China Mainland Media Research

What China Mainland Media Research does

China Mainland Media Research (CMMR), founded in Beijing in 1996, is an independent third-party media audience research and consulting institution operating as a wholly-owned subsidiary of China Mainland Media Research Group Corporation. It serves five principal customer verticals — government departments, TV media, media companies, telecom operators, and advertisers — providing B2B professional services in media communication channel analysis, video consumption behavior research, audience insights, and video content network monitoring. Its core platform is C-Win, described as China's first video big data automated analysis platform in the media industry, integrating five proprietary monitoring databases: 110,000+ IP videos, 13,000+ TV programs and 17,000+ TV series, 130 million internet users, 19,000+ entertainment industry figures, and 30,000+ advertisers. CMMR's stated coverage spans China's 1.318 billion TV audience and 731 million online video audience through large-sample surveys.

The C-Win Platform is built on cloud computing infrastructure and server clusters, using smart crawler technology, NLP, and proprietary data mining models including the CRITIC objective weight calculation method for artist influence evaluation. The product portfolio comprises nine offerings — C-Win Platform, Channel Research, Behavioral Research on Video Consumption, Video Content Big Data, Audience Research & Insight, Big Data of Entertainers, AD Value Assessment, Sports Marketing & Management, and Big Data Support — plus a free C-Win Public Version and a C-Win Real-time IP monitoring module. Revenue is generated through three streams: enterprise consulting services (professional services), C-Win Platform subscription access (subscription/recurring), and customized big data solutions for content incubation and advertising value assessment (data monetization). Pricing is not publicly disclosed and is custom-quoted per engagement.

Distribution is direct via field/enterprise sales targeting government and enterprise buyers within mainland China only. The free public version of the C-Win platform provides daily and weekly transmission rankings across TV channels, variety shows, dramas, documentaries, public figures, and prime-time programs, serving as a product-led top-of-funnel channel for enterprise conversion. Marketing relies on industry white papers (5G/AI media convergence, short videos, network impact analysis), conferences (Shanghai International TV Festival, ADMEN), academic partnerships (Communication University of China, Beijing Normal University), and social media presence on Weibo, WeChat, Toutiao, and Netease. Strategic positioning is reinforced by World Bank recognition and first-batch Class A foreign-related investigation agency status from the National Bureau of Statistics.

Name

China Mainland Media Research

Legal name

Beijing CMR Media Strategy Consulting Co., Ltd.

Website

https://en.cmmrmedia.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

China Mainland Media Research (CMMR) is a Beijing-based independent media audience research and consulting firm founded in 1996, serving government, TV broadcasters, media companies, telecom operators, and advertisers through its C-Win Video Big Data Platform and custom consulting services.

Ownership category

akta.pro rank

Product category

Media Audience Research and Video Big Data Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Modeling & Semantic Layer / Business Glossary (HDAEADAJ)

akta.pro secondary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Media research services
• Audience measurement
• Video analytics
• Media consulting
• Big data platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Media Research and Consulting Services: Professional and systematic services in media communication channels, video consumption behaviors, audience research insights, and communication monitoring for government departments, TV media, media companies, operators and advertisers.
2. C-Win Platform Data Products: Subscription-based access to video big data platform providing real-time monitoring, analytics, and reporting on video content, channels, artists, and brand communication.
3. Big Data Solutions: Customized big data solutions for film & TV content incubation and operation, commercial value exploration, market evaluation, and advertising value assessment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CMMR is a media audience research and consulting institution providing professional and systematic B2B services in media communication channels, video consumption behaviors, audience research insights, and communication monitoring for government departments, TV media, media companies, operators and advertisers. Its core offering is the proprietary C-Win Video Big Data Platform — China's first video big data automated analysis platform — which integrates five comprehensive databases (online video content, TV programs, internet users behavior, actors online influence, and brand communication) to deliver real-time monitoring, multivariate analytics, and customized consulting for the video media industry.

Product overview

CMMR provides a unified platform called C-Win (Video Big Data Platform) plus eight core research service products for media consulting. The C-Win Platform serves as the technological foundation integrating video content big data, communication channel data, artist big data, public version tools, real-time monitoring, and corporate brand propagation modules. The core services include Channel Research, Behavioral Research on Video Consumption, Video Content Big Data, Audience Research & Insight, Big Data of Entertainers, AD Value Assessment, Sports Marketing & Management, and Big Data Support. The Five Basic Databases cover Online Video Content (110,000+ items), TV Programs (13,000+ programs and 17,000+ series), Internet Users Behavior (130 million users), Actors Online Influence (19,000+ actors), and Advertising Online Communication (30,000+ advertisers).

Differentiator

Problem solved

Functional benefit

Products and services

• C-Win Platform China's first video big data automated analysis platform providing comprehensive and stereoscopic analysis of video transmission with 110,000+ IP video content data. Built on cloud computing and server clusters, supports media convergence transmission, content incubation, performance brokers, and advertisement value evaluation for government departments, TV media, media companies, operators and advertisers. Available in both public and professional versions.
• Channel Research

Quantifiable outcome

• Research covering 1.318 billion TV audiences and 731 million online video audiences
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• World BankcoreStrategic or Co-development PartnerCMMR is the only socio-economic research company recognized by the World Bank in mainland China (Registration number: 118316). This recognition establishes CMMR as a verified partner for international development research projects.
• Beijing Normal UniversitycoreStrategic or Co-development PartnerJoint establishment of C-Win video big data mining research demonstration base with Beijing Normal University for academic-industry collaboration in media research and big data analytics.
• Communication University of China - Economics and Management AcademycoreStrategic or Co-development PartnerCMMR serves as the industrial research base for Economics and Management Academy of Communication University of China, enabling academic collaboration and talent development in media research.
• Forbes MagazinecoreStrategic or Co-development PartnerCMMR is the only market research institution in mainland China that has collaborated with Forbes Magazine for years on media industry research and analysis.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ipsos: Global market research firm with significant China operations. Competes in media research, advertising effectiveness, and audience insights, but from a broad-line research model that is less video/OTT-specialized than CMMR.
• comScore: Digital media measurement and analytics company. Comparable in digital audience and content analytics, but primarily serving Western markets and digital publishers/advertisers rather than China's TV and entertainment ecosystem.
• Kantar Millward Brown: Global media, advertising effectiveness, and brand research firm operating in China. Overlaps with CMMR's AD Value Assessment and brand communication monitoring, but as part of a wider portfolio serving multinational and Chinese advertisers.
• Nielsen Holdings: Global leader in audience measurement and media analytics with significant China operations. Competes in TV ratings, digital audience measurement, and advertiser analytics; broader portfolio and global scale than CMMR but overlapping product scope.

Direct peers

• CSM Media Research: China's dominant TV audience measurement joint venture (CCTV + Kantar/TNS). Directly comparable to CMMR's channel research and TV ratings work, competing for the same broadcasters, advertisers, and government clients across the 1.318B TV audience.
• CTR Market Research: Beijing-based media and advertising research firm (CCTV-affiliated). Competes head-to-head with CMMR in advertising effectiveness measurement, media value assessment, and brand communication monitoring for advertisers and agencies in China.
• Analysys (易观分析): Chinese digital economy analytics firm covering user behavior, digital media, and advertising. Overlaps with CMMR's internet user behavior database and big data support offering, and serves a similar advertiser and platform client base in China.
• QuestMobile: China-focused mobile internet big data analytics platform tracking app and mobile user behavior. Comparable to CMMR's internet users behavior database and real-time monitoring, and similarly positioned with advertisers and media platforms.
• iResearch (艾瑞咨询): Leading Chinese internet and mobile internet research firm. Comparable in large-scale user behavior data (130M+ user cohorts) and in providing syndicated research, consulting, and big data analytics to internet, media, and advertising clients in China.

Emerging players

• TalkingData: Chinese mobile big data analytics platform with comparable dataset scale and advertiser-facing products. More narrowly focused on mobile app/user behavior than CMMR, but competes for similar enterprise analytics budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Mainland Media Research