What Thails does

Thails is a privately held, founder-operated Shopify Plus agency founded in 2018 and headquartered in Amsterdam, with an additional office in New York and a fully remote team model. The company serves direct-to-consumer brands across fashion, beverages, supplements, jewelry, home goods, cosmetics, art, automotive (electric motorcycles), and emerging verticals such as telehealth and furniture rental, delivering custom Shopify and Shopify Plus builds, migrations from Magento, WooCommerce, BigCommerce, and Salesforce Commerce Cloud, conversion rate optimization, subscription setup, and ongoing retainer support.

The underlying technology stack centers on Shopify and Shopify Plus, including Liquid theme development, Shopify Functions, Checkout Extensibility (with React-based custom extensions), Metaobjects for appless product configurators, and Shopify Flow and Launchpad for automation. Thails holds an official Recharge partnership certification and has built integrations across Klaviyo, HubSpot, Juo, Loop, Stamped, Sufio, Supaeasy, Nivoda, Mollie, Microsoft Clarity, and other ecosystem tools. The proprietary Checkout Switcher app is published on the Shopify App Store and allows merchants to toggle between one-time purchases and subscriptions at checkout.

The business model is professional services plus recurring retainers: project-based engagements for new builds, redesigns, and migrations are complemented by all-inclusive ongoing support retainers starting at 20 hours per month. Go-to-market combines direct consultative sales, outbound cold email and LinkedIn outreach, inbound via the company website and case studies, and partnership-sourced leads through Clutch and the Shopify Partner Directory, supplemented by recognition including a 4.9/5 Clutch rating, a 5/5 Shopify rating, and a 2023 Clutch Top Shopify Company in the Netherlands award. The company is debt-free, has no external funding, and operates on 1-10 employees (stated team of six).

Name

Thails

Legal name

THAILS

Website

https://thails.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Thails is an Amsterdam-based Shopify Plus agency that builds, optimizes, and migrates ecommerce websites for DTC brands across fashion, supplements, beverages, jewelry, home goods, and telehealth, delivering custom development, CRO, subscription optimization, and ongoing retainer support alongside its proprietary Checkout Switcher app.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Shopify Development and Design Services: Custom Shopify theme development, UX/UI design, and technical implementation services for DTC brands. Revenue generated through project-based engagements, with services ranging from new store builds to migrations and redesigns.
2. Ongoing Support Retainers: All-inclusive ongoing Shopify support retainer arrangements providing continuous optimization, maintenance, and growth-focused improvements. Plans start as low as 20 hours of support per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Thails is a specialized Shopify Plus agency that builds, customizes, and optimizes Shopify and Shopify Plus ecommerce stores for direct-to-consumer brands. Services span custom theme development, UX audits, conversion rate optimization, platform migrations (from Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud), subscription setup via an official Recharge partnership, and ongoing retainer-based support. The agency also distributes a proprietary Checkout Switcher app on the Shopify App Store to enable one-time vs subscription toggling at checkout.

