LAICA

What LAICA does

LAICA S.p.A. is an Italian consumer-goods company founded in 1974 in Vicenza by Leonida and Teresa Moretto, headquartered today in Barbarano Mossano (Vicenza), and operating as a brand under the management and coordination of Strix Group PLC since 2020. The company designs, manufactures, and sells three principal product families: (1) home water filtration systems—including patented bi-flux® 6-step filter cartridges compatible with filter jugs, FAST DISK™ instant-filtration technology used in the myLAICA and GlaSSmart™ portable bottles, HYDROSMART™ ultrafiltration tap filters, MikroPLASTIK-STOP™ filters, and coffee-machine filtration cartridges; (2) kitchen appliances such as vacuum storage machines, sous vide cookers, kitchen and personal scales, kettles, toasters, breakfast sets, and pasta machines; and (3) health and wellness devices including body-composition scales, blood pressure monitors, nebulizers, thermometers, pulse oximeters, and baby-care devices. Its technological base rests on more than 100 patents filed worldwide over 30+ years of filtration specialization, with proprietary differentiation centered on retaining essential mineral salts while removing contaminants.

The company's go-to-market is a multi-channel product-led model combining direct-to-consumer e-commerce through laica.com and five country-specific storefronts (IT, UK, FR, ES, DE), Amazon marketplace stores across the same five markets, a B2B agent portal at b2b.laica.it, and a regional distributor network covering 14+ countries across Western, Central, and Eastern Europe (Italy, Spain, France, Germany, Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Greece, Bulgaria, Romania, Latvia, Malta) and East Asia (China, Taiwan). Filter cartridges are sold as consumables requiring monthly replacement (120–150L per cartridge), creating a recurring revenue stream on the installed base. The Laica Home Wellness smartphone app provides data tracking and filter-replacement notifications across connected smart scales and filtration devices. End customers are primarily health-conscious individual consumers and home cooks, with a secondary vertical in coffee professionals via the COFFEE PRO and Aqua-Scan™ product lines. All products are designed and manufactured in Italy, with quality management certified to ISO 9001:2015, ISO 14001, and ISO 45001; bi-flux® cartridges additionally carry Water Quality Association certification; and the company holds AGCM's maximum 3-star Legality Rating awarded August 7, 2024.

Name

LAICA

Legal name

LAICA S.p.A.

Website

https://laica.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

LAICA is an Italian consumer-goods company founded in 1974, selling home water filtration products, kitchen appliances, and health/wellness devices to consumers across Europe and Asia under Strix Group PLC management.

Ownership category

akta.pro rank

Product category

Home Water Filtration

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

Keywords

• Water filtration systems
• Kitchen appliances
• Health monitoring devices
• Personal care products
• Home wellness solutions

Headquarters

HQ city

Barbarano Vicentino

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Water filtration products: Sale of filter jugs, filter cartridges (bi-flux®, FAST DISK™, HYDROSMART™), tap filters, and filtering water bottles (myLAICA, GlaSSmart). Filter cartridges are consumables requiring regular replacement (monthly or every 120-150L).
2. Kitchen appliances: Sale of kitchen scales, vacuum storage machines, sous vide cookers, pasta machines, kettles, toasters, breakfast sets, and sparkling water makers.
3. Health and wellness devices: Sale of personal scales (smart, body composition, electronic, mechanical), blood pressure monitors, nebulizers, thermometers, pulse oximeters, baby scales, beauty products (facial saunas, mirrors, foot baths).
4. Coffee machine filters: Specialized water filters for coffee machines including COFFEE PRO, Power Blue, Power White, Power Aroma, Aqua-Scan™ and Aqua-Scan™ PLUS cartridges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

LAICA designs, manufactures, and sells Italian-made home water filtration products (filter jugs, bi-flux cartridges, FAST DISK instant filtration bottles, ultrafiltration tap filters, coffee machine filters), kitchen appliances (vacuum storage machines, sous vide cookers, kitchen scales, kettles, toasters, breakfast sets, pasta machines), and personal health/wellness devices (smart and mechanical personal scales, blood pressure monitors, nebulizers, thermometers, pulse oximeters, baby scales, beauty devices). Revenue is generated primarily through one-time hardware sales complemented by recurring replacement filter cartridge sales.

