Let Them Eat Cake

Custom Branded Baked Goodsletthemeatcakenyc.com

Let Them Eat Cake NYC is a privately held, founder-owned custom branded baked goods company in Manhattan that uses proprietary edible image printing to produce logos on cookies, cupcakes, gingerbread kits, and corporate gifting items for enterprise, luxury, media, healthcare, and government clients nationwide.

Company typePrivate
Founded1979
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What Let Them Eat Cake does

Let Them Eat Cake, Ltd. (DBA: Let Them Eat Cake NYC) is a privately held, founder-owned custom branded baked goods company founded in 1979 in Soho, New York City, and currently operating from a licensed and insured facility in Tribeca, Manhattan. The company specializes in fully customizable cookies, cupcakes, gingerbread house kits, branded treat cups, Cookiecuterie trays, and DIY corporate cookie kits, using a proprietary edible image printing process that transfers logos and designs directly onto baked goods using edible sugar and certified Kosher food color dyes. All items are baked to order and hand-decorated using real butter, real eggs, and high-quality ingredients, with no frozen-substitute approach, and are produced in quantities ranging from dozens to thousands.

The company's revenue model is quote-based, transactional, and event-driven. Customers (corporate clients, luxury and fashion brands, cosmetics companies, media and entertainment firms, healthcare institutions, and government accounts) submit requests through a "Get a Quote" form on the company's website, with payment required upfront via credit card or company check. Distribution occurs through Manhattan hand delivery (for cupcakes and perishable items), USPS Priority Mail nationwide and worldwide shipping (for cookies and shelf-stable items), and a private messenger service for multi-package promotional shipments. Go-to-market is sales-led and event-driven, supported by a Wix-based website, Instagram, Facebook, blog, email newsletter, and earned media features including a New York Magazine profile and a Popular Bank Small Business Month video. Named marquee clients include Louis Vuitton, Bulgari, Jimmy Choo, Moncler, Max Mara, Hugo Boss, J.Crew, Madewell, Nordstrom, Saks Fifth Avenue, NBC, Amazon, Salesforce, T-Mobile, Pfizer, Mount Sinai, Memorial Sloan Kettering, Maybelline, Charlotte Tilbury, and the White House Historical Association, the latter of which is a flagship partnership for official DIY gingerbread house kits. The business is led by founder Gloria Tarigo as CEO, Baker, and Decorator, with no disclosed external institutional investment, subsidiaries, or parent company.

Let Them Eat Cake firmographics

Firmographics

Name: Let Them Eat Cake
Legal name: Let Them Eat Cake, Ltd.
Website: https://letthemeatcakenyc.com
Company type: Private
Founded year: 1979
Operating status: Operating
Headcount range: 11–50 employees
Short description: Let Them Eat Cake NYC is a privately held, founder-owned custom branded baked goods company in Manhattan that uses proprietary edible image printing to produce logos on cookies, cupcakes, gingerbread kits, and corporate gifting items for enterprise, luxury, media, healthcare, and government clients nationwide.
Ownership category
akta.pro rank

Let Them Eat Cake industry classification

Industry

Product category: Custom Branded Baked Goods
NAICS: Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181)
SIC: Bakery Products (2050), Cookies & Crackers (2052)
akta.pro primary industry: Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)
akta.pro secondary industries: Cake Shops & Custom Celebration Cakes (THAFAFAC), Cookie & Brownie Shops (THAFAGAF), Online Bakery & Desserts Delivery (CRAHAIAK), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

Custom branded cookies
Edible logo printing
Corporate gifting
Custom branded baked goods
Corporate catering

