XaitCPQ
Xait (XaitCPQ) is a Norwegian enterprise SaaS company providing cloud-based proposal management, document co-authoring, and Configure-Price-Quote (CPQ) software. Founded in 2000, it serves 300+ enterprise customers and 70,000+ users across Construction, Energy, Government, and Manufacturing with AI-augmented workflow automation.
- Company typePrivate
- Founded2000
- HeadquartersCheltenham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What XaitCPQ does
Xait (the parent brand behind the XaitCPQ product) is a privately held Norwegian software company founded in 2000 and headquartered in Stavanger, operating as a wholly owned subsidiary of Xait Holding AS with regional offices in Houston, Cheltenham, London, Paris, and Nantes. The company provides a cloud-based SaaS platform for enterprise proposal management, document automation, and intelligent pricing, serving approximately 300+ enterprise customers and 70,000+ users across Construction, Energy & Renewables, Government, Manufacturing, and Engineering/Technical Services verticals — with named logos including Aker BP, Honeywell, Colas, Vinci Energies, Air Liquide, Esker, and DeepOcean. The product suite comprises XaitPorter (AI-powered co-authoring for large document production, claiming up to 70% faster RFP execution), XaitCPQ (Configure-Price-Quote for interdependent product and service pricing, claiming up to 50% faster quoting), XaitProposal (guided proposal creation with reusable content libraries, claiming up to 60% faster proposals), plus the XaitWebProposal, XaitRFI, and XaitAI/XaitAssistant modules.
The underlying technology is a multi-tenant SaaS architecture hosted on AWS and Microsoft Azure, featuring real-time co-authoring with role-based permissions, automated formatting and pagination engines, AI-assisted content generation, and pre-built integrations with Salesforce, MS Dynamics, Pipedrive, and Workbooks CRMs. The platform is differentiated by 25 years of domain specialization in complex tender and proposal workflows, an Agentic AI positioning that emphasizes secure data sovereignty, and enterprise-grade compliance (ISO 27001, GDPR, SOC 2 Type 2, CCPA). Recent product launches (XaitPorter, XaitCPQ, XaitProposal in 2023) and the 2024 rebrand of acquired subsidiary 'Jack in the Box' to Xait signal platform consolidation, while the 2026 acquisition of SAE (DACH region) backed by PE sponsor Main Capital Partners signals geographic expansion.
Xait monetizes through enterprise SaaS subscriptions on an annual billing cadence, with no publicly disclosed pricing — the company runs a sales-led, demo-based enterprise motion with regional field sales and a partner network of certified implementation SIs (System15, Betra, Quick2Bid). Revenue figures are not disclosed, but with roughly 90 employees the company is a sub-$100M-revenue vertical SaaS operator that monetizes primarily through large-ACV, multi-year enterprise contracts anchored in measurable productivity outcomes (time savings of 40-70% across proposal, quoting, and document workflows).
XaitCPQ firmographics
Firmographics- Name
- XaitCPQ
- Legal name
- Xait AS
- Website
- https://xait.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Xait (XaitCPQ) is a Norwegian enterprise SaaS company providing cloud-based proposal management, document co-authoring, and Configure-Price-Quote (CPQ) software. Founded in 2000, it serves 300+ enterprise customers and 70,000+ users across Construction, Energy, Government, and Manufacturing with AI-augmented workflow automation.
- Ownership category
- akta.pro rank
XaitCPQ industry classification
Industry- Product category
- Configure-Price-Quote (CPQ) Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where XaitCPQ is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
XaitCPQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Xait operates as a SaaS provider delivering software solutions for document automation, collaboration, and process improvement via subscription-based cloud services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing via consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
XaitCPQ product offering
Product offeringCore offering
XaitCPQ is an intelligent Configure-Price-Quote (CPQ) solution that enables enterprise sales teams to quickly and accurately price combinations of interdependent products and services, customising complex projects at scale without losing performance. As part of the broader Xait SaaS platform, it integrates with major CRM systems (Salesforce, MS Dynamics, Pipedrive, Workbooks) and supports quote generation up to 50% faster, addressing error-prone spreadsheet-based pricing for complex configurations.
