What Hollywood Branded does

Hollywood Branded Inc. is a privately held, women-owned, full-service entertainment marketing agency founded in 2007 and headquartered in Redondo Beach, California (with a warehouse/production hub in El Segundo). The company connects brands with Hollywood studios, streamers, talent agencies, music labels, live entertainment, and sports properties to execute product placement, brand integration, celebrity and influencer endorsements, co-branded licensing, and branded content campaigns. Clients span Fortune 500 enterprises (Netflix, Disney, Ralph Lauren, Bumble, FLIR, Expensify, BlackBerry, Canadian Club, King's Hawaiian, Pilot Pen) down to startups and SMBs, with an additional white-label channel serving advertising and marketing agencies — which generate over 50% of revenue. The agency's differentiated platform is the proprietary 5-step HB Framework (Playbook → Radar → Access → Produce → Amplify), supported by the AI-assisted HB Radar tool that curates 500+ production opportunities, the Brand Readiness Score / Go/No-Go decision framework, and the Learn.HB e-learning and certification platform.

Hollywood Branded's commercial model blends project-based and retainer professional services fees (campaigns ranging from $50K to $50M), with a tiered entry-point funnel (Blueprint $2.5K, Roadmap $15K, Discovery $40K+) and recurring SaaS-style subscriptions (HB Radar from $2.5K/month, Learn.HB certifications). The HB Points Program offers 5–10% bonus credits on commitments of $100K–$1M+ to anchor enterprise spend. Distribution is consultative and founder-led, augmented by content marketing (2,000+ blog articles, 400+ podcast episodes, 30,000+ monthly readers), referral/agency channels, and experiential events (Hollywood Unbranded celebrity activations including TV Insider's Comic-Con lounge). Technology stack is conventional SaaS (Monday.com for client project management, Stripe for payments), with AI used as a feature layer on top of the agency's 17-year relationship database rather than as a foundational differentiator.

Over 17 years the company claims 10,000+ completed partnerships across 250+ brand clients, with reported outcomes including CPM rates of $0.18–$0.75 (vs. $10–$30 traditional TV), the Canadian Club/Mad Men reversal of a 17-year sales decline, BlackBerry's $400M market cap rise, FLIR's $42M first-air value over 6 years, and the Expensify F1: The Movie integration that triggered $35M in value creation and 17.7M stock trades in 24 hours. Founder and CEO Stacy Jones (29 years of industry experience) is the public face of the company and is independently cited as a leading industry voice. The firm remains bootstrapped with no disclosed institutional funding, parent company, or acquisition activity.

Name

Hollywood Branded

Legal name

Hollywood Branded Inc.

Website

https://hollywoodbranded.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollywood Branded is a women-owned, full-service entertainment marketing agency founded in 2007 that connects 250+ brands with Hollywood studios, streamers, talent, and music labels for product placement, celebrity partnerships, and branded content campaigns, supported by an AI-assisted opportunity platform.

Ownership category

akta.pro rank

Product category

Entertainment Marketing Services

NAICS

Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)

akta.pro secondary industries

Sponsorship & Sports Experiential Marketing (MPAAAGAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Brand Partnerships & Endorsement Agencies (MPAIAGAF), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)

Keywords

• Entertainment marketing services
• Brand integration agency
• Product placement services
• Celebrity partnership marketing
• Branded content agency

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Branded Partnership Services: Strategy consulting, branded partnerships with Hollywood productions, branded media with celebrities and influencers, co-branded capsule collections and merchandise, and branded media amplification services. Revenue is generated through project-based fees and retainer arrangements. Pricing ranges from $50K to $50 million per engagement.
2. Production Consulting & Brand Sourcing: Consulting services for film and TV productions to source brand partnerships, bartering, and product loans. Helps productions secure brand support and become part of sales opportunities.
3. SaaS & Education Platform: Learn.HB e-learning platform providing classes on influencer marketing, product placement, and licensing for marketing professionals. Provides certification programs for individuals and organizations.
4. Strategic Advisory & Research Programs: Custom research programs and market intelligence for brands seeking to optimize campaigns with actionable insights. Tiered membership programs (HB Points Program) where $100K+ earns 5% bonus, $500K+ earns 7.5%, $1M+ earns 10%.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hollywood Branded is a full-service entertainment marketing agency that connects brands with Hollywood studios, talent, music labels, and fandoms through product placement, celebrity endorsements, branded content, co-branded licensed products, and influencer partnerships. Engagements run on a proprietary five-step framework (Playbook → Radar → Access → Produce → Amplify) and span tiered entry points from a $2,500 Blueprint strategy package to $50M+ Discovery-style full-service campaigns, supported by an AI-powered opportunity matching platform called Hollywood Radar.