Product overview

Thails is a Shopify Plus agency offering a unified suite of services centered on Shopify and Shopify Plus platform expertise. The core offerings include Shopify UX Audit, Shopify Conversion Optimization, Custom Shopify Development, Shopify Store Development, Shopify Ongoing Support (delivered via dedicated retainer team), Shopify AI Automation, and Shopify Migration services. These are complemented by specialized Subscription Growth and Retention services, including Recharge optimization and custom subscription widget development. The agency has also developed its own Checkout Switcher app available on the Shopify App Store. The service portfolio is delivered through certified Shopify Experts with 7+ years of focus and 500+ successful projects, supporting brands across fashion, health, food & beverages, cosmetics, jewelry, home & furniture, art gallery, supplements, and auto & moto niches.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify UX Audit Data-driven UX analysis that uncovers conversion barriers and growth opportunities across the full customer journey (homepage, collection pages, PDP, checkout, mobile apps, navigation, accessibility) for DTC brands operating on Shopify or Shopify Plus.
• Shopify Conversion Optimization Strategic conversion rate optimization service for Shopify and Shopify Plus stores focused on increasing checkout completion rates, reducing cart abandonment, and maximizing average order value through data-driven UX, upsell, and mobile-first improvements.
• Custom Shopify Development Bespoke Shopify theme development and customization including custom functionalities, seamless integrations, mobile-responsive layouts, and custom Shopify sections enabling non-technical teams to manage content internally.
• Shopify Store Development End-to-end Shopify store builds for new brands and businesses launching on Shopify, covering strategic UX planning, custom theme development, mobile optimization, and checkout configuration.
• Shopify Ongoing Support Continuous proactive technical assistance, growth optimization, and dedicated team resources (Project Manager, Shopify developers, UX designer, eCommerce growth specialist) delivered on a monthly retainer starting at 20 hours of support per month.
• Shopify AI Automation AI-powered automation services for Shopify stores that leverage Make.com and Shopify-native tools to automate workflows such as prescription order processing, cross-system data synchronization, and other manual business processes.
• Shopify Migration Platform migration services moving ecommerce stores from Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, or custom solutions to Shopify or Shopify Plus, with SEO preservation, data integrity, and minimal downtime.
• Subscription Growth and Retention Specialized subscription commerce offering covering Recharge setup and optimization, migration from competing subscription platforms, custom subscription widgets, customer portals, retention email flows, and Checkout Switcher implementation to grow recurring revenue.
• Checkout Switcher App Proprietary Shopify app built by Thails that lets shoppers toggle between one-time purchases and subscriptions at checkout to boost subscription conversion rates; available on the Shopify App Store.

Quantifiable outcome

• Gooseberry Intimates revenue increased to $100,000+ per month from couple thousand, with site load time cut by more than half
• +4 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RechargecoreTechnology or IntegrationOfficial Recharge certified partner specializing in subscription setup, development, and optimization for Shopify stores. Thails has extensive experience with Recharge integrations including migration from other subscription platforms, custom widget development, and Recharge's Surprisingly Simple (Light) setup.
• SupaeasyminorImplementation/ SI/ Consulting PartnerUsed for deployment of custom Shopify Functions efficiently, enabling quick implementation of complex logic (e.g., VAT exemption calculations) while maintaining easy manageability for future adjustments.
• JuocoreTechnology or IntegrationSubscription solution recommended and implemented for Pulse4All, selected for its ability to handle Shopify-native checkout alongside iDEAL, Mollie, and Stripe-based legacy billing for EU market coverage.
• InstagramminorGTM or Marketing PartnerCustomized Instagram app integration to reflect client brand visual identity as part of Shopify store development projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lform Design: US-based Shopify Plus agency offering custom theme design, development and conversion optimization. Comparable size, Shopify Plus focus and DTC client mix.
• Pixel Union: Shopify theme and app developer with agency services for merchants. Comparable on Shopify platform expertise and theme/UX work; somewhat adjacent because it also sells themes as products.
• We Make Websites: Long-standing London-based Shopify Plus agency offering custom theme development, CRO and migration services to DTC and enterprise brands. Directly comparable in service mix, platform focus, and target customer to Thails.
• Vervaunt: London-based Shopify Plus agency focused on retention, subscriptions and CRO for DTC brands. Directly overlaps with Thails' subscription optimization and ongoing-growth retainer services.
• Stylecraft: Shopify Plus agency specializing in custom design, development and migration projects for DTC and B2B brands. Closely comparable service portfolio and Shopify Plus positioning.
• OuterBox: US-based Shopify Plus agency focused on design, development and conversion-rate optimization for ecommerce brands. Comparable service portfolio and similar mid-market/enterprise DTC client base.
• Kobe Digital: US-based Shopify Plus agency with strong Shopify theme development, SEO and CRO capabilities serving DTC brands. Same platform specialization and overlapping client segments as Thails.
• Eastside Co: UK-based Shopify Plus partner agency providing design, build and growth services for DTC brands. Same Shopify Plus specialization, similar client profile, and overlapping service lines (theme dev, CRO, subscriptions).
• Bluewater: Shopify Plus agency offering design, development and growth services for ecommerce brands. Closely comparable in platform focus and service offering; overlaps with Thails' CRO and custom-development positioning.
• The Good: Shopify Plus partner agency providing design, build and CRO services to enterprise DTC brands. Comparable service mix and target customer profile to Thails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thails
• Instagraminstagram.com/thailsagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thails