Line and Regional Railroad Association)minorStrategic or Co-development PartnerRailroad industry association partner listed on Gradall railroad market page representing short line and regional railroads.
• NRC (National Railroad Construction and Maintenance Contractors Association)minorStrategic or Co-development PartnerRailroad construction industry association partner listed on Gradall railroad market page representing contractors in the railroad construction and maintenance sector.
• REMSA (Railroad Engineering Maintenance Suppliers Association)minorStrategic or Co-development PartnerRailroad industry association partner listed on Gradall railroad market page representing suppliers of railroad engineering and maintenance products and services.
• Freightliner (Daimler Truck subsidiary)coreStrategic or Co-development PartnerDiscovery Series excavators developed in collaboration with Freightliner engineers. The excavators feature a Gradall upperstructure integrated into a Freightliner M2 truck chassis. The partnership provides chassis engineering, Cummins engine, Allison transmission, and access to Freightliner distribution network. Discovery Series models are designed for government and specialty contractor budgets.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Liebherr: Swiss-family-owned manufacturer of hydraulic excavators (crawler and wheeled), mining equipment, and crawler cranes. Competes with Gradall in mining, material handling, and specialty excavator applications with a global dealer network.
• Caterpillar: Global heavy equipment leader producing the full range of construction and mining excavators. Direct competitor in the excavator category but operates at vastly larger scale with broader product portfolio, including hydraulic, mining, and compact excavators. Gradall competes on niche versatility rather than scale.
• Komatsu: Japanese OEM with a global hydraulic excavator lineup serving construction, mining, and forestry markets. Direct competitor to Gradall in wheeled and crawler excavators, with substantially larger R&D and dealer footprint.
• Volvo Construction Equipment: Supplies engines to Gradall (Volvo Tier 5 engines power the XL Series V -) and also produces its own wheeled and crawler excavators. Direct competitor in highway-speed wheeled excavator category; potential supplier-customer overlap unique among peers.
• Hitachi Construction Machinery: Manufacturer of hydraulic excavators, mining shovels, and wheeled loaders with strong North American dealer network. Competes directly with Gradall in mid-size hydraulic excavators and railway maintenance / material handling applications.
• John Deere Construction & Forestry: Major North American OEM of excavators, dozers, and skid steers with deep dealer network across government, contractor, and rental channels. Competes with Gradall in mid-size hydraulic excavators and government/municipal fleet deals.

Direct peers

• Kobelco Construction Machinery: Japanese excavator specialist with strong presence in mid-size hydraulic excavators. Direct competitor in government, contractor, and scrap/material handling applications where Gradall's versatility is a key differentiator.
• Doosan Bobcat: Manufactures compact and mid-size excavators plus skid steers and compact track loaders. Competes with Gradall in smaller government and contractor segments, particularly with value-tier excavator offerings.
• CASE Construction Equipment: CNH-owned manufacturer of crawler and wheeled excavators serving North American government, contractor, and rental customers. Direct competitor in mid-size excavator category with established dealer and government purchasing relationships.

Emerging players

• SANY America: Chinese OEM rapidly expanding in North American excavator market with value-priced crawler and wheeled excavators. Competes on price rather than technology, pressuring the value-tier segment where Gradall's Discovery and XE 4100 series are positioned.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gradall
• Facebookfacebook.com/gradall-excavators-339628602789
• LinkedInlinkedin.com/company/gradall-industries-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gradall Industries