Product overview
Xait is a software company that provides a unified platform for proposal management, co-authoring, and intelligent pricing. The product portfolio includes three core products: XaitPorter for AI-powered co-authoring and automation of large complex documents, XaitCPQ for intelligent pricing and Configure, Price, Quote solutions, and XaitProposal for guided proposal creation. Additional modules include XaitWebProposal for interactive web-based proposals, XaitRFI for questionnaire responses, and XaitAI/XaitAssistant for AI-powered writing assistance. Together, these products help organizations automate the entire lifecycle from complex document production to pricing and sales proposals, enabling enterprises to execute tenders and RFPs faster and win more business.
Differentiator
Problem solved
Functional benefit
Products and services
- XaitCPQ Intelligent Configure-Price-Quote (CPQ) solution that speeds up quote and order processes, making them error-free, user-friendly, and more profitable. Sales teams can select pre-built products and quote up to 50% faster, even from their preferred CRM system, for complex interdependent product and service configurations.
- XaitPorter AI-powered co-authoring and automation solution for large document production. Teams can work simultaneously in the same document with different permission levels in real-time, creating complex proposals, reports, and studies up to 70% faster with automated formatting, pagination, and layout.
- XaitProposal Cloud-based proposal management software with guided proposal creation for comprehensive, winning proposals. Uses a step-by-step questionnaire to build custom proposal layouts with automated formatting and reusable content, enabling proposals up to 60% faster.
- XaitWebProposal Interactive web-based sales proposal and bid presentation software that creates polished, password-protected landing pages for proposals. Allows teams to create, publish, and present bid summaries as online microsites in minutes.
- XaitRFI Response management tool for accelerating RFI, DDQ, and security questionnaire response creation. Helps build a catalogue of approved answers that can be easily accessed by teams as context-based suggestions.
- XaitAI AI-powered analysis and writing assistant for creating winning proposals. Analyses and writes proposals with improved quality and efficiency, exploiting artificial intelligence to help teams create content faster and with more quality.
Quantifiable outcome
- Complex Tenders and RFPs executed 70% faster
- +4 more outcomes
Companies that use XaitCPQ
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles5 records
XaitCPQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature9 records
XaitCPQ partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreInfrastructure sub-processor for hosting customer data. Amazon Web Services, Inc. and Amazon Web Services EMEA SARL provide hosting in US and EU regions.
- Microsoft AzurecoreInfrastructure sub-processor for hosting. Microsoft Corporation, Microsoft Ltd, and Microsoft Ireland Operations Limited provide hosting in US, UK, and EU.
- SalesforcecoreOptional CRM integration partner for XaitCPQ and sales operations. Sales and integration functionality in US and EU regions.
- MS Dynamics CRMcoreOptional integration with Microsoft Dynamics for CRM connectivity in US and EU regions.
- GainsightcoreProduct experience and customer success platform for XaitCPQ. Gainsight UK Ltd provides customer success and product experience tools in UK region.
- HubSpotcoreMarketing automation and CRM platform used for sales, customer support, and website analytics. Zendesk and Freshdesk also used for customer support.
- GooglecoreCommunication and collaboration tools provider. Used for internal communication and collaboration in UK and US regions.
- System15minorUK-based CPQ development and professional services partner for implementation and customization.
- BetraminorCPQ professional services partner providing implementation support in UK and Asia regions.
- Quick2BidminorCPQ professional services partner providing implementation support in US region.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
XaitCPQ competitors and assessment
Company assessmentDirect peers
- Conga: Conga provides CPQ, document generation, and contract lifecycle management software for enterprise sales and legal teams. It directly overlaps with Xait's CPQ and proposal automation offerings for similar B2B enterprise customers.
- PandaDoc: PandaDoc provides proposal, contract, and e-signature workflow software widely used by B2B sales teams. It competes directly with XaitProposal in guided proposal creation and document automation for sales-driven organizations.
- Upland Software (Qvidian): Upland's Qvidian product is an established RFP and proposal automation solution used by enterprise sales teams. It overlaps with Xait's proposal management and co-authoring capabilities for complex bid responses.
- PROS: PROS is a pure-play CPQ and pricing optimization vendor focused on complex B2B sales scenarios. It competes head-on with XaitCPQ in pricing interdependent product and service configurations for industrial and manufacturing buyers.
- DealHub: DealHub offers a CPQ, contract management, and buyer engagement platform aimed at B2B sales teams. It targets the same mid-market and enterprise quoting and proposal workflows that Xait serves with XaitCPQ and XaitProposal.
- Responsive (formerly RFPIO): Responsive is a leading RFP response automation platform with AI-powered answer suggestions and a content library. It competes directly with XaitRFI and XaitProposal for organizational RFP, RFI, and DDQ response workflows.
- Loopio: Loopio specializes in RFP response management and content library automation, a core use case of XaitRFI. It serves enterprise sales, presales, and proposal teams responding to complex RFIs, RFPs, and security questionnaires.
Broad incumbents
- Oracle Configure, Price, Quote: Oracle CPQ is part of Oracle's broader CX/ERP suite and addresses complex product configuration and pricing for large enterprises. It competes with XaitCPQ in industrial and manufacturing settings where Oracle ERP is deployed.
- Salesforce CPQ (Salesforce Industries): Salesforce CPQ is a native CPQ extension of the Salesforce CRM platform, serving the same enterprise customers that Xait targets. As a bundled offering within the dominant CRM, it is a broad incumbent that competes with XaitCPQ's CRM-integrated quoting.
- SAP CPQ: SAP CPQ is the configure-price-quote offering bundled within SAP's CX and ERP portfolio. It targets the same manufacturing and industrial customer base that Xait serves with XaitCPQ, often as part of broader SAP deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
XaitCPQ social profiles
Digital presenceXaitCPQ compliance and trust
Trust signalCompliance4 records
XaitCPQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
XaitCPQ leadership team
Management profileNumber of profiles
Profiles6 records
XaitCPQ subsidiaries and ownership
Company hierarchySubsidiaries4 records
XaitCPQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XaitCPQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XaitCPQ
What does XaitCPQ do?
XaitCPQ is an intelligent Configure-Price-Quote (CPQ) solution that enables enterprise sales teams to quickly and accurately price combinations of interdependent products and services, customising complex projects at scale without losing performance. As part of the broader Xait SaaS platform, it integrates with major CRM systems (Salesforce, MS Dynamics, Pipedrive, Workbooks) and supports quote generation up to 50% faster, addressing error-prone spreadsheet-based pricing for complex configurations.
Is XaitCPQ a public or private company?
XaitCPQ is a private company. It is classified as private equity controlled and is currently operating.
When was XaitCPQ founded?
XaitCPQ was founded in 2000. It employs 51 to 100 people.
Where is XaitCPQ based?
XaitCPQ is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does XaitCPQ make money?
One revenue line is on record: saaS Subscription.
Who are XaitCPQ's main competitors?
Direct peers on record are Conga, PandaDoc, Upland Software (Qvidian), PROS, DealHub, Responsive (formerly RFPIO) and Loopio. Broad incumbents are Oracle Configure, Price, Quote, Salesforce CPQ (Salesforce Industries) and SAP CPQ.
Does XaitCPQ have an API?
Yes. Xait offers APIs that allow users to connect XaitProposal to their daily tools and streamline work processes. The API enables integration with external systems and tools. XaitCPQ integrates with CRM systems including Salesforce CRM, MS Dynamics CRM, Pipedrive CRM, and Workbooks CRM (all marked as Optional integrations). Developer documentation is at www.xait.com/fr/services/api.
What industry is XaitCPQ in?
XaitCPQ's product category is Configure-Price-Quote (CPQ) Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions. Its NAICS code is 51321 and its SIC code is 7372.