Product overview

LAICA is an Italian company founded in 1974 offering a diversified portfolio of home water filtration products, health and wellness devices, and kitchen appliances. The core product lines include filter jugs and cartridges (bi-flux® system) for tap water improvement, instant filtration bottles (GlaSSmart™, myLAICA), and ultrafiltration tap filters (HYDROSMART™, MikroPLASTIK-STOP™). Health and wellness offerings encompass personal scales (Smart, Body composition, Electronic, Mechanical), health care devices (blood pressure monitors, nebulizers, thermometers, pulse oximeters), and baby care products. Kitchen products include vacuum storage machines, sous vide cookers, kitchen scales, kettles, toasters, and pasta machines. The ecosystem is tied together through the Laica Home Wellness smartphone app that connects to smart devices. All products are designed and manufactured in Italy with a focus on quality, sustainability, and environmental responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• myLAICA: Filtering water bottle brand featuring FAST DISK filtration technology for portable water filtration
• GlaSSmart
• bi-flux
• FAST DISK
• Laica Home Wellness

Products and services

• Filter Jugs Water filter pitchers that improve tap water taste by reducing chlorine and impurities while retaining mineral salts. Range includes Stream Line, Big Milano, Carmen, Fresh Line, Prime Line, Clear Line, and MikroPLASTIK-STOP models.
• bi-flux Filter Cartridges Patented 6-step filtration cartridges compatible with all LAICA filter jugs. Reduces chlorine, heavy metals, pesticides, and contaminants while retaining essential mineral salts. Available in Universal, Alka, Limescale, Mineralbalance, Magnesiumactive, Nitrate, Coffee & Tea, HealthExpert, and AlkaWater variants.
• GlaSSmart Glass Filter Bottle 100% reusable and recyclable glass filter bottle with FAST DISK instant filtration technology. Filters water instantly while pouring, preserving mineral salts and reducing chlorine. 1.1L capacity with 120L/month filter life, 100% Made in Italy.
• myLAICA Filtering Water Bottle Portable stainless steel filtering water bottle with FAST DISK instant filtration for on-the-go use. Reduces chlorine while retaining mineral salts. Multiple colors, 0.6L capacity.
• myLAICA Thermal Filtering Water Bottle Stainless steel thermal bottle with FAST DISK filtration and double-wall insulation. Keeps water at ideal temperature for up to 10 hours while filtering instantly. 0.6L capacity.
• FAST DISK Filters Activated carbon instant filtration filters with dynamic selective technology. Filter up to 120L/month while maintaining mineral salts and reducing chlorine, microplastics, and other substances. Sold as replacement consumables for myLAICA and GlaSSmart bottles.
• Ultrafiltration Products Tap-mounted ultrafiltration systems including Genova tap filter, LAICA tap filter, HYDROSMART filter, HYDROSMART + METAL STOP, MikroPLASTIK-STOP filter, Germ STOP, and cold/hot filtered water dispenser. Reduce particles down to 0.01 microns including chlorine, microplastics, sand, and rust.
• Coffee Machine Filters Custom water filtration solutions for coffee machines including COFFEE PRO, Power Blue, Power White, Power Aroma, Aqua-Scan, and Aqua-Scan PLUS cartridges. 100% Made in Italy, protects machines from limescale and enhances coffee taste.
• Personal Scales Full range of personal weighing scales including Smart (app-connected), Body composition, Electronic, and Mechanical models for monitoring body weight at home.
• Health Care Products Medical devices for home use including blood pressure monitors, nebulizers, thermometers, and pulse oximeters designed for daily health monitoring.
• Baby Line Products Baby care products including food preparation items, baby scales, nebulizers, and thermometers designed for infant health monitoring.

Quantifiable outcome

• bi-flux® cartridge can filter up to 150 litres of water (approximately 1 month of consumption)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor.

