Novihome, LLC

What Novihome, LLC does

NoviHome, LLC is a Cedar City, Utah-based SaaS company, founded in 2018, that provides a buyer experience platform for residential homebuilders in the United States. Its core offering is a custom-branded mobile app for homebuyers that consolidates marketing materials (floor plans, virtual tours, community maps), progress photos and videos, push notifications, and warranty information, paired with a builder-facing dashboard at dashboard.novihome.com for content management, lead capture, and real-time buyer activity analytics. The platform spans the full buyer lifecycle from pre-contract walk-in through post-closing warranty, with add-on modules including HomeTracker, NoviHome Analytics, NoviHome Listings, Novi Pulse (milestone-based feedback surveys), Personalized Recommendations, Incentives, Blast push notifications, and the Rilla AI assistant.

The company's technology stack combines a custom mobile app platform with integrations into third-party systems, most notably a bidirectional native integration with Lasso CRM (the dominant CRM for new home sales, established 2019) and a lead-capture integration with NterNow's unattended model home showing solution (established 2020). Additional integrations include Focus360 for design inspiration and Rilla for AI assistance. The platform collects granular buyer-level behavioral data (content views, engagement frequency, community/floor plan interest), which feeds sales-team follow-up and is exposed through analytics dashboards.

NoviHome operates a sales-led enterprise go-to-market with custom quote-based pricing, an annual billing cadence, and a one-time setup fee plus ongoing license fees segmented by division. The flat-fee model avoids per-user and per-closing charges. As of the most recent disclosed figures, the company is trusted by 100-150+ U.S. homebuilders, with named customers including Caviness & Cates, Bloomfield Homes, Great Southern Homes, Level Homes, Red Door Homes Carolinas, Abrazo Homes, Fulford Homes, Ladera Living, French Brothers, Hartford Homes, and Westway Homes. With 1-10 reported employees and no disclosed external funding, the company appears to be a bootstrapped, founder-led operation led by President and founding partner Kody Smith.

Name

Novihome, LLC

Legal name

NoviHome, LLC

Website

https://novihome.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NoviHome provides a SaaS buyer experience platform for U.S. residential homebuilders, offering a branded mobile app, real-time analytics, progress tracking, and CRM integrations across the full pre- to post-closing journey, serving 150+ builders nationwide on a flat-fee annual subscription.

Ownership category

akta.pro rank

Product category

Homebuilding Sales Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Homebuilder sales software
• Buyer experience platform
• Construction progress tracking
• Lead management software
• Home sales analytics

Headquarters

HQ city

Cedar City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: One-time setup fee plus ongoing monthly/annual license fees. Licenses are segmented by division, allowing flexible pricing for builders of all sizes. The flat-fee model avoids per-user charges and per-closing tracking complications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

NoviHome provides a SaaS buyer experience platform for residential homebuilders that delivers a fully branded mobile app for homebuyers, a builder dashboard for content and analytics management, and tracking modules covering the journey from pre-contract lead capture through construction progress to post-closing warranty. The platform is sold as an annual subscription with a one-time setup fee, segmented by division, and includes features such as real-time buyer analytics, push notifications, CRM integration, milestone surveys, and AI-powered assistance.

Product overview

NoviHome is a comprehensive Buyer Experience Platform for homebuilders that provides a suite of connected mobile applications and tools covering the entire buyer journey from walk-in to warranty. The core offering consists of the branded Buyer App for home shoppers and buyers, the NoviHome Show digital sales tool, and the Builder Dashboard/Portal for managing content and analytics. The platform integrates add-on modules including HomeTracker for pre- and post-contract tracking, NoviHome Analytics for real-time buyer engagement data, NoviHome Listings for property marketing, Novi Pulse for milestone-based feedback collection, Personalized Recommendations for AI-driven content customization, the Rilla AI Assistant for conversational support, Incentives management, and Novi Nick for back-office automation. Additional tools include Blast push notifications, NoviHome Focus for sales agent lead management, and the NoviKnows educational podcast. The platform connects to Lasso CRM and NterNow for enhanced lead capture and showing automation.

