MiniHouse

What MiniHouse does

MiniHouse (legal entity Luggue Aluguel de Temporada Ltda, CNPJ 49.483.223/0001-46) is a privately held Brazilian property company founded in 2020 that operates a subscription-based furnished housing platform in Lagoa Santa, Minas Gerais. The company owns and lets fully furnished studio apartments at a single address (Gerson da Costa Viana, 355, Centro, Lagoa Santa), positioned 15 minutes from Tancredo Neves International Airport and within walking distance of local commerce and Lagoa Central. Headcount is reported in the 1-10 range, and the company does not disclose external investors, parent entities, or a formal management team.

The underlying technology is a digital-first rental platform that enables 100% online contracting, allowing prospective tenants to complete a rental signup in under 10 minutes via smartphone or desktop. The platform removes traditional Brazilian rental friction points: no guarantor (fiador), no security deposit (cheque caução), no long-term contract, and no cancellation penalty. Each unit is delivered move-in ready with air conditioning, smart TV, equipped kitchen (refrigerator, microwave, two-burner electric stove, air fryer, coffee maker, utensils), high-speed WiFi, and optional paid add-ons (private parking, private backyard, biweekly cleaning, bed/bath linens). Property-level amenities include 24-hour laundry and a 24-hour convenience area. The platform supports two revenue streams: usage-based daily rentals starting at R$157 per night and recurring monthly subscriptions at R$2,730 (composed of R$1,990 base rent, R$390 for condo/IPTU/insurance/cleaning, R$350 for water/electricity/internet).

MiniHouse's go-to-market is direct-to-consumer and self-serve through minihouse.com.br, with no resellers or physical sales counter. The company targets three named customer segments: airport-adjacent travelers (pilots, flight attendants, business professionals), young professionals and singles, and fixed residential tenants of Lagoa Santa. All six named customer references are individual consumers, and the company leverages Google reviews verified through Trustindex as its primary social-proof mechanism. Distribution is domestic-only, with no international footprint, and no partnerships, M&A, or funding activity is disclosed.

Name

MiniHouse

Legal name

Luggue Aluguel de Temporada Ltda

Website

https://minihouse.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MiniHouse is a Brazilian furnished housing rental company in Lagoa Santa, Minas Gerais, offering 100% digitally-contracted daily and monthly stays to airport travelers, professionals, and individuals seeking flexible, all-inclusive accommodation near Belo Horizonte International Airport.

Ownership category

akta.pro rank

Product category

Furnished Apartment Rentals

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)

akta.pro secondary industry

Budget serviced apartments (value) (THAMACAF)

Keywords

• Furnished apartment rentals
• Short-term housing
• Monthly rentals
• All-inclusive housing
• Subscription housing

Headquarters

HQ city

Lagoa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Rental Subscription: Recurring monthly subscription model for fully furnished housing units. Tenants pay a single all-inclusive rate covering rent, utilities, and amenities. No long-term contracts or cancellation penalties apply.
2. Daily/Short-term Rental: Usage-based daily rental model for temporary housing needs. Customers pay per night for fully furnished units, ideal for travelers, business professionals, or those in transitional housing situations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MiniHouse rents fully furnished studio apartments in Lagoa Santa, Minas Gerais, Brazil, on both a daily basis (starting at R$157/night) and a monthly basis (starting at R$2,730/month with a 1-month minimum). The product is move-in ready, with air conditioning, smart TV, equipped kitchen, high-speed WiFi, and optional add-ons (parking, backyard, cleaning, linens), and is contracted 100% digitally in under 10 minutes with no guarantor, security deposit, or cancellation penalties. All-inclusive pricing bundles rent, condominium fees, IPTU, fire insurance, water, electricity, and internet into a single tariff.

