Ball Sports Arena

What Ball Sports Arena does

Ball Sports Arena, operating as BallsportARENA Dresden, is a multi-functional indoor sports and event venue located in the Sportpark Ostra complex in central Dresden, Germany. Opened in May 2017 and operated by Sportbetriebsgesellschaft Saegeling mbH (a private GmbH with 11-50 employees registered in Heidenau), the venue serves both professional sports organizations and recreational consumers across Saxony. The facility combines a 44x44m main hall with capacity for up to 4,000 visitors, five squash courts, six badminton courts, four bowling lanes, a movement pool, sauna/wellness area, in-house physiotherapy and personal training studios, an on-site restaurant (BALLance), children's programming spaces, and event-support infrastructure including VIP areas and press rooms.

The venue's differentiating technical assets are the ASB GlassFloor with integrated LED court-line technology (allowing instant switching between handball, basketball, volleyball, and badminton markings via touchscreen), the patented SpeedCourt® system for performance diagnostics, and the iSquash interactive experience with animated games. These technologies support the venue's hybrid role as both a Bundesliga-grade handball facility (home to HC Elbflorenz Dresden of the 2. Handball Bundesliga) and a multi-sport recreational hub offering pickleball, table tennis, beach volleyball, bubble football, training camps, school sports programs, and children's birthday parties.

Revenue is generated through a diversified transaction-fee model with light subscription elements: hourly court rentals (€18-€100 depending on sport and field configuration), event venue rental (by inquiry for concerts, conferences, corporate events, and public viewing), training camps (€119 per 3-day Feriencamp), BallSportATHLETEN club membership (€27.50/month), equipment sales and stringing services, BALLance F&B revenue, and ancillary services including physiotherapy, EMS training, and gift vouchers. Distribution combines direct venue access, the atavolo.com self-service booking platform, ticketing partners (etix, Eventim), corporate inquiry sales, and partner referrals through sports clubs, schools, and sponsors including Ostsächsische Sparkasse Dresden, Radio Dresden, and SG Dynamo Dresden.

Name

Ball Sports Arena

Legal name

Sportbetriebsgesellschaft Saegeling mbH

Website

https://ballsportarena-dresden.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ball Sports Arena (BallsportARENA Dresden) operates a 4,000-capacity multi-sport and event venue in central Dresden, Germany, offering badminton, squash, handball, pickleball, bowling, training camps, children's programs, and event hosting under one roof, anchored by professional handball club HC Elbflorenz and featuring proprietary ASB GlassFloor and SpeedCourt® technologies.

Ownership category

akta.pro rank

Product category

Indoor Sports & Event Venue Services

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Combat Sports Venues (Arenas, Halls) (MPAKAEAK), Tennis & Racquet Sports Facilities (MPAKAEAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Indoor sports venue
• Event location rental
• Racket sport courts
• Children's sports programs
• Corporate team building

Headquarters

HQ city

Heidenau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sports facility rentals and court bookings: Customers book individual court time for sports including Badminton, Squash, Pickleball, Tischtennis, Volleyball, Basketball, Handball, and Kegeln. Revenue is generated on a per-hour or per-session basis. Equipment rental (rackets, balls) and sales (badminton rackets from €29.50, squash rackets from €69.50, professional stringing at €25) are additional revenue streams.
2. Event venue rental and ticketing: The arena hosts concerts, conferences, workshops, trade fairs, company events, birthday parties, and school sports programs. Revenue comes from venue rental fees and ticket sales for major events such as the Walter-Fritzsch-Turnier, WE LOVE MMA, and Public Viewing events.
3. Gastronomy (BALLance restaurant and sports bar): The in-house restaurant and sports bar BALLance offers a sports-inspired menu with healthy dishes, smoothies, and proteinshakes. Revenue is generated from food and beverage sales including a weekly lunch menu, daily menu, and drinks. The venue also sells Inkospor protein products. Freiburg draft beer and wine are served alongside live sports broadcasts on a large screen.
4. Training camps and children's programs: The venue offers multi-day training camps for children aged 8-14 years (€119 per camp), children's sports courses (parent-child sports, kids sports), and school sports packages. Feriencamp includes daily training from 10:00 to 16:00, meals, drinks, and a surprise gift.
5. Membership and season tickets: BallSportATHLETEN e.V. club membership provides weekly training sessions, free court bookings, and sauna access. HC Elbflorenz Dresden uses the venue as its home arena, likely under a usage rights or sponsorship arrangement. Sauna multi-visit cards (10x pass for €150) and gift vouchers are also sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Ball Sports Arena (BallsportARENA Dresden) operates a multi-functional indoor sports and event venue in Dresden, Germany, that rents court time across badminton, squash, pickleball, table tennis, bowling, volleyball, basketball, and other ball sports, while also hosting concerts, conferences, corporate events, public viewing screenings, children's sports camps, birthday parties, and school sports programs. The facility combines recreational court bookings, professional sports training (SpeedCourt diagnostics), on-site gastronomy (BALLance restaurant), sauna/wellness, physiotherapy, and event venue hire under one roof.

Product overview

BallsportARENA Dresden is a multi-functional sports and event venue (Eröffnung Mai 2017) offering diverse recreational and professional sports facilities alongside event hosting capabilities. The venue operates on an integrated sports-for-all philosophy, combining: (1) Core sports facilities including Badminton (6 fields), Squash (5 courts with iSquash interactive option), Pickleball, Table Tennis, Volleyball, Basketball, Beachvolleyball, BubbleBall, and 4-lane Bowling; (2) Premium SpeedCourt technology for athletic performance testing and training; (3) Sauna & Wellness with Finnish (70-100°C) and Bio (45-60°C) saunas plus movement pool; (4) Health services via on-site Physiotherapy and Personal Training (including EMS) by Körperströmung; (5) Children's programming including birthday parties, age-group sports courses (1-6 years), holiday camps (8-14 years), school sports packages, and children's swimming lessons; (6) Gastronomy via BALLance restaurant/sportsbar (64 indoor + 42 terrace seats) serving healthy sports-inspired cuisine; (7) Event venue rental for up to 3,000 persons across Hall (44x44m), VIP area, Squash courts, Press room, and ArenaLOUNGE; (8) Public Viewing events for major sports competitions. As home venue for HC Elbflorenz 2nd Bundesliga handball and host of the annual Walter-Fritzsch-Turnier, the arena serves as Dresden's center for professional and recreational sports with integrated health, education, and entertainment services.

Differentiator

Problem solved

Functional benefit

Brands

• BALLance: In-house restaurant and sports bar concept offering healthy, sporty-inspired cuisine, smoothies, proteinshakes, and live sports broadcasts on a large screen. Located within the BallsportARENA Dresden.

Products and services

• Badminton court rental Hourly rental of six ASB GlassFloor badminton courts with LED court-line technology, available to individuals, clubs, and teams for recreational or competitive play.
• Squash court rental Hourly rental of five modern squash courts for singles and doubles play, including equipment rental options for rackets and balls.
• iSquash (Interactive Squash) Interactive squash experience combining animation games, glowing graphics, and real-time feedback for children, families, school classes, companies, and recreational players, with optional trainer support.
• Pickleball court rental Hourly rental of indoor pickleball courts on the existing badminton surface, including rental paddles and balls for up to four players, combining elements of tennis, badminton, and table tennis.
• Table tennis (Tischtennis) Hourly rental of professional table tennis tables for recreational and competitive play, with 50% discounts for pupils and students on weekday daytime hours.
• Team sport court rental (Volleyball, Basketball, Handball, Football) Hourly rental of the 44m x 44m ASB GlassFloor main hall for team sports including volleyball, basketball, handball, and football, with TV-suitable LED lighting, optional changing rooms, and event-grade infrastructure.
• Beachvolleyball court rental

Quantifiable outcome

• Up to 4,000 visitors capacity with up to 3,000 seats, making it the largest indoor public viewing venue in Dresden during the FIFA World Cup 2026.
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HC Elbflorenz Dresden 2006 e.V.coreStrategic or Co-development Partner · 1 January 2017HC Elbflorenz Dresden is the primary professional sports tenant of the BallsportARENA. The handball club (2. Handball Bundesliga) uses the arena as its official home venue for league matches, training, youth development, and performance promotion at Bundesliga level. The partnership is integral to the venue's sports programming and attracts significant spectator attendance to the arena.
• Aktiv Physio DresdencoreStrategic or Co-development PartnerPhysiotherapy practice located on-site within the BallsportARENA. Offers kinesitherapy, massage, manual therapy, manual lymph drainage, PhysioKey biofeedback therapy, Kinesio-taping, and sports physiotherapy for public health insurance patients, private patients, and self-payers. Contact: Katharina Sandomeer, 0351/48 24 94-49.
• KörperströmungcoreStrategic or Co-development PartnerPersonal training studio on-site offering exclusive personal training, EMS (electrical muscle stimulation) training, children's swimming courses, and parent-child sports programs. Provides sports nutrition advice and complements the arena's fitness and wellness ecosystem. Contact: 0351/48 24 94 40.
• BallSportATHLETEN e.V.coreChannel Partner/ Reseller/ DistributorThe BallsportATHLETEN club operates within the BallsportARENA, offering badminton, squash, and Tischtennis with fixed club evenings and weekly training sessions. Club members receive 1x free court booking per week, free sauna after club evenings, 10% discount on further bookings, and exclusive equipment discounts.
• Eventduell (Anne Richter)coreImplementation/ SI/ Consulting PartnerEvent agency specializing in planning and executing events at the BallsportARENA. Manages diverse formats including concerts, conferences, workshops, trade fairs, corporate events, and private celebrations. Eventduell acts as an extension of the venue's event management team. Contact: 0351/48 24 94-66, [email protected].
• atavolocoreTechnology or IntegrationOnline booking platform provider enabling self-service reservation of Badminton, Squash, Pickleball, SpeedCourt, training camps, and sports courses. All online booking links on the BallsportARENA website redirect to atavolo.com with venue-specific tracking parameters.
• etixcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for the BallsportARENA, handling online ticket sales for events and gift vouchers. Also serves as the platform for the Walter-Fritzsch-Turnier ticket sales.
• Ostsächsische Sparkasse DresdenminorGTM or Marketing PartnerRegional savings bank serving as a sponsor/partner. Cross-promotional activities and co-marketing likely support regional visibility.
• Radio DresdenminorGTM or Marketing PartnerRegional radio station as a sponsor/partner, providing media exposure and joint marketing activities for events and venue programming.
• DDV MediengruppeminorGTM or Marketing PartnerMedia group sponsor/partner offering press coverage and marketing reach for events and venue news.
• SG Dynamo DresdenminorGTM or Marketing PartnerMajor local football club partnership, with the SG Dynamo Dresden logo displayed among venue partners. Likely includes cross-promotional activities and fan community engagement.
• Parkhaus Mitte DresdenminorOthersAPCOA-operated parking facility approximately 100m from the venue, recommended as the closest public parking option for arena visitors. Listed as a partner on the venue's partner page.
• Saegeling Medizintechnik Service- und Vertriebs GmbHcoreStrategic or Co-development PartnerParent company of Sportbetriebsgesellschaft Saegeling mbH, which operates the BallsportARENA Dresden. The Saegeling Group provides medical technology services and is the legal entity behind the venue's operations. CEO: Stefan Meister. Registered in Heidenau.
• HansefitminorGTM or Marketing PartnerCorporate fitness network partner allowing Hansefit members to use the BallsportARENA facilities as part of their corporate fitness membership.
• Soccer for KidsminorGTM or Marketing PartnerChildren's football/sports partner organization supporting youth sports activities and programs at the venue.
• Cordamed GmbHminorOthersMedical technology company listed as a partner, potentially providing equipment or services related to the health and rehabilitation offerings within the venue.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Olympiastadion Berlin: Premium German multi-purpose stadium hosting Bundesliga events, concerts, and major sporting events; representative of the upper-tier venue market against which BallsportARENA's 4,000 capacity positioning is benchmarked.
• Quarterback Immobilien Arena (Leipzig): Larger Leipzig indoor arena serving as the primary competitor for top-tier touring concerts and large spectator events in Saxony, offering overlapping event-hosting capabilities at higher capacity.
• ASB GlassFloor (System Provider): Manufacturer of the ASB GlassFloor installed at BallsportARENA; operates its own squash venues globally and competes as a broader indoor racquet sports venue operator with similar technological differentiation.
• König Pilsener Arena (Oberhausen): Established German indoor arena offering comparable sports and event programming (handball, concerts, public viewing) with a similar multi-revenue venue model and Bundesliga sports partnerships.

Regional players

• Stadthalle Chemnitz: Saxony-based multi-purpose event and sports venue offering similar corporate event, concert, and sports programming, competing regionally within a different city but same broader market.
• Filmpalast am Großen Garten: Dresden-based entertainment venue providing alternative event and cultural programming that competes with BallsportARENA for entertainment spending and event-hosting in the same metro area.

Direct peers

• Messe Dresden: Dresden trade fair and congress venue hosting concerts, conferences, and public viewing events directly competing with BallsportARENA for entertainment and event bookings in the same region.
• EnergieVerbund Arena Dresden: Major indoor sports and event venue in Dresden that competes with BallsportARENA for handball Bundesliga matches, concerts, and corporate events in the same Saxony market with comparable capacity.

Others

• SportScheck (Sporting Goods Retail): Germany's leading sporting goods retailer operating in the same customer ecosystem as BallsportARENA's on-site Arena Store and equipment sales, providing a comparable sport-participant retail channel.
• Hansefit (Corporate Fitness Network): Corporate fitness network partner enabling BallsportARENA's facilities to be accessed by Hansefit member companies; comparable network-based fitness access models in the German corporate fitness market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvbZQuM69FovS1bTBco-HZg/videos
• Facebookfacebook.com/BallsportArenaDresden
• LinkedInlinkedin.com/company/ballsportarena-dresden
• Instagraminstagram.com/ballsportarena_dresden

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ball Sports Arena