Where Let Them Eat Cake is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Let Them Eat Cake business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Custom Branded Cookies: One-time purchase of custom branded all butter sugar cookies printed with client logos and decorated by hand. Sold in quantities from dozens to thousands. Includes gift boxing and nationwide shipping options.
Custom Branded Cupcakes: Vanilla golden cupcakes with buttercream frosting topped with printed logos. Hand delivery only in Manhattan. Sold for events, celebrations, and promotions.
DIY Corporate Cookie Kits: Pre-themed or fully customized cookie decorating kits with uniced blank cookies, icing, decorations, cello bags, ribbon, and instructions. For team building events. Minimum 12 kits.
Branded Gingerbread House Kits: DIY branded gingerbread house kits in various decoration levels (Basic, Medium, Maximum). Also offers fully built branded gingerbread houses. Seasonal themes available.
Cookiecuterie Corporate Gifting Trays: Custom branded cookie trays with all butter cookies, linzer cookies, imported chocolates, and assorted items in wood compartment trays. Includes gift card enclosure. Minimums apply.
Branded Treat Cups: Custom cookie plus assorted sweet treats in eco-friendly cups with client logos/artwork. Can include business cards.
Catering Services: Full catering service with on-trend food, waitstaff, rentals and bar for events with 75+ guests.
Events & Celebrations Setup: Setup services where company arrives with branded sweets and sets them up on trays, platters, baskets with floral touches. Additional fee applies.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Custom Branded Cookies - Quote-based pricing
Unit Pricing	Pay-as-you-go	DIY Corporate Cookie Kits - Minimum 12 units
Unit Pricing	Pay-as-you-go	Custom Corporate Gift Boxes - Minimum 12 boxes
Unit Pricing	Pay-as-you-go	Gingerbread House Kits - Minimums may apply

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Let Them Eat Cake product offering

Product offering

Core offering

Let Them Eat Cake manufactures and sells custom branded baked goods, primarily cookies and cupcakes, with client logos and artwork printed directly onto the products using proprietary edible image printing technology. Orders are baked to order in quantities from dozens to thousands for corporate events, product launches, fashion shows, retail promotions, store openings, team building activities, and corporate gifting, with nationwide and worldwide shipping plus Manhattan hand delivery.

Product overview

Let Them Eat Cake NYC is a custom branded baked goods company offering a portfolio of edible branding and corporate gifting solutions. The core products are Custom Branded Cookies and Custom Branded Cupcakes, both featuring proprietary edible image printing technology that transfers logos and designs directly onto baked goods. These core offerings are complemented by DIY Corporate Cookie Kits for team building experiences, Branded Treat Cups as eco-friendly presentation options, Cookiecuterie trays for elevated corporate gifting with cookies, Linzer cookies, and imported chocolates, and DIY Branded Gingerbread House Kits available in three customization tiers. The company also offers Corporate Catering Services for events of 75+ guests. All products are baked to order using premium ingredients (real butter, eggs, flour, vanilla) and can be shipped nationwide in quantities from dozens to thousands.

Differentiator

Problem solved

Functional benefit

Products and services

Custom Branded Cookies Custom-branded all butter sugar cookies with logos or images printed directly onto the cookie using proprietary edible image printing technology. Available in round, square, oval, rectangle, heart, and fully custom shapes, baked to order and shipped nationwide in quantities from dozens to thousands for corporate clients.
Custom Branded Cupcakes Custom-branded Golden Delicious cupcakes topped with proprietary secret recipe icings and frostings under the printed logo, available in vanilla golden cake and chocolate varieties. Hand delivered in Manhattan only due to shipping constraints.
DIY Corporate Cookie Kits Corporate cookie decorating kits for team building events, each containing 6 uniced blank cookies, icing, edible decorations, cello bags, ribbon, and instructions. Available for in-person or Zoom events, with pre-themed or fully customized options, and a minimum order of 12 kits.
Branded Treat Cups Eco-friendly cups containing a custom cookie plus assorted sweet treats with a custom logo or artwork printed on the cup, suitable as place settings for events, celebrations, and promotions, with optional inclusion of business cards.
Cookiecuterie Corporate Gifting Trays Custom branded corporate gifting trays featuring all butter cookies, Linzer cookies with raspberry filling, imported chocolates, and assorted confections presented in an 8 inch by 8 inch by 1.5 inch upcyclable wood compartment tray, with custom labels or printed sleeves and gift card enclosure available.
DIY Branded Gingerbread House Kits Custom branded gingerbread house kits in three tiers, Basic Logo, Medium Decor with pre-decorated front panel and brand color windows and doors, and Maximum Decor with pre-decorated front, back, and one side panel, available with seasonal themes for Holiday, Valentine, Spring, and Halloween.
Branded Tiramisu Cups Hand-crafted tiramisu cups presented as show-stopping dessert treats for corporate events, available with hand delivery in Manhattan only.
Corporate Catering Services Full catering service providing on-trend food, waitstaff, rentals, and bar service for corporate events of 75 or more guests, including optional branded sweets setup on trays, platters, and baskets with fresh floral touches for an additional fee.

Quantifiable outcome

45+ years in business since 1979, positioning as one of NYC's original wholesale dessert companies
+2 more outcomes

Companies that use Let Them Eat Cake

Customer profile

Named customers34 records

Segments8 records

Ideal customer profiles5 records

Let Them Eat Cake technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Let Them Eat Cake partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

White House Historical AssociationflagshipStrategic or Co-development PartnerLet Them Eat Cake NYC is the official baker for the White House Historical Association DIY Gingerbread House Kits. This is a flagship partnership where they produce custom branded gingerbread house kits featuring the White House design, sold as official merchandise. The partnership showcases their capabilities in creating highly detailed, historically accurate edible representations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Let Them Eat Cake competitors and assessment

Company assessment

Direct peers

Treat House: NYC-based custom cookie and dessert shop offering branded cookies and corporate gifting. Directly comparable as a New York competitor targeting corporate and luxury clients with custom baked goods.
Bake Me A Wish: Online custom cookie and bakery gift brand shipping nationwide with corporate gifting capabilities. Directly comparable on nationwide delivery of custom branded baked goods for corporate and consumer gifting.
Baked by Melissa: NYC-based bite-size cupcake company serving both consumer and corporate/B2B customers with custom orders and gifting. Highly comparable as a Manhattan-rooted, design-forward, branded-baked-goods player targeting events and corporate clients.
Eleni's New York: NYC custom cookie specialist known for edible image printing on cookies and corporate gifting. Direct overlap with Let Them Eat Cake on the proprietary printed-cookie, B2B-custom-branded positioning.

Broad incumbents

Mrs. Fields: National cookies, brownies, and baked treats brand with corporate gifting programs and nationwide shipping. Overlaps with LTEC on custom-branded cookies and bulk corporate gifting orders.
Sprinkles Cupcakes: National cupcake brand with retail locations, online ordering, and custom/event orders. Comparable on branded cupcakes and corporate/event gifting at national scale.
Crumbs Bake Shop: Iconic NYC-origin cupcake and baked goods brand with national footprint and large-format custom orders. Comparable on gourmet cupcakes and large-quantity corporate/event orders.
David's Cookies: Long-running national cookie brand selling gift tins, custom cookies, and dessert collections through retail and online. Comparable as a large incumbent in branded cookie gifting.
Cheryl's Cookies: Established national cookie and baked goods gift brand (now 1-800-Bakery/Flowers) offering decorated cookies, brownies, and corporate gifts at scale. Comparable as a broader incumbent in custom cookies and corporate gifting.

Emerging players

Sugarfina: Luxury candy and confectionery gifting brand with strong corporate and wedding gifting channel. Comparable as a premium-positioned gifting brand competing for similar corporate/luxury client budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Let Them Eat Cake financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Let Them Eat Cake leadership team

Management profile

Number of profiles

Profiles1 record

Let Them Eat Cake funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Let Them Eat Cake M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let Them Eat Cake

What does Let Them Eat Cake do?

Is Let Them Eat Cake a public or private company?

Let Them Eat Cake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Let Them Eat Cake founded?

Let Them Eat Cake was founded in 1979. It employs 11 to 50 people.

Where is Let Them Eat Cake based?

Let Them Eat Cake is headquartered in New York, United States, in the North America region.

How does Let Them Eat Cake make money?

Eight revenue lines are on record. Custom Branded Cookies are the primary driver. The others are custom Branded Cupcakes, DIY Corporate Cookie Kits, branded Gingerbread House Kits, cookiecuterie Corporate Gifting Trays, branded Treat Cups, catering Services and events & Celebrations Setup.

Who are Let Them Eat Cake's main competitors?

Direct peers on record are Treat House, Bake Me A Wish, Baked by Melissa and Eleni's New York. Broad incumbents are Mrs. Fields, Sprinkles Cupcakes, Crumbs Bake Shop, David's Cookies and Cheryl's Cookies. Sugarfina is listed as an emerging player.

Does Let Them Eat Cake have an API?

No public API is recorded for Let Them Eat Cake.

What industry is Let Them Eat Cake in?

Let Them Eat Cake's product category is Custom Branded Baked Goods. Its primary akta.pro industry code is THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 311821 and its SIC code is 2050.