Product overview

MiniHouse is a subscription-based housing platform offering fully furnished apartments for rent in Lagoa Santa, Minas Gerais, Brazil. The company operates two core rental products: Daily Rentals (Diárias) for short-term stays starting at R$157/night, and Monthly Rentals (Aluguel Mensal) for longer-term commitments at R$2,730/month. Both offerings feature all-inclusive pricing (rent + condominium + IPTU + insurance + utilities + internet), 100% digital contracting, and fully equipped apartments with air conditioning, smart TV, kitchen appliances, and bedding. Located 600 meters from local commerce and 500 meters from Lagoa Central, approximately 15 minutes from Belo Horizonte International Airport.

Differentiator

Problem solved

Functional benefit

Products and services

• Diárias (Daily Rentals) Short-term furnished apartment rental offering fully furnished units with all-inclusive pricing (rent plus utilities plus internet), starting at R$157 per night. Targeting travelers, business professionals, and individuals in transitional housing situations who need flexible, move-in-ready accommodation in Lagoa Santa.
• Aluguel Mensal (Monthly Rentals) Monthly furnished apartment rental starting at R$2,730 per month, including condominium fees, IPTU, fire insurance, biweekly cleaning, water, electricity, and WiFi internet. Minimum stay of 1 month with no long-term contract or cancellation penalties, designed for singles, couples, and residents seeking fully furnished housing in Lagoa Santa.

Quantifiable outcome

• Rental signup completed in under 10 minutes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sonder: Global hospitality company operating fully furnished apartments and boutique short-stay units with tech-enabled booking and check-in. Comparable on the combination of short-stay and extended-stay furnished rentals with a digital-first GTM motion.
• Housi: Brazilian operator of fully furnished monthly-stay apartments offering subscription-style contracts with all-inclusive pricing. Operates the same hybrid short-stay/extended-stay model as MiniHouse at significantly larger scale across multiple Brazilian cities, making it the closest direct comparison.
• Blueground: Global operator of fully furnished, turnkey apartments on flexible 30+ day stays with all-inclusive bundled pricing. Closely mirrors MiniHouse's monthly furnished product at a much larger, multi-city scale, and serves as the international template for the model MiniHouse is pursuing locally.
• Weme: Brazilian coliving operator providing fully furnished shared and private apartments on flexible monthly subscriptions. Addresses the same young professional, relocation, and hassle-free-rental demand that MiniHouse targets, with a stronger urban footprint in São Paulo.
• QuintoAndar: Brazil's largest digital-first residential rental platform, offering a 100% online contracting experience that eliminates guarantor and deposit friction. Competes with MiniHouse for frictionless rental demand, although QuintoAndar's core offering is unfurnished traditional rentals rather than furnished subscriptions.

Broad incumbents

• Airbnb: Global short-term rental marketplace that competes directly with MiniHouse's daily/short-stay product for travelers and temporary-stay demand in Lagoa Santa, while also enabling competing hosts to list furnished apartments in the same catchment area.
• Booking.com: Global accommodation marketplace with extensive inventory of short-stay apartments, including Brazil. Captures demand from travelers comparing MiniHouse's daily offering against hotels and other furnished rentals, particularly given the property's airport-adjacent positioning.

Emerging players

• Loft: Brazilian proptech operating a digital marketplace and brokerage for residential real estate, with data-driven insights into urban property markets. Tangentially comparable as a tech-enabled Brazilian housing operator relevant to MiniHouse's underlying real estate investment thesis.
• LIV’n International: Brazilian flexible-stay / serviced-apartment operator with a digital booking platform for short and extended stays. Comparable on the digital serviced-apartment model aimed at travelers and relocations in Brazilian secondary markets.
• EmCasa: Brazilian digital real estate platform focused on simplifying residential property transactions, including rentals. Overlaps with MiniHouse on the digital-first Brazilian rental experience, although EmCasa's primary focus is unfurnished brokerage rather than furnished subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/minihouse.bh
• LinkedInlinkedin.com/company/raylu-dev

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiniHouse