NV Play
NV Play provides a cloud-connected cricket technology platform — covering scoring, live streaming, video analysis, and AI-driven ball tracking — to national governing bodies, professional clubs, and grassroots teams across 21 cricket-playing nations.
- Company typePrivate
- Founded2018
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NV Play does
NV Play Limited, incorporated in New Zealand and founded in 2018 as a spinout from digital agency NV Interactive, operates a cloud-connected cricket technology platform that spans the entire sport from international fixtures at venues like Lord's down to grassroots club matches. The platform's core is a professional scoring application with a world-first cloud-based collaborative mode that lets scorers, analysts, video operators, and broadcasters work the same match simultaneously, augmented by automated end-of-over checks and intelligent scoring assists. Layered around this core are live streaming with broadcast-grade score overlays, an online match centre that draws 3 million weekly scorecard views, high-performance video analysis with imports from Hawkeye, Opta, and Virtual Eye, and a hardware-integrated scoreboard stack supporting Daktronics, FSL, and Monstavision.
Monetisation rests primarily on annual enterprise subscriptions sold to national cricket governing bodies and professional clubs — including the ECB, New Zealand Cricket, Cricket Ireland, MCC, and all 18 English county clubs — plus a growing consumer add-on funnel (£500/season live streaming, £100/season video highlights) priced to recreational users in England and Wales, alongside hardware sales of curated camera kits and professional services. Distribution is hybrid: direct enterprise sales to governing bodies, channel partnerships through cricket boards who push the platform to member clubs (ECB distributes Play-Cricket Scorer Pro free across England and Wales), and a self-serve product-led growth motion via website trials and the NV Play Cricket Scorer mobile app on Apple App Store and Google Play. Proprietary AI/ML capabilities include the WASP predictive analytics engine (seen on Sky Sport broadcasts), Vision AI ball-tracking using standard 2D cameras, and automated video highlight generation — all running on Microsoft Azure infrastructure. The company is privately held with no disclosed institutional funding and operates at 11–50 employees.
NV Play firmographics
Firmographics- Name
- NV Play
- Legal name
- NV Play Limited
- Website
- https://nvplay.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NV Play provides a cloud-connected cricket technology platform — covering scoring, live streaming, video analysis, and AI-driven ball tracking — to national governing bodies, professional clubs, and grassroots teams across 21 cricket-playing nations.
- Ownership category
- akta.pro rank
NV Play industry classification
Industry- Product category
- Cricket Technology Software / Sports Performance Analytics
- NAICS
- Sports Teams and Clubs (711211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cricket Leagues (MPAKAAAF)
- akta.pro secondary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
Keywords
Where NV Play is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
NV Play business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Licensing (Subscription): Annual subscription fees for access to the cricket scoring, analytics, and performance platform. Licenses are typically per concurrent games/usage basis.
- Live Streaming Add-on: Premium live streaming capability for PCS Pro users in England and Wales, priced at £500 per season. Includes broadcast-grade overlays, multi-camera support, and automated highlights.
- Video Highlights Package: Automated video clipping and highlight generation, priced at £100 per season for PCS Pro users. Includes offline capture capability and automatic publication to match centres.
- Hardware Sales: Sale of curated camera kits for live streaming and video capture solutions.
- Professional Services: Implementation and support services for professional cricket organizations including national teams and county clubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | NV Play Live Streaming for PCS Pro - Professional live streaming with broadcast-grade overlays |
| Subscription | Annual | NV Play Video Highlights for PCS Pro - Automated video clipping and highlight generation |
| Freemium | Pay-as-you-go | Free Trial - Full platform access for evaluation |
| Subscription | Annual | Play-Cricket Scorer Pro (PCS Pro) - Core scoring platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
NV Play product offering
Product offeringCore offering
NV Play sells NV Play Cricket, a cloud-connected cricket scoring, analytics, and high-performance platform built on Microsoft Azure. It bundles a professional scoring desktop application with collaborative cloud scoring, broadcast-grade live streaming, ball-by-ball video analysis, AI-powered Vision AI ball tracking, WASP predictive analytics, an online match centre for fan engagement, automated video highlights, and scoreboard integration. The platform serves national cricket governing bodies, county/state/regional clubs, and grassroots recreational teams worldwide.
Product overview
NV Play offers NV Play Cricket, a single integrated cloud-connected platform designed for professional and recreational cricket. The platform is built around the core Professional Scoring application, with interconnected specialist modules including Professional Live Streaming, High Performance Video Analysis, Video Package Manager, Online Match Centre, Automated Video Highlights, Venue Scoreboard Integration, Video Screen Productions, WASP Predictive Analysis, Collaborative Scoring & Reader, Operational Match Reporting, Multiple Camera Support, and Pitchside Analytics. Vision AI provides AI-powered ball tracking. Play-Cricket Scorer Pro (PCS Pro) is a sub-brand product delivered for the ECB in England and Wales. The NV Play Cricket Scorer mobile app extends the platform for recreational users. The platform is built to embrace Machine Learning and Artificial Intelligence for automation, predictive analysis, and coaching insights.
Differentiator
Problem solved
Functional benefit
Brands
- Play-Cricket Scorer Pro (PCS Pro): A professional scoring platform provided at no cost to all teams in England and Wales by the ECB, built on NV Play's global professional cricket platform and tightly integrated with Play-Cricket.
- NV Play Cricket
- Vision AI
- NV Play Live Streaming
Products and services
- NV Play Cricket Cloud-connected cricket scoring, analytics, and high performance platform designed to grow the professional and recreational game. Built on Microsoft Azure and incorporating Machine Learning and Artificial Intelligence for automation, predictive analysis, and coaching/player development insights. Sold as an annual subscription to national cricket governing bodies, county/state clubs, and recreational organizations.
- Professional Scoring Professional scoring desktop application covering all aspects of cricket match scoring, supporting all match types with one-click scoring, auto-end ball, auto-end over, configurable scoring styles, and cloud-connected or standalone operation. For professional scorers, county/state clubs, and national governing bodies.
- Professional Live Streaming Broadcast-grade live streaming package with professional score overlays, full scorecards, milestone celebrations and match statistics; supports streaming to YouTube, LiveStream and Facebook, multi-camera inputs, and can be operated by the match scorer or a dedicated broadcaster. For clubs and broadcasters producing cricket content.
- High Performance Video Analysis Video analysis solution with ball-by-ball video and rich data analysis, real-time filtering during and post-match, custom KPIs, data comparison across matches, and import from third-party sources such as Opta, Hawkeye and Virtual Eye. For coaches, analysts and high performance teams.
- Vision AI AI-powered ball tracking technology that processes standard 2D video streams to deliver real-time cricket event detections, animated ball trajectory overlays, automatic coding of bowling and fielding events, pitch maps and ball clip generation. For broadcasters, high performance teams, and clubs seeking elite-level analytics from regular cameras.
- Play-Cricket Scorer Pro (PCS Pro) Professional scoring platform provided at no cost to all teams in England and Wales by the ECB, built on NV Play's global professional cricket platform and tightly integrated with Play-Cricket for recreational cricket. For recreational clubs, league administrators and grassroots scorers in England and Wales.
- NV Play Cricket Scorer Mobile scoring application for recreational cricket available on Apple App Store and Google Play, designed to work collaboratively with NV Play's laptop-based Pro Cricket Scorer for an integrated end-to-end solution. For recreational scorers, players, coaches and clubs worldwide.
- WASP Predictive Analysis Win and Score Predictor (WASP) system providing advanced prediction and contribution analysis on individual and team performance, calculating real-time probability of winning during chases and first-innings score predictions; integrated throughout the NV Play platform and displayed on Sky Sport broadcasts. For broadcasters, coaches, analysts and fans.
- Online Match Centre Online platform for real-time fan engagement through live ball-by-ball updates, real-time match stats, embedded streaming, video highlights and a permanent match archive; embeddable in websites with a single line of code and themeable. For clubs, county bodies, broadcasters and governing bodies seeking fan engagement.
Quantifiable outcome
- 3 million match centre scorecard views every week
- +3 more outcomes
Companies that use NV Play
Customer profileNamed customers28 records
Segments7 records
Ideal customer profiles3 records
NV Play technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature11 records
NV Play partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Cricket IrelandcoreMulti-year partnership (initially spanning four seasons through December 2025) delivering nationwide recreational cricket platform across Republic of Ireland and Northern Ireland. Extends existing high performance partnership to grassroots level. Includes launch of NV Play Cricket Scorer mobile app.
- Oxfordshire CricketmajorThree-year partnership making NV Play Oxfordshire Cricket's official Technology Partner and Preferred Live Streaming Provider. Includes dedicated match centre, live streaming, and deployment of Video Analysis tools across Pathway Programme.
- Devon CricketmajorThree-year partnership making NV Play Devon Cricket's official Technology Partner and Preferred Live Streaming Provider. Benefits 400+ teams in Devon Adult and Youth Leagues plus pathway programme with 360+ players.
- Suffolk CricketmajorThree-year partnership (through 2025) making NV Play Suffolk Cricket's official Technology Partner and Preferred Live Streaming Provider. NV Play also named Associate Partner of Suffolk Cricket.
- Wiltshire CricketmajorThree-year partnership making NV Play Wiltshire Cricket's official Technology Partner and Preferred Live Streaming Provider. Includes live streaming for NCCA teams and deployment across Talent Pathway Programme.
- NV Interactive (Parent Company)coreNV Play was formed in 2018 as a spinout of digital agency NV Interactive. Company's cricket technology experience began in 2004 with ESPNcricinfo scoring software development.
- England and Wales Cricket Board (ECB)coreLong-standing partnership where NV Play delivers Play-Cricket Scorer Pro (PCS Pro) platform at no cost to all teams in England and Wales. ECB also uses NV Play's high performance video analysis system for England team and all 18 counties.
- New Zealand CricketcoreLong-standing partnership delivering live scoring, high performance, and operational systems for NZC. Systems are mission critical and battle-hardened at international level. NZC partnership enables development of core platform capabilities.
- Microsoft CorporationcorePrimary sub-processor providing core online services including SQL Azure, App Service, Storage, Application Insights, and related Microsoft Azure cloud services. Data Processing Agreement in place with Microsoft terms.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
NV Play competitors and assessment
Company assessmentBroad incumbents
- Genius Sports: Sports data, technology and media company providing data feeds, betting content, and broadcast tech to leagues worldwide. Comparable as a sports data and officiating technology provider with overlapping broadcast/league customers.
- Stats Perform (Opta): Global sports data and AI company operating the Opta and RunningBall feeds, with deep cricket data integration into NV Play's own platform. Adjacent competitor/partner as a data supplier to broadcasters and a competing analytics platform at elite level.
- Catapult Sports: Publicly listed athlete monitoring and performance analytics provider across elite team sports. Comparable to NV Play's High Performance and Pitchside Analytics products in serving coaches and performance staff, but at much larger scale and across multiple sports.
- Sportradar: Publicly listed sports data and content company with cricket data partnerships and broad analytics across multiple sports. Comparable to NV Play's WASP and Vision AI as a competitor in predictive sports analytics and ball-by-ball data.
Direct peers
- Hudl: Video analysis and coaching platform serving amateur and professional teams across multiple sports. Comparable to NV Play's recreational-cricket video analysis and streaming offering, particularly in its land-and-expand model from grassroots to elite.
- Veo Technologies: AI-powered sports camera and analysis platform for amateur clubs, with auto-tracking and highlight generation. Comparable to NV Play's automated video highlights and live streaming products targeted at recreational cricket clubs.
- Hawk-Eye Innovations: Sony-owned ball-tracking and officiating technology provider widely used in elite cricket (LBW reviews, Snickometer) and across multiple sports. Direct comparable as a sports-tech vendor selling data, analytics, and computer-vision products to governing bodies and broadcasters.
- PlaySight Interactive: AI-powered sports video analysis and smart-court technology for elite and amateur teams. Comparable to NV Play's High Performance Video Analysis and Vision AI products, with overlapping customer base in performance coaching and video analytics.
Emerging players
- Pixellot: AI-automated sports video production platform for amateur and youth leagues without camera operators. Comparable to NV Play's automated multi-camera live streaming and video highlights offering, particularly at the grassroots level.
- Track160: AI-powered sports analytics and tracking company using standard broadcast cameras for player and ball tracking. Comparable to NV Play's Vision AI in using 2D video streams to deliver computer-vision analytics without specialist hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NV Play social profiles
Digital presenceNV Play compliance and trust
Trust signalCompliance1 record
NV Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
NV Play leadership team
Management profileNumber of profiles
Profiles3 records
NV Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NV Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NV Play
What does NV Play do?
NV Play sells NV Play Cricket, a cloud-connected cricket scoring, analytics, and high-performance platform built on Microsoft Azure. It bundles a professional scoring desktop application with collaborative cloud scoring, broadcast-grade live streaming, ball-by-ball video analysis, AI-powered Vision AI ball tracking, WASP predictive analytics, an online match centre for fan engagement, automated video highlights, and scoreboard integration. The platform serves national cricket governing bodies, county/state/regional clubs, and grassroots recreational teams worldwide.
Is NV Play a public or private company?
NV Play is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NV Play founded?
NV Play was founded in 2018. It employs 11 to 50 people.
Where is NV Play based?
NV Play is headquartered in Christchurch, New Zealand, in the Oceania region.
How does NV Play make money?
Five revenue lines are on record. Software Licensing (Subscription) is the primary driver. The others are live Streaming Add-on, video Highlights Package, hardware Sales and professional Services.
Who are NV Play's main competitors?
Broad incumbents on record are Genius Sports, Stats Perform (Opta), Catapult Sports and Sportradar. Direct peers are Hudl, Veo Technologies, Hawk-Eye Innovations and PlaySight Interactive. Emerging players are Pixellot and Track160.
Does NV Play have an API?
No public API is recorded for NV Play.
What industry is NV Play in?
NV Play's product category is Cricket Technology Software / Sports Performance Analytics. Its primary akta.pro industry code is MPAKAAAF, Cricket Leagues, with a secondary code of MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms. Its NAICS code is 711211 and its SIC code is 7900.