What Interpneu does

Interpneu Handelsgesellschaft mbH is a German B2B wholesale distributor of tyres, aluminium wheels, mounted (pre-assembled) wheels, and related accessories, headquartered in Karlsruhe and operating as part of the Pneuhage corporate group. Founded in 1970, the company serves registered trade customers across Europe and beyond — primarily independent tyre dealers, automotive service operations, car parts retailers, and commercial vehicle/fleet operators — for cars, vans, motorcycles, trucks, buses, agricultural and earthmoving machinery, forklifts, and industrial vehicles. It is described as one of the leading wheel and tyre wholesalers in Europe, carrying products from 40+ manufacturers across all price tiers alongside its PLATIN own-brand family (Wheels, Tyres, Sens TPMS sensors) and an exclusive-distribution portfolio that includes Westlake, Atturo, Riken, Tracmax, Ultimate XT, Peakmaster, and YOKOHAMA commercial vehicle tyres.

Interpneu's operating platform rests on three logistics centres: Karlsruhe for aluminium wheels (capacity ~360,000 wheels, mounted wheel assembly with run-flat certification), Speyer for car/offroad/transporter tyres (capacity ~1.3 million tyres across 110,000+ m², 48 goods-in/62 goods-out gates, 110 truck loading docks), and Nossen for commercial vehicle tyres plus Recamic cold retreading (~70,000 tyres reworked annually), with a supplementary logistics centre in Hainichen and a sales office in Berlin. The proprietary digital stack comprises the B2B dealer online shop (interstore.pneu.com), a wheel configurator with integrated TPMS sensor assignment covering 4M+ wheel-tyre combinations updated daily against ABE/COC data, and PLATIN Sens hybrid TPMS sensors manufactured in Germany. The company is ISO 9001:2015 certified by TÜV Rheinland (mounted wheel operations) and is implementing EUDR due diligence via the OSAPIENS platform.

Revenue is generated through B2B wholesale product sales (tyre and wheel transaction volumes, including own-brand and exclusive-brand lines) complemented by value-added services such as free mounted wheel assembly and balancing delivered as order-fulfilment rather than standalone revenue. Go-to-market combines a 24/7 self-serve dealer shop, an inside sales/call centre team, dedicated international sales representatives covering 30+ countries across EMEA, APAC and the Americas, and the Reifen1+ partner programme that provides independent dealers with marketing assets, an individual B2C online shop, training, BRV membership, and collective purchasing benefits. Pricing is quote-based via the dealer shop or direct sales contact; same-day shipping is standard for orders placed by 17:00 in Germany, with 24-72 hour delivery across Europe, and freight is paid from two tyres domestically.

Name

Interpneu

Legal name

Interpneu Handelsgesellschaft mbH

Website

https://interpneu.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Interpneu is a German B2B wholesaler of tyres, wheels, and mounted wheels for passenger cars and commercial vehicles. Serving tyre dealers, automotive trade, and fleet operators across 30+ countries, it operates three logistics centres holding 1.3M+ tyres and 360K+ aluminium wheels in stock.

Ownership category

akta.pro rank

Product category

Tyre and Wheel Wholesale Distribution

NAICS

Other Motor Vehicle Parts Manufacturing (33639)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

Keywords

• Tyre wholesale distribution
• Wheel wholesale supply
• Commercial vehicle tyres
• Mounted wheel assembly
• TPMS sensors distribution

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tyre and Wheel Wholesale Product Sales: Interpneu generates revenue primarily through the wholesale sale of tyres (car, van, commercial vehicle, agricultural, earthmoving, industrial/forklift) and aluminium wheels to registered B2B trade customers. Products range from premium brands to own-brand PLATIN and exclusive/dealer brands. Revenue is derived from one-time product transaction fees per order.
2. Mounted Wheel Assembly Service: Free mounted wheel assembly and balancing service for customers ordering from the Interpneu range, covering car, van, and industrial/excavator mounted wheels up to 26 inches, including run-flat certified mounting lines. Service is offered as a value-add to drive product sales rather than as a standalone revenue stream.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Interpneu is a wholesale distributor of tyres, aluminium wheels, and TPMS sensors serving registered B2B trade customers across Europe. The company offers a full-range product portfolio spanning car, van, motorcycle, truck, bus, agricultural, earthmoving, and industrial/forklift tyres from 40+ manufacturers, supplemented by its own PLATIN brand and exclusive distribution brands. Free mounted wheel assembly and balancing, plus integrated online tools (wheel configurator with TPMS matching, B2B dealer shop) and the Reifen1+ partner programme support trade customers.

Product overview

Interpneu is a tyre and wheel wholesaler offering a comprehensive B2B portfolio of products and services for tyre dealers. The core offering includes three PLATIN own-brand lines: PLATIN Wheels (aluminium wheels with TÜV certification), PLATIN Tyres (summer, winter, all-season tyres for cars/vans), and PLATIN Sens (TPMS sensors). These are complemented by exclusive commercial vehicle tyre brands (Westlake, Ultimate XT, Peakmaster) and exclusive passenger car brands (Atturo, Riken, Tracmax). The digital platform comprises an online dealer shop (interstore.pneu.com), a wheel configurator with TPMS assignment for vehicle-specific wheel-tyre combinations, and the Reifen1+ partner system with B2C online shops. Supporting services include free mounted wheel assembly, logistics with 24-72 hour delivery, and ISO 9001:2015 certified quality management.