Differentiator

Problem solved

Functional benefit

Brands

• NoviKnows: NoviHome's podcast series providing real estate, home building, and marketing insights hosted by Kody Smith.
• Novi Pulse
• Novi Nick
• Rilla

Products and services

• NoviHome Buyer App Branded mobile application given to homebuilders and provided to their homebuyers, offering access to floor plans, virtual tours, community maps, progress photos/videos, warranty information, and personalized updates from initial home search through post-closing. Targeted at residential homebuilders seeking to deliver a branded digital experience to their buyers.
• NoviHome Show Digital sales tool used by homebuilders during walk-throughs and open houses to display marketing content including floor plans, community information, drone footage, and design options, with integrated digital registration and buyer tracking. Designed for builder sales agents and online sales consultants engaging prospective buyers in model homes.
• HomeTracker (Pre-Contract and Post-Contract) Tracking solution with two tracks: HomeTracker Pre-Contract engages prospective buyers before signing, and HomeTracker Post-Contract delivers progress updates, photos, and videos to under-contract buyers through closing. Used by homebuilders to maintain continuous buyer engagement across the sales-to-construction handoff.
• NoviHome Focus Standalone app-based lead management tool designed for homebuilder sales agents to capture, track, and manage buyer relationships throughout the sales pipeline, with workflow organization and buyer tracking capabilities.
• NoviHome Portal (Builder Dashboard) Web-based builder dashboard where homebuilder teams edit app content, view client activity and engagement analytics, upload photos and marketing materials, and manage the buyer experience across all divisions and projects.

Quantifiable outcome

• Capture rate increase up to 9x for builders using the platform
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature13 records

Partnerships

Two partnerships are on record, tiered core.

• NterNowcoreTechnology or Integration · 8 December 2020Integration with NterNow's unattended model home showing solution. Drive-by buyers receive access to model homes via pin/barcode and are instantly linked to the builder's NoviHome app. Contact information is automatically added to both NoviHome and the builder's CRM.
• Lasso CRMcoreTechnology or Integration · 10 October 2019Integration with Lasso CRM, the leading CRM for new home sales. The partnership enables bidirectional sync where leads nurtured in NoviHome are instantly created in Lasso, eliminating dual data entry and enabling quick follow-up as leads become buyers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BDX (Builder Digital Experience): Digital marketing, listings, and new-home buyer engagement platform serving U.S. homebuilders. Comparable as a buyer-facing marketing and engagement layer competing for the same pre-contract buyer attention NoviHome targets.
• CoConstruct: Construction and client communication software for custom homebuilders and remodelers. Comparable as a vertical SaaS providing client portals, progress updates, and communication — directly overlapping with NoviHome's HomeTracker post-contract functionality.
• Sales Simplicity: Sales and CRM platform for homebuilders covering lead capture, sales automation, and buyer communication. Closely comparable vertical SaaS serving the same U.S. homebuilder customer base with overlapping buyer-engagement functionality.
• Buildertrend: Project management, CRM, and customer portal software for homebuilders and remodelers. Comparable as a vertical SaaS suite serving U.S. residential builders with customer communication and portal features that overlap with NoviHome's buyer-experience positioning.
• MarkSystems: ERP and CRM software designed specifically for production homebuilders. Comparable as a vertical SaaS for U.S. homebuilders, with sales, buyer, and workflow modules that compete for the same buyer-experience category.
• NewHomeSource: Online new home search marketplace operated by BDX, connecting buyers to builder listings. Comparable as a buyer-facing engagement channel for new construction, competing for the same pre-contract buyer attention as NoviHome's Novi Listings.
• Lasso (Lasso CRM): Leading CRM purpose-built for new home sales; directly integrated with NoviHome. Comparable as the primary buyer/lead data system used by U.S. homebuilders, with overlapping customer base even though product focus differs (CRM vs. buyer experience app).

Emerging players

• Ylopo: AI-driven real estate marketing and lead generation platform with homebuilder and real estate agent customers. Comparable as a buyer-engagement and AI-assistant player in adjacent real estate segments, with overlapping AI-concierge and personalization capabilities.

Broad incumbents

• HubSpot: Horizontal CRM and marketing automation platform with growing real estate and homebuilder usage. Comparable as a broad incumbent that could replicate buyer-engagement and CRM features, pressuring NoviHome's differentiation against vertical depth.
• Procore: Large construction management platform expanding into owner and client portals. Comparable as an incumbent moving into buyer/customer communication workflows that overlap with NoviHome's HomeTracker and warranty features, though Procore serves the broader construction market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@novihomehq
• LinkedInlinkedin.com/company/novihome
• Xx.com/NoviHomeHQ
• Facebookfacebook.com/novihomehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novihome, LLC