Vermont Tire & Service

What Vermont Tire & Service does

Vermont Tire & Service Inc. is a privately held, independent tire dealership and automotive repair business operating two retail storefronts in Montpelier (90 River St.) and South Burlington (1877 Williston Rd.), Vermont. Founded around 1982-1983, the company has served Vermont vehicle owners for over 42 years, offering a portfolio that spans snow and all-season tire sales (carrying Nokian, Goodyear, Cooper, and Toyo), professional tire services (mounting, balancing, flat repair, rotation, alignments), full automotive repair (brakes, oil changes, steering, suspension), and authorized performance tuning partnerships (APR, COBB, Dinan). A complementary wholesale tire distribution channel extends the business beyond direct consumer sales to other dealers and service operators in the regional market.

The business operates a direct-to-consumer retail service model with no proprietary technology platform; revenue is generated through transactional tire sales and professional service labor performed by certified technicians. Go-to-market is primarily local, supported by an active presence on Facebook, Instagram, YouTube, and LinkedIn, co-marketing rebate programs with Goodyear and Cooper, and consumer-voted local recognition (Seven Days VT "Best Place to Get Your Tires Changed," 2025). Pricing is quote-based and not publicly disclosed.

Revenue streams break into three categories: tire product sales (Nokian, Goodyear, Cooper, Toyo) including installation labor, general automotive service labor (maintenance and repair), and performance tuning. The customer base is overwhelmingly individual Vermont vehicle owners, with no disclosed enterprise or fleet accounts. Ownership appears to be founder/operator-led, with no institutional investment, parent company, M&A activity, or documented funding rounds in the public record.

Name

Vermont Tire & Service

Legal name

Vermont Tire & Service Inc.

Website

https://vttireonline.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Vermont Tire & Service is an independent, privately held tire dealership and automotive repair shop operating two retail locations in Montpelier and South Burlington, Vermont, serving local individual vehicle owners with tire sales, maintenance, repair, and authorized performance tuning services.

Ownership category

akta.pro rank

Product category

Automotive Tire Retail & Repair Services

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire retail sales
• Automotive repair services
• Winter snow tires
• Wheel alignment service
• Vehicle performance tuning

Headquarters

HQ city

Montpelier

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Revenue from selling tires including winter/snow tires, all-season tires, and performance tires from brands such as Nokian, Goodyear, Cooper, and Toyo. Sales include both product cost and installation/service labor.
2. Automotive Service Labor: Revenue from professional automotive repair and maintenance services including tire mounting/balancing, flat repair, rotations, alignments, brake repair, oil changes, steering, and suspension service.
3. Performance Tuning: Revenue from performance upgrades including APR tuning, COBB tuning, and Dinan tuning services for enhanced vehicle horsepower, torque, and overall driving performance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vermont Tire & Service is a Vermont-based tire dealership and automotive service shop that sells winter, all-season, and performance tires from brands such as Nokian, Goodyear, Cooper, and Toyo, and provides professional installation and full-service automotive repair. The company operates two retail storefronts in Montpelier and South Burlington, offering tire mounting, balancing, alignments, flat repair, rotations, brake repair, oil changes, steering and suspension work, and APR/COBB/Dinan performance tuning.

Product overview

Vermont Tire & Service is a local tire and automotive service company offering a unified portfolio of products and services. The core offerings include Snow Tires & All Season tires (featuring Nokian, Goodyear, Cooper, and Toyo brands), professional Tire Services (mounting, balancing, flat repair, rotations, alignments), comprehensive Auto Services (brake repair, oil changes, steering, suspension), and Performance Tuning (APR, COBB, Dinan). The company also operates a Wholesale division for tire distribution. All services are delivered through certified technicians at two Vermont locations in Montpelier and South Burlington.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Certified technicians ensure optimal tire performance and vehicle safety
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Nokian TyresminorOthersNokian Tyres is one of the tire brands sold by Vermont Tire. Nokian specializes in winter and all-season tires designed for Nordic conditions, aligning with Vermont's cold climate needs.
• GoodyearminorOthersGoodyear is a major tire brand carried by Vermont Tire. The companies have promotional rebate programs available to customers. Goodyear offers a wide range of tire products for various vehicle types.
• Cooper TireminorOthersCooper Tire is a tire brand sold by Vermont Tire with promotional rebate programs. Cooper offers quality tires at various price points.
• Toyo TiresminorOthersToyo Tires is one of the tire brands sold by Vermont Tire, offering tires for passenger vehicles, trucks, and SUVs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Tire Rack: Online-direct tire distributor with no physical retail/service footprint. Not a direct competitor on service, but pressures local dealers on tire pricing and selection; relevant as a structural threat to small in-store tire retailers.

Direct peers

• Town Fair Tire: Regional tire retailer with locations across the Northeast, particularly CT, MA, NY, and NH. Comparable as a multi-store tire specialist serving cold-climate markets with consumer-focused tire sales and installation services.
• Sullivan Tire: New England-based regional tire and auto service retailer with multiple locations across MA, NH, RI, CT, and ME. Directly comparable as a multi-store regional tire dealer serving cold-climate consumers with the same product/service mix (tires, alignments, brakes, oil changes).
• Tire Kingdom: Regional tire and automotive service chain operating across the eastern U.S. Comparable in offering tire sales, alignments, and general repair, but at meaningfully larger scale; competes for the same consumer vehicle-owner segment.
• Mavis Tire Express Service Center: Multi-state tire and auto service retailer (NY, NJ, New England, Mid-Atlantic, Southeast). Directly comparable business model combining tire retail with installation, alignments, brakes, and oil changes in suburban/regional markets.
• Les Schwab Tire Centers: Large Western U.S. tire and auto service chain known for strong regional brand loyalty and free add-on services (rotations, flat repair). Highly comparable operating model of multi-store tire retail with attached service bays.
• Goodyear Auto Service: Goodyear-branded tire and auto service network operating company-owned and franchised stores nationwide. Comparable as a tire retailer/service provider selling Goodyear products (a brand Vermont Tire carries) with similar service offerings.

Broad incumbents

• Pep Boys: National auto service and tire retailer with a broader service portfolio (tires, alignment, brakes, oil, batteries, suspension). Comparable service breadth but at national scale; competes for the same consumer vehicle-owner segment.
• Discount Tire: Largest U.S. independent tire retailer with hundreds of stores nationwide. Comparable product category and target customer, but at substantially greater scale and broader geographic reach than Vermont Tire's two-store footprint.
• NTB (National Tire & Battery): National tire and auto service chain under the TBC Corporation umbrella. Comparable offering of tires plus general automotive services, with broader geographic reach and bigger buying power than a regional two-store operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vermonttireserviceinc.942
• Facebookfacebook.com/vermonttireandservice
• LinkedInlinkedin.com/company/vermont-tire-&-service-inc-
• Instagraminstagram.com/vttireonline
• Xx.com/vttireonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Tire & Service