NextMedium

What NextMedium does

NextMedium was a Los Angeles-based, venture-backed advertising technology company founded in 2004 that built a marketplace connecting marketers with entertainment content providers to facilitate product placement deals. The company's stated function was to serve advertisers seeking branded integration within entertainment programming and content owners seeking incremental monetization beyond traditional commercials; the platform appears to have mediated or brokered these placements rather than placing ads programmatically in the modern sense.

The company was capitalized through two venture rounds totaling approximately $9.5 million. A $3.5 million Series A closed in February 2005 with Ascend Venture Group and Globespan Capital Partners, followed by a $6 million Series B in July 2006 led by Bessemer Venture Partners with participation from Ascend and Globespan. Headcount was reported in the 11-50 range, consistent with an early-stage adtech marketplace. No pricing model, customer logos, distribution channels, or product detail beyond the high-level "advertising platform for product placement" description are disclosed in the input.

The current operational state of NextMedium indicates the business is no longer active. The domain NextMedium.com has lapsed from operating use and is listed for sale on HugeDomains.com at $6,295 outright or via a 24-month, 0% interest payment plan of $262.29 per month. No current product, customer relationships, employees, or operational signals are associated with the entity, and the company has not raised capital since 2006 — together indicating cessation of operations and disposal of the principal digital asset rather than an active business.

Name

NextMedium

Website

https://nextmedium.com

Company type

Private

Founded year

2004

Headcount range

11–50 employees

Short description

NextMedium was a Los Angeles-based advertising platform, founded in 2004, that connected marketers with entertainment content providers to enable product placement deals, having raised $9.5M in venture funding before its domain lapsed and was listed for resale.

Ownership category

akta.pro rank

Product category

Advertising Technology / Product Placement Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Product placement advertising
• Branded entertainment platform
• Advertising technology
• Entertainment marketing
• In-content advertising

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Pricing tiers

Core offering

NextMedium provided marketers and entertainment content providers with an advertising platform for product placement. The platform enabled brands to integrate advertising messages into entertainment content contexts, serving as a technology intermediary between marketers seeking brand exposure and entertainment producers seeking advertising revenue.

Product overview

NextMedium.com is a single domain name asset being offered for sale, not an operating company with a product portfolio. The offering consists of the domain name NextMedium.com alone, which is sold through the HugeDomains.com domain marketplace. No additional products, services, or technology offerings are associated with this domain listing.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Placement Advertising Platform An advertising technology platform that connects marketers with entertainment content providers to enable product placement and branded content integration campaigns. Serves brand marketers seeking contextual ad placements and entertainment producers seeking advertising revenue.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Branded Entertainment Network: Branded Entertainment Network (BEN) is a product placement agency and technology platform connecting brands with entertainment content. It is a direct competitor in the product placement advertising category NextMedium was built around.
• Mirriad: Mirriad is a direct peer — it operates a product placement technology platform that inserts brands into entertainment content post-production. It addresses the same product placement advertising category that NextMedium's platform was built for.
• Hollywood Branded: Hollywood Branded is a product placement agency connecting brands with entertainment content (film, TV, music). It operates in the same product placement marketing vertical that NextMedium targeted, though primarily as an agency rather than a SaaS platform.

Broad incumbents

• FreeWheel: FreeWheel provides ad management and monetization technology for premium video content, including entertainment. It addresses the marketer-entertainment-content-provider dynamic central to NextMedium's value proposition at much larger scale.
• Simulmedia: Simulmedia is a TV and video ad-tech platform providing audience-based planning, buying, and measurement. It serves the same marketers-and-content-providers dynamic in entertainment media that NextMedium targeted.
• Innovid: Innovid is an established ad-tech platform focused on video and CTV advertising delivery, creative personalization, and measurement. It operates in adjacent digital video ad-tech categories that overlap with NextMedium's entertainment advertising platform thesis.
• Tremor International (now Nexxen): Nexxen (formerly Tremor International) is an end-to-end programmatic advertising platform spanning CTV, video, and advanced TV. It represents the broader programmatic/CTV ad-tech incumbency that has absorbed much of the in-content advertising opportunity.
• The Trade Desk: The Trade Desk is a leading programmatic media buying platform across display, video, CTV, and audio. It represents the broader, well-capitalized programmatic media buying incumbent against which any product placement-focused ad-tech player must compete.
• MediaMath: MediaMath is a programmatic media buying platform serving brand advertisers across channels. It is an incumbent in the digital media buying category where NextMedium's product placement platform would compete for marketer attention and budget.

Emerging players

• Grabyo: Grabyo is a cloud-based live video and content monetization platform used by sports and entertainment publishers. It overlaps with NextMedium's entertainment content + advertising thesis, with a focus on live and short-form content monetization.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/nextmedium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NextMedium