HealthspanMD

What HealthspanMD does

HealthspanMD is a private concierge medical practice headquartered in Phoenix, Arizona, specializing in preventive cardiology, heart disease reversal, and longevity medicine. Founded by Dr. Robert Todd Hurst — a board-certified preventive cardiologist with 30+ years of experience including two decades at Mayo Clinic, where he founded and directed the Heart Health and Performance Program — together with his wife Dr. Lisa Hurst, a board-certified internist with 25+ years including Mayo Clinic tenure, the practice serves patients concerned about heart disease, high coronary calcium scores, atrial fibrillation, metabolic dysfunction, and longevity optimization. Care is delivered both in person at the Phoenix office and virtually via telehealth, supported by health coaches and specialists in physical therapy, nutrition, sleep, and mental health.

The core offering is a membership program anchored by the trademarked HealthspanMD Assessment™ — a diagnostic protocol incorporating DEXA body composition scans, VO2 max testing, resting metabolic rate, cognitive assessments, in-depth cardiac and laboratory testing, and optional add-ons such as total body MRI, genetic testing, and CT angiograms with plaque analysis. Findings feed into the proprietary Healthspan10 framework (ten longevity elements: blood pressure, cholesterol, blood sugar, weight, physical activity, nutrition, sleep, stress, toxins, connection), which underpins a personalized action plan and ongoing physician and coach support. The practice claims this protocol can reduce heart disease risk by up to 80% and add 12-15+ years of healthy life. A separate Medical Weight Loss Program — including GLP-1 medications such as Ozempic® under medical supervision and covered by most insurance plans and Medicare — extends the clinical footprint.

HealthspanMD operates a direct-to-consumer subscription model with monthly billing cadence; pricing is not publicly disclosed but a complimentary meet-and-greet consultation precedes membership conversion. Go-to-market relies on content marketing (an extensive blog library, The Healthspan Podcast across four major platforms, YouTube channel), educational webinars (e.g., the Heart Disease Reversal Webinar scheduled for May 26, 2026), social media, and a deep bench of named patient testimonials with quantifiable outcomes. The firm is privately held by its two founding physicians with no disclosed outside capital, operates with 1-10 employees, and reports having served hundreds of patients since founding in 2025.

Name

HealthspanMD

Legal name

HealthspanMD

Website

https://healthspanmd.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

HealthspanMD is a Phoenix-based concierge medical practice specializing in preventive cardiology, heart disease reversal, and longevity medicine, serving hundreds of patients via membership subscriptions founded by former Mayo Clinic physicians Dr. Robert Todd Hurst and Dr. Lisa Hurst.

Ownership category

akta.pro rank

Product category

Concierge preventive cardiology and longevity medicine

NAICS

Offices of Physicians (6211), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Preventive Cardiology & Lipidology (HLAKABAF)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Cardiology Telemedicine Platforms (HLALAGAB), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Concierge medical practice
• Preventive cardiology
• Longevity medicine
• Medical weight loss
• Advanced health diagnostics

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Program: HealthspanMD operates as a membership-based concierge medical practice. Patients pay membership fees for ongoing access to expert consultations with preventive cardiologist Dr. Robert Todd Hurst, MD, FACC, FASE and internist Dr. Lisa Hurst, MD, along with comprehensive assessments, personalized action plans, and ongoing support from doctors and health coaches. The practice accepts most health insurance plans and Medicare for medical weight loss services.
2. Medical Weight Loss Services: Medically supervised weight loss programs covered by most health insurance plans and Medicare, including support for weight loss medications like Ozempic® as part of a comprehensive approach.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

HealthspanMD operates a concierge membership medical practice delivering preventive cardiology and longevity care. Patients access the HealthspanMD Assessment™ (advanced diagnostics including DEXA, VO2 max, cardiac CT, and lab testing) plus ongoing physician and health-coach support under the Healthspan10 framework. The practice also offers a medically supervised weight loss program (insurance/Medicare-billable, with optional GLP-1 medication support) delivered in-person in Phoenix and virtually.

Product overview

HealthspanMD is a premier medical practice focused on heart health and longevity, operating a platform-plus-services model. The core offering is the HealthspanMD Assessment™ program, which combines comprehensive diagnostics (DEXA scans, VO2 max testing, CT angiograms) with expert physician consultations and personalized action plans. Patients access care through a Membership Program that provides ongoing support from doctors, health coaches, and specialists. The practice also offers a Medical Weight Loss Program as an add-on service. Educational content is delivered through The Healthspan Podcast. The portfolio is unified around the 'Healthspan 10' framework—ten evidence-based elements for reducing heart disease risk by up to 80%.

Differentiator

Problem solved

Functional benefit

Brands

• The Healthspan Podcast: Podcast hosted by Dr. Hurst featuring science-backed episodes on nutrition, preventive medicine, stress, sleep, and longevity.

Products and services

• HealthspanMD Assessment™ A comprehensive diagnostic assessment program that uses advanced testing (DEXA, VO2 max, cardiac/lab work, optional CT angiograms and genetic testing) to surface hidden health risks that routine checkups miss, feeding into a personalized prevention strategy. Targeted at individual patients (typically aged 40–80) who can afford concierge preventive care and want early detection of cardiovascular and metabolic risk.
• HealthspanMD Membership Program Recurring concierge membership providing individual patients with continuous access to Dr. Robert Todd Hurst, Dr. Lisa Hurst, and the practice's health-coaching team, including personalized action plans, follow-up consultations (in-person or virtual), and ongoing accountability for cardiovascular, metabolic, and longevity goals. Prospective members start with a complimentary meet-and-greet with one of the founding physicians.
• Medical Weight Loss Program Medically supervised weight loss program for individual patients with metabolic dysfunction, excess weight, prediabetes, or diabetes. Combines nutrition guidance, lifestyle modification, and physician oversight with optional support for weight-loss medications such as Ozempic®. Covered by most health insurance plans and Medicare, making it accessible to a broader patient base than the concierge membership alone.

Quantifiable outcome

• Up to 80% reduction in heart disease risk through optimizing Healthspan10
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MDVIP: National network of concierge primary care and specialist physicians charging membership fees for personalized, low-volume care — directly comparable to HealthspanMD's membership-based concierge cardiology model.
• Fountain Life: Premium preventive health and longevity practice using advanced diagnostics (full-body MRI, advanced cardiac and metabolic testing) — closely comparable to HealthspanMD's DEXA, VO2 max, and CT angiogram-based preventive cardiology model.
• Function Health: Direct-to-consumer longevity platform offering comprehensive bloodwork and diagnostics with personalized insights — competes for the same healthspan-focused, self-pay consumer that HealthspanMD targets.
• InsideTracker: Personalized health and longevity platform that combines blood biomarkers, DNA, and wearable data with action plans — competes with HealthspanMD in the consumer longevity/prevention space.
• Lifeforce: Membership-based longevity platform combining at-home diagnostics, hormone and supplement protocols, and clinician support — overlaps with HealthspanMD's hormone/metabolic focus and concierge delivery.
• Forward Health: Tech-enabled preventive primary care membership combining advanced diagnostics, personalized health plans, and ongoing physician access — overlaps with HealthspanMD's prevention-first, membership-driven cardiology/internal medicine practice.
• Parsley Health: Membership-based functional medicine practice focused on root-cause care for chronic conditions, including cardiometabolic health — directly comparable to HealthspanMD's root-cause, membership cardiology model.

Broad incumbents

• Mayo Clinic Executive Health Program: Established academic medical center's premium preventive health program — Dr. Hurst's former employer and a natural destination for the same affluent preventive cardiology patients HealthspanMD targets.
• One Medical (Amazon One Medical): Membership-based primary care platform now backed by Amazon offering tech-enabled, consumer-friendly preventive care — adjacent incumbent competing for the same proactive, membership-paying patient.
• Cleveland Clinic Executive Health: Premier hospital system's executive/preventive health program offering comprehensive screenings and physician consultations — competes for the same premium preventive-care buyer as HealthspanMD but as part of a broad health system.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/RToddHurstMD
• Facebookfacebook.com/healthspanmd
• LinkedInlinkedin.com/company/healthspanmd
• Instagraminstagram.com/healthspanmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthspanMD