Stay in Business

What Stay in Business does

Stay In Business, Inc. is a Salt Lake City-based provider of cloud-based Business Continuity and Disaster Recovery (BCDR) software and consulting services, founded in 2009 and operating as a privately held, founder-owned company. The company's core product is a modular SaaS platform that enables organizations to build, host, and maintain BC/DR plans, with built-in modules for Business Impact Analysis, risk assessment, alerts and notifications, Active Directory synchronization, and compliance reporting. The platform is sold alongside a free Disaster Recovery Plan template that has been distributed to over 30,000 businesses, downloadable via a gated form, and a portfolio of compliance modules mapped to ISO 22301, HIPAA, SOX, and FINRA Rule 4370.

The company serves mid-market and enterprise customers across healthcare, financial services, manufacturing, insurance, construction, legal, and education/IT verticals, with named use cases spanning FDA-compliant medical device manufacturing, multi-branch credit unions, casting manufacturers, EdTech providers, and law firms. Go-to-market is a hybrid model: sales-led direct enterprise engagement supported by a 200+ certified consulting partner network (CBCP, MBCI, CISSP, CISA) across 20+ industries, a strategic recovery partnership with Pronto Recovery for field response, and a 50+ technology partner ecosystem providing cloud infrastructure, cybersecurity, backup, and monitoring. Revenue is generated through annual SaaS platform subscriptions (quote-based, not publicly disclosed) and professional services spanning plan development, testing, and cybersecurity testing (penetration, WAF, LAN), with engagement models including project-based, retainer, and managed services on multi-year contracts. Pricing is not publicly disclosed; the free template functions as a product-led growth entry point into paid engagements.

Name

Stay in Business

Legal name

Stay In Business, Inc.

Website

https://stayinbusiness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Stay In Business is a Salt Lake City-based provider of cloud-based BCDR (business continuity and disaster recovery) SaaS and consulting services, serving mid-market and enterprise organizations across healthcare, finance, manufacturing, and other regulated industries through a certified consultant partner network.

Ownership category

akta.pro rank

Product category

Business Continuity and Disaster Recovery Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business Continuity Planning & Program Management (BCP) (BPAEALAD)

akta.pro secondary industries

Business Continuity Management (BCM) Platforms (HDABAIAD), Business Continuity & Operational Resilience (BCM/OR) (HDADAIAK), Business Continuity, Crisis Management & Operational Resilience (BPAHAFAK), Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH)

Keywords

• Business continuity software
• Disaster recovery planning
• BCDR consulting services
• Cybersecurity testing services
• Cloud continuity platform

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BCDR Platform Subscription: Cloud-based SaaS platform subscription for hosting and managing business continuity and disaster recovery plans. Organizations pay for platform access with plans stored in fail-proof infrastructure. Revenue model based on subscription pricing with organizations paying only for services used.
2. Professional Consulting Services: Fees for certified BC/DR consultants who assist organizations in developing, implementing, testing, and maintaining BC/DR plans. Services include plan development, implementation support, testing & validation, and ongoing maintenance. Flexible engagement models including project-based, retainer, and managed services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stay In Business sells a cloud-based Business Continuity and Disaster Recovery (BCDR) SaaS platform that enables organizations to build, manage, and test continuity plans, conduct Business Impact Analyses, send alerts and notifications, and integrate with Active Directory. The platform is sold alongside BC/DR professional consulting services, cybersecurity and LAN security testing services, and downloadable BCP templates, targeting mid-market and enterprise customers in regulated and operational verticals.

Product overview

Stay In Business offers a cloud-based BCDR (Business Continuity and Disaster Recovery) platform with modular architecture. The core SIB BCDR Platform enables organizations to create, manage, and execute comprehensive recovery plans with built-in tools for Business Impact Analysis (BIA), risk assessment, dynamic plan management, alerts and notifications, and Active Directory integration. The product portfolio includes downloadable BCP Templates (DR Plan templates) for quick plan development, specialized Threat Plans modules covering Winter Storms, Floods, and Earthquakes, and IT Infrastructure & Cybersecurity DR Plans. The company provides professional BC/DR Consulting Services and Cybersecurity Testing Services (Penetration Testing, WAF Testing, LAN Security Testing). A Technology Partners ecosystem offers integrations for Cloud Infrastructure, Cybersecurity, Data Backup & Replication, and Monitoring & Analytics. Strategic partnerships include Pronto Recovery (rapid-response DR services) and a network of 200+ Consulting Partners. Compliance solutions address HIPAA, SOX (Sarbanes-Oxley), FINRA, and ISO 22301 requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• SIB BCDR Platform Cloud-based BCDR SaaS platform that enables organizations to create, manage, and test business continuity and disaster recovery plans, including Business Impact Analysis, alerts/notifications, Active Directory integration, and compliance-aligned modules for healthcare, financial services, manufacturing, construction, insurance, legal, and IT customers.
• BCP Templates (DR Plan Template) Free downloadable Business Continuity and Disaster Recovery plan templates distributed to businesses as starter documents they can adapt for their own continuity programs.
• BC/DR Consulting Services Professional BC/DR consulting engagements where certified consultants help organizations build continuity programs, conduct Business Impact Analyses, develop recovery strategies, and stand up the SIB BCDR platform.
• Cybersecurity Testing Services Cybersecurity testing services such as LAN Security Testing and related security assessments that evaluate the security posture of customer environments and complement BC/DR readiness.

Quantifiable outcome

• 35% of businesses without continuity plans fail - organizations with tested BC/DR plans are significantly more likely to survive disruptions
• +4 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Pronto RecoverycoreStrategic or Co-development PartnerPronto Recovery is a leading provider of disaster recovery and business continuity solutions, specializing in rapid-response services that help organizations minimize downtime and resume operations quickly. As a strategic partner, Pronto Recovery extends the SIB BCDR platform with hands-on recovery expertise and field-tested methodologies. Services include rapid incident response (24/7, <4h activation), IT & data recovery (on-premise or cloud), cyber incident recovery, and DR plan testing. Certified specialists include CBCP, MBCI, and CISSP professionals with nationwide coverage and 99% recovery rate across 500+ recoveries.
• Technology PartnerscoreTechnology or Integration50+ technology partners provide cutting-edge cloud infrastructure, cybersecurity, data backup & replication, and monitoring & analytics solutions that power the SIB BCDR platform. Partners include enterprise-grade security providers (SOC 2 Type II, ISO 27001, FedRAMP certified) with seamless platform integration, 99.9% uptime SLA, 256-bit encryption, and 24/7 support. Solution areas cover cloud infrastructure for on-demand BC/DR workloads, advanced threat detection, automated backup with real-time replication, and real-time infrastructure monitoring.
• Consulting PartnerscoreImplementation/ SI/ Consulting Partner200+ certified consulting partners bring deep expertise in business continuity, disaster recovery, and enterprise risk management. Partners offer end-to-end BC/DR plan development, BIA, training & exercises, and compliance advisory (HIPAA, ISO 22301, SOX, FINRA). Certified professionals include CBCP, MBCI, CISSP, and CISA holders with an average of 15+ years experience across 20+ industries. Flexible engagement models include project-based, retainer, and managed service options with platform proficiency for accelerated implementation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Riskonnect: Riskonnect provides a unified risk management platform spanning operational risk, BCM, vendor risk, and claims. It competes with SIB in mid-market segments where buyers prefer a multi-domain risk platform over a focused BC/DR tool.
• Avalution Consulting: Avalution Consulting is a BC/DR advisory firm specializing in business continuity, disaster recovery, and crisis management consulting across industries. Comparable to SIB on the professional services side and competes for similar enterprise consulting engagements.
• MHA Consulting: MHA Consulting is a BC/DR consulting firm that increasingly pairs advisory services with proprietary tooling and methodology. Comparable to SIB's hybrid SaaS-plus-consulting model, particularly in regulated industries and mid-market engagements.

Broad incumbents

• RSA Archer (Regnology): RSA Archer, now part of Regnology, is an established enterprise GRC platform with a BCM module addressing operational resilience, risk, and compliance. It overlaps with SIB in regulated industries but serves primarily large enterprises with broader GRC needs.
• ServiceNow Business Continuity Management: ServiceNow bundles BCM into its broader enterprise workflow platform alongside ITSM, GRC, and SecOps modules. It competes with SIB primarily in large enterprises seeking an integrated suite rather than a focused BC/DR point solution.
• IBM Resiliency Orchestration: IBM offers resiliency orchestration, disaster recovery, and BCM capabilities as part of its broader infrastructure and security portfolio. It competes with SIB at the high end of the market, particularly in financial services and large enterprises with hybrid IT estates.

Direct peers

• Fusion Risk Management: Fusion Risk Management offers a cloud-based business continuity and operational resilience SaaS platform (Fusion Framework) with BIA, risk assessment, incident management, and compliance modules. It is the most directly comparable SaaS-only BCM peer to SIB in the mid-market and enterprise segment.
• RecoveryPlanner: RecoveryPlanner is a long-standing BC/DR planning SaaS platform offering BIA, plan management, risk assessment, and incident management with compliance templates for ISO, HIPAA, and financial regulations. Closely comparable to SIB in vertical use cases, customer size, and product scope.
• Continuity Logic: Continuity Logic delivers cloud-based BC/DR and resilience software (ResilienceONE) with BIA, plan management, incident management, and compliance modules. Directly comparable to SIB as a focused BCM SaaS vendor serving regulated mid-market customers.
• Logic Manager: Logic Manager provides an integrated risk and compliance platform with BCM, vendor risk, and operational risk modules on a unified cloud SaaS architecture. It competes head-to-head with SIB for mid-market GRC and BC/DR budgets, particularly in regulated industries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stayinbusinesss
• Facebookfacebook.com/stayinbusiness

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay in Business