REIV

What REIV does

REIV (Real Estate Institute of Victoria Ltd) is the peak representative body and membership organisation for real estate professionals in Victoria, Australia, founded in 1936. It serves over 2,000 member businesses and 5,000+ individual professionals across residential sales, residential property management, commercial and industrial, owners corporation management, valuation, and business broking segments. Operating from its Abbotsford headquarters (with event venues, meeting rooms, and a podcast studio), REIV delivers a multi-product stack: VicForms 2.0 (a tiered subscription digital forms platform with REIVInk e-signing built on Australian-made Annature, ISO 27001 certified), PropertyData (the state's leading property data platform with 8.4M+ historical sales records and 96%+ weekly auction collection from 1,550+ agencies), an AI-powered Resource Library, the Choose a Member consumer referral platform, and recurring programs including the REIV Awards for Excellence and Senior/Novice Auctioneering Competitions.

REIV's revenue model combines annual membership subscriptions (Individual/Affiliate from $250 p.a., Office from $995 p.a.) with monthly VicForms 2.0 tiered subscriptions ($19.95–$399.95), complemented by professional development course fees, venue hire, custom research, and partner referral income (Aon PI insurance, New Chapter Legal, First AML, REEF). The go-to-market is hybrid: direct sales through the membership team and an Information Line averaging 300 calls per week, event-driven engagement via flagship awards and competitions at Crown Melbourne and REIV HQ, and community-led acquisition through regional Chapters and Divisions. In February 2026 REIV discontinued its accredited Certificate IV and Diploma training programs citing loss-making economics, refocusing on its commercial product suite and advocacy function.

The organisation is governed by an elected Board of ten Directors (eight metropolitan, two regional) with no parent company or external investors. Its competitive position rests on its regulatory status as the recognised Victorian peak body, proprietary PropertyData aggregation, the multi-stakeholder member ecosystem, and 90 years of brand heritage used to drive consumer-to-member referrals through the REIV REAL mark.

Name

REIV

Legal name

Real Estate Institute of Victoria Ltd

Website

https://reiv.com.au

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

REIV is the peak representative body for Victorian real estate professionals, providing membership services, VicForms 2.0 digital contracts, PropertyData analytics, AI-powered resources, advocacy, and events to over 2,000 member businesses and 5,000+ professionals across Victoria.

Ownership category

akta.pro rank

Product category

Real Estate Industry Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Estate, Gift & Trust Valuation (BPAHANAL)

Keywords

• Real estate membership
• Property data analytics
• Professional development
• Industry advocacy
• Digital contract forms

Headquarters

HQ city

Camberwell

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Subscriptions: REIV generates primary recurring revenue through membership subscriptions from individual licensed agents, representatives, owners corporation managers, valuers (Individual Membership from $250 p.a.), agency offices (Office Membership from $995 p.a.), affiliate individuals and businesses (Affiliate Membership from $250 p.a.), and complimentary Staff Subscribers for eligible staff of Office Members.
2. VicForms 2.0 Digital Forms: REIV provides a subscription-based digital forms platform with tiered pricing (Basic $19.95/month, Light $39.95/month, Medium $99.95/month, Large $199.95/month, Enterprise $399.95/month). Each tier includes a set number of included digital contract executions per month, with per-contract overage charges ranging from $7.50 to $1.50 depending on tier.
3. Venue Booking and Event Services: REIV HQ offers a purpose-built venue with event rooms, meeting rooms, and a podcast studio available for hire to external parties for conferences, training sessions, networking events, and celebrations. Revenue is generated through rental fees for room bookings.
4. Custom Research and Data Reports: REIV provides tailored research and data analysis services to members and non-members, including median sale prices, rental data, research bulletins, individual sale records, and suburb or municipality-level analysis. Custom research requests incur a nominal fee with member discounts available.
5. Professional Development and Training: REIV offers continuing professional development (CPD) activities, courses, webinars, and events. While REIV has ended accredited qualification programs (Certificate IV and Diploma), it provides professional development webinars, in-person courses, and event attendance. Training revenue is derived from course fees and event registrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

REIV is a membership-based industry body for Victorian real estate professionals, providing Individual, Office, and Affiliate memberships. It delivers commercial products including VicForms 2.0 (compliant digital contracts with e-signing), PropertyData (property sales data and auction results), Market Insights (suburb analytics, clearance rates, median prices), professional development events, and industry advocacy to government on real estate legislation.

Product overview

REIV (Real Estate Institute of Victoria) operates as a membership-based industry body providing a comprehensive suite of products and services for Victorian real estate professionals. The core offerings include VicForms 2.0 (legal forms platform with integrated e-signing), PropertyData (property data and analytics), Market Insights (auction results and market intelligence), and the AI-powered Resource Library. Additional services encompass professional development, awards programs, auctioneering competitions, member support services including legal advice and insurance, venue hire, and a podcast. The platform includes Choose a Member directory, Suburb Scout, and Victorian Insights for market data. VicForms 2.0 and PropertyData serve as the primary commercial products for member agencies.

