Coi
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
Coi firmographics
Firmographics- Name
- Coi
- Legal name
- coifish AB
- Website
- https://coi-agency.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Coi is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Coi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Shopify Agency Services: Professional agency services including Shopify Plus implementation, custom builds, theme development, and ongoing store management. Revenue generated through project-based fees and subscription partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Shopify builds |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Coi product offering
Product offeringCore offering
Coi is a Stockholm-based Shopify Premier Partner agency that designs, builds, and maintains e-commerce stores on the Shopify and Shopify Plus platforms. The agency delivers enterprise-grade custom store builds, theme-based deployments, and ongoing optimization partnerships for direct-to-consumer and enterprise brands across fashion, food & drink, home & interior, sports, and tech.
Product overview
Coi is a Stockholm-based Shopify Premier Partner agency offering a portfolio of e-commerce development services. The core offering comprises Shopify Plus implementation, Custom Build (fully bespoke store development), Theme Build (standard theme customization), and an ongoing Subscription partnership for continuous support. The agency operates as a service-based firm rather than a software product company, with all offerings built natively on the Shopify platform ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Plus
Quantifiable outcome
- 500+ Shopify stores launched in 6 years
- +1 more outcomes
Companies that use Coi
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Coi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreCoi is an Official Shopify Premier Partner, the highest tier of partnership with Shopify. As authorized Shopify experts, they deliver enterprise-grade eCommerce solutions on the Shopify Plus platform. The partnership provides access to Shopify resources, certification, and the ability to offer Shopify Plus services to clients.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Coi competitors and assessment
Company assessmentDirect peers
- Highline: Shopify Plus agency delivering custom builds, replatforming and growth services for premium D2C brands. Comparable positioning to Coi in serving design-conscious mid-market and enterprise merchants.
- We Make Websites: UK-based Shopify Plus Partner agency offering custom Shopify builds, replatforming and ongoing optimization for enterprise and mid-market brands. Directly comparable as a Premier-tier Shopify agency serving similar fashion, beauty and lifestyle clients across Europe.
- Eastside Co: Manchester-based Shopify Plus agency providing bespoke store design, development and growth services. Directly competes with Coi in the European Shopify Plus partner ecosystem and targets a similar mix of enterprise and scaling D2C brands.
- Substance: Creative-led digital commerce studio working primarily on Shopify Plus builds for global brands. Comparable to Coi in scope (custom builds, migrations, design-forward execution) and in serving premium enterprise clients.
- The Code Company: Shopify Plus agency focused on enterprise replatforming, custom theme development and integrations. Closely mirrors Coi's core services and target buyer profile.
- Straight Up: US-based Shopify Plus agency providing custom store builds, migrations and CRO services. Directly comparable offering set and customer segment to Coi, with similar emphasis on premium design and enterprise delivery.
Emerging players
- Storetasker: Shopify-focused talent marketplace connecting merchants with vetted Shopify developers and designers. Partial overlap with Coi on Shopify implementation work, but operates a marketplace model rather than a full-service agency.
Broad incumbents
- OuterBox: Larger US digital agency offering e-commerce design, development and marketing across multiple platforms including Shopify. Broader portfolio than Coi but overlapping significantly in custom Shopify Plus builds for mid-market and enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coi social profiles
Digital presenceCoi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coi leadership team
Management profileNumber of profiles
Profiles4 records
Coi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coi
What does Coi do?
Coi is a Stockholm-based Shopify Premier Partner agency that designs, builds, and maintains e-commerce stores on the Shopify and Shopify Plus platforms. The agency delivers enterprise-grade custom store builds, theme-based deployments, and ongoing optimization partnerships for direct-to-consumer and enterprise brands across fashion, food & drink, home & interior, sports, and tech.
Is Coi a public or private company?
Coi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coi founded?
Coi was founded in 2019. It employs 11 to 50 people.
Where is Coi based?
Coi is headquartered in Stockholm, Sweden, in the Europe region.
How does Coi make money?
One revenue line is on record: shopify Agency Services.
Who are Coi's main competitors?
Direct peers on record are Highline, We Make Websites, Eastside Co, Substance, The Code Company and Straight Up. Storetasker is listed as an emerging player. OuterBox is listed as a broad incumbent.
Does Coi have an API?
No public API is recorded for Coi.