Product overview

Hollywood Branded is a full-service entertainment marketing agency that operates as a unified service offering rather than a software platform. The core portfolio consists of five main service pillars: Strategic Playbook (consulting and positioning), Entertainment Partnerships (film, TV, streaming, music, sports, gaming, fashion integrations), Talent & Influencer Partnerships, Co-Branded Licensed Product & Media, and Brand Integration/Product Placement services. These are supported by the proprietary HB Framework (Playbook → Radar → Access → Produce → Amplify) and complementary modules including HB Radar (AI-powered opportunity pipeline), Learn.HB (e-learning platform), Hollywood Unbranded Events (celebrity activations), and the Marketing Mistakes podcast and Insider Blog content platforms. Service tiers range from Blueprint ($2,500) to Discovery ($40k+) with an HB Points Program for larger engagements, priced from $7.5k to $10M+ programs.

Differentiator

Problem solved

Functional benefit

Brands

• Hollywood Unbranded: Celebrity events initiative featuring the TV Insider's Hollywood (un)Branded Lounge, providing celebrity gifting and media lounge activations at entertainment events like Comic-Con.

Products and services

• Strategic Playbook Consulting and audience-mapping service that defines how a brand should enter pop culture stories, including cultural relevance audit, narrative development, executive summary deck, and IP/talent/integration strategy.
• Entertainment Partnerships Film, TV, streaming, music, sports, gaming, and fashion brand integration services that place brands where fans are engaged with content. Designed for brands seeking measurable cultural placements and entertainment marketing ROI.
• Talent & Influencer Partnerships Celebrity and influencer partnership service that amplifies brand stories through talent collaborations to drive real audience engagement.
• Co-Branded Licensed Product & Media Service that leverages premium entertainment IP to connect brands with passionate audiences through co-branded merchandise and media campaigns.
• Brand Integration & Product Placement Product placement and brand integration service for TV, film, digital series, and music videos that creates authentic storytelling moments.
• Hollywood Radar Subscription SaaS that provides an AI-powered curated pipeline of Hollywood opportunities, with Browse, Evaluate (filters and fit scoring), and Greenlight workflow for activating deals. Monthly plans start at $2.5K/month.
• Learn.HB E-Learning Platform Subscription-based e-learning platform offering classes and certification programs on influencer marketing, product placement, and licensing for marketing professionals and organizations.
• Hollywood Unbranded Events Celebrity experiential marketing events including gifting suites, talent lounges, and media activations at major entertainment events such as San Diego Comic-Con.

Quantifiable outcome

• CPM rates as low as $0.18–$0.75 versus $10–$30 for traditional TV advertising
• +9 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

33 partnerships are on record, tiered minor and core.

• TV InsiderminorGTM or Marketing Partner · 21 July 2022Entertainment news site partnership for TV Insider's Hollywood (un)Branded Lounge at San Diego Comic-Con 2022. Co-branded media lounge activated with 200+ celebrities from 40+ shows across 3-day event. Included celebrity photo shoots, interviews, game show play, and gifting.
• NetflixcoreStrategic or Co-development PartnerMajor streaming platform partner for brand integrations across Netflix Original series and films. Includes Ralph Lauren Elite partnership (multiple seasons), Stranger Things, and various other Netflix productions where brands are integrated.
• Warner Bros.coreStrategic or Co-development PartnerMajor film studio partner for F1: The Movie (Brad Pitt) and other film integrations. HB secured both Expensify and PEAK partnerships in the blockbuster F1 film.
• Apple (Apple TV+)coreStrategic or Co-development PartnerStreaming platform and film production partner for F1: The Movie. The film was produced by Apple Original Films and distributed via Apple TV+.
• Disney / Disney+coreStrategic or Co-development PartnerMajor entertainment conglomerate and streaming partner. Includes integrations across Disney+ series (The Proud Family: Louder and Prouder), Marvel content, and Disney theatrical releases.
• HBO / HBO MaxcoreStrategic or Co-development PartnerPremium cable and streaming partner for brand integrations including Euphoria, The Idol, Harley Quinn, and Gremlins: Secrets of the Mogwai.
• HulucoreStrategic or Co-development PartnerStreaming partner for integrations across Hulu Originals and exclusives including The Orville, Prey (Hulu/Disney), and Solar Opposites.
• Amazon Prime VideocoreStrategic or Co-development PartnerStreaming platform partner for integrations across Prime Video Originals including Paper Girls, Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty.
• PeacockcoreStrategic or Co-development PartnerNBCUniversal's streaming platform partner for integrations including Vampire Academy, The Resort, and other Peacock Original productions.
• Paramount+coreStrategic or Co-development PartnerStreaming and studio partner for integrations across Paramount+ Originals including Teen Wolf: The Movie, Star Trek: Picard, Star Trek: Lower Decks, and Evil.
• AMCcoreStrategic or Co-development PartnerCable network and streaming partner for integrations across The Walking Dead franchise (including Tales of the Walking Dead) and Interview With The Vampire.
• FXcoreStrategic or Co-development PartnerCable network partner for integrations across The Bear (critically acclaimed Hulu/FX series), Archer, Mayans M.C., and What We Do in the Shadows.
• LionsgatecoreStrategic or Co-development PartnerIndependent film studio partner for brand integrations across Lionsgate theatrical and television productions.
• Sony PicturescoreStrategic or Co-development PartnerMajor film studio partner for integrations across Sony Pictures theatrical releases and television productions.
• CAA (Creative Artists Agency)coreStrategic or Co-development PartnerTop-tier talent agency providing access to A-list celebrities, actors, and entertainment industry talent for brand endorsement and integration partnerships.
• UTA (United Talent Agency)coreStrategic or Co-development PartnerMajor talent agency partner providing access to celebrity talent for brand partnerships, endorsements, and entertainment integrations.
• WME (William Morris Endeavor)coreStrategic or Co-development PartnerGlobal entertainment and sports talent agency partner for accessing celebrity talent, athletes, and entertainment personalities for brand partnerships.
• Warner Music / Warner RecordscoreStrategic or Co-development PartnerMajor music label partner for music video integrations and artist partnerships. Includes integrations with Don Toliver, Doja Cat, Tate McRae, and Ed Sheeran for F1: The Movie soundtrack.
• Republic RecordscoreStrategic or Co-development PartnerMajor music label partner for music artist partnerships, music video integrations, and tour/festival brand integrations.
• AEG (Anschutz Entertainment Group)coreStrategic or Co-development PartnerLive entertainment and sports entertainment partner for event activations, festival sponsorships, and venue-based brand integration opportunities.
• Live NationcoreStrategic or Co-development PartnerLive entertainment conglomerate partner for concert and festival integrations, artist partnerships, and tour sponsorships.
• All Elite Wrestling (AEW)coreStrategic or Co-development PartnerProfessional wrestling entertainment partner for sports entertainment integrations with talent including Jade Cargill, Darby Allin, and Chris Jericho.
• Rolling StoneminorGTM or Marketing PartnerMedia partner for editorial coverage and brand storytelling. Rolling Stone featured HB and client campaigns in editorial content.
• ForbesminorGTM or Marketing PartnerMedia partner for thought leadership content and brand storytelling. Founder Stacy Jones quoted by Forbes on celebrity branding and pop culture marketing topics.
• Wall Street JournalminorGTM or Marketing PartnerMedia partner for brand visibility through editorial coverage. Founder Stacy Jones quoted on product placement economics and branded entertainment strategy.
• Capitol RecordscoreStrategic or Co-development PartnerMajor music label partner for artist partnerships and music integration opportunities.
• Sony MusiccoreStrategic or Co-development PartnerMajor music label partner for music artist integrations and music video brand placements.
• Epic RecordscoreStrategic or Co-development PartnerMajor music label partner for artist partnerships and music video brand integrations.
• Columbia RecordscoreStrategic or Co-development PartnerMajor music label partner for music artist integrations and music video brand placements.
• Atlantic RecordscoreStrategic or Co-development PartnerMajor music label partner for music artist partnerships and music integration opportunities.
• MosaiccoreStrategic or Co-development PartnerTalent agency partner for celebrity and influencer talent access.
• 3 Arts EntertainmentcoreStrategic or Co-development PartnerProduction and talent management company partner for entertainment production access.
• WassermancoreStrategic or Co-development PartnerSports and entertainment talent agency partner for athlete and celebrity partnerships.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ITB Group: ITB Group is a celebrity endorsement, talent partnerships, and entertainment marketing agency connecting brands with athletes, musicians, and entertainers. Its core offering directly overlaps Hollywood Branded's talent and influencer partnerships pillar.
• MKG (MKG Experiential): MKG is a leading independent experiential marketing agency producing celebrity-driven brand activations, media events, and entertainment integrations. It shares Hollywood Branded's focus on talent access, event production, and cultural relevance.
• Factory 360: Factory 360 is an experiential and entertainment marketing agency producing brand activations, celebrity events, and partnership campaigns. Its offering to global brands is closely aligned with Hollywood Branded's experiential and entertainment partnership services.
• NVE Experience Agency: NVE is an experiential marketing agency that produces celebrity gifting lounges, brand activations, and entertainment marketing events at festivals and tentpole moments like Comic-Con. It competes head-to-head with Hollywood Branded's Hollywood Unbranded events business.
• Sparks (Quad): Sparks is a global experiential, sponsorship, and brand engagement agency with deep entertainment and sports marketing heritage. It competes with Hollywood Branded in event-based entertainment marketing and brand activation, particularly around major IP and live experiences.
• The Marketing Arm (Omnicom): The Marketing Arm is Omnicom's dedicated experiential, talent, and entertainment marketing arm, providing celebrity endorsements, brand integrations, and sports/entertainment partnerships. It competes with Hollywood Branded for the same Fortune 500 brand budgets through a larger holding-company network.
• Amplify (Dentsu Creative): Amplify is Dentsu's specialist brand experience, entertainment, and partnerships agency, working across music, sport, culture, and content. It competes with Hollywood Branded in entertainment marketing services, sponsorship activation, and brand-culture partnerships.
• BEN (Branded Entertainment Network): BEN is a direct competitor offering product placement, brand integration, and entertainment marketing services across film, TV, and digital. Like Hollywood Branded, it brokers brand integrations into productions and serves global brands as an end-to-end entertainment partnerships agency.

Emerging players

• Celebrity Connected: Celebrity Connected produces celebrity gifting suites and brand-talent matchmaking at major events like the Emmys and Oscars. It is a niche, emerging player with partial overlap to Hollywood Branded's Unbranded events and talent partnerships offerings.

Broad incumbents

• Omnicom (OGILVY/PR/Entertainment): Omnicom's network (including The Marketing Arm, DDB, FleishmanHillard) provides entertainment marketing, PR, sponsorship, and experiential services as part of a broader global advertising portfolio. It overlaps with Hollywood Branded but typically serves as the lead agency with entertainment as one line of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Hollywood_PR
• YouTubeyoutube.com/user/HollywoodBrandedInc
• Facebookfacebook.com/hollywoodbrandedinc
• LinkedInlinkedin.com/company/hollywoodbranded
• Instagraminstagram.com/hollywoodbranded
• TikToktiktok.com/@hollywoodbranded
• Pinterestpinterest.com/hollywoodbranded

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Branded