Extended Family

What Extended Family does

Extended Family is a non-medical in-home senior care provider operating across the Greater Seacoast area of Southern New Hampshire and Maine. Founded in 2005 and operating as Extended Family (HW), LLC, the company delivers a portfolio of seven integrated service offerings: Home Care (core personal care and companionship), Alzheimer's & Dementia Care (specialized support for Alzheimer's, Dementia, Parkinson's, ALS, and post-stroke clients), Personal Care Attendants (a concierge program with sub-modules Vital Body for strength and balance, Vital Mind for cognitive fitness, Med-Rite for medication review, Safely Home for safety monitoring, and 24/7 concierge access), 24-Hour Home Care (continuous awake-overnight coverage), Home Transitions (hospital-to-home bridging), Respite Care (family caregiver relief), and Care Management (assessment, planning, and coordination). Care is delivered by 110+ employed caregivers — Certified Home Health Aides, Licensed Nursing Assistants, and Personal Care Attendants — who collectively deliver over 155,000 care hours per year to clients across 85 communities.

The company's operational backbone combines a Care Management Model (dedicated care teams with 24/7 family access and personalized care plans) with technology-supported scheduling systems designed to prevent caregiver no-shows, fill coverage gaps, and capture client health status changes. Caregivers are matched to clients based on chemistry, common interests, and care needs, and the company maintains ongoing training programs with particular specialization in dementia and memory-loss conditions. Extended Family holds CHAP, HCAP, HCAA, HIPAA, and ALCA Corporate Partner credentials and was recognized with the 2022 Best of Home Care – Provider of Choice Award from Home Care Pulse. It is a wholly-owned subsidiary of HouseWorks Holdings, LLC, a holding company that operates a portfolio of regional home care brands across the Eastern United States.

Revenue is generated primarily through hourly and live-in private-pay engagements, supplemented by claims processed against 10+ major long-term care insurance carriers (Genworth, John Hancock, New York Life, MetLife, Mutual of Omaha, Northwestern Mutual, Prudential, Lincoln Financial, Banker's Life, CNA, Allianz). Pricing is quote-based and varies by level of care, weekday/weekend rates, and contract duration; rates are not publicly disclosed. The go-to-market motion is direct-to-consumer: families initiate contact through phone (603-343-4434) or website forms, receive no-obligation care consultations, and are onboarded through four physical offices (Dover HQ, Londonderry, Kittery, Portland). Distribution is supported by content marketing via the company blog, organic social presence on Twitter/Facebook/Instagram, SEO, and earned media from industry awards. The company does not maintain a public-facing API, mobile app, or developer integrations and has no disclosed AI/ML capabilities; its technology stack is operational rather than analytical.

Name

Extended Family

Legal name

Extended Family (HW), LLC

Website

https://extended-family.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Extended Family is a non-medical in-home senior care provider serving Southern New Hampshire and Maine. Founded in 2005 and owned by HouseWorks Holdings, it employs 110+ caregivers across four offices delivering 155,000+ care hours annually.

Ownership category

akta.pro rank

Product category

In-Home Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Live-In Respite Care (Multi-Day) (HSABAGAC), Overnight Respite Care (HSABAGAB)

Keywords

• In-home senior care
• Personal care services
• Dementia care
• Respite care
• Home health aides

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Home Senior Care Services: Hourly and live-in care services provided to seniors in their homes. Services range from a few hours per week to 24/7 or live-in care arrangements. Weekend and weekday rates available with pricing based on client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Extended Family provides non-medical in-home senior care services to elderly clients across Southern New Hampshire and Maine. Services are delivered by employed Certified Home Health Aides, Licensed Nursing Assistants, and Personal Care Attendants who travel to clients' homes to assist with Activities of Daily Living, medication reminders, companionship, and specialized memory and chronic-condition care. Service options include hourly and live-in arrangements ranging from a few hours per week to 24/7 care, with all scheduling, caregiver matching, and care plan coordination handled by dedicated care management teams.

Product overview

Extended Family is a non-medical in-home senior care provider operating as a single-service home care agency. The company offers a coordinated portfolio of seven integrated service offerings: Home Care (core personal care and companionship), Alzheimer's & Dementia Care (specialized memory condition support), Personal Care Attendants (a concierge program with sub-modules: Vital Body, Vital Mind, Med-Rite, Safely Home, and 24/7 concierge access), 24-Hour Home Care (continuous awake-overnight care), Home Transitions (hospital-to-home bridging), Respite Care (family caregiver relief), and Care Management (assessment, planning, and coordination). All services are delivered by employed caregivers (Certified Home Health Aides, Licensed Nursing Assistants, and Personal Care Attendants) matched to clients based on chemistry, needs, and preferences. The company operates across Southern New Hampshire and Southern Maine, managing long-term care insurance claims for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Care Attendants: A holistic concierge approach to senior care providing services focused on the mind, body, health, and safety of seniors living at home, including Vital Body, Vital Mind, Med-Rite, and Safely Home programs.
• Alzheimer's & Dementia Care

Products and services

• Home Care Core in-home senior care service providing assistance with personal care, medications, fitness, and companionship for seniors who need extra help living independently at home. Targeted at seniors and their adult children/families in Southern New Hampshire and Maine.
• Alzheimer's & Dementia Care Specialized in-home care for seniors with Alzheimer's, Dementia, Parkinson's, ALS, and post-stroke care, providing gentle, compassionate support to keep clients comfortable and calm in their home environment. Targeted at families seeking specialized memory and chronic-condition care.
• Personal Care Attendants Holistic concierge service offering a modern approach to aging with specialized programs including Vital Body (strength and balance coaching), Vital Mind (cognitive fitness), Med-Rite (medication review), Safely Home, and 24/7 concierge services, available from a few hours per week to 24/7 care. Targeted at seniors seeking a holistic, program-based care experience.
• 24-Hour Home Care Continuous around-the-clock in-home care where a Certified Home Health Aide or Licensed Nursing Assistant is always awake and ready to assist, providing day and night supervision, fall prevention, and support for clients with chronic illness or advanced conditions. Targeted at seniors needing continuous supervision.
• Home Transitions Transition support service bridging hospital or rehabilitation and home, providing a single point of contact for reliable and seamless transitions including transition planning, transportation, home safety assessment, and medical visit coordination. Targeted at families managing post-hospital or rehab discharges.
• Respite Care Temporary professional care support for family caregivers, providing certified caregivers for personal care, transportation, companionship, grocery shopping, meal preparation, social activities, and house cleaning so family caregivers can focus on their own needs. Targeted at family caregivers seeking relief.
• Care Management Navigation and planning service helping families assess senior needs, develop personalized care plans, evaluate care options, and coordinate with service providers to help seniors live healthier, safer, and more independent lives. Targeted at families needing expert guidance on senior care decisions.

Quantifiable outcome

• 110+ Caregivers serving 85 communities
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Allianz (Long-Term Care Insurance)minorOthersLong-term care insurance carrier accepted by Extended Family for claim payments. Allianz discontinued new LTCi policies in November 2009 but continues to support existing policies.
• Banker's Life (Long-Term Care Insurance)minorOthersLong-term care insurance carrier accepted by Extended Family. Provides LTCi policies and claims processing through online portal.
• CNA (Long-Term Care Insurance)minorOthersIndividual Long Term Care insurance carrier accepted by Extended Family. CNA offers policies purchased through individual agents or brokers.
• Genworth Financial (Long-Term Care Insurance)minorOthersMajor long-term care insurance provider accepted by Extended Family. Offers online portal for claim management and forms processing.
• John Hancock (Long-Term Care Insurance)minorOthersLong-term care insurance carrier accepted by Extended Family. Offers individual and group/employer-sponsored LTC accounts with online claim portal.
• Lincoln Financial Group (Long-Term Care Insurance)minorOthersLong-term care insurance provider accepted by Extended Family. Offers online information portal and claim filing options.
• MetLife (Long-Term Care Insurance)minorOthersLong-term care insurance carrier accepted by Extended Family. Provides online LTC support portal and claims assistance.
• Mutual of Omaha (Long-Term Care Insurance)minorOthersLong-term care insurance provider accepted by Extended Family. Offers LTCi policies designed to help aging adults remain at home.
• New York Life (Long-Term Care Insurance)minorOthersTop LTCi provider accepted by Extended Family. Provides forms, documents, and online claim initiation for long-term care policies.
• Northwestern Mutual (Long-Term Care Insurance)minorOthersLong-term care insurance carrier accepted by Extended Family. Offers LTCi products with forms and claim processing.
• Prudential (Life Insurance with LTC Rider)minorOthersLife insurance provider accepted by Extended Family. Offers Accelerated Death Benefit Rider providing funds for serious illness care.
• HouseWorks (Parent Company)coreStrategic or Co-development PartnerParent company providing deep corporate resources, investing in caregiver training, technology, and sharing best practices across the HouseWorks family of companies.
• Home Care PulseminorStrategic or Co-development PartnerIndependent satisfaction research firm for home care that conducts client satisfaction surveys and awards recognition to top providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Senior Helpers: National franchise specializing in in-home senior care with proprietary programs (Senior Gems for dementia, Parkinson's care). Directly comparable offerings and target customer base to Extended Family.
• HouseWorks: Parent company's flagship brand offering in-home care, hospital transitions, and home modifications for seniors in Greater Boston. Operates the same non-medical in-home personal care model with shared corporate resources, technology, and caregiver training infrastructure.
• Right at Home: International in-home senior care franchise providing personal care, companionship, and specialized dementia/parkinson's care. Operates with the same hourly and live-in care model and competes for the same private-pay and LTCi-funded clients.
• Visiting Angels: National franchise network providing non-medical in-home senior care, including personal care, companionship, respite, and Alzheimer's/dementia care. Operates with the same hourly/live-in service model and competes for the same family decision-makers.
• Associated Home Care: HouseWorks Holdings sister brand providing in-home senior care across Massachusetts. Operates the identical business model (non-medical personal care, hourly and live-in) under shared ownership and corporate infrastructure, making it the most structurally comparable peer.
• BrightStar Care: National home care franchise offering both medical and non-medical in-home services, including personal care, skilled nursing, and dementia care. Direct competitor to Extended Family on the non-medical side, with stronger clinical/medical depth and a broader service menu.
• Comfort Keepers: National franchise delivering interactive caregiving, personal care, and companionship services to seniors in their homes. Directly comparable service mix to Extended Family, including dementia care, respite, and 24-hour options.
• Home Instead Senior Care: Largest global franchise network specializing in non-medical in-home care for seniors, with thousands of franchised territories across the U.S. Competes directly with Extended Family on hourly personal care, companionship, dementia care, and 24-hour services.

Broad incumbents

• Help at Home: Large multi-state personal care services provider focused on Medicaid waiver-funded in-home care. Operates the same in-home personal caregiver model as Extended Family but at substantially greater scale, primarily serving government-funded populations.
• Bayada Home Health Care: One of the largest U.S. home health providers offering both skilled nursing/clinical services and non-medical personal care across many states. Overlaps with Extended Family on personal care services but operates at much greater scale with a clinical-heavy service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ExtendFamily
• Facebookfacebook.com/extendfamily
• Instagraminstagram.com/extendedfamilylife
• LinkedInlinkedin.com/company/extended-family-of-nj-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extended Family