Boomerang Coffee LLC

What Boomerang Coffee LLC does

Boomerang Coffee LLC is a Texas-incorporated LLC that operates under the doing-business-as name "Boomerang Sport" (a notable discrepancy with the firmographic header that describes a Chicago-based sustainable coffee subscription, which is not supported by the operational data). The company sells a line of 12 oz clean-label sports drinks in three flavors — Lemon Twist, Blue Pineapple, and Cherry Apple — positioned as alternatives to conventional sports beverages, free from artificial dyes, chemicals, and fake sugar. The core technology is formulation-based (real-ingredient beverage blend) rather than software-based, with e-commerce infrastructure provided by Shopify.

The business model is direct-to-consumer only, with no visible retail or wholesale distribution. Customers pre-order through the Shopify website for scheduled local delivery or pickup in Austin, TX; drinks are delivered cold. Pricing is unit-based: single 12 oz cans from $3.15 and 6-packs from $18.00, with a Variety Pack combining the three flavors and a $25.00 branded merchandise hat as a secondary SKU. Marketing is constrained to an Instagram profile and an email newsletter signup, with no paid acquisition channels documented.

The company is privately held, reports 1–10 employees, has no disclosed funding rounds, no parent company, no management team listed in the data, and no institutional investors identified. The Shopify-powered website was actively accepting pre-orders as of a February 2026 privacy-policy update, though all listed SKUs were marked "Sold out" at the time of scrape — an ambiguous signal that could indicate either strong demand or supply constraints at this early stage.

Name

Boomerang Coffee LLC

Legal name

Boomerang Coffee LLC

Website

https://drinkboomerang.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Boomerang Coffee LLC (d/b/a Boomerang Sport) is a Texas-based direct-to-consumer brand selling a three-flavor line of clean-label 12 oz sports drinks (no artificial dyes, chemicals, or fake sugar), fulfilled via Shopify with scheduled local delivery and pickup in Austin, TX.

Ownership category

akta.pro rank

Product category

Sports Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Sports beverages
• Clean-label drinks
• Athletic hydration
• Direct-to-consumer e-commerce
• Branded merchandise

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Sports Drink Sales: One-time purchase of 12 oz sports beverages in single units, 6-packs, or 12-packs. Customers pre-order for local Austin delivery.
2. Merchandise Sales: Sale of branded merchandise including hats and apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Boomerang Coffee LLC (d/b/a Boomerang Sport) sells a line of 12 oz canned sports drinks in three flavors (Lemon Twist, Blue Pineapple, Cherry Apple) formulated as a clean-label alternative without artificial dyes, chemicals, or fake sugar, available individually or in 6-packs, 12-packs, and variety packs. The company also sells branded Boomerang Sport logo hats and operates its own Shopify-powered e-commerce storefront with pre-orders, local Austin, TX delivery, and pickup.

Product overview

Boomerang Sport is a sports drink brand offering a line of 12 oz canned beverages in three distinct flavors: Lemon Twist, Blue Pineapple, and Cherry Apple. The products are positioned as cleaner alternatives to conventional sports drinks, free from artificial dyes, chemicals, and fake sugar. The lineup includes individual flavored products available in 6-pack, 12-pack, or single can formats, as well as a Variety Pack combining all three flavors. The company also sells branded merchandise (Boomerang Sport Hat). Products are currently available for pre-order with local delivery in Austin, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• BOOMERANG Lemon Twist 12 oz sports drink in lemon flavor, positioned as a cleaner alternative to conventional sports drinks, free from artificial dyes, chemicals, and fake sugar. Sold in single cans, 6-packs, and 12-packs for local Austin, TX delivery or pickup.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the Boomerang Sport e-commerce website, enabling online sales, payment processing, order management, and customer account functionality. The company leverages Shopify's platform infrastructure and services.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Powerade: Powerade is the #2 US sports drink, owned by Coca-Cola with full national retail and foodservice distribution. It competes directly in the same sports-hydration use case as Boomerang Sport, though at vastly larger scale.
• Celsius Holdings: Celsius is a functional beverage brand positioned around fitness/active-lifestyle consumers with strong DTC and retail growth. Comparable in targeting the same athlete/active persona as Boomerang Sport, though at much larger scale and with energy rather than pure hydration positioning.
• Gatorade: Gatorade is the dominant US sports drink brand with full national retail distribution, deep athlete sponsorships, and decades of brand equity. It defines the category Boomerang Sport is attempting to disrupt on a "cleaner ingredients" basis.
• BodyArmor SuperDrink: BodyArmor is a sports drink competitor explicitly positioned against artificial ingredients in conventional sports drinks — directly relevant to Boomerang's clean-label positioning — but operates at national scale with major retail distribution and Coca-Cola ownership, making it a much broader incumbent.

Direct peers

• Nuun Hydration: Nuun sells clean-ingredient sports hydration tablets and powders targeting athletes and active consumers. Its product form differs (tablets vs. RTD cans), but the clean-label, performance-hydration positioning and athlete persona overlap significantly with Boomerang Sport.
• Skratch Labs: Skratch Labs makes clean-label sports hydration drinks and mixes designed for athletes without artificial ingredients — directly comparable positioning to Boomerang Sport's "real ingredients, no artificial dyes" narrative, with an athlete-focused target customer and DTC-first distribution.

Emerging players

• Liquid Death: Liquid Death is a DTC-first beverage brand with bold branding and an e-commerce-led growth model that scaled nationally via Shopify and retail. While the product category (water/energy) differs, the brand-and-DTC playbook is highly comparable to Boomerang Sport's approach.
• OLIPOP: OLIPOP is a DTC-first better-for-you soda brand that scaled nationally via clean-ingredient positioning and Shopify-led D2C. While the category (soda vs. sports drink) differs, the small-team DTC playbook and clean-label consumer narrative are directly analogous.
• Athletic Brewing Company: Athletic Brewing is a better-for-you beverage brand (non-alcoholic beer) that scaled from DTC roots into national retail by riding a clean-ingredient, active-lifestyle consumer narrative. Comparable as a small-team DTC beverage brand targeting health-conscious active consumers — same archetype as Boomerang Sport, though in a different beverage sub-category.
• Recess Beverage: Recess is a DTC functional beverage brand with strong brand identity and e-commerce-led growth targeting millennial/Gen-Z wellness consumers. Comparable to Boomerang Sport as a small DTC beverage brand competing against large incumbents via brand and ingredient narrative rather than scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/drinkboomerang

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerang Coffee LLC