What MOTOMAX does

MOTOMAX s.r.o. is a privately held Czech e-commerce company and light manufacturer, founded in 1989 and headquartered in Hodonín, Czech Republic. It specializes in spare parts, accessories, and consumables for vintage Czech and German motorcycles and mopeds — including Babetta, Jawa 50 Pionýr, Jawa, Simson, Stadion, ČZ, MZ, Betka, and Korádo — a niche defined largely by discontinued or limited-production models for which replacement parts are otherwise difficult to source. The product portfolio combines MOTOMAX-branded proprietary parts (including 'TO' duplicate Babetta parts and in-house products such as MOTOMAX MOTO CLEANER) with resale of recognized third-party brands such as MOTUL, MOTOREX, FORTUNE, NGK, DENSO, Dellorto, VAPE, HP, RMS, and NTN, across categories spanning universal parts, electrical components, tires and tubes, oils and lubricants, tools and workshop equipment, rider equipment, motorcycle accessories, gift items, scale models, and packaging materials.

The underlying technology is a Shoptet-hosted e-commerce storefront (motomax.cz) supporting CZK and EUR pricing, customer accounts, wholesale registration, and order tracking; the company has no public API or proprietary platform. The business model is direct-to-consumer retail and B2B wholesale, both delivered primarily online, with personal order pickup available at the Hodonín branch and a published map of partner sales/service locations. Customers are individual motorcycle enthusiasts maintaining classic Czech bikes and a wholesale channel of service shops, retailers, restorers, and e-shop operators; orders are fulfilled within 24 hours on business days for in-stock items. Marketing is a mix of e-commerce/SEO, Facebook and Instagram organic social, email newsletter, content/blog, and community/event sponsorships (MOTOSALON Brno, BÁBA CUP, Fichtl Mazec 24 Hours, Heart of Slovakia Rally). No external funding, M&A, or disclosed revenue figures are present in the source material.

Name

MOTOMAX

Legal name

MOTOMAX s.r.o.

Website

https://motomax.cz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

MOTOMAX is a Czech e-commerce company and light manufacturer, founded in 1989 in Hodonín, that sells proprietary and third-party spare parts, accessories, and consumables for vintage Czech and German motorcycles (Babetta, Jawa, Simson, ČZ, MZ, and similar) to hobbyist owners and wholesale service shops across the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Headquarters

HQ city

Hodonin

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales through motomax.cz e-commerce platform, selling spare parts, accessories, oils, tools, and rider equipment to individual motorcycle enthusiasts and hobbyists.
2. Wholesale Distribution: Wholesale supply to business partners, retailers, servicers, and e-shop operators with individual business terms and conditions.
3. Third-Party Brand Resale: Resale of branded products including MOTUL, MOTOREX, FORTUNE, NGK, DENSO, Dellorto, VAPE, HP, RMS, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MOTOMAX manufactures and sells its own line of MOTOMAX-branded spare parts and accessories for vintage Czech motorcycles (Babetta, Jawa 50 Pionýr, Simson, Stadion, Jawa, ČZ, MZ, Betka, Korádo), and resells complementary parts from third-party brands such as MOTUL, MOTOREX, FORTUNE, NGK, DENSO, Dellorto, VAPE, HP, and RMS. The company distributes through its own e-commerce platform (motomax.cz) and a wholesale channel serving retailers, service shops, restorers, and other e-shop operators, with personal pickup at its Hodonín, Czech Republic headquarters.

Product overview

MOTOMAX is a Czech e-commerce company and manufacturer of replacement parts and accessories for vintage Czech and German motorcycles, primarily serving the Babetta, Jawa 50 Pionýr, Jawa, Simson, ČZ, Stadion, MZ, Betka, and Korádo markets. The company operates both as a direct-to-consumer e-commerce platform (retail and wholesale) and as a wholesale supplier for other retailers and service shops. The product portfolio centers on the MOTOMAX branded replacement parts (universal parts, electrical parts, oils/lubricants, tools, rider equipment, and accessories), supplemented with complementary product lines including tires and tubes, gift items, and packaging materials. The company also produces duplicate 'TO' quality parts for Babetta motorcycles and stocks a wide range of aftermarket and third-party parts from brands like MOTUL, MOTOREX, FORTUNE, NTN, NGK, DENSO, Dellorto, VAPE, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• MOTOMAX Branded Spare Parts

Quantifiable outcome

• Over 35 years of operation since 1989
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Fichtl Mazec 24 HoursminorGTM or Marketing Partner · 1 January 2026MOTOMAX participates in the Fichtl Mazec 24-hour endurance race as an exhibitor and supporter, connecting with the vintage motorcycle enthusiast community.
• MOTOSALON (Brno)coreGTM or Marketing Partner · 1 January 2026Annual participation at the MOTOSALON trade fair in Brno, Czech Republic, showcasing products and connecting with customers. Featured at Pavilion F in March 2026.
• BÁBA CUPminorGTM or Marketing Partner · 1 January 1989MOTOMAX supports the BÁBA CUP, a vintage moped racing event, as a sponsor. The partnership helps reach the enthusiast community of classic Czech motorcycle owners.
• Heart of Slovakia Rally 2026minorGTM or Marketing PartnerMOTOMAX supports the Heart of Slovakia Rally orientation motorcycle event scheduled for May 2, 2026, combining adventure riding with task completion in central Slovakia.
• ShoptetcoreTechnology or IntegrationThe company's e-commerce platform is built on the Shoptet platform, which provides the website infrastructure, e-shop functionality, and hosting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scooter Center: German retailer and wholesaler of scooter and small-motorcycle spare parts with broad own-brand catalogue. Comparable to MOTOMAX in vintage two-wheel parts, e-commerce + wholesale model, and proprietary brand portfolio.
• Wemoto: UK-based online motorcycle parts retailer selling spare parts and accessories for a broad range of motorcycle brands. Comparable to MOTOMAX in its e-commerce-led, parts-focused model, though operating at a larger scale and broader brand coverage.
• Mofa-Shop / Mopedshop: German retailer specializing in moped and small-motorcycle spare parts, including classic European brands. Closely comparable to MOTOMAX's niche of vintage small-displacement two-wheel parts in the DACH region.
• CMSnl (Classic Motorcycle Spares): Dutch specialist in spare parts and catalogues for classic motorcycles, primarily Honda two-strokes. Closely comparable to MOTOMAX in its niche focus on discontinued models, parts-catalogue depth, and direct-to-consumer e-commerce model.
• SIP Scootershop: German scooter parts specialist (primarily Vespa/Lambretta) running a large e-commerce platform with own-brand parts and wholesale distribution. Comparable to MOTOMAX in two-wheel vintage niche, own-brand strategy, and dual retail/wholesale motion.

Broad incumbents

• BikeBandit: Large US-based online motorcycle and ATV parts retailer with broad OEM and aftermarket catalogue. Comparable to MOTOMAX in e-commerce parts distribution but at much larger scale and without the vintage-specialist focus.
• Detlev Louis: Largest motorcycle clothing and accessories retailer in Europe, headquartered in Germany. Comparable to MOTOMAX as a multi-brand motorcycle parts/accessories retailer, but operates at significantly larger scale and broader product scope (not vintage-specific).
• Polo Motorrad: German motorcycle parts, accessories, and clothing retailer with extensive store network and online presence. Comparable to MOTOMAX in motorcycle parts/accessories retail but covers a much broader market without a vintage specialization.

Regional players

• Motoshop Babetta / Stará Moped: Slovak/Czech specialist in vintage moped parts (Babetta, Jawa) operating in MOTOMAX's home market. Directly comparable product niche, though typically smaller-scale and without MOTOMAX's branded-part manufacturing capability.
• Vespa-Parts.de / PX-Parts: German regional online retailer of classic scooter parts with wholesale operations. Comparable to MOTOMAX's vintage two-wheel parts focus but in a different geography (DACH vs. CEE) and scooter (Italian) rather than Czech/German moped specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motomaxhodonin
• Instagraminstagram.com/motomax_hodonin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTOMAX