Plonter Technologies
Plonter Technologies is an Israeli computer hardware e-commerce and physical retailer, founded in 1997 and headquartered in Tel Aviv, selling components, systems, and peripherals from 20+ OEMs to consumers, SMBs, and Israeli government buyers under its own Plonter brand and custom-built GamingPC lines.
- Company typePrivate
- Founded1997
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plonter Technologies does
Plonter Technologies is an Israeli computer hardware and electronics retailer operating continuously since August 1997 from Tel Aviv. The company runs both a Hebrew-language e-commerce storefront (plonter.com) and physical retail presence in Israel, selling components, peripherals, laptops, custom-built desktops, servers, NAS systems, networking equipment, smart home products, CCTV cameras, and 3D printing equipment. It functions as a multi-brand authorized reseller for over 20 major manufacturers, including NVIDIA, AMD, Intel, ASUS/ROG, Samsung, LG, Dell, HP/HPE, Lenovo, QNAP, Synology, Fortinet, Cisco, APC, Kingston, Supermicro, MSI, EIZO, Seagate, and Western Digital. Plonter is additionally registered as an official Israeli Ministry of Defense supplier (Supplier ID 11010575), giving it access to government procurement contracts alongside its consumer and SMB sales.
The core technology is an e-commerce retail platform with an integrated custom PC builder configurator that allows customers to configure and assemble gaming PCs and workstations (under the Plonter EditOR, SnowWhite, Supra, and Basic lines), specifying CPU, GPU, memory, cooling, color, and connectivity options. The platform features Hebrew-language product categorization with English-language technical search terms, dual-pricing displays (lower cash/bank-transfer price and higher credit-card price), and manufacturer-promotion integration. Beyond product resale, Plonter operates a service laboratory ('Shirut B'Me'adot Plonter') offering testing, repair, and assembly services for customer hardware.
The business model is hardware resale plus ancillary services. Primary revenue comes from unit-priced sales of branded and Plonter-assembled computer systems, with no subscription or platform-tier pricing. Distribution is omnichannel within Israel: e-commerce, physical stores, and direct enterprise sales. The go-to-market is direct-to-consumer and direct-to-SMB, with manufacturer co-marketing (ASUS ROG, LG) and SEO as the main demand-generation channels. Pricing is publicly disclosed per product with no enterprise tiering visible in the data.
Plonter Technologies firmographics
Firmographics- Name
- Plonter Technologies
- Legal name
- Plonter Technologies
- Website
- https://plonter.co.il
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plonter Technologies is an Israeli computer hardware e-commerce and physical retailer, founded in 1997 and headquartered in Tel Aviv, selling components, systems, and peripherals from 20+ OEMs to consumers, SMBs, and Israeli government buyers under its own Plonter brand and custom-built GamingPC lines.
- Ownership category
- akta.pro rank
Plonter Technologies industry classification
Industry- Product category
- Computer Hardware Retail
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)
- akta.pro secondary industries
- Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG), PC Cases, Chassis & Case Accessories (HDACAGAG)
Keywords
Where Plonter Technologies is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Plonter Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Hardware: Revenue generated from the sale of computer hardware, components, peripherals, and accessories. Products include branded components (NVIDIA, AMD, Intel GPUs; CPUs; motherboards; memory; storage), as well as Plonter's own branded custom-built gaming PCs and workstations. Dual pricing model: lower price for cash/bank transfer, higher price for credit card payments.
- Services and Repairs: Laboratory repair and assembly services offered under 'Shirut B'Me'adot Plonter' (Service in Plonter Laboratories), including testing, repair, and part assembly for customer hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cash/Bank Transfer Pricing (Lower Tier) |
| Unit Pricing | Pay-as-you-go | Credit Card/Debit Pricing (Higher Tier) |
| Unit Pricing | Pay-as-you-go | Custom Built PC Configurator |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Plonter Technologies product offering
Product offeringCore offering
Plonter Technologies sells computer hardware, components, peripherals, and accessories through its e-commerce platform and physical retail stores in Israel. The company operates as a multi-brand reseller carrying products from 200+ manufacturers (NVIDIA, AMD, Intel, ASUS, Samsung, Dell, HP, QNAP, Synology, etc.) and also assembles and sells its own branded custom-built gaming PCs and workstations (Plonter GamingPC line, EditOR, SnowWhite, Supra, Basic). Additionally, Plonter provides custom PC assembly services and laboratory-based testing and repair services.
Product overview
Plonter Technologies is an Israeli computer hardware and electronics retail company operating since August 1997, serving as both a retailer and government-approved supplier (Supplier ID 11010575). The company operates primarily as an e-commerce platform offering a comprehensive range of computer components, systems, and peripherals through its website at plonter.com. Their product portfolio includes desktop computers (custom-built and branded), laptops, computer components (CPUs, graphics cards, motherboards, memory, storage drives, power supplies, cooling solutions), networking equipment, peripherals, servers and NAS systems, gaming accessories, CCTV/security cameras, smart home solutions, gaming consoles, and 3D printing equipment. The company also provides custom PC building services and computer repair/laboratory services. Plonter operates as a multi-brand reseller carrying products from major manufacturers including AMD, Intel, NVIDIA, ASUS, MSI, Samsung, Western Digital, Kingston, and numerous other technology brands listed on their vendor pages.
Differentiator
Problem solved
Functional benefit
Companies that use Plonter Technologies
Customer profileSegments2 records
Ideal customer profiles2 records
Plonter Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plonter Technologies partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and major.
- NVIDIAcorePlonter is an authorized reseller of NVIDIA graphics cards including GeForce gaming GPUs (RTX 5090, RTX 5080, RTX 5070 series) and professional GPU solutions. The site features NVIDIA GPU as a key product category and uses NVIDIA branding in promotional materials.
- AMDcorePlonter is an authorized reseller of AMD products including Ryzen CPUs, Radeon GPUs, and EPYC server processors. AMD Socket AM4 and AM5 motherboards and processors are featured prominently throughout the product catalog.
- IntelcorePlonter resells Intel products including desktop CPUs (LGA1700, LGA1851), server CPUs, server boards (LGA3647, LGA4677), and Intel ARC graphics. Intel-based servers and workstations are a key product category.
- ASUS / ROG (Republic of Gamers)majorPlonter runs co-marketing promotions with ASUS including ROG FIFA World Cup 2026 special offers and ASUS ProART Cashback 2026 campaigns. Products include ASUS ROG gaming laptops, motherboards, monitors, and barebone PCs.
- SamsungcorePlonter sells Samsung products including monitors (Odyssey G60S, UltraGear series), memory (DDR5, DDR4), and storage solutions. Samsung products appear in the product catalog and hot products section.
- LG ElectronicsmajorPlonter participates in LG promotional campaigns including the LG Summer Sale (ending July 2026). Products include LG monitors in various sizes and specifications (Full HD, IPS, 4K, UltraWide).
- Dell / Dell EMCcorePlonter is an authorized reseller of Dell products including Dell servers (Rack and Tower), Dell monitors, and Dell server software and storage accessories. Dell server products are featured in the dedicated servers category.
- HP / HPE (Hewlett Packard Enterprise)corePlonter sells HP and HPE products including HP servers (Rack), HP server memory, HP server storage, and HP server software accessories. HP products are featured in the servers and storage category.
- SupermicrocorePlonter is an authorized reseller of Supermicro server products including SFF (Small Form Factor) servers. Supermicro server products appear in the servers category.
- LenovocorePlonter sells Lenovo products including ThinkBook laptops and Lenovo Rack servers. Lenovo products appear in both the laptops and servers product categories.
- QNAPcorePlonter sells QNAP NAS (Network Attached Storage) products including NAS Desktop, NAS Rackmount, NAS with HDD, warranty upgrades, and add-on accessories. QNAP is featured in the dedicated NAS landing page.
- SynologycorePlonter resells Synology NAS and storage products. Synology appears in the manufacturer list and the NAS@Plonter section.
- FortinetcorePlonter sells Fortinet network security appliances including FortiGate 90G and FortiGate 91G models with various license terms (12-month, 36-month). Products appear in the network security category.
- CiscocorePlonter offers Cisco networking products. Cisco appears in the manufacturer store list and the enterprise networking products category.
- APC (Schneider Electric)corePlonter sells APC UPS (Uninterruptible Power Supply) products including models for home/small office and enterprise/server environments, plus APC accessory products.
- Kingston TechnologycorePlonter is an authorized Kingston reseller offering Kingston memory modules including DDR2/DDR3/DDR4/DDR5 for servers, desktops, and laptops. Kingston-branded server memory is a dedicated subcategory.
- Raspberry PicorePlonter sells Raspberry Pi single-board computers, Pi cases, and Pi accessories. Raspberry Pi products are categorized under 'Gizmo / Maker Boards' in the product catalog.
- UbiquiticorePlonter resells Ubiquiti networking products including PoE adapters (24V, 50V), wireless access points, and other networking equipment. Ubiquiti products are featured in both the manufacturer list and network category.
- CorsaircorePlonter sells Corsair products including memory modules, power supplies, PC cases, and cooling solutions. Corsair appears in the manufacturer store list.
- MSI (Micro-Star International)corePlonter is an authorized MSI reseller offering MSI products including the MSI DGX Spark AI computer, gaming laptops, motherboards, and barebone PCs. The MSI DGX Spark is featured prominently as a new product.
- EIZOcorePlonter sells EIZO professional monitors. EIZO products appear in the monitors category and the manufacturer store list.
- Axis CommunicationscorePlonter resells Axis IP cameras, PTZ cameras, and security camera accessories. Axis products appear in the CCTV and IP cameras category.
- SeagatecorePlonter sells Seagate storage products including hard disk drives and SSDs. Seagate appears in the manufacturer store list and storage category.
- Western Digital (WD)corePlonter offers Western Digital storage products including WD Blue, WD Black, and other HDD/SSD lines. WD appears in the manufacturer list and storage categories.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Plonter Technologies competitors and assessment
Company assessmentBroad incumbents
- Newegg: Newegg is a global online retailer specializing in computer hardware, components, and custom PC building. It overlaps with Plonter's product catalog and target buyer profile, but operates at a vastly larger scale across multiple geographies including international shipping.
- CDW: CDW is a major B2B technology solutions provider selling enterprise hardware (servers, networking, storage) similar to Plonter's enterprise offerings. Comparable in product breadth for institutional buyers, though CDW serves a vastly larger B2B market.
- Micro Center: Micro Center is a US-based computer and electronics retailer with strong physical store presence and custom PC builder tools. It mirrors Plonter's hybrid online-plus-store, multi-brand reseller model at a much larger scale.
Direct peers
- Bug: Bug is an established Israeli IT retail chain with online and physical stores selling computers, components, and peripherals. Like Plonter, it serves both consumer and SMB customers with a multi-brand catalog and custom PC services.
- iDigital: iDigital is an Israeli authorized reseller of Apple, gaming, and PC hardware. It competes directly with Plonter in the consumer and prosumer hardware segment within Israel, including custom-built configurations and component retail.
- KSP: KSP is one of Israel's largest computer hardware and electronics retailers, operating both online and physical stores. It sells similar product categories (components, peripherals, custom PCs) to the same Israeli consumer and SMB market as Plonter, making it the closest direct domestic competitor.
- Ivory: Ivory is an Israeli computer hardware retailer and authorized reseller of major brands. It directly competes with Plonter in component sales, custom builds, and consumer gaming hardware within the Israeli market.
Regional players
- Scan Computers: Scan Computers is a UK-based retailer specializing in custom gaming PCs, workstations, and computer components. It is comparable to Plonter's custom GamingPC and EditOR workstation lines, but operates in a different geography.
- Mwave: Mwave is an Australia-based online computer retailer and custom PC builder with a comparable product catalog and configurator model. It serves a different geography but mirrors Plonter's custom PC build and component retail business closely.
Others
- Insight Enterprises: Insight Enterprises is a global B2B technology integrator and reseller of enterprise hardware, software, and services. It overlaps with Plonter's server, NAS, and networking offerings for enterprise and government customers, but at much larger scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Plonter Technologies social profiles
Digital presencePlonter Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plonter Technologies leadership team
Management profileNumber of profiles
Plonter Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plonter Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plonter Technologies
What does Plonter Technologies do?
Plonter Technologies sells computer hardware, components, peripherals, and accessories through its e-commerce platform and physical retail stores in Israel. The company operates as a multi-brand reseller carrying products from 200+ manufacturers (NVIDIA, AMD, Intel, ASUS, Samsung, Dell, HP, QNAP, Synology, etc.) and also assembles and sells its own branded custom-built gaming PCs and workstations (Plonter GamingPC line, EditOR, SnowWhite, Supra, Basic). Additionally, Plonter provides custom PC assembly services and laboratory-based testing and repair services.
Is Plonter Technologies a public or private company?
Plonter Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plonter Technologies founded?
Plonter Technologies was founded in 1997. It employs 1 to 10 people.
Where is Plonter Technologies based?
Plonter Technologies is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Plonter Technologies make money?
Two revenue lines are on record. Product Sales - Hardware is the primary driver. The others are services and Repairs.
Who are Plonter Technologies's main competitors?
Broad incumbents on record are Newegg, CDW and Micro Center. Direct peers are Bug, iDigital, KSP and Ivory. Regional players are Scan Computers and Mwave. Insight Enterprises is listed as an others.
Does Plonter Technologies have an API?
No public API is recorded for Plonter Technologies.
What industry is Plonter Technologies in?
Plonter Technologies's product category is Computer Hardware Retail. Its primary akta.pro industry code is CRACABAH, Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner), with a secondary code of CRACAJAG, Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers). Its SIC code is 5734.