• DSI Czech s.r.o.minorChannel Partner/ Reseller/ DistributorDistributor for Czech Republic. Located at Křižíkova 237/36A, 186 00 Praha 8 – Karlín.
• DSI SLOVAKIA S.R.O.minorChannel Partner/ Reseller/ DistributorDistributor for Slovakia. Located at Letná 42, 040 01 Košice.
• LAICA IBÉRIA DISTRIBUCIÓN, S.L.minorChannel Partner/ Reseller/ DistributorRegional headquarters and distributor for Spain and Portugal. Located in Paterna, Valencia, Spain.
• ORBICO d.o.o.minorChannel Partner/ Reseller/ DistributorDistributor for Slovenia. Located at Verovškova ulica 72, SI-1000 Ljubljana.
• ORBICO Ltd.minorChannel Partner/ Reseller/ DistributorDistributor for Croatia. Located at Ulica Kreše Golika 1, 10090 Zagreb.
• Market Quest SaminorChannel Partner/ Reseller/ DistributorDistributor for Greece. Located at 18 Helmou Street, Marousi, 151 25 Athens.
• SILKO FIVE KFTminorChannel Partner/ Reseller/ DistributorDistributor for Hungary. Located at Présház utca 11, Budakeszi – 2092.
• Baltijas Tirdznieciības UzņēmumsminorChannel Partner/ Reseller/ DistributorDistributor for Latvia. Located at Darzauglu Iela 1-201, Lv-1012 Riga.
• Top Choice Electronics & AppliancesminorChannel Partner/ Reseller/ DistributorDistributor for Malta. Located at Head Office, 18 Triq Gharram, Zebbug, ZBG 2860.
• C. MEDICAL SHOPPING ZONE S.R.L.minorChannel Partner/ Reseller/ DistributorDistributor for Romania (healthcare products). Located at Sos. Nicolae Titulescu, nr. 155, 011137 Bucuresti.
• Виеза ООДminorChannel Partner/ Reseller/ DistributorDistributor for Bulgaria (small household appliances). Located in Sofia.
• GENTALINK (SHANGHAI) COMMERCIAL CO., LTDminorChannel Partner/ Reseller/ DistributorDistributor for China. Located at Room 1003-1011, No. 3131 Kaixuan Road, Xuhui District, Shanghai.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aquaphor: International pitcher and under-sink filtration brand with deep patent portfolio in replacement cartridges. Directly comparable to LAICA's bi-flux® cartridge and filter jug offering in product format and recurring consumable model.
• ZeroWater: Premium pitcher filtration brand known for multi-stage TDS-removal filters. Closely comparable to LAICA's bi-flux® 6-step filtration cartridge positioning, targeting health-conscious consumers willing to pay for differentiated contaminant reduction.
• BRITA GmbH: Global leader in home water filtration (pitcher filters, on-tap systems, integrated fridge filters). Direct overlap with LAICA's bi-flux® filter jugs, FAST DISK™ instant filtration and HYDROSMART™ ultrafiltration lines, serving the same household consumers across Europe and beyond.
• BWT (Best Water Technology): European water treatment specialist with strong presence in coffee-machine filtration, point-of-use filters and mineralizing cartridges. Directly comparable to LAICA's COFFEE PRO/Aqua-Scan™ range and HYDROSMART™ tap filters.
• PUR (PUR Water Filtration): Leading pitcher and faucet-mount filtration brand in North America owned by Helen of Troy. Comparable product mix to LAICA's jug, bottle and tap-mount systems with a heavy emphasis on replacement cartridge sales.

Emerging players

• Soma: Premium sustainable water filtration brand (carafe, bottle) emphasizing eco-design. Comparable to LAICA's GlaSSmart™ and myLAICA filtering bottle lines in the "premium sustainable pitcher/bottle" segment.
• Withings: Connected health device maker (smart scales, blood pressure monitors, sleep) integrated through Health Mate app. Comparable to LAICA's connected personal scales, blood pressure monitors and Home Wellness ecosystem strategy.

Broad incumbents

• De'Longhi Group: Major Italian small domestic appliance maker across kettles, toasters, breakfast sets and coffee machines. Overlaps with LAICA's kitchen appliance portfolio and shares Strix kettle-control supply chain relationships.
• Kenwood (De'Longhi owned): Established kitchen appliance brand offering kettles, toasters, food preparation and sous vide. Comparable to LAICA's kitchen, breakfast-set and sous-vide product lines for home cooks.
• Omron Healthcare: Global leader in home blood pressure monitors, nebulizers and digital thermometers. Comparable to LAICA's health-monitoring devices (blood pressure monitors, nebulizers, thermometers, pulse oximeters) within the personal-care product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LAICA.International
• Instagraminstagram.com/laica_official
• LinkedInlinkedin.com/company/laica

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAICA