Grant Daniel Long

What Grant Daniel Long does

Grant Daniel Long (GDL) is a privately held livestock and rural property selling agency headquartered in Cunnamulla, Australia, operating through 33 regional branches across Queensland and the Northern Territory. Founded in 1996, the company serves graziers, livestock producers, rural property owners, and stud stock breeders with a service catalogue that spans livestock sales (commercial and stud), residential and rural property sales and management, clearing sales, live cattle export facilitation, feedlot and livestock management services, and ancillary finance and insurance. The underlying technology is a traditional agency model augmented by integrations with third-party online auction platforms AuctionsPlus and Stocklive, which extend the buyer pool beyond physical saleyards at venues such as Silverdale, CQLX Gracemere, Coolabunia, and Winton. There is no proprietary platform technology, API, or AI capability disclosed.

GDL generates revenue through commission-based transaction fees on livestock and property sales, supplemented by professional service fees on property management, finance and insurance, feedlot services, and live export. Go-to-market is sales-led and event-driven: field sales teams operate out of regional branches, and the company organizes stud stock sales events across multiple saleyards. Customer acquisition relies on the website (gdlrural.com.au), Facebook, YouTube, and email newsletters targeting rural audiences in its operating territory. Customer mix is dominated by SMB graziers and rural property owners, with a secondary enterprise segment in stud stock breeders. A co-branding relationship with Nutrien Ag Solutions is visible on the website, suggesting a parent or affiliated entity tie that is not formally documented in the data.

Name

Grant Daniel Long

Legal name

Grant Daniel Long

Website

https://gdlrural.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Grant Daniel Long is a privately held livestock and rural property selling agency operating 33 regional branches across Queensland and Northern Territory, serving graziers, stud stock breeders, and rural property owners with livestock sales, property transactions, and ancillary finance, insurance, feedlot, and live export services.

Ownership category

akta.pro rank

Headquarters

HQ city

Cunnamulla

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Livestock Sales: Cattle and livestock sales including weaner sales, PTIC cows, and other cattle transactions through physical saleyards and online platforms
2. Stud Stock Sales: Specialized stud cattle sales including bull sales, female sales, and breeder production sales for various cattle breeds
3. Property Sales: Residential, rural, commercial, and vacant land property sales across Queensland and Northern Territory
4. Property Management: Rental property management services
5. Finance & Insurance: Finance and insurance services for rural and property customers
6. Feedlot & Management Services: Feedlot services and livestock management services
7. Live Export: Live cattle export services
8. Clearing Sales: Clearing sales for livestock and equipment

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grant Daniel Long is a livestock and property agency that facilitates the buying and selling of cattle (commercial and stud), rural and residential properties, and related services across Queensland and the Northern Territory through 33 regional branches, physical saleyards, and online auction platforms (AuctionsPlus, Stocklive). The agency also provides complementary services including finance and insurance broking, feedlot and management services, live cattle export, clearing sales, property management, and property appraisals.

Product overview

Grant Daniel Long (GDL) is a livestock and rural property agency operating across Queensland and the Northern Territory. The company offers two main service divisions: livestock sales (including cattle, stud stock, feedlot services, live export, and clearing sales) and real estate services (residential, rural, commercial properties, and property management). Operating for 29 years through 33 regional branches, GDL functions as a traditional agency connecting buyers and sellers rather than a technology platform. Key services include livestock auction facilitation through AuctionsPlus and Stocklive, stud stock sales, rural property sales, and associated finance and insurance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Livestock Sales

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AuctionsPluscoreTechnology or IntegrationAuctionsPlus is an online cattle auction platform used by GDL for listing and selling commercial livestock. The partnership enables GDL to reach a broader national buyer network and conduct online livestock sales beyond regional physical saleyards.
• StocklivecoreTechnology or IntegrationStocklive is an online auction platform used for GDL's stud stock and commercial cattle sales. The partnership provides online bidding capabilities for livestock auctions, supplementing traditional saleyard sales.
• Nutrien Ag SolutionsminorOthersNutrien Ag Solutions is referenced in the website footer's Privacy Policy and Terms of Use links, suggesting a corporate parent or affiliated entity relationship. The GDL logo appears alongside Nutrien Ag Solutions branding.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• TopX Australia: Specialist livestock marketing agency running stud stock and commercial cattle sales across eastern Australia. Highly comparable to GDL's stud stock and livestock sales operations, competing for similar breeder and commercial cattle clients.
• Elders Limited: Australia's largest listed rural services company providing livestock agency, real estate sales, agronomy, and financial services across regional Australia. Highly comparable to GDL's combined livestock and property agency model, though at much greater national scale.
• LAWD: Australian specialist rural property agency focused on land, agribusiness, water, and development transactions across eastern Australia. Directly comparable to GDL's rural property sales capability with a similar geographic footprint in QLD and NSW.
• Ray White Rural: Franchised rural real estate network across Australia and New Zealand handling farms, stations, and lifestyle property sales. Comparable to GDL's rural property division though operating on a franchise model rather than corporate branch ownership.
• Herron Todd White: National property valuation and advisory firm with strong regional and rural Australia coverage. Comparable to GDL's appraisals and rural sales advisory work, though primarily a valuation firm rather than transactional agency.
• RMA Network: Aggregator network for independent rural real estate agencies across Queensland, NSW, and Victoria. Comparable to GDL's regional agency model and a potential acquirer of independent QLD/NT rural agencies in any future consolidation.
• Harcourts Rural: Rural property franchise operation in Australia covering farms, stations, and lifestyle blocks. Comparable to GDL's residential and rural property sales, though without GDL's integrated livestock agency component.
• Colliers Rural & Agribusiness: Specialized rural property sales and advisory division of Colliers in Australia, handling high-value station and farmland transactions. Comparable to GDL's rural sales business but focused on the upper end of the rural property market.

Broad incumbents

• Nutrien Ag Solutions: Global agricultural inputs and services company with a major Australian rural services footprint following the Landmark acquisition. Operates livestock, property, and finance services directly overlapping GDL's offering; co-branding in GDL's footer suggests an affiliation.

Others

• AuctionsPlus: Australia's leading online livestock auction platform integrated with GDL for cattle sales. Not a competitor but an enabling channel partner; relevant as a benchmark for the digital layer that traditional agencies like GDL increasingly depend on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@gdlruralgdlrural1054
• Facebookfacebook.com/GDL97
• LinkedInlinkedin.com/company/ruralco-property---gdl-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grant Daniel Long