Differentiator

Problem solved

Functional benefit

Brands

• PLATIN Wheels: Own brand aluminium wheels with TÜV certification, produced by leading manufacturers.
• PLATIN Tyres
• PLATIN Sens
• ATTURO
• RIKEN
• TRACMAX
• WESTLAKE
• PEAKMASTER
• ULTIMATE XT

Products and services

• PLATIN Wheels Own-brand aluminium wheels with TÜV certification, produced by leading manufacturers for original equipment; available in various designs up to 20 inches with gloss-turned or winterproof coating options. Sold to registered B2B tyre and wheel trade customers.
• PLATIN Tyres Own-brand summer, winter, and all-season tyres for cars, vans, and transporters, positioned at an outstanding price-performance ratio and developed to current technical standards. Sold to registered B2B trade customers.
• PLATIN Sens TPMS Sensors Proprietary hybrid TPMS (Tyre Pressure Monitoring System) sensors manufactured in Germany, covering approximately 90% of vehicle market requirements with ~155 OE protocols pre-installed across Sens 1-6 models; Sens 7 is universally programmable. Reprogrammable with standard Ateq and Bartec diagnostic devices.
• Westlake Truck Tyres Exclusive brand of quality commercial vehicle (truck) tyres developed with European know-how and produced by Zhongce Rubber Group (11th-largest tyre manufacturer in the world). Covers long distance, regional traffic, mixed terrain, and low loader applications with retreadable and recutable construction.
• Ultimate XT Forklift Tyres Exclusive brand premium 3-layer solid rubber forklift tyres from Global Rubber Industries (GRI, Sri Lanka) for multi-shift operation in demanding applications.
• Peakmaster Forklift Tyres Exclusive brand standard 3-layer solid rubber forklift tyres from GRI for averagely demanding conditions and standard usage situations.
• Atturo Tyres Exclusive brand SUV and 4x4 tyres offering high performance at affordable prices. Produced in world-class factories in Taiwan and Thailand with 3-year warranty.
• Riken Tyres Exclusive brand cost-effective car and light truck tyres produced under Michelin group expertise since 1992. Includes Allstar, Cargo, Maystorm, and Snowtime models.
• Tracmax Tyres Exclusive budget-priced summer and winter tyres certified to ISO 9001, DOT, ECE, SASOBGCC and INMETRO standards, produced by Crowntyre Industrial Co. Ltd. (PRC).
• Mounted Wheel Assembly Service (Komplettradservice) Free mounting and balancing of complete wheels with certified staff and run-flat certified mounting lines, including TPMS sensor integration. Covers car, van, and industrial/excavator mounted wheels up to 26 inches with 48-hour delivery. Available to registered B2B customers as a value-add service.

Quantifiable outcome

• 24-hour domestic Germany delivery for orders placed by 17:00
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Reifen1+ PartnerscoreChannel Partner/ Reseller/ DistributorReifen1+ is Interpneu's partner programme for independent tyre dealers and automotive service businesses. Partners receive marketing assets, an individual B2C online shop (shopname.reifen1plus.com), collective brand image, sales and technical training, tyre insurance, fleet management tools, and BRV membership benefits. It is not a franchise model — there are no licence fees or long-term binding contracts.

Scale indicators10 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Continental: Major German tyre manufacturer with a proprietary ContiTrade wholesale arm. Operates in the same European B2B tyre distribution value chain as Interpneu and competes with its multi-brand portfolio via direct dealer programmes from its own German base.
• Hankook Tire: Korean tyre manufacturer with an established European distribution arm. Notable peer given its European growth trajectory, premium/mid-range positioning and overlapping B2B logistics with dealer networks in geographies Interpneu also serves.
• Nokian Tyres: Nordic-focused tyre manufacturer with European distribution. Comparable to Interpneu in specialty focus (winter/seasonal products) and pan-European tyre distribution depth from a non-German European manufacturing base.
• Goodyear: Major global tyre manufacturer with retail (Goodyear DrivePoint) and wholesale operations in Europe. Comparable in scale and product breadth to Interpneu's curated 40+ brand multi-tier portfolio across premium, mid and budget segments.
• Michelin: Global tyre manufacturer with the Euromaster network and other B2B logistics investments. Competes with Interpneu in European tyre distribution and runs exclusive-brand partnerships with similar dealer reach, including licensed brands like Riken that Interpneu also distributes.
• Bridgestone: Major tyre manufacturer with the First Stop European network and direct B2B logistics. Comparable by virtue of operating at scale across the same European B2B tyre distribution value chain that Interpneu serves and through similar exclusive-brand partnerships.
• Pirelli: Major European-headquartered tyre manufacturer with direct B2B channels. Competes with Interpneu in the same premium and mid-range tyre segments and runs exclusive product programmes reaching the same European dealer base.

Direct peers

• Point S: International tyre and auto-service dealer consortium with broad European footprint. Closest analog to Interpneu in being a multi-brand B2B tyre/wheel distributor whose partner/member network operates at the dealer/installer layer and shares marketing infrastructure across independent retailers.
• Euromaster: Michelin-owned European tyre service network operating across multiple European countries. Comparable to Interpneu in geographic breadth of European tyre distribution and multi-brand inventory access, although its model is retail/install while Interpneu is wholesale.
• First Stop: Bridgestone-owned European tyre retail/service network. Comparable to Interpneu in operating multi-brand tyre distribution across Europe via a partner/affiliate structure and serving the same dealer-installer end-customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interpneu