Differentiator

Problem solved

Functional benefit

Brands

• VicForms: Digital forms platform for Victorian real estate professionals providing compliant contract and authority forms
• PropertyData
• REIV Ink
• REIV Awards for Excellence

Products and services

• VicForms 2.0 A subscription-based digital forms platform providing compliant Victorian real estate contract templates, authorities, and property management documents, with integrated e-signing via REIVInk. Available in Basic ($19.95/month), Light ($39.95), Medium ($99.95), Large ($199.95), and Enterprise ($399.95) tiers for real estate agencies.
• PropertyData Victoria's leading property data subscription platform aggregating sales and rental data from over 1,550 Victorian agencies, providing access to more than 8.4 million historical sales records, over 3 million sales results with photos and plans, with 96%+ weekly auction result collection rate. Used by Victorian real estate professionals for market analysis and comparable sales research.
• Market Insights (including Suburb Scout, Victorian Insights, Auction Results) Comprehensive Victorian property market intelligence service providing auction clearance rates, median sale prices (houses and units), suburb-level insights, vacancy rates, RMX weekly indicator, and high performer rankings. Includes Suburb Scout search tool, Victorian Insights quarterly market indicators for Melbourne Metropolitan and Regional Victoria, and weekly Auction Results reports published by Saturday 7pm.
• REIV Awards for Excellence Annual awards program recognizing outstanding achievements of Victorian real estate professionals across 35 individual and agency award categories, including Business Broker of the Year. Entry-based competition culminating in a gala at Crown Melbourne.
• Auctioneering Competitions Annual auctioneering championships including the Senior Auctioneering Competition (Victoria's premier championship), the Novice Auctioneering Competition (for emerging auctioneers), and the Australasian Auctioneering Championships (AUSTROS). Winners of the Senior competition receive the REIV Master Auctioneer title and represent Victoria at AUSTROS.
• Member Services (Information Officers, Insurance, Legal Advice, HR Support) Suite of bundled member support services including: Information Officer guidance (approximately 300 calls per week on legislation and compliance); Aon Professional Indemnity and Public Liability insurance with member benefits; complimentary initial legal consultations via New Chapter Legal partnership (Rex Afrasiabi); HR and employment law support through REEF partnership; and a jobs portal.
• Venue Booking (REIV HQ) Event venue hire service at REIV headquarters in Abbotsford, Melbourne, featuring two flexible event rooms, five meeting rooms, a podcast studio, and a modern break-out area with catering kitchen. Available for conferences, training sessions, networking events, celebrations, and podcast recordings to both members and external parties.
• Data Analysis and Custom Research Tailored property market analysis and research services including Residential Sales insights, Residential Rental trends with vacancy rates, RMX weekly indicator, High Performers quarterly suburb rankings, and custom research reports on suburb or municipality-level analysis. Custom research requests incur a fee with member discounts.
• Choose a Member (REIV REAL) Consumer-facing member directory search platform enabling property buyers, sellers, and renters to find verified REIV member agents and agencies by suburb, property type, and services offered. Promotes the REIV REAL brand as a mark of qualified, credible real estate professionals.
• REIV Memberships (Individual, Office, Affiliate, Staff Subscriber) Annual membership subscriptions for Victorian real estate professionals and businesses. Individual Membership for licensed agents, representatives, OC managers and valuers ($250 p.a.); Office Membership for real estate agencies, OC managers, and valuation businesses ($995 p.a.) includes VicForms access; Affiliate Membership for connected businesses ($250 p.a.); Staff Subscriber complimentary for eligible staff of Office Members.
• Professional Development and Training CPD activities, courses, webinars, and events covering AML/CTF compliance, residential property management, auctioneering preparation, commercial property compliance, and industry legislation updates. Includes online webinars, in-person courses at REIV HQ, and regional roadshows (e.g., Bendigo). Revenue from course fees and event registrations.

Quantifiable outcome

• Average of 300 member support calls per week handled by Information Officers
• +3 more outcomes

Named customers6 records

Segments8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• AoncoreStrategic or Co-development PartnerREIV has partnered with Aon to deliver competitively priced insurance policies specifically designed for real estate industry risks, including Professional Indemnity, Public Liability, and other policies. Aon is an SME and Real Estate insurance specialist that consults regularly with REIV to understand industry needs. REIV members receive market-leading PI insurance features including flexible cover limits, online quotes, access to specialist brokers, complimentary legal advice, and fast claims processing.
• New Chapter LegalcoreStrategic or Co-development PartnerREIV has partnered with New Chapter Legal, a boutique commercial and property law firm led by Rex Afrasiabi, to provide complimentary initial legal consultations for Office Members. The firm specialises in real estate industry legal matters including residential and commercial leasing, agency agreements, contract reviews, trust account compliance, Retail Leases Act issues, and regulatory changes. Members access free consultations via the REIV Information Line referral.
• First AMLcoreStrategic or Co-development PartnerREIV has partnered with First AML to deliver a staged AML/CTF education program for members ahead of the 1 July 2026 regulatory commencement. First AML collaborates with REIV to produce tailored information sheets, webinars, and compliance guidance specifically designed for Victorian real estate agencies.
• Real Estate Institute of Australia (REIA)coreStrategic or Co-development PartnerREIA is the national real estate institute of which REIV is the Victorian member. REIV co-hosts the AUSTROS (Australasian Auctioneering Championships) and NAFE (National Awards for Excellence) with REIA and REINZ. Selected REIV Awards for Excellence categories progress to the REIA National Awards for Excellence, creating a pathway for Victorian members to national recognition.
• Real Estate Institute of New Zealand (REINZ)coreStrategic or Co-development PartnerREINZ is REIV's counterpart in New Zealand. Together with REIA, REIV and REINZ co-host the AUSTROS (Australasian Auctioneering Championships) and conduct the ANAC (Australasian Novice Auctioneering Competition), bringing together leading auctioneers from each Australian state and New Zealand.
• REEF (Employment and Workplace Relations)secondaryStrategic or Co-development PartnerREIV partnered with REEF to deliver employment-focused sessions including regional roadshows and the Agency Leaders forum in Melbourne, providing members with direct access to leading workplace relations expertise. This supports members in navigating HR, industrial relations, and employment law matters.
• International Ethics Standards Coalition (IESC)secondaryStrategic or Co-development PartnerREIV is a member of the IESC, which endorses the International Ethics Standards (IES) for real estate and related professions published in December 2016. This membership positions REIV within a global ethical framework for real estate professionals.
• FIABCI (International Real Estate Federation)secondaryStrategic or Co-development PartnerREIV is a principal member of FIABCI, the International Real Estate Federation. FIABCI provides REIV members with access to knowledge sharing, international business opportunities, and connections across all real estate disciplines including brokerage, property management, valuation, investment, development, consulting, legal, architecture, planning, and insurance.
• Auctions LivesecondaryTechnology or IntegrationAuctions Live is listed as a proud supporter of the REIV Senior Auctioneering Competition. The platform likely provides digital auction technology or bidding systems used in competition and/or real-world auction environments.
• Realestateview.com.ausecondaryGTM or Marketing PartnerREIV's President Jacob Caine serves as a Nominated Director on the Board of Realestateview.com.au. This platform is a property listings portal that works with REIV and its members to distribute property listings and data.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• REA Group: Operator of realestate.com.au and a suite of real estate data, lead-generation, and marketing products serving Australian real estate agencies. Comparable to REIV's PropertyData and Choose a Member as a property data/referral layer for agents.
• Domain Holdings: Major Australian property listings and data platform serving real estate agents with marketing, data, and CRM-adjacent tools. Comparable to REIV in serving Victorian agents with workflow and market intelligence, though at national scale.
• CoreLogic Australia: Australia's largest commercial property data and analytics provider, directly comparable to REIV's PropertyData platform in offering property sales, valuation, and market intelligence to real estate professionals nationally.
• National Association of REALTORS (NAR): US peak real estate membership body, structurally comparable to REIV in its advocacy, ethics, education, and member services mandate, providing a global benchmark for industry association scale and economics.

Direct peers

• Real Estate Institute of New Zealand (REINZ): New Zealand's peak real estate industry body, directly comparable to REIV in structure (membership institute, advocacy, awards, professional development) and a co-host of AUSTROS and the ANAC novice auctioneering competition.
• Real Estate Institute of Australia (REIA): National peak body for Australian real estate professionals and REIV's parent/umbrella organisation. REIA and REIV co-host AUSTROS and NAFE awards, making REIA the closest structural peer for member services, advocacy, and professional recognition.

Others

• PEXA: Australia's dominant electronic property exchange platform underpinning settlements. Comparable to REIV's VicForms 2.0 e-signing and transaction workflow ambitions as an ecosystem participant in Victorian property transactions, though in a different (settlement vs marketing) workflow.

Regional players

• Real Estate Institute of Western Australia (REIWA): Western Australia's peak real estate body, offering membership, training, and listing/data services. Closely comparable to REIV in service categories but serving a different state market.
• Real Estate Institute of New South Wales (REI NSW): The NSW state-based REI peer serving NSW agents and agencies. Operates the same membership/advocacy/professional development model as REIV but for the NSW market, providing a useful benchmark for member economics and service mix.
• Real Estate Institute of Queensland (REIQ): Queensland's state-based real estate institute, structurally identical to REIV in its membership, training, and advocacy mandate. Comparable in scale and service breadth to REIV's Victorian operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reivictoria
• Facebookfacebook.com/REIVictoria
• LinkedInlinkedin.com/company/reiv
• Instagraminstagram.com/rei_victoria?igshid=Y2IzZGU1MTFhOQ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIV